Faye
Faye is a U.S.-based mobile-first travel protection platform offering whole-trip travel insurance, real-time flight alerts, AI-driven claims, and a digital reimbursement wallet for U.S. consumer travelers, with embedded white-label distribution to carriers and travel distributors.
- Company typePrivate
- Founded2019
- HeadquartersRichmond, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Faye does
Faye (legal entity: Zenner, Inc.) is a U.S.-based insurtech operating a mobile-first travel protection platform that combines whole-trip travel insurance with in-trip digital assistance. Founded in 2019 and publicly launched in early 2022 after an $8M seed round, the company builds an iOS/Android app that lets travelers quote, purchase, and manage policies in roughly 60 seconds, receive real-time flight alerts (often faster than airline apps), file claims digitally with a ~48-hour processing target, store documents via Safekeeping, access a 20,000-doctor global telemedicine network (Air Doctor) in 21 languages, and receive reimbursements through the proprietary Faye Wallet digital card linked to Apple Pay and Google Pay. The underlying technology is described as an AI-powered travel protection platform, with AI applied to claims automation, underwriting assistance, real-time alerts, and partner-facing productization.
Faye's products are structured as a core platform with modular add-ons: plans include the domestic "Faye First," international "Faye Forward," and Great American Insurance Group-backed "Faye x GA" plans (the latter representing a white-label embed launched February 2026); add-ons span Cancel For Any Reason, Cancel For Work Reasons, Adventure & Extreme Sports, Pet Care, Rental Car, and Vacation Rental Damage Protection. The business model blends per-trip premium revenue from D2C sales (pricing starts at $4.64-$5.16/day for 14-day trips) with platform/embedded revenue from carriers and brands (licensing Faye's AI engine), affiliate and partner referral income (via Impact and travel advisors), and ancillary transaction fees from in-app eSIM data plans. Distribution is multi-channel, combining the consumer-facing website and app, a Travel Advisor Portal plus partner-facing API for travel distributors, embedded carrier partnerships (Great American Insurance Group), an affiliate network, and a Tern advisor platform integration. Faye is headquartered in Henrico County, Virginia, employs 60+ in its Richmond office, has raised approximately $49M in disclosed venture funding across three rounds (seed 2022, Series A 2023, Series B 2024), and is led by co-founders Elad Schaffer (CEO) and Daniel Green (CTO).
Faye firmographics
Firmographics- Name
- Faye
- Legal name
- Zenner, Inc.
- Website
- https://withfaye.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Faye is a U.S.-based mobile-first travel protection platform offering whole-trip travel insurance, real-time flight alerts, AI-driven claims, and a digital reimbursement wallet for U.S. consumer travelers, with embedded white-label distribution to carriers and travel distributors.
- Ownership category
- akta.pro rank
Faye industry classification
Industry- Product category
- Travel Insurance (Insurtech Platform)
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)
- akta.pro secondary industries
- Travel Medical & Health Insurance Platforms (THALALAC), Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ), Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)
Keywords
Where Faye is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Faye business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Consumer travel insurance policy sales: Primary revenue stream: per-trip travel insurance premiums (and optional add-ons such as Cancel For Any Reason, adventure sports, pet care, rental car, vacation rental damage protection, and Cancel For Work Reasons) purchased through the Faye website or mobile app. Pricing is quote-based, driven by destination, trip length, traveler ages, state of residence, and selected add-ons.
- B2B platform / embedded insurance-as-a-service: Revenue from carriers, brands, and travel providers using Faye's AI platform to power their own travel insurance products (e.g., Great American Insurance Group entering the travel insurance market via Faye), as well as future plans to power airlines, cruise lines, and online travel agencies.
- Affiliate and partner referral revenue: Revenue share and monetization through affiliate partners (Impact platform), travel advisors, content creators, and consumer brands referring customers to Faye policies.
- In-app ancillary services (eSIM data plans): International eSIM data plans purchased through the Faye app for travelers abroad; a non-insurance revenue extension of the core platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Domestic trip coverage starting at $4.64/day for a 14-day trip. |
| Unit Pricing | Pay-as-you-go | International trip coverage starting at $5.16/day for a 14-day trip. |
| Unit Pricing | Pay-as-you-go | Cruise trip coverage starting at $4.64/day for a 14-day trip. |
| Hybrid | Pay-as-you-go | Family plan pricing for adults traveling with kids under 18. |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels7 records
Faye product offering
Product offeringCore offering
Faye operates an AI-powered travel protection platform that sells whole-trip travel insurance (domestic, international, and cruise) directly to U.S. consumers through its website and iOS/Android app, while also licensing its platform, API, and embedded insurance-as-a-service capabilities to carriers, OTAs, airlines, cruise lines, and travel advisors. Its core stack combines a mobile app with real-time flight alerts, a digital reimbursement wallet (Faye Wallet), global telemedicine via Air Doctor, and 24/7 human assistance, with insurance plans underwritten by A+ (A.M. Best) U.S. carriers.
Product overview
Faye is a comprehensive travel protection platform combining whole-trip travel insurance with a suite of digital travel companion features, structured as a core platform with modular add-ons. The flagship Faye App serves as the central hub for policyholders to purchase coverage, manage policies, access 24/7 assistance, file claims, and receive proactive travel alerts. Insurance is delivered through named plans including the domestic Faye First, international Faye Forward, and the Great American-backed Faye plans, plus a portfolio of optional add-ons (Cancel For Any Reason, Cancel For Work Reasons, Adventure & Extreme Sports, Pet Care, Rental Car Care, and Vacation Rental Damage Protection). Layered modules include Faye Wallet (a digital reimbursement card integrated with Apple Pay and Google Pay), Safekeeping (secure in-app document storage), and the Travel Advisor Portal (a B2B platform enabling travel advisors to quote and service policies). Faye also exposes a partner-facing API that lets travel distributors such as OTAs, airlines, and cruise lines embed Faye insurance into their booking flows, and the app integrates the Air Doctor telemedicine network to give international travelers access to 20,000+ doctors. Faye was built during COVID-19 and launched publicly in early 2022.
Differentiator
Problem solved
Functional benefit
Brands
- Faye Wallet: Digital card feature within the Faye app that delivers speedy claim reimbursements and travel-fund access, connected to Apple Pay and Google Pay.
- Faye App
Products and services
- Faye Travel Insurance Whole-trip travel insurance offering under the Faye brand for U.S. resident travelers, customizable with optional add-ons and available for domestic, international, and cruise trips. Plans are underwritten by United States Fire Insurance Company and Great American Insurance Group, both rated A+ by A.M. Best (2025), with starting prices around $4.64-$5.16 per day for a 14-day trip.
- Faye App Award-winning iOS and Android companion app that lets travelers quote, buy, and manage Faye travel insurance policies; file and track claims; receive real-time flight alerts; access 24/7 in-app human support; store travel documents in Safekeeping; purchase international eSIMs; and receive Faye Wallet reimbursements.
- Faye Wallet Digital card within the Faye app, connectable to Apple Pay and Google Pay, that delivers speedy reimbursements for approved claims and common travel snafus during a trip. Funds can be tapped-and-paid in person or transferred to a bank account, and used proactively to pay medical providers during a covered event.
- Faye Travel Advisor Portal B2B portal at advisors.withfaye.com that enables travel advisors and agencies to quote, sell, and service Faye travel insurance policies for their clients as part of their booking workflows.
- Faye API Partner-facing API that enables travel distributors—OTAs, airlines, cruise lines, tour operators, and travel agencies—to integrate Faye's travel insurance quoting, purchase, and policy management capabilities into their own platforms and booking workflows.
- Faye International Data Plans (eSIM) International eSIM data plans that travelers can purchase directly within the Faye app for use abroad, extending the platform beyond insurance into connectivity for international trips.
- Faye x Great American Travel Insurance Plans Domestic and international travel protection plans underwritten by Great American Insurance Company, powered by Faye's AI platform as a white-label/embedded offering for Great American's entry into the travel insurance market.
Quantifiable outcome
- Up to $250K primary emergency medical expense coverage and up to $500K emergency medical evacuation per trip
- +7 more outcomes
Companies that use Faye
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Faye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature7 records
Faye partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Host CocoreFaye partnered with Host Co (a platform managing over 25,000 vacation rentals on Airbnb and VRBO) to launch a "break-up insurance" CFAR-style policy of around $100 providing up to $1,000 in trip cancellation coverage for relationship breakdowns.
- IntercomcoreIntercom named Faye its Services Partner of the Year at the 2026 Intercom Sales Kickoff for delivering AI and CX solutions through Intercom's Fin platform.
- Great American Insurance GroupflagshipGreat American Insurance Group selected Faye's AI travel insurance platform to enter the travel insurance market in February 2026, marking its first expansion into this category. Faye's platform powers the carrier's "Faye x GA" domestic and international travel protection plans.
- SugarCRMcoreFaye and Spiky.ai launched a SugarCRM integration in December 2025 that connects real-time meeting intelligence with the SugarCRM platform, providing AI-powered summaries, deal insights, and live coaching prompts. Faye was also named SugarCRM's New Logo Partner of the Year and Top Customer Growth Performance at the 2026 SugarCRM Sales Kickoff.
- Spiky.aicoreCo-developed with Faye the SugarCRM meeting intelligence integration announced December 11, 2025.
- TerncoreFaye was announced in December 2025 as one of four travel insurance partners integrated into the Tern platform for travel advisors (alongside Arch RoamRight, Trawick International, and Travel Insured International), with insurance capabilities expected to go live within six months.
- Arch RoamRightminorCo-listed alongside Faye as one of four travel insurance partners integrated into the Tern platform for travel advisors.
- Trawick InternationalminorCo-listed alongside Faye as one of four travel insurance partners integrated into the Tern platform for travel advisors.
- Travel Insured InternationalminorCo-listed alongside Faye as one of four travel insurance partners integrated into the Tern platform for travel advisors.
- United States Fire Insurance CompanyflagshipUnited States Fire Insurance Company underwrites Faye's "Faye First" (Domestic) and "Faye Forward" (International) plans. Both carriers underwriting Faye's policies are rated A+ by A.M. Best (2025).
- Air DoctorcoreAir Doctor is Faye's telemedicine partner, providing policyholders on international trips access to a global network of 20,000+ doctors.
- Falck Global Assistance LLCcoreFalck Global Assistance LLC provides non-insurance assistance services delivered alongside Faye's insurance products, as disclosed on the Faye website footer.
- Ski.comminorTravel agency partner integrating Faye travel insurance for client protection, quoted as a partner on Faye's partner page.
- MarketWatch (Home Solutions)minorPublishing partner offering Faye to its audience with full funnel access and transparency on traffic and lead performance.
- ImpactcoreAffiliate platform powering Faye's affiliate partner program for publishers and content creators (Faye-Travel-Insurance.brand campaign on app.impact.com).
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
Faye competitors and assessment
Company assessmentDirect peers
- World Nomads: World Nomads is a leading consumer travel insurance brand targeting adventure and international travelers. It is a direct competitor to Faye in selling whole-trip policies to U.S. and global leisure travelers through a digital-first experience.
- SafetyWing: SafetyWing sells digital-first travel and global health insurance aimed at remote workers, nomads, and frequent travelers. It is a comparable D2C insurtech targeting the same modern, app-savvy traveler persona as Faye.
- Arch RoamRight: Arch RoamRight is a consumer travel insurance brand focused on U.S. and Canadian travelers, often distributed through travel advisors and platforms like Tern. It is a direct competitor co-listed alongside Faye on the Tern advisor platform.
- Trawick International: Trawick International provides travel insurance products (including SafeTrip and Travel Lite) for U.S. consumers and is co-distributed via the Tern advisor platform with Faye.
- Travel Insured International: Travel Insured International is a long-standing travel insurance provider serving U.S. travelers through agencies and platforms. It competes with Faye on whole-trip coverage and is co-listed on the Tern advisor platform.
Broad incumbents
- Allianz Travel Insurance: Allianz Travel is the dominant incumbent travel insurance brand in the U.S. and globally, offering trip cancellation, medical, and baggage coverage. Faye competes with Allianz for the same trip-insurance wallet but as a modern, app-led challenger.
- Generali Global Assistance (now AIG Travel): Generali Global Assistance / AIG Travel is a large incumbent in U.S. travel insurance and assistance services, including 24/7 emergency support. Faye competes with AIG Travel on the assistance-and-claims experience that Faye tries to modernize.
- Berkshire Hathaway Travel Protection: Berkshire Hathaway Travel Protection is a major U.S. travel insurance carrier known for its AirCare and ExactCare plans. It is a scaled incumbent competing with Faye for whole-trip travel insurance customers.
Emerging players
- Battleface: Battleface is an insurtech offering modern travel and adventure-sports insurance with digital claims and custom add-ons. It overlaps with Faye on app-led travel protection for younger, adventure-oriented travelers.
Others
- Air Doctor: Air Doctor is Faye's telemedicine partner providing 20K+ doctors in 21 languages to Faye policyholders. It is included as an adjacent ecosystem enabler rather than a direct competitor, since Faye is its distribution channel for travel insureds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Faye social profiles
Digital presenceFaye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faye leadership team
Management profileNumber of profiles
Profiles3 records
Faye subsidiaries and ownership
Company hierarchySubsidiaries2 records
Faye funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faye
What does Faye do?
Faye operates an AI-powered travel protection platform that sells whole-trip travel insurance (domestic, international, and cruise) directly to U.S. consumers through its website and iOS/Android app, while also licensing its platform, API, and embedded insurance-as-a-service capabilities to carriers, OTAs, airlines, cruise lines, and travel advisors. Its core stack combines a mobile app with real-time flight alerts, a digital reimbursement wallet (Faye Wallet), global telemedicine via Air Doctor, and 24/7 human assistance, with insurance plans underwritten by A+ (A.M. Best) U.S. carriers.
Is Faye a public or private company?
Faye is a private company. It is classified as venture growth investor backed and is currently operating.
When was Faye founded?
Faye was founded in 2019. It employs 101 to 250 people.
Where is Faye based?
Faye is headquartered in Richmond, United States, in the North America region.
How does Faye make money?
Four revenue lines are on record. Consumer travel insurance policy sales are the primary driver. The others are B2B platform / embedded insurance-as-a-service, affiliate and partner referral revenue and in-app ancillary services (eSIM data plans).
Who are Faye's main competitors?
Direct peers on record are World Nomads, SafetyWing, Arch RoamRight, Trawick International and Travel Insured International. Broad incumbents are Allianz Travel Insurance, Generali Global Assistance (now AIG Travel) and Berkshire Hathaway Travel Protection. Battleface is listed as an emerging player. Air Doctor is listed as an others.
Does Faye have an API?
Yes. Faye offers a partner-facing API that enables travel distributors (OTAs, travel agencies, airlines, cruise lines, and other travel brands) to integrate Faye's travel insurance and protection products into their platforms. The API supports policy purchase, management, and integration with travel booking workflows. Faye also offers partner portals for advisor-led distribution. The API was launched as part of Faye's Travel Advisor Portal offering to enable integration with travel distributors.
What industry is Faye in?
Faye's product category is Travel Insurance (Insurtech Platform). Its primary akta.pro industry code is THALALAB, Trip Cancellation/Interruption & Refund Protection Platforms, with a secondary code of THALALAC, Travel Medical & Health Insurance Platforms. Its NAICS code is 5242 and its SIC code is 6411.