RacingJunk.com

What RacingJunk.com does

RacingJunk.com is a vertically focused online classifieds marketplace dedicated to racing and performance vehicles, parts, engines, trailers, and related equipment. Founded in 1999 and headquartered in North Adams, Massachusetts, the platform serves drag racing, dirt oval, hot rod, antique/classic car, and powersports enthusiasts across primarily the United States. The company is operated by MH Sub I, LLC doing business as Internet Brands, which acquired RacingJunk around 2012; the legal entity is registered in El Segundo, California. The platform supports over 40 specialized subcategories ranging from full race cars (dragsters, dirt oval cars, road racing cars, karts) to component-level inventory (engines, transmissions, chassis/suspension, exhaust/headers), as well as support equipment such as trailers, toterhomes, hauler trucks, and tools. Additional surface features include an event calendar, editorial news and how-to content, a community forum, a merchandise store, and a Pinups section.

The core technology is a web-based classifieds marketplace with listing management, search, messaging, and storefront functionality. The platform does not appear to have a native mobile app and operates primarily as a self-serve web destination. Notable product features include a 24-hour early-access listing program for paid members, a tiered business dealer package system with bulk upload and storefront capabilities, an optional Honor Payment system with seller badge tiers, and a paid Concierge Service where staff post listings on behalf of sellers. The user base is described as millions of users accumulated over 25+ years of operation, with content depth and community engagement reinforced through partnerships with racing organizations, tracks, and sanctioning bodies.

RacingJunk operates a freemium, zero-transaction-fee marketplace model. Individual sellers can post basic listings for free, while the company monetizes through a layered structure: (1) Club RacingJunk membership subscriptions (Fan Club at $2.95/month, Pro Club at $6.95/month or $49.95 annually) bundling early access, value points, photo galleries, and video uploads; (2) Business Dealer packages at five tiers from $55/month to $850/month providing storefronts, bulk upload, and listing credits; (3) à la carte listing upgrades including Premier placements ($25-$75 for 2-12 weeks), Featured listings ($30/week), photo galleries ($20 lifetime), video uploads ($10), and formatting add-ons; (4) advertising (display, opt-in email, on-site trade show programs); (5) a 10% recurring affiliate program; and (6) optional Honor Payments. The company employs 11-50 people and is privately held with no public listing or disclosed venture funding.

Name

RacingJunk.com

Legal name

MH Sub I, LLC dba Internet Brands

Website

https://racingjunk.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RacingJunk.com is a niche online classifieds marketplace, founded in 1999, where individual and commercial sellers list racing and performance vehicles, engines, parts, trailers, and support equipment, monetizing through subscription memberships, business dealer packages, and listing upgrades.

Ownership category

akta.pro rank

Product category

Online Racing & Performance Classifieds Marketplace

NAICS

Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Racing classifieds marketplace
• Performance parts listings
• Automotive classifieds online
• Racing vehicles marketplace
• Trailer and engine listings

Headquarters

HQ city

North Adams

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Paid Membership Tiers: Fan Club membership at $2.95/month and Pro Club at $6.95/month or $49.95 annual. Pro members receive value points (6500 points = $65) usable for listing upgrades.
2. Listing Upgrades: Photo gallery upgrades ($20 life of listing), Premier listing placements ($25-$75 for 2-12 weeks), Featured listings ($30/week), video uploads ($10), bold text ($0.99), red border ($1.99), bigger thumbnails ($24.99/week), newsletter listings ($50/issue)
3. Automatic Reposting: Daily repost at $300/month, weekly at $150/month, monthly at $30/month, and Run Till it Sells at $39.95
4. Business Dealer Packages: Business accounts at 5 levels: Level 1 ($55/mo with 2 listings), Level 2 ($150/mo with 10 listings), Level 3 ($275/mo with 20 listings), Level 4 ($425/mo with 50 listings), Level 5 ($850/mo with 100 listings). Includes storefront, bulk upload, and upgrade credits.
5. Honor Payments (Optional): Voluntary donations from successful sellers - optional but encouraged to keep the site free for basic users. Sellers receive tiered badges based on payment amounts.
6. Advertising: Display banners, opt-in email marketing, on-site trade show programs, and editorial content options available to advertisers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

RacingJunk.com operates an online two-sided classifieds marketplace where individual sellers, collectors, and business dealers list racing and performance vehicles, parts, engines, trailers, and related equipment for sale to buyers worldwide. The platform offers free basic listings with zero transaction fees, supported by paid membership tiers (Fan Club and Pro Club) and business dealer accounts that provide enhanced visibility, bulk listing capabilities, and storefront features.

Product overview

RacingJunk.com operates as a unified online classifieds marketplace for the racing and performance automotive community. The core product is the RacingJunk Classifieds platform, supported by Club RacingJunk (CRJ) membership tiers (Fan Club and Pro Club) offering early access and upgrade benefits. Business and dealer accounts provide elevated services for commercial sellers across five pricing levels. Additional products include listing upgrade add-ons (Premier, Featured, Photo Gallery, Video Upload), the Affiliate Program for revenue sharing, Concierge Service for assisted listing creation, Events for race event management, News & Tech for editorial content, Partner Program for racing industry partnerships, and a merchandise Store. The platform also includes a community Forum and video showcases.

Differentiator

Problem solved

Functional benefit

Products and services

• RacingJunk Classifieds Marketplace The core online two-sided marketplace platform that enables individuals and businesses to list, browse, and trade racing and performance vehicles (drag racing cars, hot rods, classics), engines, engine parts, transmissions, chassis components, trailers, toterhomes, and racing memorabilia. Free basic listings with zero transaction fees.
• Club RacingJunk Membership (Fan Club & Pro Club) Subscription membership program with two tiers: Fan Club ($2.95/month) offering buyers 24-hour early access to new listings and larger thumbnails; Pro Club ($6.95/month or $49.95/year) providing sellers 5 listing positions, free 50-photo gallery, free video upload, and 6,500 annual value points worth $65 usable for listing upgrades.
• Business / Dealer Account Packages Paid business dealer accounts offered in five tiers: Level 1 ($55/month, 2 listings), Level 2 ($150/month, 10 listings), Level 3 ($275/month, 20 listings), Level 4 ($425/month, 50 listings), and Level 5 ($850/month, 100 listings). Each tier includes storefront, bulk upload, business directory placement, upgrade credits, and a dedicated account representative.
• Listing Upgrade Add-Ons À la carte paid upgrades to enhance visibility of individual listings, including Premier Listing placement ($25 for 2 weeks to $75 for 12 weeks), Featured Listing ($30/week), Photo Gallery ($20 life of listing), Video Upload ($10), Bold Text ($0.99), Red Border ($1.99), Bigger Thumbnails ($24.99/week), and Newsletter placement ($50/issue).
• Concierge Listing Service Paid service in which RacingJunk staff members create the seller's account, build the listing, and upload photos on their behalf for $59.95 per item, enabling sellers without technical skills or time to list vehicles.
• RacingJunk Affiliate Program Revenue-share program paying affiliates a 10% recurring commission on paid advertising and upgraded memberships generated from their permanently coded referrals, allowing partners and publishers to monetize traffic sent to RacingJunk.

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor.

• International Women's Motorsports Association (IWMA)minorStrategic or Co-development PartnerPartner organization supporting women in motorsports, featured on RacingJunk's partners page
• California Lightning SprintsminorStrategic or Co-development PartnerRacing series partner featured in RacingJunk's partners section
• Lebanon Valley SpeedwayminorStrategic or Co-development PartnerTrack partner promoting racing community connection
• Five Flags SpeedwayminorStrategic or Co-development PartnerRacing track partner featured in RacingJunk network
• Mo-Kan DragwayminorStrategic or Co-development PartnerDrag racing facility partner
• Legacy Racing AssociationminorStrategic or Co-development PartnerRacing series organization partner
• PSCA (Premier Street Car Association)minorStrategic or Co-development PartnerStreet car racing series partner
• NDRL Nostalgia Drag Racing LeagueminorStrategic or Co-development PartnerNostalgia drag racing organization partner
• ASA Southern Super SeriesminorStrategic or Co-development PartnerSuper series racing partner
• NASA (National Auto Sport Association)minorStrategic or Co-development PartnerAuto sport racing association partner
• Norm Benning RacingminorStrategic or Co-development PartnerProfessional racing team partner
• Goodguys Rod and Custom AssociationminorStrategic or Co-development PartnerHot rod and custom car event organizer partner
• Car ChixminorStrategic or Co-development PartnerAutomotive lifestyle brand featuring women in racing

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bring a Trailer: Auction-format online marketplace for enthusiast and collector vehicles, parts, and automobilia. Directly comparable to RacingJunk as a destination for racing/performance buyers and sellers, though differentiated by curated auction model vs. classified listings.
• Cars & Bids: Online auction platform focused on modern enthusiast cars (1980s-present), serving a similar enthusiast buyer/seller community as RacingJunk but with a younger demographic and curated auction format.
• Hemming's Motor News: Long-running marketplace and media brand for classic and collector cars. Competes directly with RacingJunk in the classic/antique vehicle listing space and shares a similar long-tenure, enthusiast-focused business model.
• ClassicCars.com: Online marketplace dedicated to classic, vintage, and collector vehicles. Direct competitor in the antique/classic segment of RacingJunk's inventory, with tiered dealer subscriptions analogous to RacingJunk's Business Dealer Packages.
• HotRodHotline.com: Sister site operated by RacingJunk's parent Internet Brands, focused on hot rod and street rod classifieds. Closely comparable in product, audience, and operating model, with shared editorial and management.

Broad incumbents

• eBay Motors: Massive generalist marketplace with a deep motors category covering vehicles, parts, and accessories. Competes for parts and accessory listings but lacks RacingJunk's racing-specific taxonomy and community depth.
• Facebook Marketplace: General-purpose free classifieds platform with massive built-in audience. Indirectly competes for basic vehicle and parts listings where sellers prioritize reach over niche targeting.
• AutoTrader: Large online vehicle marketplace operated by Cox Automotive. Competes at the edges with RacingJunk for dealer vehicle listings but focused on mainstream consumer vehicles rather than racing/performance niche.

Others

• Summit Racing Equipment: Major retailer of performance parts, accessories, and racing equipment. Adjacent rather than directly competitive — overlaps in target buyer (racing/performance enthusiasts) but operates as an inventory-led retailer rather than a marketplace.

Emerging players

• MyRacePass: Racing results, event management, and community platform for grassroots racers. Listed as a technology partner of RacingJunk; overlaps in audience and complementary in functionality (results vs. classifieds).

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RacingJunkFan
• Instagraminstagram.com/racing_junk
• Xx.com/racingjunk
• LinkedInlinkedin.com/company/raceway-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RacingJunk.com