What MyRacePass does

MyRacePass (legal entity: CAVAHO, LLC) is a privately-held motorsports software company founded in 2013 and headquartered in Lincoln, Nebraska, with a regional office in Brisbane, Australia via wholly-owned subsidiary MyRacePass Pty Ltd. The company operates a cloud-based motorsports management platform combining mobile applications (iOS and Android), a web dashboard, live timing and scoring systems, electronic waiver processing, online ticketing, and an e-commerce/dropship apparel marketplace. It serves grassroots racing promoters and track operators (900+ weekly users across the US, Canada, and Australia), sanctioning bodies (WISSOTA, IMCA, USMTS, USRA, Lucas Oil Late Model Dirt Series, ASCS), individual drivers, race teams, broadcasters, and motorsport fans, covering 12+ disciplines including winged sprints, non-winged sprints, late models, drag racing, modifieds, stock cars, micro sprints, midgets, quarter midgets, legends, bandoleros, dirt karting, and front-wheel-drive classes.

The platform monetizes through a diversified, multi-stream model: subscription fees for promoters and drivers (Essential base tier required for commission eligibility; MRP Pro and All-Access premium tiers); transactional commissions on online ticket sales and dropship apparel; advertising revenue through the MRP Digital Ads network delivering 300+ million impressions annually across motorsport websites; and ancillary services such as digital waivers (launched for 2026) and event website hosting (13-year incumbent at Chili Bowl Nationals and Tulsa Shootout). Distribution combines a product-led freemium mobile app with enterprise field sales to sanctioning bodies and large promoters, reinforced by event-driven go-to-market at PRI Show (T.O.P.S. HQ), Chili Bowl, and regional conferences. Integration partners include Authorize.net, Race Payments, PayPal for payments; PortaTree and Orbits/Race Manager for timing/scoring; and Mailchimp and Insightly for CRM and email.

The company remains founder-led (Josh Holt, Zach Calmus, Ross VanEck) and bootstrapped with no disclosed funding rounds, acquisitions, or external investors. Recent strategic moves are product-led: two product launches in 2026 (Digital Waivers; "Race for Referrals" driver program), ongoing US/Canada/Australia geographic coverage, and continued deepening of sanctioning-body partnerships that mandate MyRacePass use at member tracks. Customer concentration risk is moderated by the long tail of 900+ weekly promoters, though marquee events (Chili Bowl, Tulsa Shootout) and a handful of large sanctioning-body mandates (WISSOTA as a flagship reference) carry disproportionate revenue and brand weight relative to the broader base.

Name

MyRacePass

Legal name

CAVAHO, LLC

Website

https://myracepass.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MyRacePass is a cloud-based motorsports management platform serving grassroots racing promoters, sanctioning bodies, drivers, and fans across the US, Canada, and Australia. It provides race management software, live timing, online ticketing, fantasy racing, dropship apparel, and digital advertising.

Ownership category

akta.pro rank

Product category

Motorsports Race Management Software

NAICS

Spectator Sports (71121), Custom Computer Programming Services (541511)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Race management software
• Motorsports ticketing platform
• Live timing scoring system
• Motorsports digital advertising
• Fan engagement software

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription Fees: Monthly and annual subscription plans for drivers, promoters, and businesses to access premium features including website hosting, race management tools, and enhanced visibility on the platform.
2. Online Ticketing Commission: MyRacePass acts as authorized ticket sales agent for promoters, retaining a portion of ticket sales as commission. Promoters must have at least Essential subscription to receive ticket referral fees.
3. Marketplace/Apparel Commission: Commission-based revenue from dropship apparel sales through the MRP Marketplace. Sellers receive profits via ACH transfer, with MyRacePass retaining a portion as agent commission. Requires Essential subscription minimum.
4. Digital Advertising (MRP Digital Ads): Online banner advertising network delivering impressions across motorsport websites, race teams, and fan networks. Corporate advertising reaching millions of grassroots racing fans.
5. Race Management Software: Revenue from promoters and track operators subscribing to access race management, scoring, and event management features.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

MyRacePass provides an integrated cloud-based motorsports management platform for grassroots racing. Its core offering includes a mobile app (iOS/Android) delivering entry lists, lineups, live timing, results, points, and announcer audio streaming; web-based race management software used by promoters and scorers for season/event management, scoring, and payouts; an online ticketing platform; a website builder and hosting service for drivers, tracks, and series; a dropship apparel marketplace; and a fan-engagement fantasy racing module.

Product overview

MyRacePass is a motorsports software company offering an integrated platform of products for the racing industry. The core offering centers on the MyRacePass App, which delivers entry lists, lineups, live timing (MRP Live), announcer audio streaming (MRP Audio), results, and points standings for over 900 racing organizations. Supporting the app are web-based Race Management Software for promoters and scorers, Online Ticket Sales platform, and Racing Websites for tracks, series, and drivers. Additional revenue-generating modules include MRP Dropship Apparel (zero-inventory merchandise), MRP Fantasy Racing (fan engagement with sponsorship opportunities), and MRP Digital Ads (advertising network). The company also provides Digital Waivers for event registration, plus support resources like Creative Resources (downloadable marketing assets), Webinars, and MRP Rewards (loyalty program). The MRP Promoters Club and T.O.P.S. HQ provide community and event-based networking. Subscription tiers include Essential plans for businesses and MRP Pro for enhanced features and promotional eligibility.

Differentiator

Problem solved

Functional benefit

Brands

• MRP Digital Ads: Digital advertising platform delivering over 300 million impressions annually across motorsport websites, race teams, and fans.
• MRP Experience
• MRP Fantasy Racing
• MRP Audio
• MRP Live
• SprintSource
• T.O.P.S. HQ

Products and services

• MyRacePass App Freemium mobile application for iOS and Android providing racing fans access to entry lists, lineups, live timing, results, points standings, driver bios, news, and announcer audio streaming for over 900 racing organizations. Premium upgrades unlock MRP Live and All-Access features.
• Race Management Software Comprehensive web-based race day management system for promoters and scorers including season management, race night entries, lineup calculations, results entry, points tracking, and payout calculations.
• Online Ticket Sales Event ticketing platform enabling race promoters to sell tickets online with options for general admission, reserved seating, multi-day packages, punch cards, and season passes, including a box office system and ticket analytics.
• Racing Websites Website building and hosting service for drivers, tracks, series, and racing businesses. Includes customizable templates, news article publishing, event schedules, and driver profile pages.
• MRP Dropship Apparel Dropship merchandise service enabling drivers, tracks, and businesses to sell branded apparel without inventory. Products ship directly to customers with no minimum orders, providing zero-risk profit generation for sellers and commission revenue for MyRacePass.
• MRP Fantasy Racing Fantasy racing platform allowing fans to create teams, join groups, pick drivers across racing classes, and compete for prizes. Includes customizable leaderboards with sponsorship naming opportunities for promoters.
• MRP Digital Waivers Electronic waiver submission system for event participation, featuring photo capture for identity verification and unique URLs for participants to view their waivers. Waivers are retained for up to 8 years.
• MRP Digital Ads Digital advertising network delivering banner ads across motorsport websites, reaching millions of grassroots racing fans and race teams with over 300 million impressions annually. Targets corporate America advertisers seeking motorsport audiences.

Quantifiable outcome

• Saves hundreds of administrative hours for sanctioning bodies
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

17 partnerships are on record, tiered core, major, flagship and minor.

• Wissota Auto RacingcoreStrategic or Co-development PartnerWissota Promoters Group is a sanctioning body featuring 8 classes of Late Model, Modified, and Stock Car Racing. One of the first sanctioning bodies to mandate MyRacePass at sanctioned tracks, saving hundreds of administrative hours and relaying national points to drivers within days of events.
• IMCA RacingcoreStrategic or Co-development PartnerMajor sanctioning body known for Modifieds since 1979. Incorporated MyRacePass for race management across multiple divisions.
• Lucas Oil Late Model Dirt SeriesmajorStrategic or Co-development PartnerPremier national touring sanctioning body for dirt late models with $70,000 machines powered by 800 horsepower V-8 engines.
• Lucas Oil American Sprint Car Series (ASCS)coreStrategic or Co-development PartnerLargest sprint car sanctioning body in the world with Lucas Oil National Series backed by 10 regional series competing at 70+ racetracks across 18 states and Canada.
• USMTS ModifiedscoreStrategic or Co-development PartnerFastest growing open-wheel dirt modified touring series in the world attracting top drivers with fan-friendly format.
• USRA Sanctioning BodycoreStrategic or Co-development PartnerUnited States Racing Association focused on fostering increased driver participation through cost-effective rules.
• Lucas Oil Chili Bowl NationalsflagshipStrategic or Co-development PartnerMajor midget racing event held at SageNet Center in Tulsa, OK. MyRacePass has managed websites for this event since launching in 2013, with 13 years of annual attendance.
• Lucas Oil Tulsa ShootoutflagshipStrategic or Co-development PartnerFour-day microsprint event with 8 racing classes. MyRacePass managed websites since initial launch.
• SPEED SPORTmajorGTM or Marketing PartnerAmerica's trusted motorsports news publication since 1934. Affiliate partner with content and promotional relationships.
• RacinBoys Broadcasting NetworkmajorGTM or Marketing PartnerAudio broadcast network featuring ASCS National events with FREE audio broadcasts, pay-per-view, live radio shows, news, and media coverage.
• Authorize.netcoreTechnology or IntegrationOfficial partner providing payment gateway services. Authorize.net serves 440,000+ merchants with 24/7 support and affordable pricing for credit card and e-check acceptance.
• Race PaymentscoreTechnology or IntegrationMerchant services provider supporting race tracks with FREE equipment use and seasonal accounts for accepting credit cards at venues.
• SprintSourcecoreStrategic or Co-development PartnerSprint car racing community owned by MyRacePass including news, driver profiles, track profiles, series profiles, event profiles, photos, videos, and fantasy racing.
• Performance Racing (PRI Show)flagshipGTM or Marketing PartnerT.O.P.S. HQ presented by MyRacePass at the PRI Show (PerformanceRacing.com). Major industry event featuring track operators, sanction officials, and educational sessions.
• RPM - Racing Promotion MonthlymajorGTM or Marketing PartnerCo-host of B.S. & Brews Happy Hour at PRI Show T.O.P.S. HQ, connecting track operators and peers.
• Professional Motorsports SolutionsmajorGTM or Marketing PartnerCo-host of B.S. & Brews Happy Hour at PRI Show T.O.P.S. HQ event.
• El Bandido Yankee TequilaminorGTM or Marketing PartnerB.S. & Brews Happy Hour sponsor at PRI Show T.O.P.S. HQ event.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Race Monitor: Live timing and scoring service for grassroots racing that allows fans to follow race events online. Directly competitive with MRP Live in the grassroots short-track timing market.
• MyLaps (Stack Sports): Provider of transponder-based timing systems (Orbits, Rally) and race-event software used across motorsports. Competes with MRP Live Timing and integrates with race management workflows.
• LeagueApps: Sports league and club management platform offering registration, scheduling, payments, and websites. Closely comparable SaaS model serving amateur/semi-pro organizers across multiple sports.

Broad incumbents

• Stack Sports: Large sports technology platform offering league management, registration, websites, and payment tools across many sports. Adjacent incumbent with potential to push deeper into motorsports.
• SportsEngine (NBC Sports Next): Sports management platform for leagues, clubs, and tournaments with website, registration, and communication tools. Broad incumbent operating at much larger scale than MyRacePass.
• Eventbrite: Consumer-facing ticketing and event registration platform. Competes with MRP Online Ticketing as a general-purpose alternative for promoters seeking lower fees.
• Active.com (ACTIVE Network): Event registration and activity management platform for races and endurance events. Adjacent to MyRacePass in serving participatory sports organizers, with stronger consumer-brand recognition.

Emerging players

• RaceAmerica: Timing and scoring hardware/software for motorsports venues. Overlaps with MRP Live Timing infrastructure on the timing side of the race-management stack.
• TicketLeap: Online ticketing platform with event discovery and box office features. Comparable SMB-focused ticketing motion targeting community/live-event organizers.

Regional players

• AppRP: Race management and event software also serving motorsport promoters with scoring and event tools. Closely comparable product overlap, though narrower distribution than MyRacePass.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myracepass
• YouTubeyoutube.com/myracepass
• Facebookfacebook.com/myracepass
• Instagraminstagram.com/myracepass
• LinkedInlinkedin.com/company/myracepass

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyRacePass