Family Dinner

What Family Dinner does

Family Dinner is a 100% woman-owned direct-to-consumer grocery delivery service headquartered in Woburn, Massachusetts, operating since 2017 across the New England region. The company runs a CSA (Community Supported Agriculture)-inspired subscription model, delivering curated weekly "shares" of locally-sourced produce, dairy, meat, fish, grains, and pantry staples to consumers' homes, supplemented by a la carte grocery purchasing. Subscription tiers are priced at $66/week (Vegetarian Half Share), $99/week (Omnivore Whole Share), and $154/week (Pescatarian Double Share), with weekly add-ons such as Mezze of the Week ($9), Treat of the Week ($4.50), and Butter, plus gift cards, gift shares, seasonal flower offerings, and a food-bank donation product.

The company is built on a Shopify e-commerce storefront with integrations to Shop Pay, PayPal, Apple Pay, Google Pay, and major card networks (Visa, Mastercard, Amex, Discover, Diners Club, JCB), and uses Zendesk for customer support. There is no proprietary technology layer; differentiation is operational and brand-based rather than technical. The company cleans, sanitizes, and reuses packaging to eliminate waste, accommodates dietary restrictions and allergies at the customer level, and offers a no-commitment skip-or-cancel subscription policy.

The go-to-market motion is DTC e-commerce with regional New England delivery, supported by direct relationships with local farmers and purveyors. Marketing is executed primarily through organic channels: a weekly blog/newsletter, Facebook, Instagram, and earned media coverage from Boston Globe, Boston Magazine, CBS Boston, TED, Northshore Magazine, and Edible Boston. The company is founder-led by Erin Baumgartner, has not raised institutional capital, and operates with a 1-10 person team.

Name

Family Dinner

Legal name

Family Dinner

Website

https://sharefamilydinner.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Dinner is a woman-owned direct-to-consumer grocery delivery service based in Massachusetts that delivers curated weekly shares of locally-sourced New England produce, dairy, meat, and pantry staples to consumers via subscription and a la carte purchasing.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Local grocery delivery
• CSA subscription boxes
• New England produce
• Weekly grocery shares
• Online grocery retail

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Shares: Weekly recurring subscription revenue from curated grocery shares. Customers subscribe to weekly deliveries of local produce, dairy, meat, grains and other groceries. Shares come in various sizes (Whole, Half) and dietary preferences (Omnivore, Pescatarian, Vegetarian).
2. A La Carte Grocery Sales: One-time purchases of individual grocery items including produce, dairy, eggs, meat, fish, grains, snacks, pantry staples, and specialty items like Mezze of the Week or Treat of the Week.
3. Gift Cards: Sale of gift cards and gift shares for gifting to others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Family Dinner operates a subscription-based Community Supported Agriculture (CSA) grocery delivery service in New England. It curates weekly "shares" of locally-sourced produce, dairy, meat, fish, grains, and pantry items, delivered to customers' doors via its Shopify storefront. The service also offers à la carte grocery items, dietary customization for allergies or aversions, gift cards, gift shares, and food bank donations.

Product overview

Family Dinner is a 100% woman-owned local grocery delivery service operating in New England. The core offering is a subscription-based CSA (Community Supported Agriculture) model featuring curated weekly "shares" of local produce, dairy, meat, fish, grains, snacks, and staples. The product portfolio consists of three main subscription share tiers (Pescatarian Double Share at $154, Omnivore Whole Share at $99, and Vegetarian Half Share at $66), supplemented by a la carte grocery categories (Produce, Dairy & Eggs, Meat & Fish, Grains, Snacks & Pantry, Staples) and recurring add-on items (Mezze of the Week, Treat of the Week, Butter). Additional offerings include gift cards, gift shares, flower arrangements, and food bank donations. Customers can shop one-time deliveries or build recurring subscription orders with the ability to skip or cancel anytime.

Differentiator

Problem solved

Functional benefit

Products and services

• Pescatarian Double Share A curated weekly subscription box featuring pescatarian-friendly local groceries and produce, including fish and seafood, priced at $154.00 per weekly delivery. Targeted at pescatarian households in New England.
• Omnivore Whole Share A comprehensive weekly subscription box offering a full selection of local meats, fish, produce, dairy, eggs, grains, and other staples for omnivore households, priced at $99.00 per weekly delivery.
• Vegetarian Half Share A smaller weekly subscription box featuring vegetarian-friendly local produce, dairy, eggs, and grains, priced at $66.00 per weekly delivery.
• Mezze of the Week A weekly rotating selection of mezze items priced at $9.00, available as a subscription add-on or one-time purchase.
• Treat of the Week A weekly rotating selection of local treats priced at $4.50, available as a subscription add-on or one-time purchase.
• Butter Local butter available as a subscription add-on or one-time purchase, starting from $9.00.
• Gift Cards Digital gift cards available for purchase to give the gift of local groceries to friends and family.
• Gift Shares Gift subscription shares that allow recipients to receive curated weekly deliveries of local New England groceries.
• Donations to Food Banks Donation option allowing customers to contribute to food bank programs.
• Flower Bunches Fresh field bunches of flowers available for one-time purchase or subscription add-on.
• Mixed Flower Bouquets Mixed floral arrangements available for one-time purchase or subscription add-on.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HelloFresh: Largest subscription meal kit company, offering weekly recipe-and-ingredient boxes for home cooking. Broader incumbent in the home food subscription category that overlaps with Family Dinner's weekly recurring delivery proposition.
• Instacart: Broad grocery delivery marketplace connecting shoppers to local stores nationwide. Represents the largest alternative for at-home grocery delivery and competes with Family Dinner for share of weekly grocery spend.
• Blue Apron: Subscription meal kit service delivering weekly pre-portioned ingredients and recipes. A broader home food subscription incumbent that competes for the same weekly grocery-replacement wallet as Family Dinner's shares.

Direct peers

• Farm Fresh To You: California-based CSA-style produce and grocery box subscription delivering locally sourced produce to homes on a recurring schedule. Operates the same farm-to-door subscription model as Family Dinner but serves the West Coast.
• Imperfect Foods: DTC subscription grocery box delivering produce and grocery staples with a sustainability/mission-driven brand similar to Family Dinner's local-and-sustainable positioning.
• Good Eggs: Online grocery delivery marketplace focused on local, sustainably sourced food from regional producers. Operates a similar 'local-first' DTC grocery model as Family Dinner, with a comparable supplier curation thesis.
• Misfits Market: National DTC subscription grocery service delivering produce, pantry, and grocery items on a recurring basis. Closest national subscription grocery analog to Family Dinner's share model.
• Door to Door Organics: Online organic produce and grocery delivery subscription service that historically operated a regional, CSA-style recurring delivery model comparable to Family Dinner's share subscriptions.

Regional players

• FreshDirect: Regional online grocery delivery service operating in select East Coast metros (e.g., NY, DC, Philadelphia). Comparable online grocery delivery model and regional concentration profile, but in different geographies than Family Dinner.

Emerging players

• Full Harvest: B2B marketplace for surplus and imperfect produce connecting farms to food businesses. Adjacent in the local/sustainable produce sourcing thesis that underpins Family Dinner's supplier relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharefamilydinner
• Instagraminstagram.com/sharefamilydinner
• LinkedInlinkedin.com/company/familydinner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Dinner