What 100% Chiropractic does

100% Chiropractic is a franchise network of full-service wellness clinics operating 125+ locations across more than 20 US states. Founded in 2004 by Dr. Jason Helfrich and Dr. Vanessa Helfrich in Colorado Springs, Colorado, the company began franchising in 2015 and is headquartered in Scottsdale, Arizona. Each clinic delivers corrective chiropractic adjustments, massage therapy, assisted stretch therapy, nutrition services, digital X-ray imaging, Fit3D posture analysis, and specialty programs for sports injuries, car accident injuries, and prenatal/pediatric patients. The brand targets individual consumers and families seeking pain relief, preventive care, and longevity-focused wellness services, with an explicit strategic positioning to reframe chiropractic from sick-care to preventive holistic health.

The clinical offering is anchored on corrective chiropractic care combined with technology-enabled diagnostics — the Fit3D posture analysis scanner and digital X-ray imaging are used during a structured two-visit new-patient intake promoted as the $49 First Experience package. Service breadth varies by location; core clinics offer chiropractic, massage, stretch therapy, and nutrition (under the 100% Nutrition sub-brand), while select sites add cupping, acupuncture, hot stone therapy, and lymphatic drainage. Site selection for franchise expansion is run through Morrow Hill mapping software, which has identified over 400 potential locations, and approximately half of franchises are owned by practicing chiropractors while the remainder are owned by non-chiropractor entrepreneurs.

The revenue model combines upfront franchise fees from new franchisees with ongoing royalties and brand-level fees from existing locations. Per-clinic gross income averaged $813,365 in 2023, with 248 average weekly patient visits per clinic — both materially above chiropractic industry benchmarks (~168 weekly visits). Individual clinics generate revenue through patient service fees, accept most health insurance including Medicare, and offer a VIP/membership subscription tier at select locations; financing is available through CareCredit. In June 2024, the company received an undisclosed growth investment from Red Iron Group (Menlo Park) to fund expansion toward a stated target of 200 clinics, concentrated in the Southwest, South, and Southeast US.

Name

100% Chiropractic

Legal name

100% Chiropractic

Website

https://100percentchiropractic.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

100% Chiropractic operates a franchise network of 125+ full-service wellness clinics across 20+ US states, offering chiropractic care, massage therapy, stretch therapy, and nutrition services. The company sells franchises to chiropractors and entrepreneurs, targeting expansion to 200 locations.

Ownership category

akta.pro rank

Product category

Chiropractic & Wellness Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Corrective Chiropractic & Spinal Decompression (HSADALAE), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Sports Chiropractic & Performance Care (HSADALAB), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Chiropractic care services
• Wellness clinic franchise
• Corrective chiropractic adjustments
• Massage therapy services
• Holistic health care

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees and Royalties: 100% Chiropractic generates revenue through franchise fees from new franchise owners and ongoing royalties from existing franchise locations. The company sells franchises to both chiropractors and non-chiropractor entrepreneurs.
2. Clinical Service Revenue: Individual clinic locations generate revenue through patient service fees. The average clinic income was reported at $813,365 with 248 patient visits per week. Services include chiropractic adjustments, massage therapy, stretch therapy, X-rays, nutrition counseling, and laser therapy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

100% Chiropractic operates a franchise network of full-service wellness clinics delivering corrective chiropractic care alongside massage therapy, stretch therapy, nutrition services, digital X-ray imaging, posture analysis, red laser therapy, and condition-specific programs (sports injury, car accident, spine and pain management). The company offers a $49 First Experience new-patient package that bundles discovery consultation, X-rays, Fit3D posture analysis, exam, first adjustment, and a massage/stretch session across two visits, plus optional VIP/membership programs at select locations.

Product overview

100% Chiropractic is a franchise network of full-service wellness clinics offering a comprehensive suite of chiropractic and holistic health services. The core offering centers on corrective chiropractic care, complemented by massage therapy, stretch therapy, nutrition services, and diagnostic tools including X-ray imaging and Fit3D posture analysis. Additional specialized services include sports injury care, car accident injury treatment, red laser therapy (LLLT), spine and pain management, and corrective chiropractic care. Select locations also offer complementary therapies such as cupping therapy, acupuncture, hot stone therapy, and lymphatic drainage. The company positions itself as a holistic health and longevity service provider rather than just a pain relief clinic, with services designed to work synergistically to support overall wellness and preventive care.

Differentiator

Problem solved

Functional benefit

Brands

• 100% Nutrition: A full line of the highest quality nutritional supplements offered by 100% Chiropractic clinics.

Products and services

• Chiropractic Care Corrective chiropractic adjustments that improve spinal alignment and nervous system function to support better movement, posture, and long-term health through consistent, corrective care over time. Targeted at individuals and families seeking holistic wellness and pain relief.
• Massage Therapy
• Stretch Therapy
• Nutrition Services
• X-Ray Imaging
• Corrective Chiropractic Care
• Sports Injury Chiropractic Care
• Car Accident Chiropractic Care
• Red Laser Therapy
• Spine and Pain Management
• Cupping Therapy
• Acupuncture
• Hot Stone Therapy
• Lymphatic Drainage

Quantifiable outcome

• Average clinic income of $813,365 in 2023
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Morrow HillcoreTechnology or Integration · 15 August 2024Partnership with Morrow Hill, a mapping software provider, to optimize placement of future franchise locations. The partnership leverages advanced mapping technology to identify over 400 potential locations with the greatest need for chiropractic services, ensuring strategic placement in high-opportunity areas.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Joint Chiropractic: The largest chiropractic franchise in the United States, operating a high-volume walk-in model with membership-based pricing. Directly comparable to 100% Chiropractic in category, franchise business model, and target consumer.
• HealthSource Chiropractic: Franchise network of chiropractic clinics offering corrective care, rehabilitation, and wellness services. Operates in a similar service category with comparable franchise-driven expansion.
• ChiroOne Wellness Centers: Multi-state chiropractic franchise group offering corrective and wellness chiropractic care. Closely comparable service mix and franchisee model, competing for both patients and prospective franchisees.

Emerging players

• Lifespring Chiropractic: Smaller chiropractic franchise focusing on family and pediatric wellness. Comparable in wellness-led, family-segment positioning and in operating as a franchise growth concept.
• LifeClinic Chiropractic & Rehabilitation: Chiropractic and rehabilitation clinic network operating within broader health and fitness venues. Comparable in combining chiropractic care with rehab/physical therapy services and pursuing recurring patient relationships.
• Restore Hyper Wellness: Franchise chain offering cryotherapy, IV therapy, infrared sauna, and other wellness services. Comparable in the wellness franchise model and longevity/preventive health positioning 100% Chiropractic is pursuing.
• The NOW Massage: Boutique massage franchise with a membership-driven, design-forward consumer experience. Relevant peer for the massage therapy side of 100% Chiropractic's offering and for membership-driven wellness service design.

Broad incumbents

• Hand & Stone Massage and Facial Spa: National franchise chain offering massage, facial, and skincare services via membership. Comparable in franchise model and recurring revenue mechanics; relevant as a benchmark for clinic-level unit economics in adjacent wellness categories.
• Massage Envy: Largest U.S. massage and skincare franchise chain with membership-based recurring revenue. Overlaps with 100% Chiropractic's massage therapy offering and wellness/membership model, though core service is different.

Others

• Airrosti: Provider of conservative musculoskeletal care combining manual therapy with active rehab programs. Adjacent service line targeting the same patient pain points (back, neck, joint pain) with a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/100chiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100% Chiropractic