GoodPup
GoodPup is a US-based pet care company founded in 2017 that provides personalized training plans for pets, operating as a small private firm with 11-50 employees headquartered in Cambridge, Massachusetts.
- Company typePrivate
- Founded2017
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GoodPup does
GoodPup is a private, for-profit pet care company founded in 2017 and headquartered in Cambridge, Massachusetts. The company offers personalized training plans for pets, operating in the online/direct-to-consumer pet services category. With a headcount of 11-50 employees, GoodPup sits in the small-business segment of the pet training market, an area that has seen increased consumer adoption of digital and remote training alternatives.
The company's underlying product and technology architecture are not disclosed in the available sources. The reference to "personalized" plans implies some degree of individualization in its training methodology, but the input data does not document a proprietary training platform, mobile application, content delivery mechanism, or trainer-matching system. No patents, certifications, or proprietary training curricula are documented.
From a business model perspective, GoodPup's revenue mechanics are also not disclosed. Pricing models, contract terms, customer acquisition channels, and go-to-market specifics are absent from the source material. The company has raised capital from NextView Ventures (2017) and from Oyster Angel Fund and PBJ Capital (2020), though disclosed round values are $0/undisclosed. There are no documented revenue figures, ARR, customer counts, or named customer logos, and no information about geographic markets served beyond a US headquarters.
GoodPup firmographics
Firmographics- Name
- GoodPup
- Website
- https://goodpup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoodPup is a US-based pet care company founded in 2017 that provides personalized training plans for pets, operating as a small private firm with 11-50 employees headquartered in Cambridge, Massachusetts.
- Ownership category
- akta.pro rank
GoodPup industry classification
Industry- Product category
- Pet Training Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ)
- akta.pro secondary industry
- Training-Integrated Dog Daycare (Day Training) (HSANAFAE)
Keywords
Where GoodPup is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
GoodPup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
GoodPup product offering
Product offeringCore offering
GoodPup is a pet care company that provides personalized training plans for dogs. The company delivers customized dog training programs, leveraging remote/video-based coaching to address obedience, behavior, and puppy-training needs for individual pet owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Dog Training Plans
Companies that use GoodPup
Customer profileIdeal customer profiles1 record
GoodPup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GoodPup partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
GoodPup competitors and assessment
Company assessmentDirect peers
- Wag: Wag provides on-demand dog walking, pet sitting, and training services through a digital platform. Its marketplace model and training category overlap make it a direct comparator to GoodPup's online training offering.
- Puppr: Puppr is an app-based dog training platform featuring step-by-step lessons and live chat with professional trainers. It directly competes with GoodPup in the app-delivered personalized training category.
- Rover: Rover operates a major marketplace connecting pet owners to dog trainers, sitters, walkers, and daycare providers. It is the most directly comparable competitor to GoodPup given its training category offering and digital discovery model.
- Dogo: Dogo is a mobile app offering personalized dog training programs with daily lessons, tracking, and one-on-one trainer chat. It is one of the closest digital-first competitors to GoodPup's personalized-training positioning.
- Zigzag: Zigzag focuses on puppy training through a structured digital curriculum with trainer support. It targets the same puppy/early-life training segment that GoodPup's personalized plans likely address.
Broad incumbents
- Petco: Petco is a large specialty pet retailer offering in-store dog training classes across its U.S. footprint. It is a broad incumbent in the pet training category with significant offline scale and brand recognition.
- PetSmart: PetSmart operates in-store dog training programs at its many retail locations and is a broad incumbent in pet services. It competes with GoodPup for category share of dog training spend, though primarily through in-person delivery.
Others
- BarkBox: BarkBox is a subscription-based pet products company that has expanded into adjacent services including training content. It is a thematically adjacent player in digital pet care with strong brand and direct-to-consumer distribution.
Emerging players
- Woofz: Woofz is an emerging app-based dog training platform offering personalized programs. It is a comparable digital challenger to GoodPup, though likely at an earlier stage of scale.
- Traini: Traini offers app-based dog training with AI-personalized programs and on-demand chat with trainers. It overlaps with GoodPup's personalized-training approach using a more technology-forward delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
GoodPup social profiles
Digital presenceGoodPup financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodPup leadership team
Management profileNumber of profiles
GoodPup funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodPup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodPup
What does GoodPup do?
GoodPup is a pet care company that provides personalized training plans for dogs. The company delivers customized dog training programs, leveraging remote/video-based coaching to address obedience, behavior, and puppy-training needs for individual pet owners.
Is GoodPup a public or private company?
GoodPup is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoodPup founded?
GoodPup was founded in 2017. It employs 11 to 50 people.
Where is GoodPup based?
GoodPup is headquartered in Cambridge, United States, in the North America region.
Who are GoodPup's main competitors?
Direct peers on record are Wag, Puppr, Rover, Dogo and Zigzag. Broad incumbents are Petco and PetSmart. BarkBox is listed as an others. Emerging players are Woofz and Traini.
Does GoodPup have an API?
No public API is recorded for GoodPup.
What industry is GoodPup in?
GoodPup's product category is Pet Training Services. Its primary akta.pro industry code is CRALAIAJ, Pet Services (Grooming, Training, Daycare), with a secondary code of HSANAFAE, Training-Integrated Dog Daycare (Day Training). Its NAICS code is 81291 and its SIC code is 8200.