What Woofz does

Woofz is a privately held consumer mobile application company, headquartered in Nicosia, Cyprus, and developed by the entity nove8 under founder and CEO Natalia Shahmetova. The company operates a single unified mobile app, branded Woofz, that delivers customized dog training plans, step-by-step video lessons, interactive training tools, wellness tracking, and a 24/7 AI-powered dog assistance chatbot to individual dog owners globally. The product is organized into four pillars — Training, Wellness, Knowledge, and Trainer — and supports features including family sharing, multiple dog profiles, walking tracking, reminders, and 1:1 video sessions with professional dog trainers.

The underlying technology stack is a cross-platform mobile application distributed through the Apple App Store and Google Play, supplemented by a direct web entry point (woofz.academy). The app's core differentiator is a content library of 150+ expert-developed training lessons grounded in positive reinforcement methodology, combined with breed- and behavior-specific personalization, a proprietary Dog Wellness Score for preventive health monitoring, and an integrated AI chatbot for on-demand dog care Q&A. The company has achieved over 20 million cumulative downloads and 4.8/4.6 app store ratings, and won The Lovie Awards in the Innovation/R&D category.

Woofz operates a freemium subscription model generating revenue through recurring mobile app subscriptions, with premium content and live trainer sessions monetized on top of a free tier. Distribution is product-led and self-serve, relying on app store optimization, content marketing, earned media, and verified user testimonials. Customer segments are exclusively B2C, targeting first-time puppy owners, owners of adult dogs seeking behavior modification, and proactive pet health managers. The company competes in the global pet tech space alongside Companion, Petcube, Vet-AI, and Zigzag. No funding rounds, revenue figures, headcount, or institutional investors were disclosed in available sources.

Name

Woofz

Legal name

Woofz

Website

https://woofz.com

Company type

Private

Operating status

Operating

Short description

Woofz is a Nicosia-based consumer mobile app, developed by nove8, that delivers customized video-based dog training, wellness tracking, and an AI assistant to individual dog owners globally via a freemium subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Mobile App Subscription: Dog training app generating revenue through subscription model. Users access training lessons, wellness tracking, and trainer assistance through the platform. The app offers both free features and premium subscription content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Woofz is a mobile dog-training, care, and wellness application that delivers customized training plans, 150+ step-by-step video lessons, interactive training tools, a Dog Wellness Score, and 24/7 AI-powered dog assistance to individual dog owners. The freemium app is distributed through the Apple App Store and Google Play, with a separate woofz.academy web onboarding flow and an upsell to premium subscription content including 1:1 trainer video sessions.

Product overview

Woofz is a single unified mobile application offering dog training, care, and wellness services. The app is organized into four main sections: Training (customized plans, video tutorials, interactive tools), Wellness (health tracking, nutrition, weekly check-ups), Knowledge (behavior solutions, grooming, relaxation), and Trainer (24/7 dog assistance, 1:1 video sessions). Users can access additional tools including reminders, family sharing, multiple dog profiles, a clicker, walking tracker, and calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Woofz Dog Training App A mobile application for dog owners that delivers customized, breed- and behavior-aware training plans, 150+ step-by-step video lessons, interactive in-app tools, a Dog Wellness Score with nutrition and hydration tracking, 24/7 AI-powered dog assistance, and 1:1 live video sessions with professional trainers, distributed freemium via the App Store and Google Play and onboarded through woofz.academy.

Quantifiable outcome

• 19 of 21 common puppy behaviors showed reduced severity with increased app use (from Zigzag app study, not specifically Woofz)

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dogo: Subscription-based dog training app featuring clicker, video lessons, and personalized training plans. Direct competitor targeting the same B2C puppy/dog owner segment via mobile app stores.
• Puppr: Dog training app built around step-by-step video lessons, in-app clicker, and live chat with professional trainers. Closely overlaps Woofz's training-plus-coach hybrid model.
• Zigzag: Mobile dog training app offering structured video lessons and personalized training programs. Cited in Woofz's own competitive-advantage claim, indicating direct category overlap and competing for the same puppy-owner user.
• GoodPup: App-enabled dog training service combining self-serve video content with live video sessions from certified trainers. Competes directly with Woofz's blended digital + 1:1 trainer offering.

Broad incumbents

• Bark (BarkBox): Subscription pet care company with an extensive content/training library (BarkPost) and consumer brand reaching millions of dog owners. Adjacent incumbent with overlapping dog-owner audience.
• Petcube: Connected pet hardware and software company with a subscription app offering training, vet, and pet-camera services. Competes with Woofz on digital pet care, with hardware as a differentiator.
• PetCoach (by Petco): Pet health and behavior Q&A platform integrated with Petco's retail ecosystem. Competes with Woofz's 24/7 AI assistance and wellness tracking, with offline retail as a distribution advantage.
• Vet-AI (Joii): AI-driven pet care app combining symptom checking, vet access, and wellness monitoring. Named alongside Woofz as a competitor in the AI pet-care category; broader health focus than Woofz's training-centric app.
• Companion (Companion Animal Health): Pet-tech company developing AI-driven training and behavior products; explicitly named as a Woofz competitor in coverage. Larger portfolio player with broader veterinary/behavioral scope.

Emerging players

• Rover: Largest pet services marketplace offering dog walking, sitting, and (through Rover) virtual training. Overlaps with Woofz on training content and on-demand coaching, with a much broader services funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WoofzDogTrainingApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woofz