Loop Financial
Loop Financial is a small Australian mortgage broking and property finance advisory firm (founded 2014, 1-10 employees, Kew VIC) operating under an aggregator licence, serving home buyers, property investors, and clients with complex financing needs across a 40+ lender panel.
- Company typePrivate
- Founded2014
- HeadquartersKew, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Loop Financial does
Loop Financial is an Australian mortgage broking and property finance advisory firm headquartered in Kew, Victoria, founded in 2014. The company operates as a Credit Representative under Connective Credit Services Pty Ltd's Australian Credit Licence (389328), with no parent company or external funding disclosed. It employs 1-10 people and serves individual home buyers, property investors, and clients with complex financing needs across Australia, primarily in Victoria.
The firm's core offering combines mortgage broking with strategic financial planning through "Finance Strategists" who hold formal qualifications (Diploma of Finance and Mortgage Broking Management, RG146, Bachelor of Accounting and Finance) and personal property investment experience. Its operational infrastructure includes a website with 10 free financial calculators, online booking via Calendly, a Quick Finance Assessment tool, and a secure client database. It does not have a mobile app, proprietary technology stack, or API. It earns commissions from a panel of 40+ lenders spanning major banks (ANZ, NAB, ING, ME, Bankwest, CBA, St George, Macquarie), non-bank lenders (Firstmac, Connective HL Essentials by Advantedge), peer-to-peer lenders (RateSetter), private funders, and commercial/mezzanine lenders.
Loop Financial generates revenue through upfront commissions (percentage of loan amount at settlement) and trail commissions (monthly on outstanding loan balance) paid by lenders, occasionally supplemented by client service fees disclosed per-quote. It pays referral commissions to accountants, financial planners, and real estate agents. Customer acquisition is sales-led via direct advisory interactions (phone, Zoom), professional referral networks, and top-of-funnel content marketing through its blog, free calculators, and social media. Pricing is quote-based and not publicly disclosed, and the firm operates exclusively within Australia with no global footprint.
Loop Financial firmographics
Firmographics- Name
- Loop Financial
- Legal name
- Loop Financial Pty Ltd ABN 58 998 101 915
- Website
- https://loopfinancial.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loop Financial is a small Australian mortgage broking and property finance advisory firm (founded 2014, 1-10 employees, Kew VIC) operating under an aggregator licence, serving home buyers, property investors, and clients with complex financing needs across a 40+ lender panel.
- Ownership category
- akta.pro rank
Where Loop Financial is headquartered
LocationHeadquarters
- HQ city
- Kew
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Loop Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Upfront Commission from Lenders: Lenders pay Loop Financial an upfront commission calculated as a percentage of the loan amount upon settlement of drawn-down loans (home loans, investment property loans). This commission is not payable by the client.
- Trail Commission from Lenders: Lenders pay trail commission monthly on the outstanding loan balance, calculated in arrears. Loop Financial receives this for as long as the loan remains active.
- Service Fees Charged to Clients: Loop Financial sometimes charges fees for their services, disclosed via a quote prior to loan application lodgement. Additional third-party fees (application fees, valuation costs) may be charged by lenders or other parties.
- Referral Fees from Introducers: If clients are introduced via referrers (accountants, financial planners, real estate agents), Loop Financial may pay the referrer a commission or fee, details of which are included in the Credit Proposal Disclosure document.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based broker service (no direct client fee for loan placement) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Loop Financial product offering
Product offeringCore offering
Loop Financial is a mortgage broking and property finance advisory firm that helps Australian home buyers, property investors, and clients with complex finance requirements access suitable lending products from a panel of 40+ lenders. The firm combines mortgage broking with strategic finance planning through Finance Strategists who deliver property finance services, credit assistance, and one-on-one consultations. Revenue is generated primarily through upfront and trail commissions paid by lenders on settled loans.
Product overview
Loop Financial is a mortgage broking and property finance company operating as a Credit Representative under Australian Credit Licence 389328. The company offers a unified service combining mortgage broking with strategic finance planning through Finance Strategists. Their core offerings include property finance services, a suite of free online financial calculators, Finance Strategy Sessions (60-minute one-on-one consultations via Zoom or phone), Kick-off Consultation for compliance verification, Credit Assistance Services accessing over 40 lenders, and educational content via their blog. The company emphasizes a personalized approach compared to standard mortgage brokers, focusing on strategic thinking and lateral planning for complex financial situations.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Finance Services Mortgage broking and property finance advisory service delivering home loans, investment property financing, and refinancing solutions for home buyers, property investors, and clients with complex finance requirements. Service is delivered by Finance Strategists accessing a panel of 40+ lenders.
- Finance Strategy Sessions Bookable one-on-one consultations (60 minutes) with Finance Strategists addressing complex finance requirements, available via Zoom or phone. Clients complete a Kick-off Form prior to the session.
- Credit Assistance Services Assistance with applying for credit contracts, increasing credit limits, and recommending suitable credit providers from Loop's panel of 40+ lenders, delivered under Australian Credit Licence 389328 as a Credit Representative service.
Companies that use Loop Financial
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Loop Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loop Financial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Connective Credit Services Pty LtdcoreLoop Financial is authorised as a Credit Representative under Connective Credit Services Pty Ltd, which holds Australian Credit Licence Number 389328. Connective provides the licensing framework, aggregator services (via Connective Broker Services Pty Ltd), and access to credit providers and loan products. Connective retains a portion of lender commissions as the licensee.
- Connective Broker Services Pty LtdcoreLoop Financial operates through Connective Broker Services Pty Ltd ABN 77 161 731 111, Credit Representative 437202, authorised under Australian Credit Licence 389328. The aggregator charges Loop a fee consisting of a share of commission from credit providers, a membership fee, and a monthly fee per accredited loan writer.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Loop Financial competitors and assessment
Company assessmentDirect peers
- Yellow Brick Road: Australian mortgage broking and wealth advisory firm providing home loans, investment lending, and financial planning. Comparable to Loop in offering mortgage broking plus adjacent strategic financial advice to retail borrowers and investors.
- Aussie Home Loans: One of Australia's largest mortgage broking franchises, offering home loan and property finance services through a national broker network. Directly comparable to Loop Financial as a mortgage broker serving retail and investor borrowers in Australia.
- Mortgage Choice: ASX-listed Australian mortgage broker with a national franchise network, providing home loans, investment loans, and refinancing through a panel of lenders. Directly comparable in business model, lender panel access, and target customer (home buyers and property investors).
- Astute Financial: Australian mortgage and finance broking group offering home loans, investment loans, and commercial finance through a network of brokers. Comparable to Loop in its focus on property finance strategy and multi-lender access.
- Loan Market Group: Large Australian mortgage broking aggregator/franchise, providing brokers with lender panel access and compliance infrastructure. Comparable to Loop's Connective-backed aggregator model, though at much greater scale.
Others
- Connective Broker Services: Aggregator that provides Australian Credit Licence access, lender panel infrastructure, and commission processing to brokerages like Loop Financial. Relevant as the platform/enabler Loop depends on, not a direct competitor.
Emerging players
- Plenti: Australian peer-to-peer and asset-backed lender (formerly RateSetter, also on Loop's panel) offering automotive, renewable energy, and personal loans. Adjacent alternative-lending peer addressing similar complex/underserved borrower segments that Loop routes to non-bank lenders.
- Ubanker: Australian digital-only bank (subsidiary of NAB) offering home loans directly to consumers online. Represents a disintermediation threat to mortgage brokers like Loop, especially for simple, rate-driven borrowers.
- Athena Mortgages: Australian digital non-bank lender offering home loans directly to consumers via an online platform. Competes with brokers like Loop by disintermediating the borrower-lender relationship, particularly for straightforward home loans.
Broad incumbents
- ME Bank (Members Equity): Australian challenger bank offering home loans directly to consumers and also distributing through mortgage brokers including Loop. A direct lender competitor that operates both inside and outside the broker channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Loop Financial social profiles
Digital presenceLoop Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop Financial leadership team
Management profileNumber of profiles
Loop Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop Financial
What does Loop Financial do?
Loop Financial is a mortgage broking and property finance advisory firm that helps Australian home buyers, property investors, and clients with complex finance requirements access suitable lending products from a panel of 40+ lenders. The firm combines mortgage broking with strategic finance planning through Finance Strategists who deliver property finance services, credit assistance, and one-on-one consultations. Revenue is generated primarily through upfront and trail commissions paid by lenders on settled loans.
Is Loop Financial a public or private company?
Loop Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loop Financial founded?
Loop Financial was founded in 2014. It employs 1 to 10 people.
Where is Loop Financial based?
Loop Financial is headquartered in Kew, Australia, in the Oceania region.
How does Loop Financial make money?
Four revenue lines are on record. Upfront Commission from Lenders are the primary driver. The others are trail Commission from Lenders, service Fees Charged to Clients and referral Fees from Introducers.
Who are Loop Financial's main competitors?
Direct peers on record are Yellow Brick Road, Aussie Home Loans, Mortgage Choice, Astute Financial and Loan Market Group. Connective Broker Services is listed as an others. Emerging players are Plenti, Ubanker and Athena Mortgages. ME Bank (Members Equity) is listed as a broad incumbent.
Does Loop Financial have an API?
No public API is recorded for Loop Financial.