Connective
Connective is a privately owned Australian mortgage, asset, and commercial aggregator serving 5,000+ brokers nationwide. It provides the Mercury Nexus CRM platform, a 70+ lender panel, compliance tools, and membership-based revenue across residential, commercial, and asset finance broking.
- Company typePrivate
- Founded2005
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Connective does
Connective is an Australian mortgage, asset, and commercial aggregator serving more than 5,000 brokers across residential, commercial, and asset finance broking. Founded in the early-to-mid 2000s by brokers seeking a fairer aggregation model, the company remains privately owned and independent of any financial institution, operating from a Melbourne headquarters and offices in Sydney, Brisbane, Adelaide, and Perth. Connective holds Australian Credit Licence 389328 and operates three specialised broking divisions (Residential, Asset Finance, Commercial), providing broker members with access to a panel of 70+ lenders including major banks, credit unions, and specialist providers. The company reports year-to-date commercial settlements exceeding A$9 billion, up 27% over a six-month window.
The company's core technology is Mercury Nexus, a proprietary all-in-one digital platform combining CRM, client management, compliance, lodgement, and analytics. Mercury Nexus integrates with third-party tools including Financeable for loan processing automation, CitoPlus for lender and rate comparison, Mimecast for cybersecurity training, and Open Banking for automated identity verification and expense data collection. The platform claims to reduce deal administration by up to three hours per deal and accelerate client data collection by twelve-fold, while supporting compliance workflows aligned with Best Interests Duty obligations. Connective has recently extended its offering with proprietary lending products (Connective Advance, Connective Bridge, Connective Complete) and launched its own white label product in October 2025.
Connective generates revenue through a membership-based B2B2C model: the Maximiser Plan charges A$880 per month per partner group (up to five brokers) with 100% commission retention, while the Variable Plan applies tiered commission splits from 80/95 to 95/95 depending on settlement volume. Credit Representative fees of A$209 per month per loan writer and tiered Professional Indemnity Insurance fees (A$63 to A$830 per month based on broker commission revenue) layer on top. Distribution combines direct website acquisition, dedicated partnership managers, broker community and event-led growth (Women in Broking Empower Program, Banker to Broker program, local coffee clusters), and affiliations with industry associations MFAA, FBAA, and CAFBA.
Connective firmographics
Firmographics- Name
- Connective
- Legal name
- Connective Broker Services Pty Ltd
- Website
- https://connective.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Connective is a privately owned Australian mortgage, asset, and commercial aggregator serving 5,000+ brokers nationwide. It provides the Mercury Nexus CRM platform, a 70+ lender panel, compliance tools, and membership-based revenue across residential, commercial, and asset finance broking.
- Ownership category
- akta.pro rank
Connective industry classification
Industry- Product category
- Mortgage Aggregation Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)
- akta.pro secondary industries
- Wholesale Mortgage Lending (Broker Channel) (FSALACAA), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
Keywords
Where Connective is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Connective business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Broker Membership Fees - Maximiser Plan: Fixed monthly fee of $880 per partner group (covering up to 5 brokers) for brokers with high monthly settlements (over $700k). Members keep 100% of upfront and trail commissions with no volume requirements.
- Broker Membership Fees - Variable Plan: Commission-based model where brokers earn progressively higher splits as settlement volume increases. Upfront splits range from 80% at $0-$1M to 95% at $3M+. Trail splits are 95% across all tiers.
- Credit Representative Fees: $209 per month per loan writer for brokers operating under Connective's Australian Credit Licence. This is in addition to the membership plan fee.
- Professional Indemnity Insurance: Compulsory PI insurance participation fees charged monthly based on broker commission revenue, ranging from $63/month for sub-$150K revenue to $830/month for $4M+ revenue.
- Asset Finance Membership: For asset finance brokers, no additional fees if they hold their own licence. Daily commission payments with full commission retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Maximiser Plan - $880/month per partner group for high-volume brokers |
| Subscription | Monthly | Variable Plan - Commission-based with progressive splits |
| Subscription | Monthly | Credit Representative Fee - $209/month per loan writer |
| Subscription | Monthly | Professional Indemnity Insurance - Revenue-based tiers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Connective product offering
Product offeringCore offering
Connective is an Australian mortgage, asset finance, and commercial broking aggregator that sells membership subscriptions to mortgage brokers, giving them access to a 70+ lender panel, compliance and accreditation support, and the proprietary Mercury Nexus CRM platform. Brokers join under tiered membership plans (Maximiser or Variable) and receive ongoing partnership management, professional indemnity insurance, and integrated tools for loan processing and client management.
Product overview
Connective is a mortgage, asset, and commercial aggregator offering a unified platform for brokers across Australia. The core product is Mercury Nexus, an all-in-one digital platform combining CRM, client management, compliance, lodgement, and analytics. Connective operates three specialised divisions: Residential Broking, Asset Finance, and Commercial Broking, each providing access to their respective lender panels (70+ lenders total). The company also offers proprietary lending products including Connective Advance, Connective Bridge, and Connective Complete. Additional services include the Women in Broking Empower Program, Banker to Broker transition support, and a suite of integrated tools including Financeable and CitoPlus for loan processing, Open Banking integration, and Open Banking data sharing capabilities. Membership plans include Maximiser Plan (100% commission retention) and Variable Plan (tiered commission splits).
Differentiator
Problem solved
Functional benefit
Products and services
- Mercury Nexus
Quantifiable outcome
- Save up to 3 hours per deal with Mercury Nexus workflows
- +4 more outcomes
Companies that use Connective
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Connective technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Connective partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- MimecastcoreCybersecurity partner providing security awareness training and email protection services. Mimecast collaborates with Connective on the Cyber Security Hub within Mercury Nexus, offering free security training to brokers on topics including phishing awareness, impersonation detection, and malicious link protection.
- FinanceablecoreLoan processing automation tool integrated into Mercury Nexus for commercial brokers. Financeable automates collection of client data and streamlines commercial loan processing workflows.
- CitoPluscoreLender comparison and rate comparison tool for commercial brokers within Mercury Nexus. CitoPlus enables brokers to compare lender rates and policies against client needs, supporting faster loan processing.
- MFAA (Mortgage & Finance Association of Australia)majorIndustry association partnership. Connective displays MFAA affiliation and brokers are encouraged to join industry associations like MFAA or FBAA as part of their professional setup.
- FBAA (Finance Brokers Association of Australia)majorIndustry association partnership. Connective brokers are encouraged to be members of FBAA along with AFCA for proper setup and client trust building.
- CAFBA (Commercial & Asset Finance Brokers Association)majorIndustry association partnership for asset and commercial finance brokers. Connective displays CAFBA affiliation and supports brokers in meeting association requirements.
- 70+ Lender PanelcoreExtensive lender panel including major banks (ANZ, Commonwealth Bank, Westpac, NAB), AMP Bank, Bank of China, Bank of Melbourne, Bank SA, Bankwest, Better Choice, Better Mortgage Management, Bluebay, credit unions, and specialist lenders. Lenders provide access to mortgage products distributed through Connective brokers.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Connective competitors and assessment
Company assessmentDirect peers
- Australian Finance Group (AFG): Largest Australian mortgage aggregator with 6,500+ brokers and a publicly listed ASX:AFG. Direct competitor in residential, commercial, and asset aggregation, sharing the same broker-intermediary business model and ACL dependency. Most direct comparable for scale and economics.
- Finsure: Australian mortgage and asset finance aggregator providing brokers with lender panel access, white-label products, and compliance support. Directly comparable aggregation model with overlapping CRM and workflow tooling.
- Loan Market Group: Australian mortgage and finance broker network and aggregator with national broker membership. Competes head-to-head for broker recruitment and offers comparable lender panel access, technology, and support services.
- PLAN Australia (Choice Aggregation / FAST): Major Australian mortgage aggregator (formerly FAST, rebranded to PLAN) with thousands of brokers, lender panel access, and own technology stack. Closely comparable broker aggregator model targeting similar residential and commercial segments.
- Mortgage Choice (now part of MyState Bank subsidiary, Inflection/RE): Long-standing Australian mortgage broker franchise network owned by MyState/Inflection. Comparable recruitment-led broker model with national lender panel and brand-driven broker support, though more franchise-structured than Connective's aggregator model.
Emerging players
- Yellow Brick Road (YBR): ASX-listed Australian wealth, lending, and mortgage aggregation business. Smaller broker network than Connective but overlapping segment with proprietary lending products and broker support services.
- Wisr (now Waterdrop/NovaCrest): Australian digital lending platform with broker distribution. Smaller scale than Connective but represents emerging fintech lender competition for broker mind-share and white-label product economics.
- Joust (Joust Technologies): Australian fintech operating a reverse-auction marketplace connecting borrowers directly to lenders. Adjacent competitor to traditional aggregators, signalling potential fintech disintermediation risk for Connective's broker model.
Broad incumbents
- Resimac: Australian non-bank lender and securitisation platform distributing via brokers, and (post Petrofac-style aggregator acquisitions) a competitor aggregator. Useful peer for understanding broker-channel lender economics Connective's white-label launch targets.
- Liberty Financial: Australian non-bank lender and aggregator with a broker distribution channel and proprietary lending products. Comparable as both a lender panel partner and aggregator-adjacent competitor offering white-label and specialist products to brokers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Connective social profiles
Digital presenceConnective compliance and trust
Trust signalCompliance1 record
Connective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connective leadership team
Management profileNumber of profiles
Profiles4 records
Connective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connective
What does Connective do?
Connective is an Australian mortgage, asset finance, and commercial broking aggregator that sells membership subscriptions to mortgage brokers, giving them access to a 70+ lender panel, compliance and accreditation support, and the proprietary Mercury Nexus CRM platform. Brokers join under tiered membership plans (Maximiser or Variable) and receive ongoing partnership management, professional indemnity insurance, and integrated tools for loan processing and client management.
Is Connective a public or private company?
Connective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Connective founded?
Connective was founded in 2005. It employs 51 to 100 people.
Where is Connective based?
Connective is headquartered in Melbourne, Australia, in the Oceania region.
How does Connective make money?
Five revenue lines are on record. Broker Membership Fees - Maximiser Plan is the primary driver. The others are broker Membership Fees - Variable Plan, credit Representative Fees, professional Indemnity Insurance and asset Finance Membership.
Who are Connective's main competitors?
Direct peers on record are Australian Finance Group (AFG), Finsure, Loan Market Group, PLAN Australia (Choice Aggregation / FAST) and Mortgage Choice (now part of MyState Bank subsidiary, Inflection/RE). Emerging players are Yellow Brick Road (YBR), Wisr (now Waterdrop/NovaCrest) and Joust (Joust Technologies). Broad incumbents are Resimac and Liberty Financial.
Does Connective have an API?
No public API is recorded for Connective.
What industry is Connective in?
Connective's product category is Mortgage Aggregation Services. Its primary akta.pro industry code is FSAEAMAA, Mortgage & Loan Introducers (Residential & Commercial), with a secondary code of FSALACAA, Wholesale Mortgage Lending (Broker Channel). Its NAICS code is 522310 and its SIC code is 6163.