HydroJug
- Company typePrivate
- Founded2016
- HeadquartersOgden, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
HydroJug firmographics
Firmographics- Name
- HydroJug
- Legal name
- HydroJug
- Website
- https://thehydrojug.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
HydroJug industry classification
Industry- Product category
- Consumer Hydration Drinkware
- NAICS
- Other Metal Container Manufacturing (332439)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where HydroJug is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Markets served
HydroJug business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Product Sales: HydroJug generates revenue through direct-to-consumer online sales via its Shopify storefront (thehydrojug.com), selling insulated water bottles, tumblers, can coolers, coffee mugs, and accessories at one-time purchase prices ranging from $16.99 to $54.99.
- Retail Channel Sales: Products sold through third-party retail channels including Target (exclusive collaborations) and Amazon, with the Target-exclusive HydroJug x poppi limited-edition collection priced at $50 each.
- Aftermarket Accessories: Replacement lids, straws, boots, and keychains sold as add-on accessories to drive repeat purchases from existing customers.
- Private Label / Custom Orders: HydroJug offers a Private Label program allowing bulk/custom orders, indicating B2B revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sport 32oz — $34.99–$39.99 |
| Unit Pricing | Pay-as-you-go | Kids Sport 14oz — $19.99–$24.99 |
| Unit Pricing | Pay-as-you-go | Kids Sport 20oz — $29.74–$34.99 |
| Unit Pricing | Pay-as-you-go | Can Coolers 12oz/16oz — $16.99–$24.99 |
| Unit Pricing | Pay-as-you-go | Coffee Travelers 20oz — $29.74–$34.99 |
| Unit Pricing | Pay-as-you-go | Traveler (40oz) — $44.99 |
| Unit Pricing | Pay-as-you-go | Accessories — $4.99–$49.99 |
| Unit Pricing | Pay-as-you-go | Target Exclusive Collab — $50 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
HydroJug product offering
Product offeringCore offering
HydroJug designs, manufactures, and retails BPA-free insulated stainless-steel hydration drinkware (water bottles, tumblers, coffee mugs, and can coolers) across sizes from 14oz to 64oz, using proprietary 3X Triple Wall Insulation with optional ceramic-lined interiors. Its core lines — Traveler, Sport, Coffee Traveler, Everyday Tumbler, Kids, Can Coolers, and Ease2o — are supported by replacement accessories and a customization/private-label program, and are sold direct-to-consumer as well as through Amazon, Target, and other retail partners.
Product overview
HydroJug is a direct-to-consumer brand specializing in premium insulated drinkware with a portfolio spanning multiple product lines: Traveler (insulated tumblers in 20oz-40oz), Sport (athletic water bottles 14oz-40oz), Coffee Traveler (ceramic-lined mugs 20oz-32oz), Everyday Tumbler (ceramic-lined tumblers 14oz-20oz), Kids (child-friendly bottles 14oz-20oz), Can Coolers (slim/standard 12oz and 16oz), and Ease2o (adaptable bottles with modular lids). All products feature triple-wall insulation, 24-hour cold retention, BPA-free 18/8 stainless steel construction, and 6-hour heat retention. The ecosystem is supported by accessories including replacement lids, straws, boots, keychains, and branded merchandise. The company also offers product customization and private label programs for wholesale/corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Traveler Tumblers Insulated stainless steel tumblers available in 20oz, 32oz, and 40oz sizes, built for long-haul daily hydration with 3X Triple Wall Insulation, leakproof design, cup holder compatibility, and an ergonomic carry handle.
- Sport Bottles
- Coffee Traveler
- Everyday Tumbler
- Kids Sport Bottles
- Can Coolers
- Ease2o
- HydroJug x poppi Traveler Tumblers Collection Limited-edition 40oz insulated stainless steel Traveler Tumblers co-designed with poppi, sold exclusively at Target with retro-inspired graphics.
- Replacement Lids and Straws
- Boots and Keychains
- HydroJug Apparel
- Customize
- Private Label Program
Companies that use HydroJug
Customer profileSegments5 records
Ideal customer profiles6 records
HydroJug technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HydroJug partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- poppiflagshipHydroJug partnered with poppi (the prebiotic soda brand) to create a limited-edition HydroJug x poppi Traveler Tumblers collection, exclusively available at Target. The 40-ounce insulated stainless steel tumblers feature retro-inspired designs (green gradient with smiley faces, pink chrome, silver with sticker-style graphics) at $50 each, targeting younger brand-conscious shoppers. High demand was expected given the hype around both brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HydroJug competitors and assessment
Company assessmentDirect peers
- Simple Modern: Simple Modern designs and sells insulated tumblers, water bottles, and kids' drinkware across DTC, Amazon, and major retailers (Target, Walmart). Closely comparable on product range, kids/family positioning, and limited-edition colorway drops.
- Stanley (PMI Worldwide): Stanley is the dominant premium insulated drinkware brand, best known for the viral Quencher tumbler. It is HydroJug's most explicit head-to-head competitor in the same product category, channels (Target, DTC, Amazon), and lifestyle-positioning segment.
- Owala: Owala sells premium insulated water bottles and tumblers (e.g., FreeSip) through DTC, Target, and Amazon with a strong Gen Z and fitness-focused community. Direct overlap with HydroJug's Sport and Traveler lines on product format, price point, and target shopper.
- S'well: S'well pioneered the premium reusable water bottle category with a design-led, lifestyle brand. Comparable to HydroJug on stainless steel insulated bottles, design-driven colorways, and DTC-plus-retail go-to-market.
- BruMate: BruMate sells insulated tumblers, can coolers, and barware with a lifestyle/social positioning. Comparable to HydroJug on premium can coolers, colorway drops, and adult lifestyle targeting.
- Takeya: Takeya manufactures insulated stainless steel water bottles, tumblers, and cold-brew coffee makers sold at Target, Amazon, and DTC. Closely comparable on premium hydration product lines and major retail distribution.
Broad incumbents
- Thermos (brand): Thermos is the legacy global leader in vacuum-insulated drinkware and food containers. Overlaps with HydroJug on insulated bottle and tumbler technology, but competes primarily on broad-based mass-market distribution.
- Yeti: Yeti is a premium outdoor-lifestyle brand spanning drinkware, coolers, and bags. Overlaps with HydroJug on insulated tumblers and water bottles but operates a much broader portfolio with stronger pricing and brand equity.
- CamelBak: CamelBak is a long-established hydration brand focused on bottles, hydration packs, and outdoor performance gear. Comparable to HydroJug's Sport line on fitness/active use cases, though with broader outdoor positioning and deeper retail penetration.
- Hydro Flask: Hydro Flask is a major premium insulated water bottle brand owned by Helen of Troy, sold through DTC, outdoor retail, and mass channels. Comparable to HydroJug on insulated stainless steel hydration, colorway-driven branding, and active-lifestyle consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HydroJug social profiles
Digital presenceHydroJug financial estimates
Financial estimateRevenue estimate
Valuation estimate
HydroJug leadership team
Management profileNumber of profiles
Profiles2 records
HydroJug funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HydroJug M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HydroJug
What does HydroJug do?
HydroJug designs, manufactures, and retails BPA-free insulated stainless-steel hydration drinkware (water bottles, tumblers, coffee mugs, and can coolers) across sizes from 14oz to 64oz, using proprietary 3X Triple Wall Insulation with optional ceramic-lined interiors. Its core lines — Traveler, Sport, Coffee Traveler, Everyday Tumbler, Kids, Can Coolers, and Ease2o — are supported by replacement accessories and a customization/private-label program, and are sold direct-to-consumer as well as through Amazon, Target, and other retail partners.
Is HydroJug a public or private company?
HydroJug is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HydroJug founded?
HydroJug was founded in 2016. It employs 51 to 100 people.
Where is HydroJug based?
HydroJug is headquartered in Ogden, United States, in the North America region.
How does HydroJug make money?
Four revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are retail Channel Sales, aftermarket Accessories and private Label / Custom Orders.
Who are HydroJug's main competitors?
Direct peers on record are Simple Modern, Stanley (PMI Worldwide), Owala, S'well, BruMate and Takeya. Broad incumbents are Thermos (brand), Yeti, CamelBak and Hydro Flask.
Does HydroJug have an API?
No public API is recorded for HydroJug.
What industry is HydroJug in?
HydroJug's product category is Consumer Hydration Drinkware. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs). Its NAICS code is 332439.