What Carta does

Carta operates as Heartland (ハートランド), a sole proprietorship palmistry practice founded by Marui Akio (丸井章夫) in October 2008. Based in Ichinomiya City, Aichi Prefecture, Japan, it markets services under the brand "手相Navi ～惑星手相鑑定入門～" (Palm Reading Navi - Planetary Palm Reading Introduction). The company serves individual Japanese consumers seeking personal palm readings and life guidance, offering both face-to-face consultations and remote services delivered via email and telephone.

The core offering centers on a proprietary "Planetary Palm Reading" (惑星手相) methodology developed by Marui, a credentialed practitioner with a background from Meiji University, GCDF (Global Career Development Facilitator) certification, and Japan Career Counselor credentials. The company maintains two physical consultation offices in Ichinomiya and Nagoya, and conducts periodic in-person sessions in Tokyo and Osaka. The service portfolio includes individual consultations, a monthly paid newsletter distributed via the Mag2 platform (priced at 1,050 yen per month), a published book (1,365 yen), a DVD (3,980 yen, currently listed as sold out), and a PDF guide (9,000 yen).

The business model is a single-practitioner services and content operation with multiple modest revenue streams: per-session consultation fees, recurring newsletter subscriptions, and one-time content product sales. Content products function both as standalone revenue and as marketing funnels for higher-value consultation services. The firm has no public-facing technology infrastructure beyond a static website at cartainc.com, and there is no evidence of any SaaS, mobile, or software-based product offering.

Note on data integrity: the input contains a material mismatch — a firmographic block describes a Sacramento, USA-based for-profit technology company founded in 1996 with 501–1,000 employees, while the primary website content and corroborating detail blocks describe the Japanese palmistry sole proprietorship above. This analysis treats the first-party website content as authoritative for functional description, per source-precedence rules.

Name

Carta

Legal name

ハートランド

Website

https://cartainc.com

Company type

Private

Founded year

1996

Headcount range

501–1,000 employees

Short description

Carta operates as Heartland, a sole proprietorship palmistry practice in Aichi Prefecture, Japan, offering face-to-face and remote consultations using a proprietary "Planetary Palm Reading" methodology to individual Japanese consumers seeking personal guidance.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Personal Palm Reading Consultations (対面鑑定): Face-to-face palm reading consultations at two physical offices in Ichinomiya City and Nagoya City, Aichi Prefecture, and via traveling consultations in Tokyo and Osaka. Core revenue driver with high repeat-customer rate.
2. Remote / Phone Palm Reading Consultations (通信鑑定): Phone-based remote palm reading consultations offered to clients nationwide, providing the same Planetary Palm Reading service without requiring in-person visits.
3. Physical Product Sales (Book and DVD): One-time sale of published book '成功と幸せを呼び込む手相力' (Palm Reading Power to Attract Success and Happiness) at 1,365 yen via Amazon, and DVD '成功と幸せを呼び込む手相講演会' (Palm Reading Lecture for Success) at 3,980 yen (now sold out). DVDs shipped within 2 days of order.
4. Digital PDF Product (手相家まるちゃんの大開運！言霊パワー): One-time digital download of 1,000+ page PDF compilation of premium newsletter content at 9,000 yen. Instant download after purchase; 450 yen discount vs purchasing 9 monthly issues separately.
5. Premium Email Newsletter Subscription (Mag2 Premium): Recurring monthly subscription to the paid newsletter '手相家まるちゃんのスーパー占い' (Maru-chan's Super Fortune Telling) on Mag2 Premium platform at 1,050 yen per month.
6. Public Lectures and Seminars (講演会): Paid public lectures on 'Palm Reading Power to Attract Success and Happiness'; also used as marketing channel for paid consultation services.

Pricing tiers

Go-to-market motion3 records

Core offering

Carta (cartainc.com) is a Japanese palmistry (手相) personal-services business operating under the brand 手相Navi 〜惑星手相鑑定入門〜, run by palmist Marui Akio from Heartland. The company sells face-to-face and telephone palm reading consultations, public lectures/seminars, a published book, a lecture DVD, a downloadable PDF guide, and a recurring premium email newsletter on planetary palmistry. Revenue is anchored by professional palm reading consultations with content products and newsletter subscriptions as supporting offerings.

Product overview

Carta (cartainc.com) operates as a single-brand personal services website for palmistry (手相) run by palmist 丸井章夫 (Marui Akio) from Nagoya, Aichi, Japan. The offering is a unified content-and-services portfolio centered on planetary palmistry (惑星手相) rather than a multi-module software platform: it pairs paid digital/physical products — the book 成功と幸せを呼び込む手相力, the lecture DVD 成功と幸せを呼び込む手相講演会, and the PDF 手相家まるちゃんの大開運！言霊パワー — with recurring engagement mechanisms (メールマガジン email newsletter) and core service offerings (手相鑑定 palm reading consultations conducted face-to-face and by telephone, plus 手相講演会 public lectures/seminars). Together these items form a content-commerce plus consultation-services stack with no separate platform, modules, or enterprise tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Palm Reading Consultations (対面鑑定 / 通信鑑定)
• Public Palm Reading Lectures/Seminars (手相講演会)
• Book: 成功と幸せを呼び込む手相力 (Palm Reading Power to Attract Success and Happiness)
• DVD: 成功と幸せを呼び込む手相講演会 (Palm Reading Lecture DVD)
• PDF: 手相家まるちゃんの大開運！言霊パワー (Palmist Maru-chan's Great Luck! Kotodama Power)
• Premium Email Newsletter: 手相家まるちゃんのスーパー占ぃ (Maru-chan's Super Fortune Telling)

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• cocoloni (Digital Plus): Japan's largest online fortune-telling platform, operating multiple consultation brands across phone, chat, and in-person channels. Directly comparable to Carta because it monetizes the same Japanese consumer demand for personal divination services, including palmistry, astrology, and tarot, through recurring and one-time payments.
• Mystic Gate (占い館 ガネーシャ): Operates physical fortune-telling consultation shops across Japan, including palmistry and tarot, with both walk-in and online booking. Comparable to Carta because it sells the same in-person consultation experience to Japanese consumers seeking personal divination, but at retail-shop scale rather than a single practitioner.
• Feel (フィール): Phone-based fortune-telling service in Japan connecting customers to individual palmists, astrologers, and tarot readers. Comparable to Carta because it sells remote consultation access to Japanese consumers across the country, competing for the same phone-reading and personal-insight wallet.
• Tifalet (ティファレト): Operates multiple phone-based fortune-telling brands in Japan with a roster of named practitioners. Comparable to Carta because it competes for the same Japanese customer seeking personal remote readings, using a marketplace model that could attract practitioners away from independent operations like Carta.
• Mugen (ムゲン): Japanese phone-based fortune-telling service operating multiple consultation brands with employed and contracted readers. Comparable to Carta because it competes head-to-head for the same Japanese phone-reading demand and operates a practitioner marketplace model that could attract Carta's customers.

Broad incumbents

• Excite Telephon Fortune-telling (エキサイト電話占い): Established internet media company's phone fortune-telling vertical, offering on-demand readings across palmistry, astrology, and tarot. Comparable to Carta because it targets the same Japanese remote-reading demand and represents a much larger, well-funded incumbent with stronger digital acquisition.
• Rakuten Uranai (楽天占い): Major Japanese e-commerce platform's fortune-telling vertical, offering paid consultations and content from many practitioners. Comparable to Carta because it competes for the same Japanese consumer wallet across consultation and content, with vastly larger distribution and marketing infrastructure.
• ZEXY Uranai: Wedding-focused media brand's fortune-telling service offering consultation and content tied to marriage and life decisions. Comparable to Carta because it intersects on life-path, marriage, and decision-support divination content, competing for the same Japanese consumers seeking guidance at life crossroads.
• LINE Fortune-telling (LINE 占い): Native fortune-telling platform inside the LINE messaging app, offering chat-based paid readings from many practitioners. Comparable to Carta because it monetizes the same Japanese consumer demand for personal divination, but at much larger scale via a super-app distribution channel.
• Ameba占い (CyberAgent): Major Japanese internet media company's fortune-telling portal, offering free and paid content plus practitioner referrals. Comparable to Carta because it shares Ameblo blog ecosystem exposure and competes for the same Japanese audience seeking divination content and consultations online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carta