What Excite Holdings does

Excite Holdings Co., Ltd. is a Tokyo-listed holding company (Tokyo Stock Exchange Standard Market, ticker 5571, founded July 2018) that operates four business segments — Medical, Platform, Broadband, and SaaS/DX — under an explicit "ambidextrous management" (両利きの経営) strategy in which cash-generating legacy businesses fund higher-growth ventures. The SaaS/DX segment is the company's growth engine and includes FanGrowth (a webinar PDCA cloud with co-hosted matching community of 2,000+ registered companies and 6,000+ matches as of May 2026, enhanced by AI transcription/summarization and FanGrowth Studio's AI-personalized video platform), Sharely (virtual shareholder meeting support holding 48% market share in Japan's virtual-only AGMs in 2023), KUROTEN (cloud management accounting with a GPT-4-powered natural-language AI assistant), and the newly launched AI Support Desk enterprise AI-adoption service. The Medical segment is anchored by ONE MEDICAL, an online consultation platform acquired in November 2024 for ¥3.8 billion that approximately doubled monthly revenue within 1 year 5 months post-acquisition. The Platform segment houses M&A BASE (IT-focused M&A advisory on a success-fee basis) and media/counseling properties (Excite Uranai, Excite Onayami Sodanshitsu, Woman Excite, Excite News). The Broadband segment delivers fiber-optic internet (BB.excite光クロス10ギガ at ¥4,510/month) and MVNO mobile services under BB.excite Mobile, with LIQUID eKYC integration pre-positioned for April 2026 Mobile Phone Fraud Prevention Act compliance. Underlying technology is cloud-based SaaS with integrations into Salesforce, HubSpot, Slack, Microsoft Teams and Chatwork, AI features layered over third-party foundation models, and eKYC compliance infrastructure.

Revenue is generated through recurring SaaS and ISP subscriptions (FanGrowth, Sharely, KUROTEN, BB.excite fiber/mobile), transaction-fee M&A advisory (M&A BASE, success-fee), usage-based telemedicine and voice services (¥275/min health consultations, ¥11/30sec voice calls), and consumer platform/media fees. Customer segments are diversified across listed Japanese enterprises (Sharely AGM support), B2B marketers and webinar organizers (FanGrowth), consumer ISP/mobile users (BB.excite), telemedicine patients (ONE MEDICAL) and IT-sector M&A counterparties (M&A BASE). Since its April 2023 TSE Standard Market IPO the company has pursued an aggressive M&A program — M&A BASE (June 2023), Sharely (February 2024), ONE MEDICAL (November 2024) — to extend the SaaS/DX and Medical businesses. For FY2026 (ending March 2026) consolidated revenue reached ¥10.796 billion (+18.8% YoY), with SaaS revenue up 32.5% YoY and Medical revenue up 200.1% YoY.

Name

Excite Holdings

Legal name

エキサイトホールディングス株式会社 (Excite Holdings Co., Ltd.)

Website

https://excite-holdings.co.jp

Company type

Public

Founded year

2018

Operating status

Operating

Short description

Excite Holdings is a Tokyo-listed holding company operating four segments — Medical (telemedicine via ONE MEDICAL), Platform (media, counseling, M&A advisory), Broadband (BB.excite ISP/MVNO), and SaaS/DX (FanGrowth webinars, Sharely AGMs, KUROTEN accounting, AI Support Desk) — combining mature cash-generators with an active M&A-driven growth strategy.

Ownership category

akta.pro rank

Product category

Internet Services and SaaS Platforms

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Revenue Cycle, Coding & Telehealth Compliance Platforms (for provider orgs) (HLALABAM)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Webinar SaaS platforms
• Virtual shareholder meetings
• Management accounting software
• Broadband MVNO services
• Telemedicine platforms

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Platform Services: Online counseling, fortune telling, media, influencer marketing, job training platforms generating subscription and transaction fees.
2. Broadband/Mobile Services: ISP, fiber optic, MVNO SIM services providing internet connectivity with monthly subscription pricing.
3. SaaS/DX Products: FanGrowth (webinar), Sharely (shareholder meeting), KUROTEN (financial management), AI support desk - B2B SaaS subscriptions.
4. M&A Advisory Services: Success-fee based M&A brokerage and advisory through M&A BASE, plus search fund investment management.
5. Medical Services: Online medical consultations and cosmetic orthodontic treatment through ONE MEDICAL and EMININAL.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Excite Holdings operates four core business lines. The SaaS/DX segment provides B2B cloud platforms: FanGrowth (webinar PDCA platform), Sharely (virtual and hybrid shareholder meeting support with 48% market share in Japan), KUROTEN (management accounting cloud with GPT-4 assistant), and AI Support Desk (enterprise AI adoption consulting). The Broadband segment offers BB.excite fiber optic (10Gbps and 1Gbps) and MVNO SIM mobile services for consumers. The Medical segment runs ONE MEDICAL online medical consultations and EMININAL orthodontic treatment. The Platform segment includes M&A BASE advisory, Excite Counseling, Excite Uranai fortune telling, Job Training e-learning, NAPBIZ influencer marketing, and media properties (Woman Excite, Excite News).

Product overview

Excite Holdings operates a multi-segment portfolio of four core business lines: Medical (オンライン診療・美容医療), Platform (カウンセリング・占い・メディア・M&A), Broadband (ISP・SIM・光ファイバー), and SaaS/DX (ウェビナー・株主総会・経営管理). The SaaS/DX segment — the group's growth engine — centers on FanGrowth (ウェビナーPDCA cloud combining SaaS product + BPO), Sharely (バーチャル株主総会支援), KUROTEN (経営管理クラウド), and AI Support Desk. The Platform segment includes M&A BASE (M&A advisory), Excite Counseling (電話占い・お悩み相談室), One Medical (online medical consultation), and media properties (Woman Excite, Excite News). The Broadband segment is anchored by the BB.excite brand offering budget SIM, fiber, and voice services. The company pursues '両利きの経営' (ambidextrous management), using cash-generating Platform and Broadband businesses to fund SaaS/DX and Medical investments, supplemented by strategic M&A.

Differentiator

Problem solved

Functional benefit

Brands

• BB.excite: Broadband internet service provider offering fiber optic lines, internet connection services, budget SIM, and mobile services
• ONE MEDICAL
• EMININAL
• Excite Uranai
• Excite Onayami Sodanshitsu
• Woman Excite
• Excite News
• M&A BASE
• Job Training (ジョブトレ)
• NAPBIZ
• FanGrowth
• Sharely
• KUROTEN
• Sabusuru

Products and services

• FanGrowth (ファングロース) A webinar PDCA (Plan-Do-Check-Act) cloud platform for B2B companies to plan, execute, and analyze webinar marketing campaigns, combining a SaaS product with BPO consulting services for strategy and execution support.
• Sharely (シェアリー) A comprehensive virtual and hybrid shareholder meeting (AGM) support service for Japanese listed companies, covering cloud-based voting, question submission, live streaming, scenario planning, and day-of operational support.
• KUROTEN (クロテン) A cloud-based management accounting and budget-vs-actual platform integrating financial accounting with KPIs, headcount data, and BI dashboards.
• AI Support Desk (AIサポートデスク) An enterprise AI-adoption help desk providing AI model/tool selection, initial setup, internal policy drafting, and workshop-based organizational adoption across ChatGPT, Claude, Gemini, and related tools.
• BB.excite A consumer internet service provider offering fiber optic broadband, MVNO SIM mobile services, and voice calling under the 'Unlock Unfair' concept of simplicity, fair pricing, and no contract lock-in.
• ONE MEDICAL An online medical consultation platform enabling seamless booking, symptom intake, doctor consultation, and follow-up entirely online, with subsequent expansion into diet and health programs.
• M&A BASE An IT-sector-focused M&A advisory, intermediary, and platform service providing strategy formulation, long-list creation, financing, IR materials, due diligence, and PMI support on a success-fee basis.
• エキサイトお悩み相談室 for Biz A corporate EAP offering 24/7 online counseling with 170+ counselors, covering mental health, work-life balance, relationships, caregiving, plus nurse health consultation at ¥275/min.
• サブスル A subscription service introduction support tool enabling businesses to launch and manage subscription-based offerings through a single smartphone interface.
• EMININAL (エミニナル) A clear aligner orthodontic treatment service that assigns a dedicated orthodontist as the primary treating doctor, targeting patients seeking professional orthodontic care.
• NAPBIZ An influencer marketing platform that operates a manga-style influencer-centered web media and leverages popular influencers on Instagram and X for brand marketing campaigns.
• ジョブトレ (Job Training) An e-learning-based job seeker support training school enabling skills acquisition toward employment in 3 months without attending classes, including career consultant placement support.
• FanGrowth Studio A membership-based video media platform under FanGrowth that personalizes video content delivery based on user login data and purchase phase, with AI chatbot per video page and CRM/SFA/MA sync.

Quantifiable outcome

• Medical business revenue grew 200.1% YoY
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core, strategic and minor.

• Liquid (株式会社Liquid)coreTechnology or Integration · 18 March 2026Liquid provides LIQUID eKYC online identity verification service integrated into BB.excite Mobile for IC chip reading and facial photo verification. Supports compliance with April 2026 mobile carrier regulation changes.
• Peatix Japan (ピーティックス)coreStrategic or Co-development Partner · 4 September 2024Strategic partnership between FanGrowth and Peatix for event/webinar marketing support. Combines FanGrowth's webinar planning and automation with Peatix's 5.2M annual event participants and 20,000+ active events for B2B lead generation.
• Coincheck (コインチェック)strategicStrategic or Co-development Partner · 9 February 2024Sharely business was transferred from Coincheck to Excite Holdings through corporate split. Coincheck retains Sharely as a service while Excite acquired the business entity for SaaS expansion.
• Ministry of Health, Labour and Welfare (厚生労働省)minorOthers · 1 October 2023Excite Women's site participates in Ministry's Women's Active Promotion Database as part of corporate compliance and diversity reporting.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• CyberAgent: Japanese internet conglomerate (parent lineage of Excite's CEO) running AbemaTV, digital advertising, and multiple internet businesses; comparable as a diversified Japanese digital/internet group with overlapping ambitions in internet media and SaaS.
• Rakuten: Broad Japanese internet/e-commerce conglomerate with Rakuten Mobile, Rakuten Hikari (fiber), and digital content; comparable to Excite's broadband and consumer-platform segments at much larger scale.
• Zoom Communications: Dominant webinar/video-communications platform with Zoom Events and Zoom Webinars; comparable to FanGrowth on webinar delivery, on-demand replay, and AI summarization features, and a potential competitive threat.

Direct peers

• Money Forward: Japanese cloud accounting/back-office SaaS leader serving SMB and enterprise; the most direct comparable to Excite's KUROTEN management-accounting cloud and AI-native financial query product.
• freee: Japan-focused SaaS provider of cloud accounting and HR/payroll; comparable in product category (SMB/enterprise financial software), customer base (Japanese businesses), and AI-augmented roadmap to KUROTEN/KUROTEN AI.
• GMO Internet: Japanese internet conglomerate providing ISP/fiber, MVNO, domain/hosting and SaaS; directly comparable to Excite's BB.excite fiber/MVNO broadband segment and shares the diversified internet-platform business model.
• M3 (M3 Inc.): Japanese digital health leader operating m3.com physician platform and telehealth/medical services; directly comparable to Excite's ONE MEDICAL telemedicine and broader health-platform ambitions.
• Medley: Japanese healthcare/medtech operator running an online doctor-appointment platform and telemedicine services; comparable to ONE MEDICAL on both product (telemedicine) and Japanese regulatory environment.
• ON24: Global webinar and virtual-event SaaS platform; closest international product comparable to Excite's FanGrowth webinar PDCA cloud and FanGrowth Studio video-personalization product.

Emerging players

• Digital Holdings: Japanese digital-marketing holding group (includes Septeni digital agency business — a Select Customer of Sharely); comparable in digital advertising/influencer marketing overlap with NAPBIZ and FanGrowth demand-generation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/excite__pr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excite Holdings