Sherry Matthews Group
Sherry Matthews Group is a privately held, Austin-based full-service marketing agency founded in 1983 that designs public awareness, education, and outreach campaigns for mission-driven clients.
- Company typePrivate
- Founded1983
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Sherry Matthews Group does
Sherry Matthews Group is a privately held, full-service marketing agency headquartered in Austin, Texas. Founded in 1983, the firm has operated continuously for more than four decades and specializes in public awareness, education, and outreach campaigns — a niche that typically serves government agencies, non-profits, healthcare systems, and other mission-driven organizations rather than consumer brand advertisers. The firm reports a headcount of 51-100 employees, consistent with a mid-sized independent agency that retains in-house creative, media planning, and account management functions.
The company's revenue mechanics are not publicly disclosed. As an agency of its size and tenure, billings are most plausibly generated through project-based retainers and campaign fees tied to media planning and creative deliverables. The presence of a Chief Client Officer (Colin Gilligan) suggests a deliberate client-services structure designed to anchor key accounts and extend contract duration — a common model for agencies dependent on long-cycle public-sector or institutional clients.
The source material is unusually thin: a website verification page dominates the data, and no customer logos, case studies, technology stack, partnerships, awards, certifications, or financial disclosures are present. Accordingly, the assessment of competitive position, AI capability, growth trajectory, and customer concentration is constrained — the firm exhibits the structural profile of a stable, niche-specialist independent agency, but no verifiable evidence supports claims of recent offensive or defensive strategic activity beyond sustained private operation.
Sherry Matthews Group firmographics
Firmographics- Name
- Sherry Matthews Group
- Website
- https://sherrymatthews.com
- Company type
- Private
- Founded year
- 1983
- Headcount range
- 51–100 employees
- Short description
- Sherry Matthews Group is a privately held, Austin-based full-service marketing agency founded in 1983 that designs public awareness, education, and outreach campaigns for mission-driven clients.
- Ownership category
- akta.pro rank
Sherry Matthews Group industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Media Relations & Press Office Services (BPAFADAF), Thought Leadership & Executive Visibility (BPAFADAG)
Keywords
Where Sherry Matthews Group is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Sherry Matthews Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Sherry Matthews Group product offering
Product offeringCore offering
Sherry Matthews Group is a marketing and communications firm offering services in advertising, public relations, and related communications work. Specific product/service details were not provided in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing and communications services
Companies that use Sherry Matthews Group
Customer profileIdeal customer profiles1 record
Sherry Matthews Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sherry Matthews Group partnerships and signals
Strategic signalRecent moves2 records
Sherry Matthews Group competitors and assessment
Company assessmentBroad incumbents
- Edelman: Edelman is the world's largest independent public relations and communications firm with deep public-affairs and corporate-comms practices; broadly comparable to Sherry Matthews Group as a communications-led agency serving corporate, government, and nonprofit clients on awareness campaigns, though at far greater scale.
- Weber Shandwick: Weber Shandwick is a global public relations and communications agency within the Interpublic Group, offering public affairs, healthcare, and corporate communications; comparable as a full-service communications partner for awareness and outreach campaigns, with much broader geographic reach.
- FleishmanHillard: FleishmanHillard is a global public relations and integrated communications agency with strong public affairs and social-marketing practices; directly comparable in service mix to Sherry Matthews Group, particularly for public-awareness and behavior-change campaigns, though operating at a much larger scale.
- Ketchum: Ketchum is an established global communications agency within the Omnicom group with a long track record in public relations and brand marketing; comparable as a strategic communications partner for awareness campaigns across consumer, corporate, and public-sector clients.
- Hill+Knowlton: Hill+Knowlton is a global public relations and public affairs firm with extensive government, NGO, and corporate communications experience; relevant peer for the public-awareness and outreach portion of Sherry Matthews Group's portfolio, with greater geographic and sector breadth.
- Burson (formerly Burson Cohn & Wolfe): Burson is a global public relations and communications firm formed from the merger of Cohn & Wolfe and Burson-Marsteller, with strong corporate and public-affairs capabilities; a peer in the communications-services space serving similar enterprise and public-sector clients.
- Ogilvy PR: Ogilvy PR is the public relations arm of WPP's Ogilvy network, offering integrated communications including public affairs, corporate communications, and social marketing; comparable as a full-service communications provider competing for awareness and outreach mandates.
Direct peers
- Golin: Golin is an integrated public relations and communications agency within IPG offering strategy, earned media, and content; comparable to Sherry Matthews Group as a full-service communications agency serving corporate and public-sector clients.
- Finn Partners: Finn Partners is an independent, mid-to-large integrated public relations and marketing agency with practices in public affairs, health, education, and technology; directly comparable as an independently held full-service communications agency of similar positioning to Sherry Matthews Group.
Emerging players
- Rescue PR (The Rescue Agency): The Rescue Agency is a behavior-change marketing agency focused on public health, safety, and social-cause campaigns; comparable to Sherry Matthews Group's awareness and outreach practice as a specialized agency targeting similar public-sector and nonprofit clients, though smaller and more niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Sherry Matthews Group social profiles
Digital presenceSherry Matthews Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sherry Matthews Group leadership team
Management profileNumber of profiles
Profiles1 record
Sherry Matthews Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sherry Matthews Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sherry Matthews Group
What does Sherry Matthews Group do?
Sherry Matthews Group is a marketing and communications firm offering services in advertising, public relations, and related communications work. Specific product/service details were not provided in the source material.
Is Sherry Matthews Group a public or private company?
Sherry Matthews Group is a private company. It is classified as unknown.
When was Sherry Matthews Group founded?
Sherry Matthews Group was founded in 1983. It employs 51 to 100 people.
Where is Sherry Matthews Group based?
Sherry Matthews Group is headquartered in Austin, United States, in the North America region.
Who are Sherry Matthews Group's main competitors?
Broad incumbents on record are Edelman, Weber Shandwick, FleishmanHillard, Ketchum, Hill+Knowlton, Burson (formerly Burson Cohn & Wolfe) and Ogilvy PR. Direct peers are Golin and Finn Partners. Rescue PR (The Rescue Agency) is listed as an emerging player.
Does Sherry Matthews Group have an API?
No public API is recorded for Sherry Matthews Group.
What industry is Sherry Matthews Group in?
Sherry Matthews Group's product category is Marketing Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 541810 and its SIC code is 7311.