What Prime Executions does

Prime Executions, Inc., doing business as part of Freedom Capital Markets, is an agency-only broker-dealer that has operated on the floor of the New York Stock Exchange since 1986. The firm executes over 750 million shares per month for a wide range of buy-side and sell-side institutional clients, leveraging its standing as one of the top independent "Blue Line" NYSE firms to access liquidity across multiple marketplaces and meet best-execution obligations. Its competitive positioning is built on human expertise in NYSE order types, current rule sets, and the exchange roadmap — capabilities not available to electronic-only brokers — and on a conflict-free agency-only model that aligns the firm exclusively with client execution interests.

The firm's operational footprint is anchored at 40 Wall Street, 58th Floor, New York, with senior floor personnel handling challenging and sensitive orders across multiple equity marketplaces. Prime Executions is registered with FINRA as a member broker-dealer, holds NYSE membership, and is a SIPC member, collectively supporting its status as a regulated execution venue. The offering is a single core service — agency execution on the NYSE floor — bundled within the broader Freedom Capital Markets platform, which also encompasses Equity Research, Institutional Sales & Trading, Investment Banking, Corporate Access, and LD Micro.

Revenue is generated through transaction-based commissions on executed trades, with pricing negotiated bilaterally with institutional clients based on trading volume, order complexity, and execution requirements; no standardized public pricing exists. Distribution is conducted through direct institutional sales coverage managed by Senior Managing Directors, Executive Vice Presidents, and Senior Vice Presidents who handle relationships with buy-side and sell-side trading desks. Customer segments are split horizontally between buy-side institutional clients (asset managers, hedge funds, institutional investors) and sell-side institutional clients, both of which require deep NYSE liquidity access and best-execution outcomes.

Name

Prime Executions

Legal name

Prime Executions, Inc.

Website

https://primexe.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Executions is an agency-only NYSE floor broker-dealer founded in 1986, executing over 750 million shares monthly for institutional buy-side and sell-side clients seeking best-execution outcomes through specialized floor expertise.

Ownership category

akta.pro rank

Product category

Institutional Brokerage Services

NAICS

Other Financial Vehicles (525990)

SIC

Finance Services (6199)

akta.pro primary industry

Agency Equity Execution (Cash Equities) (FSACAFAA)

akta.pro secondary industry

Prime Brokerage Financing (Margin/Stock Loan) (FSACAIAD)

Keywords

• NYSE floor brokerage
• Institutional trade execution
• Agency broker-dealer
• Securities execution services
• Blue Line broker

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Securities Execution and Trading: Prime Executions operates as an agency-only broker-dealer executing trades on the NYSE floor. The firm earns transaction-based fees/commissions on securities trades executed for institutional clients. With execution of over 750 million shares per month, the revenue is generated through per-share transaction fees on trades processed for buy-side and sell-side clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Prime Executions is an agency-only institutional broker-dealer that operates on the floor of the New York Stock Exchange, executing over 750 million shares per month for buy-side and sell-side clients. The firm provides access to liquidity across multiple marketplaces to satisfy best-execution obligations and handles high-volume, complex, and sensitive institutional orders on the NYSE floor.

Product overview

Prime Executions operates as an agency-only broker-dealer providing NYSE floor operations services. Founded in 1986, it is a single-product firm offering institutional trade execution on the New York Stock Exchange, handling over 750 million shares per month for institutional clients including buy-side and sell-side firms. The service provides access to unique floor broker advantages, deep NYSE expertise, and multi-marketplace liquidity access to ensure best execution for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Prime Executions (NYSE Floor Trade Execution) Agency-only institutional broker-dealer service operating on the floor of the New York Stock Exchange, executing over 750 million shares per month for buy-side and sell-side clients. The service provides access to liquidity across multiple marketplaces to satisfy best-execution obligations and handles high-volume, complex, and sensitive institutional orders using NYSE Blue Line floor operations.

Quantifiable outcome

• Executes over 750 million shares per month
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• New York Stock Exchange (NYSE)coreOthersPrime Executions operates as a member firm of the New York Stock Exchange, executing trades directly on the NYSE floor. This membership enables the firm to access floor-based liquidity and provide execution services leveraging NYSE market structure and order types.
• Financial Industry Regulatory Authority (FINRA)coreOthersPrime Executions is a FINRA member firm, registered and regulated as a broker-dealer under FINRA oversight. This regulatory membership ensures compliance with securities industry rules and standards.
• Securities Investor Protection Corporation (SIPC)coreOthersPrime Executions maintains SIPC membership, providing customer account protection in the event of broker-dealer insolvency. This membership protects client assets held by the firm.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hudson River Trading: High-frequency trading firm providing liquidity and execution services across global equities. Comparable to Prime Executions as a liquidity provider for institutional flow, though operating at much greater scale and with electronic-only execution.
• Susquehanna International Group (SIG): Global quantitative trading firm with substantial institutional equity execution and market-making capabilities. Comparable to Prime Executions as a liquidity provider for institutional clients, though broader in product scope and primarily electronic.
• Virtu Financial: Global electronic market maker and execution services firm providing agency and wholesale liquidity across global equities. Comparable to Prime Executions as an institutional execution counterparty, though far broader in product and geography, and primarily electronic rather than floor-based.
• Jane Street: Global market maker and liquidity provider with significant U.S. equities execution franchise. Comparable to Prime Executions in serving institutional client flow, though Jane Street operates across asset classes and geographies at much larger scale.
• Citadel Securities: Large global market maker offering institutional execution services across cash equities and ETFs. Comparable to Prime Executions as an institutional execution provider for buy- and sell-side clients, though Citadel operates at vastly greater scale and across multiple venues electronically.
• IMC Financial Markets: Global proprietary trading firm and liquidity provider with significant U.S. equities market-making operations. Comparable to Prime Executions as an institutional execution counterparty, though larger, global, and electronic in nature.

Direct peers

• Instinet: Agency-only institutional broker-dealer providing execution services and trading technology to buy-side clients. Closely comparable to Prime Executions in the agency-only positioning and institutional client focus, though Instinet operates electronic/ATS-based rather than floor-based execution.
• GTS Securities: Independent electronic market maker and agency execution provider for U.S. equities. Comparable to Prime Executions as an independent, agency-aligned execution specialist competing for the same institutional client flow, though without NYSE floor presence.
• Wolverine Execution Services: Institutional broker-dealer providing agency execution and trading services across U.S. equities. Comparable to Prime Executions as an agency execution specialist serving buy-side institutions, with overlap in target customer base despite different execution modalities.
• Two Sigma Securities: Agency broker-dealer and electronic market maker providing institutional execution services. Comparable to Prime Executions as an agency-only liquidity provider serving institutional clients, though operating primarily via electronic rather than floor-based execution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-primex-prime-electronic-executions-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Executions