What Intrax does

Intrax is a privately-held cultural exchange and educational programs company founded in 1980 in San Francisco, California, by Takeshi Yokota and John Wilhelm. The company operates a portfolio of nine program brands — AmeriCamp, AuPairCare, Ayusa High School Exchange, FurtherTravel, Gap 360, Intrax Education Teacher Exchange, Intrax Global Internships, Intrax Research Scholar, and Intrax Work Travel — spanning au pair placement, secondary school exchange, summer work travel, internships, teacher exchange, research scholar, camp counseling, and gap year travel. Intrax holds U.S. Department of State designated J-1 Visa Sponsor status, which it leverages as a regulated platform for sponsoring international exchange visitors into the United States and select other countries. The company has served over 500,000 lifetime participants from 100+ countries, with 25,000+ participants enrolling annually across its programs.

The business operates through a combination of direct B2C enrollment via program advisors and a B2B partner network comprising host families, schools, employers, camps, and international agencies. Revenue is generated primarily through program fees charged to participants, supplemented by fees from host organizations for recruitment, matching, and compliance services. Technology infrastructure centers on Salesforce CRM for host organization management and reporting, with no public-facing API or proprietary platform disclosed. The company maintains regional offices in San Francisco, Berlin, Tokyo, Seoul, Santiago, and Manchester, supporting localized sales, program delivery, and regulatory compliance across four continents.

Intrax has pursued an active acquisition strategy since 2021, completing four transactions: Invasion Camp Group (2021, UK youth travel), CICD (2022, additional J-1 designation including teacher and Australia/New Zealand programs), Gap 360 (2024, gap year travel), and StudyPoint (2026, domestic K-12 tutoring and test prep). The StudyPoint acquisition represents a strategic expansion beyond the J-1 visa-sponsored exchange model into the U.S. domestic education services market, adding 50,000+ lifetime students across 23 metropolitan areas. Intrax has 501-1,000 employees, is founder-influenced but currently CEO-led by Dennis Wong (appointed January 2022), and shows no evidence of external venture capital or private equity ownership.

Name

Intrax

Legal name

International Training and Exchange, Inc.

Website

https://intraxinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Intrax is a global cultural exchange and educational programs provider operating J-1 visa-sponsored au pair, work travel, high school exchange, internship, and gap year programs, plus recently acquired K-12 tutoring through StudyPoint, serving over 25,000 participants annually across 100+ countries.

Ownership category

akta.pro rank

Product category

Cultural Exchange and International Education Services

NAICS

Educational Services (611), Exam Preparation and Tutoring (611691), Language Schools (611630)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Au Pair Training, Orientation & Cultural Exchange Programs (HSAAAEAD)

akta.pro secondary industries

Secondary School Exchange Programs (Academic Year/Semester) (EDAIAHAB), Outbound Exchange Advising, Placement & Nomination Services (EDAIABAL), Tutoring, Study Skills & Learning Strategies for ASE (EDAAABAL)

Keywords

• Cultural exchange programs
• J-1 visa sponsorship
• Au pair services
• International internships
• Work travel programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Cultural Exchange Program Fees: Intrax generates revenue through program fees charged to participants enrolling in cultural exchange programs including au pair, work travel, high school exchange, gap year, and internship programs. Fees vary by program type and duration.
2. Host Organization Services: Revenue from businesses, camps, and organizations that host international participants through J-1 visa programs. Host organizations pay for recruitment, matching, and compliance services.
3. K-12 Tutoring Services: Following the StudyPoint acquisition, Intrax generates revenue from one-on-one K-12 tutoring, SAT/ACT test prep, and college admissions support services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Intrax provides cultural exchange, work, travel, volunteer, and educational programs connecting international participants with opportunities in the United States and abroad. Core offerings include au pair childcare placement (AuPairCare), high school exchange (Ayusa), work travel programs, internships, teacher exchange, research scholar placements, gap year travel, and summer camp counselor placements, all operated under U.S. Department of State J-1 Visa Sponsor designations. The company also delivers K-12 tutoring and test preparation services through its acquired StudyPoint brand.

Product overview

Intrax is a cultural exchange and educational programs company offering a platform of interconnected programs under its umbrella. The core portfolio includes nine distinct program brands: AmeriCamp (summer camp counselor placements), AuPairCare (au pair childcare exchange), Ayusa (high school exchange), FurtherTravel (volunteer and travel programs), Gap 360 (gap year experiences), Intrax Education Teacher Exchange (teacher placement), Intrax Global Internships, Intrax Research Scholar, and Intrax Work Travel. These programs collectively serve over 500,000 participants from more than 100 countries and operate across multiple continents. The company has expanded through acquisitions including Invasion Camp Group (2021), CICD (2022), Gap 360 (2024), and StudyPoint (2026), adding capabilities in youth travel, additional J-1 visa programs, and K-12 tutoring services.

Differentiator

Problem solved

Functional benefit

Brands

• AmeriCamp: Program placing passionate, skilled young people from diverse countries in camp counselor positions across the USA.
• AuPairCare
• Ayusa High School Exchange
• FurtherTravel
• Gap 360
• Intrax Education Teacher Exchange
• Intrax Global Internships
• Intrax Research Scholar
• Intrax Work Travel

Products and services

• AmeriCamp Places passionate, skilled young people from diverse countries in camp counselor positions across the USA, providing a culturally immersive work and travel experience.
• AuPairCare A cultural exchange program connecting international au pairs with American families in need of live-in childcare, providing cross-cultural immersion for both families and au pairs.
• Ayusa High School Exchange High school exchange program where students from over 60 countries live with American host families and attend local high schools, providing cultural immersion and English language learning.
• FurtherTravel Travel program offering experiences including Europe's cultural sites, volunteering in South Africa, and teaching in Thailand for young people seeking cultural and adventure travel.
• Gap 360 Gap year travel experiences, cultural exchanges, and adventure programs in over 50 countries for young adults seeking transformative journeys.
• Intrax Education Teacher Exchange Enables international teachers to teach in accredited public or private primary and secondary K-12 schools in the USA through J-1 visa sponsorship.
• Intrax Global Internships International internships allowing young professionals from around the world to live and work in various countries and industries including the U.S., London, Paris, Madrid, Barcelona, Tokyo, Germany, and China.
• Intrax Research Scholar J-1 visa program enabling international graduate students to conduct STEM research with leading scholars and industry experts in America.
• Intrax Work Travel Short-term work experiences for young people in the United States, Canada, and New Zealand, enabling international university students to work for American companies during summer breaks.
• StudyPoint National provider of one-on-one K-12 tutoring, SAT/ACT test prep, and college admissions support services serving over 50,000 students across 23 U.S. metropolitan areas.

Named customers3 records

Segments6 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• StudyPointcoreStrategic or Co-development Partner · 30 April 2026Acquisition of StudyPoint, a national provider of one-on-one K-12 tutoring, SAT/ACT test prep, and college admissions support services. StudyPoint co-founders remain on the board following the transaction, with Greg Zumas overseeing day-to-day operations.
• International Working HolidaysminorStrategic or Co-development Partner · 1 January 2026New Zealand-based International Working Holidays joined the Intrax family, expanding cultural exchange, work and travel, and global connections across the Asia-Pacific region.
• Northwestern University Global Learning OfficecoreStrategic or Co-development Partner · 27 February 2025Intrax Foundation has established the Yokota and Wilhelm Scholars Global Horizons Fund in partnership with Northwestern University's Global Learning Office. This partnership creates the Global Horizons Program providing short-term, non-credit bearing study treks during spring break for first-generation college students with financial need and no prior international travel experience.
• Gap 360coreStrategic or Co-development Partner · 1 October 2024Acquisition of Gap 360, a UK-based company specializing in gap year travel experiences for young adults. The deal expands Intrax's portfolio to include Gap 360's travel options and destinations across 50+ countries.
• Center for International Career Development (CICD)coreStrategic or Co-development Partner · 1 January 2022Acquisition of CICD, a U.S. Department of State designated J-1 Visa Sponsor, bringing increased capacity for Work Travel and Intern/Trainee communities, plus J-1 Teacher and Australia/New Zealand Work Travel Programs.
• Invasion Camp GroupcoreStrategic or Co-development Partner · 1 January 2021Acquisition of Invasion Camp Group, a UK-based youth travel organization including AmeriCamp, Camp Thailand, Camp.co.uk, Wellnergy, and Wrestling Travel brands. This acquisition expanded Intrax's partner network in the UK and increased opportunities for international students.
• Joy WorldwideminorStrategic or Co-development PartnerIntrax Foundation partnership with Joy Worldwide to support scholarships for African American undergraduate students studying abroad in the UK, Germany, and Japan.
• Alliance (The Alliance for International Exchange)minorOthersAssociation of 83 organizations responsible for forming public policies surrounding international education and cultural exchange. Intrax is an active member.
• CSIET (Council on Standards for International Educational Travel)minorOthersNon-profit dedicated to high-school level international education and travel. Ayusa is a founding member since 1984.
• NAFSAminorOthersAssociation of International Educators - world's largest nonprofit association dedicated to international education and exchange.
• IAPA (International Au Pair Association)minorOthersLeading trade association for au pair and cultural exchange programs. AuPairCare is a member.
• American Camp AssociationminorOthersCommunity of camp professionals supporting quality camp experiences. AmeriCamp works with ACA-accredited camps.
• WYSE Travel ConfederationminorOthersLeading global not-for-profit membership organization representing the youth, student and educational travel industry.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• EF Education First: EF is the global leader in language training, cultural exchange, and educational travel with a much broader portfolio (language schools, degree programs, au pair via Cultural Care). EF is a parent of a direct competitor and a broad incumbent in international education.

Direct peers

• World Learning: World Learning is a nonprofit operating J-1-designated exchange programs (including the Fulbright nexus and high school exchange) that competes with Intrax for participants, host families, and institutional partnerships in cultural exchange.
• Greenheart Exchange: Greenheart Exchange is a U.S.-designated J-1 sponsor operating high school exchange and short-term programs — directly comparable to Intrax's Ayusa brand for inbound high school participants and host family recruitment.
• Youth For Understanding (YFU): YFU is a long-standing U.S.-designated J-1 sponsor operating student exchange programs worldwide — directly overlapping with Intrax's Ayusa high school exchange program for participant recruitment and host family placement.
• Cultural Care Au Pair (EF Education First): Cultural Care is one of the largest U.S.-designated au pair agencies and operates as a subsidiary of EF Education First, directly competing with AuPairCare for both host families and international au pair applicants.
• InterExchange: InterExchange is a U.S.-designated J-1 sponsor offering au pair, work travel, intern/trainee, and career training programs — directly comparable to Intrax's program portfolio and serving the same host organization and participant segments.
• CIEE (Council on International Educational Exchange): CIEE is a U.S.-designated J-1 Visa Sponsor operating study abroad, work & travel, intern, and high school exchange programs — directly overlapping with Intrax across nearly every flagship program and serving similar participant and host organization segments.
• Au Pair in America (American Institute for Foreign Study / AIFS): Au Pair in America is the original U.S. au pair agency under AIFS, operating a J-1-designated au pair program that competes head-to-head with Intrax's AuPairCare division for host families and international au pair candidates.

Emerging players

• The Princeton Review: The Princeton Review is a long-established U.S. test preparation and tutoring provider — overlapping directly with StudyPoint's SAT/ACT prep and college admissions support services within Intrax's portfolio.
• Varsity Tutors: Varsity Tutors is a large U.S. provider of one-on-one K-12 tutoring, test prep, and live online instruction — directly comparable to Intrax's recently acquired StudyPoint business in target customer, delivery model, and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intraxglobal
• YouTubeyoutube.com/intraxglobal
• Facebookfacebook.com/IntraxGlobal
• LinkedInlinkedin.com/company/intrax
• Instagraminstagram.com/intraxusa
• TikToktiktok.com/@intraxglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intrax