StudyPoint
StudyPoint is a US-based, private K-12 tutoring company founded in 1999 that delivers one-to-one in-home and online instruction in SAT/ACT test prep, math, academic subjects, and college admissions support, serving families across 23 metropolitan areas and online nationwide.
- Company typePrivate
- Founded1999
- HeadquartersStoneham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What StudyPoint does
StudyPoint is a US-based private tutoring company founded in 1999 in Boston by Richard Enos and Greg Zumas (originally as StudySmart, Inc.) that delivers one-to-one, in-home and online instruction to K-12 students and their families. The product portfolio centers on SAT, ACT, PSAT, SSAT, ISEE, and AP exam preparation and is extended into math tutoring (elementary through calculus), academic tutoring across science, language, and writing subjects, study skills support, and a dedicated Admissions Support service covering college essays, college counseling, and private/boarding school admissions.
The service model rests on a proprietary curriculum set that the company states has received more than $1 million of investment and is updated for current test formats, combined with a Curriculum Mapping personalization layer that produces individualized homework plans from practice exam results. Programs are sold as fixed-hour packages (30, 42, or 60 hours) at rates below $99 per hour for one-to-one instruction, with a performance guarantee (additional free hours if score targets are not met) and dedicated program directors who manage each student through the engagement.
Distribution is a phone-based consultative sales motion in which enrollment consultants convert leads from free virtual practice tests, content marketing, and referrals; over 60% of clients are reported as referrals or repeats. In-home service covers 23 major US metropolitan areas, and an online tutoring channel, piloted with roughly $250,000 of free tutoring and launched in 2011-2012, extends the offering nationwide and internationally. Following its May 1, 2026 acquisition by Intrax, StudyPoint operates as a subsidiary within Intrax's international education and exchange-program portfolio, with both co-founders remaining on the board.
StudyPoint firmographics
Firmographics- Name
- StudyPoint
- Legal name
- StudyPoint Inc.
- Website
- https://studypoint.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- StudyPoint is a US-based, private K-12 tutoring company founded in 1999 that delivers one-to-one in-home and online instruction in SAT/ACT test prep, math, academic subjects, and college admissions support, serving families across 23 metropolitan areas and online nationwide.
- Ownership category
- akta.pro rank
StudyPoint industry classification
Industry- Product category
- K-12 Test Preparation and Academic Tutoring Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College Entrance Exams (SAT/ACT/PSAT) Prep (EDANABAA)
- akta.pro secondary industries
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), General Homework Help (Multi-Subject) (EDANADAA), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Honors & Advanced Coursework Tutoring (non-AP/IB) (EDANAKAD)
Keywords
Where StudyPoint is headquartered
LocationHeadquarters
- HQ city
- Stoneham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StudyPoint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- K-12 Tutoring Services: One-to-one private tutoring programs for K-12 students including SAT/ACT test prep, academic tutoring, and math tutoring. Programs are sold as packages (30, 42, or 60 hours) with a performance guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 30-hour tutoring program |
| Unit Pricing | Pay-as-you-go | Standard 42-hour tutoring program |
| Unit Pricing | Pay-as-you-go | Standard 60-hour tutoring program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
StudyPoint product offering
Product offeringCore offering
StudyPoint is a national provider of one-to-one K-12 tutoring services, offering personalized SAT, ACT, PSAT, SSAT, ISEE, and AP exam preparation, academic subject tutoring (math, science, languages, writing, study skills, reading), and college/private school admissions consulting. Programs are sold as 30, 42, or 60-hour packages and delivered in-home across 23 US metropolitan areas or online nationwide and internationally, backed by proprietary curricula with a score-improvement guarantee.
Product overview
StudyPoint is a national provider of one-to-one K-12 tutoring services offering a unified platform of personalized educational support. The core offering consists of SAT Tutoring and ACT Tutoring programs backed by proprietary curricula and score-improvement guarantees, supplemented by Math Tutoring (elementary through calculus), Academic Tutoring (science, languages, writing, study skills), and Test Prep for SSAT, ISEE, and AP exams. Beyond test preparation, StudyPoint provides Admissions Support including College Essay Coaching, College Counseling, Private School Admissions Counseling, and Boarding School Admissions Consulting. Services are delivered through both in-home and online one-to-one formats, with additional free resources including virtual practice tests and downloadable guides. The company has served over 50,000 students across 23 metropolitan areas since its founding in 1999.
Differentiator
Problem solved
Functional benefit
Products and services
- SAT Tutoring One-to-one, personalized SAT preparation tutoring using proprietary curricula, experienced employee tutors, and a score improvement guarantee (124-point average SAT increase across students). Sold as 30, 42, or 60-hour packages.
- ACT Tutoring One-to-one, personalized ACT preparation tutoring using proprietary curricula, experienced employee tutors, and a score improvement guarantee (3.9-point average ACT increase across students). Sold as 30, 42, or 60-hour packages.
- Test Prep (PSAT, SSAT, ISEE, AP) One-to-one preparation for additional high-school and college-entrance exams including PSAT, SSAT, ISEE, and AP Exams, using proprietary curricula and one-to-one instruction delivered in-home or online.
- Math Tutoring One-to-one expert math tutoring covering elementary math through calculus, including Pre-Algebra, Algebra, Geometry, Algebra 2, Precalculus, Trigonometry, and Calculus, using the student's existing homework to teach new skills and fill knowledge gaps.
- Academic Tutoring One-to-one subject-specific tutoring including Biology, Chemistry, Physics, Spanish, French, Academic and Creative Writing, Study Skills Support, Homework Help, and Reading Tutoring to help students master coursework and earn stronger grades.
- Admissions Support Comprehensive college and private school admissions consulting services including College Essay Coaching, College Counseling, Private School Admissions Counseling, and Boarding School Admissions Consulting.
Quantifiable outcome
- 124 point average SAT score increase
- +2 more outcomes
Companies that use StudyPoint
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
StudyPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
StudyPoint partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IntraxcoreIntrax, a global leader in international education and exchange programs headquartered in San Francisco, acquired StudyPoint in April 2026. The acquisition diversifies Intrax's portfolio beyond J-1 Visa exchange programs to include K-12 personalized learning and college admissions support. StudyPoint co-founders remain on the board with Greg Zumas overseeing day-to-day operations alongside Intrax's executive team.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
StudyPoint competitors and assessment
Company assessmentBroad incumbents
- Sylvan Learning: National franchise-based tutoring provider covering K-12 academics and test prep. Overlaps with StudyPoint on SAT/ACT prep and academic tutoring but delivers through learning centers rather than in-home.
- Huntington Learning Center: Established K-12 tutoring and test prep franchise with a strong center-based footprint. Competes with StudyPoint in SAT/ACT prep and academic tutoring for a similar family demographic.
- Chegg: Broader student services platform that has expanded into online tutoring and test prep. Adjacent competitor to StudyPoint on the academic support and SAT/ACT prep use cases, delivered entirely online.
Direct peers
- Varsity Tutors: Online tutoring marketplace and live-instructor platform covering SAT/ACT prep and K-12 academic subjects. Competes head-to-head with StudyPoint in one-to-one online tutoring with broader subject coverage and self-serve booking.
- Wyzant: Marketplace for one-to-one in-person and online tutors across K-12 subjects including SAT/ACT. Competes with StudyPoint for tutor-driven SAT prep but without proprietary curricula or guarantees.
- The Princeton Review: National SAT/ACT prep and admissions counseling brand offering classroom, private tutoring, and online programs. Directly competes with StudyPoint in one-to-one SAT/ACT tutoring and college admissions consulting.
- Kaplan Test Prep: Large-scale test preparation provider offering SAT, ACT, PSAT, and admissions tutoring. Direct overlap with StudyPoint's flagship SAT/ACT prep, though Kaplan operates at much larger scale and through center-based as well as online delivery.
- PrepScholar: Online SAT/ACT prep provider combining adaptive software with private tutoring. Targets the same high-school test-prep segment as StudyPoint and competes on personalization and outcomes.
Emerging players
- Prep Expert: Smaller, digital-first SAT/ACT prep provider offering live online courses and private tutoring. Targets the same high-school test-prep niche as StudyPoint with a leaner, lower-cost online model.
- Khan Academy: Free, large-scale online learning platform with Official SAT Practice content developed with the College Board. Acts as a free substitute for portions of StudyPoint's SAT prep offering and pressures price points industry-wide.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
StudyPoint social profiles
Digital presenceStudyPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
StudyPoint leadership team
Management profileNumber of profiles
Profiles5 records
StudyPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StudyPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StudyPoint
What does StudyPoint do?
StudyPoint is a national provider of one-to-one K-12 tutoring services, offering personalized SAT, ACT, PSAT, SSAT, ISEE, and AP exam preparation, academic subject tutoring (math, science, languages, writing, study skills, reading), and college/private school admissions consulting. Programs are sold as 30, 42, or 60-hour packages and delivered in-home across 23 US metropolitan areas or online nationwide and internationally, backed by proprietary curricula with a score-improvement guarantee.
Is StudyPoint a public or private company?
StudyPoint is a private company. It is classified as corporate owned and is currently acquired.
When was StudyPoint founded?
StudyPoint was founded in 1999. It employs 11 to 50 people.
Where is StudyPoint based?
StudyPoint is headquartered in Stoneham, United States, in the North America region.
How does StudyPoint make money?
One revenue line is on record: K-12 Tutoring Services.
Who are StudyPoint's main competitors?
Broad incumbents on record are Sylvan Learning, Huntington Learning Center and Chegg. Direct peers are Varsity Tutors, Wyzant, The Princeton Review, Kaplan Test Prep and PrepScholar. Emerging players are Prep Expert and Khan Academy.
Does StudyPoint have an API?
No public API is recorded for StudyPoint.
What industry is StudyPoint in?
StudyPoint's product category is K-12 Test Preparation and Academic Tutoring Services. Its primary akta.pro industry code is EDANABAA, College Entrance Exams (SAT/ACT/PSAT) Prep, with a secondary code of EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative). Its NAICS code is 611691 and its SIC code is 8200.