Nuxe Group
French natural-origin cosmetics company founded in 1989 by Aliza Jabès, offering skincare, body care, hair care, and sun protection products distributed across 40+ countries through pharmacies, brand boutiques, e-commerce, and hotel spa partnerships.
- Company typePrivate
- Founded1989
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nuxe Group does
Nuxe Group (legal entity: Laboratoire NUXE) is a French natural-origin cosmetics company founded in 1989 by Aliza Jabès and headquartered in Boulogne-Billancourt, France. The company develops, manufactures, and markets skincare, body care, hair care, and sun protection products under the NUXE brand, with flagship lines including Huile Prodigieuse, Super Serum [10], Merveillance Lift, Nuxuriance Ultra and Nuxuriance Gold, Rêve de Miel, and the NUXE Sun range. The portfolio is built around proprietary technology platforms including the Alfa [3R] cellular regeneration complex and a patented UV filtering system used across the sun care category.
The company distributes its products across more than 40 countries (one source cites 74 markets) through a multi-channel go-to-market: mass-market pharmacy chains, selective perfumery, brand-operated boutiques, direct e-commerce, and hotel and spa partnerships operated via the NUXE Spa subsidiary. Pricing is positioned at the premium mass / masstige tier relative to drugstore cosmetics, with the natural-origin positioning acting as a cross-line differentiator.
Nuxe Group is privately held. Naxicap Partners invested in the company in 2012, providing institutional capital backing for international expansion. Revenue is not publicly disclosed; the company does not currently exhibit material AI/ML capability and competes primarily on chemistry, brand equity, and pharmacy-led distribution.
Nuxe Group firmographics
Firmographics- Name
- Nuxe Group
- Legal name
- Laboratoire NUXE
- Website
- https://fr.nuxe.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- French natural-origin cosmetics company founded in 1989 by Aliza Jabès, offering skincare, body care, hair care, and sun protection products distributed across 40+ countries through pharmacies, brand boutiques, e-commerce, and hotel spa partnerships.
- Ownership category
- akta.pro rank
Nuxe Group industry classification
Industry- Product category
- Natural-Origin Cosmetics & Skincare
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Deodorants & Antiperspirants (CRADANAA), Dermatology & Topical Skin Treatments (HLAIADAE)
Keywords
Where Nuxe Group is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Nuxe Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-consumer e-commerce sales: Nuxe sells directly to consumers through its own e-commerce platforms across 40+ country-specific storefronts (fr.nuxe.com, us.nuxe.com, and regional domains), representing the primary revenue channel.
- Retail and pharmacy distribution: Nuxe products are available through pharmacies and parapharmacies in France, as well as physical retail locations. The brand is described as 'NUXE laboratoire de soins d'origine naturelle en pharmacie et parapharmacie', indicating pharmacy/drugstore retail as a key channel.
- B2B / Corporate gifts (Cadeaux d'entreprises): Nuxe offers a dedicated B2B corporate gifting program ('Cadeaux d'entreprises / CSE') through its website, selling bulk beauty gift sets to businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mass-market entry-level products |
| Unit Pricing | Pay-as-you-go | Core skincare products |
| Unit Pricing | Pay-as-you-go | Premium and anti-aging collections |
| Unit Pricing | Pay-as-you-go | Gift sets and bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Nuxe Group product offering
Product offeringCore offering
Nuxe Group (legal name: Laboratoire NUXE) is a French cosmetics company that manufactures and sells natural-origin skincare, body care, hair care, and sun protection products under its proprietary NUXE brand. The portfolio spans iconic franchises such as Huile Prodigieuse (multi-purpose dry oil), Super Serum [10] (universal anti-aging concentrate), Merveillance Lift, Nuxuriance Ultra/Gold, Rêve de Miel, NUXE Sun, and Hair Prodigieux, distributed through its own e-commerce storefronts in 40+ countries, pharmacies and parapharmacies, and a B2B corporate gifting channel. Formulation and production are 100% made in France at the Boulogne-Billancourt headquarters.
Product overview
Nuxe Group is a French cosmetics company specializing in natural-origin skincare, body care, hair care, and sun protection products. The company offers a comprehensive portfolio of product lines organized around key brands: the iconicHuile Prodigieuse® (multi-purpose dry oil for face, body, and hair), Super Serum [10] (universal anti-aging concentrate), Merveillance Lift (firming line with micro-algae oil), Nuxuriance Ultra/Gold (global anti-aging with Alfa [3R] Technology for mature skin 50+/65+), Rêve de Miel (honey-based reparative care), NUXE Sun (photoprotection with SPF50+ formulas), Hair Prodigieux® (hair care oils), Prodigieuse® [HYALU] BOOST (active lifestyle skincare), Very Rose (rose-based care), Zinc Power (anti-imperfection), Men [BOOST]³ (men's skincare), and Crème Fraîche de Beauté® (48-hour hydration). The portfolio includes core categories spanning face care (serums, day/night creams, eye care, lip care, masks), body care (oils, creams, shower gels), cleansing/makeup removal, sun protection, self-tanning, fragrances, and travel formats. Products are distributed through pharmacies, parapharmacies, and e-commerce, with formulation and production 100% made in France.
Differentiator
Problem solved
Functional benefit
Products and services
- Huile Prodigieuse The iconic multi-purpose dry oil for face, body, and hair formulated with a cocktail of 7 precious plant oils that nourishes, repairs, and protects skin. The hero product of the Nuxe brand.
- Super Serum [10] Universal anti-aging concentrate serum positioned as effective as 10 serums in one, targeting wrinkles, firmness, and dark spots with extraordinary anti-aging efficacy.
- Merveillance Lift Anti-aging skincare line infused with ultra-corrective micro-algae oil acting as a collagen booster, providing lifting and firming benefits.
- Nuxuriance Ultra Global anti-aging range featuring Alfa [3R] Technology, positioned as more effective than retinol on 3 levels of skin action, targeting mature skin (50+ years).
- Nuxuriance Gold Premium anti-aging line with 4 patents addressing visible signs of aging (denutrition, loss of density and glow, wrinkles) for dry skin fragilized by age (65+ years), formulated with 92-95% natural origin ingredients.
- Rêve de Miel Honey-based skincare collection featuring honey extracts for repairing and soothing very dry and damaged lips and skin.
- NUXE Sun Sun protection range including SPF 50+, SPF 30 creams, oils, mists, and after-sun products with a patented 3-organic-filter and 2-ester system providing broad-spectrum UVA and UVB protection.
- Hair Prodigieux Hair care collection featuring the iconic dry oil formula for nourishing, protecting, and adding shine to hair.
- Prodigieuse [HYALU] BOOST New-generation skincare line targeting effects of active life on skin (stress, fatigue, pollution), boosting skin for fresh, plump, and luminous results.
- Very Rose Rose-based skincare collection with 100% natural origin ingredients, offering soothing and illuminating properties for delicate skin care.
- Zinc Power Anti-imperfection collection featuring zinc PCA for purifying, mattifying, and reducing pores for clear, smooth skin.
- Men [BOOST]³ Men's skincare line addressing hydration, youth, and energy needs with BOOST technology for male skin, including face care, fragrance, and grooming products.
- Crème Fraîche de Beauté Moisturizing cream line providing 48-hour hydration with a fresh texture, functioning also as cleanser and moisturizing mask (3-in-1).
- Baume Lèvres au Miel Iconic lip balm enriched with honey from the Rêve de Miel range, marketed as the N°1 lip care product in France. Repairs and softens very dry and damaged lips.
- Sérum Lèvres Repulpant Plumping lip serum that adds volume and hydration to lips with a glossy finish. 94% of women find lips nourished immediately after application.
- Sérum-en-Stick Solaire SPF50+ Innovative stick-format sunscreen serum providing very high protection against UVA, UVB, and blue light while preventing skin aging and dark spots.
- Gel Hydratant Défatigant Éclair Hydrating gel for face that reduces fatigue signs and brightens complexion with a refreshing effect.
- Concentré Hydra-Repulpant Hair Prodigieux Hair and scalp hydrating concentrate from the Hair Prodigieux line providing plumping hydration for hair and scalp.
Quantifiable outcome
- N°1 Lip care product in France (Baume Lèvres au Miel)
- +2 more outcomes
Companies that use Nuxe Group
Customer profileSegments3 records
Ideal customer profiles4 records
Nuxe Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nuxe Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nuxe Group competitors and assessment
Company assessmentDirect peers
- Caudalie: Caudalie is a French natural-origin dermo-cosmetics brand distributed primarily through pharmacies and parapharmacies globally. It shares Nuxe's core positioning (natural ingredients, Made in France, pharmacy-led GTM) and competes directly across face, body, and sun care categories.
- L'Occitane en Provence: L'Occitane is a French natural-ingredient skincare and body care brand with global retail and pharmacy-style distribution. It is highly comparable to Nuxe's positioning, product mix, and price architecture across face, body, and fragrance categories.
- Sisley Paris: Sisley is a premium French skincare brand sold through selective pharmacy, spa, and department-store channels with a comparable anti-aging franchise and Made-in-France formulation positioning versus Nuxe's premium tiers.
- Avène (Pierre Fabre): Avène is a French dermo-cosmetic brand distributed primarily through pharmacies worldwide, focused on sensitive-skin skincare with thermal spring water heritage. It directly overlaps Nuxe's dermatologically-tested, pharmacy-led positioning and core face/body portfolio.
- Bioderma (NAOS): Bioderma is a French dermo-cosmetics brand owned by NAOS, distributed primarily in pharmacies and parapharmacies. It overlaps Nuxe's dermatological positioning, ingredient-led storytelling, and core face/body/skincare categories.
- Embryolisse: Embryolisse is a French pharmacy-distributed skincare brand famous for its multi-use Lait-Crème and natural-origin positioning. It directly competes with Nuxe in the pharmacy channel on multi-benefit face and body essentials.
- Darphin (L'Oréal): Darphin is a French premium botanical skincare brand sold through pharmacies and selective retail. It overlaps Nuxe's natural-origin, plant-based formulation narrative and premium anti-aging price architecture.
Broad incumbents
- Clarins: Clarins is a French premium skincare and cosmetics house with a broader portfolio spanning face, body, sun, makeup, and spa, sold through pharmacies and selective retail globally. It competes with Nuxe across pharmacy anti-aging, body care, and sun protection but at larger scale.
- La Roche-Posay (L'Oréal): La Roche-Posay is a global pharmacy-distributed dermatologist-recommended skincare brand owned by L'Oréal. It shares Nuxe's pharmacy-first channel model and dermatological credibility but operates at significantly larger scale.
- Vichy (L'Oréal): Vichy is a L'Oréal-owned French pharmacy skincare brand with volcanic water heritage and broad anti-aging, sun, and body care portfolio. It competes with Nuxe in the same pharmacy channels with comparable demographic targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nuxe Group social profiles
Digital presenceNuxe Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuxe Group leadership team
Management profileNumber of profiles
Profiles1 record
Nuxe Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nuxe Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuxe Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuxe Group
What does Nuxe Group do?
Nuxe Group (legal name: Laboratoire NUXE) is a French cosmetics company that manufactures and sells natural-origin skincare, body care, hair care, and sun protection products under its proprietary NUXE brand. The portfolio spans iconic franchises such as Huile Prodigieuse (multi-purpose dry oil), Super Serum [10] (universal anti-aging concentrate), Merveillance Lift, Nuxuriance Ultra/Gold, Rêve de Miel, NUXE Sun, and Hair Prodigieux, distributed through its own e-commerce storefronts in 40+ countries, pharmacies and parapharmacies, and a B2B corporate gifting channel. Formulation and production are 100% made in France at the Boulogne-Billancourt headquarters.
Is Nuxe Group a public or private company?
Nuxe Group is a private company. It is classified as private equity controlled and is currently operating.
When was Nuxe Group founded?
Nuxe Group was founded in 1989. It employs 1 to 10 people.
Where is Nuxe Group based?
Nuxe Group is headquartered in Paris, France, in the Europe region.
How does Nuxe Group make money?
Three revenue lines are on record. Direct-to-consumer e-commerce sales are the primary driver. The others are retail and pharmacy distribution and B2B / Corporate gifts (Cadeaux d'entreprises).
Who are Nuxe Group's main competitors?
Direct peers on record are Caudalie, L'Occitane en Provence, Sisley Paris, Avène (Pierre Fabre), Bioderma (NAOS), Embryolisse and Darphin (L'Oréal). Broad incumbents are Clarins, La Roche-Posay (L'Oréal) and Vichy (L'Oréal).
Does Nuxe Group have an API?
No public API is recorded for Nuxe Group.
What industry is Nuxe Group in?
Nuxe Group's product category is Natural-Origin Cosmetics & Skincare. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADAMAF, Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal). Its NAICS code is 32561 and its SIC code is 2844.