Soma
Soma is a San Francisco-based premium water filtration brand that designs and sells a glass carafe pitcher and proprietary replacement filters through the Full Circle Home e-commerce platform on a subscription replenishment model to household consumers.
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soma does
Soma is a San Francisco-based consumer water filtration brand founded in 2012. Its core product is a design-forward glass carafe water pitcher (Soma Pitcher, 10-cup) paired with proprietary replacement filters (SOMA Filter 2 Pack), positioned as a premium alternative to commodity plastic pitcher filters. The brand was built as a direct-to-consumer business and has been operated inside the Full Circle Home e-commerce platform, where it sits alongside an adjacent catalog of sustainable household products including dish brushes, sponges, cutting boards, and cleaning gloves. Recurring revenue is generated through a "Subscribe & save" filter replenishment program, layered on top of one-time pitcher and bundle purchases, with checkout supported by Shop Pay, Amazon Pay, and PayPal.
Across 2013–2016 Soma raised approximately $5.9 million in venture funding from a syndicate of consumer-oriented investors led by Baseline Ventures, Forerunner, and Crosscut Ventures, with additional participation from CircleUp, Collaborative Fund, Cowboy Ventures, Lerer Hippeau, QueensBridge Venture Partners, Vast Ventures, and others. The current firmographic lists 1–10 employees, consistent with a small sub-brand rather than an independent scaling company. No revenue, headcount growth, or follow-on funding has been disclosed for the water filter brand after 2016 in the available data.
Note on data integrity: a separate body of input material describes an entity called "Soma Energy" — an AI-driven energy optimization company founded in 2025 that raised $7M from Category Ventures, Haystack, RRE Ventures, TO VC, Uncork Capital, Panache Ventures, and Walter Kortschak, and joined ElectronX's PJM intraday power contracts exchange. That data refers to a different company sharing the "Soma" name and is not incorporated into this analysis of the water filter brand.
Soma firmographics
Firmographics- Name
- Soma
- Legal name
- Soma Energy
- Website
- https://drinksoma.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soma is a San Francisco-based premium water filtration brand that designs and sells a glass carafe pitcher and proprietary replacement filters through the Full Circle Home e-commerce platform on a subscription replenishment model to household consumers.
- Ownership category
- akta.pro rank
Soma industry classification
Industry- Product category
- Home Water Filtration
- akta.pro primary industry
- Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where Soma is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Soma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Soma product offering
Product offeringCore offering
Soma sells a 10-cup water pitcher (Soma Pitcher) that removes toxins from tap water, packaged as a premium glass carafe design. The company also sells replacement water pitcher filters (SOMA Filter 2 Pack) to support recurring replenishment. Soma operates as a sub-brand of Full Circle Home, with its products distributed through Full Circle Home's e-commerce platform.
Product overview
Soma is a sub-brand of Full Circle Home focused on water filtration. The core product is the Soma Pitcher — a 10-cup water pitcher that removes toxins from tap water. Replacement filters are sold as the Soma Filter 2 Pack, enabling recurring subscription-style replenishment. Together, the Soma Pitcher and Filter 2 Pack form a simple, recurring-use home water filtration system sold through Full Circle Home's ecommerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Soma Pitcher A 10-cup water pitcher designed to remove toxins from drinking water, marketed as a cleaner way to hydrate. Sold directly to consumers through Full Circle Home's e-commerce platform.
- SOMA Filter 2 Pack Replacement water pitcher filters sold as a set of two, designed for use with the Soma Pitcher to support recurring filter replenishment. Priced at $25 per two-pack.
Quantifiable outcome
- Accelerates data center deployment timelines from traditional 5-10 years
Companies that use Soma
Customer profileSegments2 records
Ideal customer profiles1 record
Soma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Soma partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ElectronXcoreSoma Energy is participating as an early adopter exchange member in ElectronX's intraday power contracts platform for the PJM Interconnection market, including hourly bounded futures and binary options contracts.
- ENGIEminorExchange member and early adopter participant in ElectronX's intraday power contracts alongside Soma Energy.
- Gunvor GroupminorExchange member and early adopter participant in ElectronX's intraday power contracts alongside Soma Energy.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Soma competitors and assessment
Company assessmentEmerging players
- Berkey Filters: Berkey sells gravity-fed stainless filter systems rather than pitchers, but occupies an adjacent premium home-filtration niche with a strong devoted-consumer following. It represents a meaningful adjacent substitute for Soma shoppers considering higher-capacity or countertop formats.
- LifeStraw: LifeStraw makes consumer water filtration products including pitchers and dispensers, and competes for premium shelf space in home goods and outdoor channels. While broader in category, it competes with Soma in DTC and retail home-filtration buyers.
Broad incumbents
- Brita: Brita is the dominant U.S. brand of pitcher-based water filtration systems, owned by The Clorox Company. It is the closest reference point for Soma's product category, but operates as a broad incumbent across plastic pitchers, filters, bottles, and dispensers rather than a premium glass-carafe niche.
Direct peers
- Clearly Filtered: Clearly Filtered markets premium pitcher and under-sink filtration systems targeting concerned consumers who want maximum contaminant removal. It is one of the closest positioning peers to Soma's premium, design-forward, health-positioned pitcher.
- Epic Water Filters: Epic Water Filters sells premium pitcher-style water filters with an emphasis on long-life filters and sustainability messaging. It targets the same design- and health-conscious consumer as Soma and competes in DTC and Amazon channels.
- ZeroWater: ZeroWater makes pitcher-format filtration systems that compete directly with Soma on home water quality and contaminant removal. Both companies sell the pitcher as the entry product and replacement filters as the recurring revenue engine, with similar DTC and retail channels.
- PUR (PUR Water Filtration): PUR is a long-standing direct competitor in pitcher-style water filtration, offering pitchers plus faucet-mount and dispenser systems. It competes with Soma on the same shelf and in the same e-commerce category, though its line skews plastic and value rather than premium glass.
- Aquagear: Aquagear is a small-batch pitcher water filter brand positioned around contaminant removal and charitable giving per filter sold. It shares Soma's premium, mission-driven, DTC-led positioning in the pitcher filtration category.
Others
- Full Circle Home: Full Circle Home is the parent e-commerce platform that now sells Soma as a sub-brand, alongside cleaning brushes, sponges, and other home essentials. It is not a competitor but the distribution and merchandising vehicle that determines Soma's growth runway.
Regional players
- Mavea (Brita MAXXTRA / BWT): BWT and its consumer brands like Mavea sell pitcher and refill filters that compete directly with Soma in European and select international markets. They are a useful comparable for premium pitcher design and filter-refill mechanics, though they do not primarily sell in Soma's U.S. footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Soma social profiles
Digital presenceSoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soma leadership team
Management profileNumber of profiles
Soma funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soma
What does Soma do?
Soma sells a 10-cup water pitcher (Soma Pitcher) that removes toxins from tap water, packaged as a premium glass carafe design. The company also sells replacement water pitcher filters (SOMA Filter 2 Pack) to support recurring replenishment. Soma operates as a sub-brand of Full Circle Home, with its products distributed through Full Circle Home's e-commerce platform.
Is Soma a public or private company?
Soma is a private company. It is classified as corporate owned and is currently operating.
When was Soma founded?
Soma was founded in 2025. It employs 1 to 10 people.
Where is Soma based?
Soma is headquartered in San Francisco, United States, in the North America region.
Who are Soma's main competitors?
Emerging players on record are Berkey Filters and LifeStraw. Brita is listed as a broad incumbent. Direct peers are Clearly Filtered, Epic Water Filters, ZeroWater, PUR (PUR Water Filtration) and Aquagear. Full Circle Home is listed as an others. Mavea (Brita MAXXTRA / BWT) is listed as a regional player.
Does Soma have an API?
No public API is recorded for Soma.
What industry is Soma in?
Soma's product category is Home Water Filtration. Its primary akta.pro industry code is CRAJAJAB, Pitcher & Dispenser Water Filters.