ZeroWater
ZeroWater (Culligan ZeroWater) sells a proprietary 5-stage ion exchange water filtration system — pitchers, dispensers, and replacement filters — direct-to-consumer via zerowater.com, targeting health-conscious U.S. households seeking contaminant removal and reduced bottled water use.
- Company typePrivate
- Founded2020
- HeadquartersFeasterville Trevose, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ZeroWater does
ZeroWater, legally operating as Zero Technologies, LLC and now branded "Culligan ZeroWater," is a U.S.-based water filtration company headquartered in Trevose, Pennsylvania. The company's core offering is a proprietary 5-stage ion exchange filtration system that combines a mesh filter screen, foam distributor, granulated activated carbon (coconut shell-derived), ion-exchange resin, and an ultra-fine mesh screen. The system is IAPMO-certified to reduce PFOA/PFOS (99%), lead (95%+), chromium (99%), mercury (96%), and chlorine (97%), and removes 99.6% of Total Dissolved Solids (TDS). The product portfolio spans replacement filter cartridges (sold in 1- to 12-pack configurations), pitchers and dispensers (20-Cup, 23-Cup, 5-Gallon Water Cooler), the EcoFilter and EcoPitcher line, the ExtremeLife Faucet Mount Filter, standalone TDS meters, and starter kit bundles.
ZeroWater operates a direct-to-consumer e-commerce model through zerowater.com with Continental US shipping, complemented by an opt-in SMS and email lifecycle marketing program and an Impact.com-powered affiliate channel offering up to 20% commission. Revenue is generated through two streams: one-time hardware sales (pitchers, dispensers, meters) and a recurring filter subscription service with free shipping, configurable delivery cadence (every 2, 3, or 4 months), and skip-or-cancel flexibility. The primary customer is health-conscious U.S. households seeking removal of tap water contaminants and reduction of single-use plastic bottle consumption; a secondary use case serves pet owners requiring distilled-quality water.
Since 2020, ZeroWater has operated as a distinct brand under Culligan, a global water treatment company with 90+ country operations and 14,000+ employees. The acquisition brought access to Culligan's distribution network, R&D resources, and 85+ year brand legacy. ZeroWater maintains dedicated operational infrastructure including a Dallas warehouse/shipping facility and an El Paso Filter Recycling center that processes 10,000+ filters annually, and benefits from 68,000+ 5-star ratings on its e-commerce storefront as social proof.
ZeroWater firmographics
Firmographics- Name
- ZeroWater
- Legal name
- Zero Technologies, LLC
- Website
- https://zerowater.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZeroWater (Culligan ZeroWater) sells a proprietary 5-stage ion exchange water filtration system — pitchers, dispensers, and replacement filters — direct-to-consumer via zerowater.com, targeting health-conscious U.S. households seeking contaminant removal and reduced bottled water use.
- Ownership category
- akta.pro rank
ZeroWater industry classification
Industry- Product category
- Water Filtration Equipment
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Pitcher & Dispenser Water Filters (CRAJAJAB)
- akta.pro secondary industry
- Replacement Filter Cartridges & Consumables (CRAJAJAH)
Keywords
Where ZeroWater is headquartered
LocationHeadquarters
- HQ city
- Feasterville Trevose
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ZeroWater business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Replacement Filters (Recurring): Replacement filter cartridges are the primary recurring revenue stream. Filters come in various pack sizes (1, 2, 3, 4, 6, 8, 12 pack) and require replacement based on water usage and TDS levels. Subscription model offers free shipping on reorders.
- Filter Devices (One-time Hardware): Pitchers, dispensers, and water cooler hardware sold as one-time purchases. Devices include 20 Cup Ready-Pour Dispenser, 23 Cup 5-Stage Water Filter Dispenser, and 5-Gallon Water Cooler Dispenser.
- TDS Meters and Accessories: Total Dissolved Solids meters sold as standalone accessories. Meters help users monitor water quality and determine when filter replacement is needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single 5-Stage Replacement Filter |
| Unit Pricing | Pay-as-you-go | 2-Pack 5-Stage Replacement Filters |
| Unit Pricing | Pay-as-you-go | 6-Pack 5-Stage Replacement Filters |
| Subscription | Monthly | Subscription with Free Shipping |
| Unit Pricing | Pay-as-you-go | 23 Cup 5-Stage Water Filter Dispenser |
| Unit Pricing | Pay-as-you-go | 20 Cup Ready-Pour Dispenser |
| Unit Pricing | Pay-as-you-go | 5-Gallon Water Cooler Dispenser |
| Unit Pricing | Pay-as-you-go | Total Dissolved Solids Meter |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
ZeroWater product offering
Product offeringCore offering
ZeroWater designs, manufactures, and sells proprietary 5-stage ion-exchange water filtration products, including pitchers, dispensers, a 5-gallon water cooler, and replacement filter cartridges that remove 99.6% of Total Dissolved Solids and are certified to reduce contaminants such as PFOA/PFOS, lead, chromium, mercury, and chlorine. The company sells direct-to-consumer through its own e-commerce platform with a recurring filter subscription program, and complements hardware with a Ready-Read TDS meter accessory for real-time water quality monitoring.
Product overview
Culligan ZeroWater is a water filtration company offering a portfolio of products centered on proprietary 5-stage ion-exchange filtration technology. The core product line includes pitchers and dispensers (20 Cup, 23 Cup, 30 Cup Ready-Pour, 5-Gallon Water Cooler) that house 5-stage replacement filters, all certified to remove 99.6% of TDS and reduce PFOA/PFOS, lead, chromium, and mercury. Complementary products include the EcoFilter (for EcoPitcher), ExtremeLife Faucet Mount Filter, TDS Meters, Starter Kits, and a Filter Subscription Service. The company operates as an e-commerce platform with customer service support and a recycling program.
Differentiator
Problem solved
Functional benefit
Products and services
- 5-Stage Replacement Filters Replacement filter cartridges for ZeroWater pitchers and dispensers that use 5-stage ion-exchange technology to remove 99.6% of Total Dissolved Solids (TDS) and are IAPMO certified to reduce PFOA/PFOS, lead, chromium, and mercury. Available in multiple pack sizes for one-time or subscription purchase.
- 5-Gallon Water Cooler Dispenser A 5-gallon (18.9 liter) BPA-free water cooler dispenser with built-in 5-stage filtration certified to reduce PFOA/PFOS, lead, chromium, and mercury, with one filter saving up to 660 single-use plastic bottles.
- 23 Cup 5-Stage Water Filter Dispenser A 23-cup capacity BPA-free water dispenser with integrated 5-stage filtration system, a Ready-Read TDS meter dock, and IAPMO certification for reduction of lead, PFOA/PFOS, chlorine, chromium, and mercury.
- 20 Cup Ready-Pour Dispenser A 20-cup (4.7 liter) capacity ready-pour water dispenser with 5-stage filtration, an integrated TDS meter, and a built-in spigot, IAPMO certified to reduce PFOA/PFOS, lead, chromium, and mercury.
- Total Dissolved Solids (TDS) Meter A handheld digital meter that measures Total Dissolved Solids (TDS) in parts per million (ppm), featuring Ready-Read technology for instant readout and powered by 2 LR44 button cell batteries.
- EcoFilter A wrapped carbon fiber filter designed for the EcoFilter 10 cup Pitcher (ZP-010ECO), NSF certified to reduce chlorine taste and odor with an approximately 6-month filter life at typical household usage.
- ExtremeLife Faucet Mount Filter A faucet-mounted water filter with carbon fiber filtration media, WQA certified to reduce PFOA/PFOS and chlorine, featuring a filter life indicator, 6-month/400-gallon capacity, and approximately 2.2 GPD flow rate.
- Starter Kits Bundled packages that pair a ZeroWater pitcher or dispenser with one filter pre-installed plus two additional replacement filters, providing up to three months of filtered water for new customers.
- Filter Subscription Service A recurring subscription program delivering 5-stage replacement filters in 2, 3, or 4-pack sizes with free shipping; customers choose delivery frequency (every 2, 3, or 4 months) and can skip or cancel anytime.
Quantifiable outcome
- 99.6% Total Dissolved Solids removed from drinking water
- +6 more outcomes
Companies that use ZeroWater
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
ZeroWater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ZeroWater partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CulligancoreZeroWater joined the Culligan family in 2020, combining ZeroWater's advanced 5-stage filtration technology with Culligan's 85+ year legacy of water science and service. ZeroWater operates as a distinct brand under the Culligan umbrella. The partnership provides access to Culligan's research expertise, expanded product availability, and global distribution reach (90+ countries, 20,000+ service visits daily).
- Culligan Do It YourselfminorPart of Culligan's family of brands including Culligan Do It Yourself and ProOne
- ProOneminorPart of Culligan's family of brands
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
ZeroWater competitors and assessment
Company assessmentDirect peers
- Soma: Soma offers plant-based (PLA) water filter pitchers with activated coconut carbon filters and replacement cartridges, primarily sold DTC. Soma targets the same eco-conscious, design-focused residential consumer segment as ZeroWater and competes directly on sustainability and aesthetics.
- Brita: Brita is the dominant pitcher-format water filter brand, owned by The Clorox Company. Brita directly competes with ZeroWater in the residential water filter jug category with standard 2-stage filtration. ZeroWater explicitly benchmarks against Brita on TDS removal and contaminant reduction (e.g., 95% lead reduction vs. Brita's lower rates).
- PUR Water: PUR (owned by Helen of Troy) offers pitcher, faucet-mount, and under-sink water filtration products for residential consumers. PUR directly competes with ZeroWater in the pour-through pitcher and faucet-mount filter segments, with comparable distribution through major US retailers.
- Aqua Optima: Aqua Optima is explicitly named alongside ZeroWater as a major player in the global water filter jug market. Offers pitcher-format filters with multi-stage filtration and replacement cartridges, competing head-to-head on contaminant reduction claims.
- Berkey Filters: Berkey sells gravity-fed stainless steel water filtration systems for residential and emergency preparedness use. Berkey competes with ZeroWater's 5-Gallon Dispenser and EcoFilter lines on capacity and "purest" water claims for households seeking distilled-quality water without electricity.
Broad incumbents
- Pentair: Pentair is a major water treatment company offering residential and commercial filtration, including under-sink RO systems and whole-home solutions. Pentair competes with ZeroWater's expanding footprint through its broader portfolio of installed filtration products reaching similar residential buyers via retail and dealer channels.
- Culligan: Culligan is ZeroWater's parent company (since 2020) and a global leader in water treatment offering whole-home filtration, water softening, bottleless coolers, and commercial systems. Culligan provides ZeroWater with global distribution, R&D, and dealer-network reach that could be leveraged to scale beyond DTC.
Emerging players
- iSpring: iSpring is a fast-growing DTC and Amazon-native water filtration brand offering under-sink RO, countertop, and whole-house systems. iSpring competes with ZeroWater on price-performance in the residential filtration category, particularly targeting Amazon-driven consumers seeking NSF-certified filtration.
- Epic Water Filters: Epic Water Filters offers countertop and undersink water filters with proprietary filtration media targeting heavy metals, PFAS, and chlorine. Competes with ZeroWater on performance differentiation, third-party certifications, and premium pricing for health-conscious consumers.
- Clearly Filtered: Clearly Filtered is a DTC-focused premium water filtration brand offering pitcher and under-sink products with proprietary Affinity Filtration Technology. Competes with ZeroWater on the high-performance, certified-contaminant-reduction positioning targeting health-conscious consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ZeroWater social profiles
Digital presenceZeroWater compliance and trust
Trust signalCompliance4 records
ZeroWater financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZeroWater leadership team
Management profileNumber of profiles
ZeroWater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZeroWater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZeroWater
What does ZeroWater do?
ZeroWater designs, manufactures, and sells proprietary 5-stage ion-exchange water filtration products, including pitchers, dispensers, a 5-gallon water cooler, and replacement filter cartridges that remove 99.6% of Total Dissolved Solids and are certified to reduce contaminants such as PFOA/PFOS, lead, chromium, mercury, and chlorine. The company sells direct-to-consumer through its own e-commerce platform with a recurring filter subscription program, and complements hardware with a Ready-Read TDS meter accessory for real-time water quality monitoring.
Is ZeroWater a public or private company?
ZeroWater is a private company. It is classified as corporate owned and is currently operating.
When was ZeroWater founded?
ZeroWater was founded in 2020. It employs 11 to 50 people.
Where is ZeroWater based?
ZeroWater is headquartered in Feasterville Trevose, United States, in the North America region.
How does ZeroWater make money?
Three revenue lines are on record. Replacement Filters (Recurring) is the primary driver. The others are filter Devices (One-time Hardware) and TDS Meters and Accessories.
Who are ZeroWater's main competitors?
Direct peers on record are Soma, Brita, PUR Water, Aqua Optima and Berkey Filters. Broad incumbents are Pentair and Culligan. Emerging players are iSpring, Epic Water Filters and Clearly Filtered.
Does ZeroWater have an API?
No public API is recorded for ZeroWater.
What industry is ZeroWater in?
ZeroWater's product category is Water Filtration Equipment. Its primary akta.pro industry code is CRAJAJAB, Pitcher & Dispenser Water Filters, with a secondary code of CRAJAJAH, Replacement Filter Cartridges & Consumables. Its NAICS code is 312112 and its SIC code is 5070.