What OTTplay does

OTTplay is an India-based OTT subscription aggregator, founded in 2015 and headquartered in Mumbai, that consolidates access to 30+ streaming platforms (including SonyLIV, ZEE5, Lionsgate Play, JioHotstar, Netflix, Amazon Prime Video, Discovery+, Sun NXT, Chaupal, ShemarooMe, FanCode, DistroTV) under a single subscription. The platform layers a proprietary SMART AI recommendation engine on top of the aggregated library, exposing seven purpose-built features (SMART Timing, Searching, Watching, Moods, Ratings, Experiments, plus core recommendations) that personalize discovery across 100,000+ titles, multiple Indian languages, and moods. Distribution is hybrid: direct-to-consumer via web and mobile (Android/iOS), complemented by deep telecom-bundle partnerships with JioTV+, Airtel Xstream Play, Vi Movies & TV, and Tata Play Binge, plus ISP partner bundles extending to over 1,000 Indian cities.

The business is a consumer subscription model sold primarily as OTTplay Premium, with verticalized tiers including OTTplay Sports 365 (₹99, aggregating four sports OTTs) and an Amazon Prime Lite top-up at ₹799/year. AI recommendation upgrades reportedly delivered a threefold increase in user time spent, a 1.4x increase in average watch time per user, and a 10% rise in playing-to-MAU ratio. Recent strategic activity has been partnership-heavy: Discovery+ (August 2025), Amazon Prime Lite (August 2025), Studio Jadu AI-assisted animation syndication (November 2025), and Times Play distribution expansion (January 2026).

OTTplay is a brand under HT Media Labs, a subsidiary/division of publicly listed HT Media Limited (the parent of Hindustan Times), providing parent-backed funding, editorial resources, and media brand credibility. Co-founder and CEO Avinash Mudaliar leads the company. No external venture funding rounds are disclosed, and revenue figures are not publicly reported.

Name

OTTplay

Legal name

HT Media Labs

Website

https://ottplay.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

OTTplay is an India-based OTT subscription aggregator operating under HT Media Labs, giving consumers single-subscription access to 30+ streaming platforms (SonyLIV, ZEE5, JioHotstar, Netflix, Amazon Prime Video and others) across mobile, web, and telecom/ISP bundles covering 1,000+ cities. A proprietary AI recommendation engine personalizes discovery across 100,000+ titles.

Ownership category

akta.pro rank

Product category

OTT Content Aggregation

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Premium Video Add-Ons & Channel Bundles (OTT Aggregators) (MPACAAAK)

akta.pro secondary industries

Personalization, Recommendations & Search (MPAHAJAF), Billing, Payments & Subscription Management (MPAHAJAC), Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• OTT aggregation
• Streaming subscription
• Content discovery
• AI recommendations
• Video streaming platform

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Premium Subscription Revenue: OTTplay Premium subscription model allowing access to 30+ OTT platforms including SonyLIV, ZEE5, Lionsgate Play, SunNXT, and more through a single subscription
2. Telecom Bundle Distribution: Distribution partnerships with telecom operators including JioTV+, Airtel Xstream Play, Vi Movies & TV, Tata Play Binge for bundled OTT offerings
3. Amazon Prime Lite Bundle: Bundled offerings with ISP partners providing Prime Video access and shopping benefits at ₹799 per year top-up
4. Sports Subscription: Sports 365 plan offering access to 4 sports OTTs (JioHotstar, SonyLIV, FanCode, DistroTV) at ₹99

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

OTTplay is an OTT subscription aggregator platform that enables Indian consumers to access content from 30+ streaming platforms through a unified interface powered by an AI-based recommendation engine. The platform offers editorial coverage (news, reviews, podcasts) alongside a subscription product (OTTplay Premium) and a sports-focused plan (Sports 365) for simplified content discovery across fragmented streaming services.

Product overview

OTTplay is an Indian OTT subscription aggregator platform that unifies movies, TV shows, live TV, sports, and regional content from 30+ OTT platforms (SonyLIV, ZEE5, JioHotstar, Netflix, Amazon Prime Video, Discovery+, Lionsgate Play, Sun NXT, Chaupal, ShemarooMe, and others) under a single subscription. The core product is the OTTplay platform with its premium tier (OTTplay Premium) offering enhanced access to 29+ platforms. The platform is powered by a proprietary SMART AI recommendation engine that personalizes content discovery based on user preferences, mood, time availability, and viewing history. Additional modules include OTTplay Sports (aggregating cricket, football, tennis from JioHotstar/SonyLIV/FanCode), OTTplay Sports 365 (₹99 sports bundle), and Live TV (news and entertainment channels). The service operates through a mobile app (Android/iOS) and web platform, targeting Indian viewers seeking simplified content discovery across fragmented streaming services.

Differentiator

Problem solved

Functional benefit

Products and services

• OTTplay
• OTTplay Premium

Quantifiable outcome

• Threefold increase in total user time spent on platform over the past year
• +2 more outcomes

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Times PlaycoreChannel Partner/ Reseller/ Distributor · 23 January 2026Times Play, the digital OTT platform from Times Network, launched an extensive distribution partnership with OTTplay, becoming available across India's leading telecom OTT bundles and content aggregation platforms. The partnership provides Times Play access to OTTplay's multi-platform reach, offering 11 live TV channels, Hollywood blockbusters, web series, and sports content including Pickleball.
• Discovery+coreTechnology or Integration · 29 August 2025OTTplay Premium announced a strategic partnership with Discovery+ to include its content in OTTplay's streaming library. The collaboration allows OTTplay subscribers to access Discovery+'s original and exclusive content across genres, enhancing their entertainment experience.
• Amazon PrimecoreGTM or Marketing Partner · 18 August 2025OTTplay Premium announced a strategic collaboration with Amazon Prime to offer Prime Lite benefits to its customers across India. Subscriptions are available through bundled offerings with ISP partners covering over 1,000 cities and as a top-up at ₹799 per year, providing access to Prime Video's entertainment library and additional shopping benefits. The partnership reinforces OTTplay's vision of becoming India's ultimate OTT super app while expanding Prime Video's distribution reach.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Plex: Free ad-supported streaming and media aggregation platform. Compares to OTTplay's Live TV and free content modules (SMART WATCHING surfaces free content) within a different business model.
• Reelgood: US-based OTT aggregator helping users find where to watch across streaming services. Comparable cross-platform discovery and recommendation model, but North America focused and smaller scale.
• Yidio: US OTT aggregator and cross-platform search engine. Comparable in cross-platform discovery and recommendation angle, though without OTTplay's subscription bundling component.
• BookMyShow Stream: Indian entertainment platform extending into streaming content aggregation and rentals. Overlaps with OTTplay on Indian entertainment discovery and monetization, though from a ticketing-led base.

Direct peers

• Times Play: Times Network's OTT aggregation platform offering 11 live TV channels and on-demand content. Just entered distribution partnership with OTTplay; directly comparable aggregation model.
• Airtel Xstream Play: Bharti Airtel's OTT aggregation and streaming platform bundled with mobile/broadband plans. Competes head-to-head with OTTplay for the same Indian aggregator consumer use case.
• JustWatch: Global OTT search and aggregation platform available in India. Closely comparable business model (multi-platform content discovery) but operates primarily in international markets with different monetization.
• Vi Movies & TV: Vodafone Idea's telecom-bundled OTT aggregation service. Directly comparable as one of the telecom distribution channels where OTTplay itself is also bundled.
• JioTV+: Reliance Jio's native OTT aggregation platform. Direct competitor to OTTplay in India, aggregating multiple streaming services under one subscription with its own telecom billing relationships.
• Tata Play Binge: Tata Play's OTT aggregator combining DTH and streaming subscriptions. Closely comparable to OTTplay Premium in bundling multiple streaming services under a unified subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ottplayapp
• Instagraminstagram.com/ottplay
• Xx.com/ottplayapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTTplay