What Dazed Media does

Dazed Media is a London-headquartered independent fashion and culture media group founded in 1991 by Jefferson Hack and Rankin. It operates a portfolio of owned brands spanning print magazines (Dazed, AnOther biannual, Another Man biennial), digital platforms (Dazed Digital, AnOthermag.com, NOWNESS video channel), community products (Dazed Club mobile app with 14,000+ members aged 18-24), and content verticals (Dazed Beauty, Dazed 100 annual talent list). The business generates revenue through five streams: advertising and brand partnerships with luxury and fashion houses, event marketing and activations (50+ events annually), Dazed Studio creative services providing strategy and branded entertainment, international licensing royalties from regional editions, and print magazine subscriptions and single-copy sales. Its customer base is split between B2B enterprise clients (Gucci, Nike, Louis Vuitton, Dior, Prada, Burberry, Adidas, Coca-Cola, Airbnb, Hinge, YouTube, Valentino, Aesop, Fenty Beauty, Moncler) and a global consumer audience of fashion-conscious individuals aged 18-35.

The company's geographic footprint has expanded through licensed partnerships rather than wholly-owned international expansion: Dazed Korea (with L'Extreme since 2008, reaching 14M+ monthly users), Dazed MENA (with ITP Media Group since 2024, serving 22 countries), and the Chinese market through Another Man China (with Huasheng Media since 2024) and the upcoming Another China (May 2026). Dazed Studio operates as a youth culture entertainment agency with offices in New York, London, and Los Angeles, providing insights, creative direction, talent curation, and full-service production for brands seeking Gen Z relevance. The company is privately held (legal entity Waddell Limited, company number 03039139), with no disclosed external institutional investment beyond a 2017 C Ventures funding round of undisclosed size, and operates with 101-250 employees globally.

Name

Dazed Media

Legal name

Waddell Limited

Website

https://dazedmedia.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Dazed Media is a London-based independent fashion and culture media group founded in 1991, operating brands including Dazed, AnOther, Another Man, and NOWNESS. It serves fashion-conscious consumers, young creatives, and global luxury/fashion enterprise clients through editorial content, events, creative services, and licensed international editions in China, Korea, and MENA.

Ownership category

akta.pro rank

Product category

Fashion and Culture Media Publishing

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

Keywords

• Fashion media publishing
• Luxury culture content
• Creative brand services
• International magazine licensing
• Experiential event marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising and Partnerships: Brand advertising across digital platforms, print magazines, and social channels. Partnerships with luxury and fashion brands including Gucci, Nike, Louis Vuitton, Dior, and others for advertising placements and editorial integrations.
2. Events and Activations: Event marketing services and branded experiences for clients including strategy, creative, storytelling, talent curation, booking and marketing, digital strategy, location scouting and production. Hosts 50+ events annually.
3. Dazed Studio Creative Services: Youth culture entertainment studio providing insights & strategy, social storytelling, branded entertainment, creative/editorial/visual direction, talent & community, experiences & activation, and full-service production for brands.
4. International Licensing: Licensing partnerships for international editions of Dazed and Another Man brands, including Dazed Korea, Dazed MENA, Another Man China, and future expansion markets.
5. Print Magazine Sales: Subscription and single-copy sales of print magazines including Dazed, AnOther, Another Man, and regional editions. Available through Boutiquemags.com and international distributors.

Go-to-market motion4 records

Distribution channels9 records

Marketing channels14 records

Core offering

Dazed Media is an independent fashion and culture media group that publishes premium magazines (Dazed, AnOther, Another Man), produces award-winning video content (NOWNESS), operates the Dazed Club community app, runs an annual talent-spotting platform (Dazed 100), and delivers branded creative services and event activations through Dazed Studio. It also licenses its editorial brands internationally for editions in China, Korea, and the MENA region, monetizing primarily through advertising, brand partnerships, and creative services.

Product overview

Dazed Media is the world's leading independent fashion and culture media group operating a portfolio of premium brands including the core fashion/culture publications Dazed (launched 1991), AnOther (2001), Another Man (2005), and NOWNESS video channel. The portfolio extends to international editions (Another Man China, Dazed Korea, Dazed MENA, and new Another China), community platforms (Dazed Club), content channels (Dazed Beauty), an annual talent list (Dazed 100), an in-house youth culture entertainment studio (Dazed Studio), and an events division (Dazed Events). Headquartered in London with offices in Dubai, Los Angeles, New York, Seoul, and Shanghai, the company reaches 174 million monthly impressions and 110 million monthly reach across its global network.

Differentiator

Problem solved

Functional benefit

Brands

• AnOther: Multi-channel celebration of luxury fashion, the most recognized biannual fashion magazine in the world.
• Another Man
• Dazed
• Dazed Studio
• Dazed Events
• Dazed Club
• Dazed Beauty
• Dazed100
• NOWNESS
• Dazed Korea
• Dazed MENA
• Another Man China

Products and services

• Dazed magazine Flagship independent fashion, culture and arts publication covering radical fashion, music, art, film, politics, and ideas, published in print and operated across digital and social channels.
• AnOther magazine Biannual luxury fashion magazine and digital platform offering distinction and another perspective on fashion, drawing on an international network of photographers, stylists, and writers.
• Another Man magazine Luxury biennial men's fashion magazine that has redefined masculinity for the 21st century through pioneering image-makers and artistic collaborations.
• NOWNESS

Quantifiable outcome

• 174 million monthly impressions across all territories
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and key.

• Huasheng MediaflagshipStrategic or Co-development Partner · 10 February 2026China's leading fashion publisher that has partnered with Dazed Media to launch Another Man China (2024) and Another China (2026), marking Another Magazine's first international edition in its 25-year history. Huasheng Media provides local editorial leadership, publishing operations, and distribution network for the Chinese market.
• Huasheng MediacoreStrategic or Co-development Partner · 1 January 2024Launched Another Man China in 2024, a pan-platform edition producing ten print issues annually with daily digital content on Weibo, Red, WeChat and Instagram. The edition is helmed by CEO and group editorial director Feng Chuxuan, with Tian Zhiwei as Editor-in-Chief.
• ITP Media GroupcoreStrategic or Co-development Partner · 1 January 2024Largest media company in the Middle East and North Africa region, partnering with Dazed Media to publish Dazed MENA. The partnership brings local editorial leadership including editor-in-chief Ahmad Swaid, creative director Chndy, fashion director Omaima Salem, content director Fady Nageeb and deputy editor Sarra Alyyan.
• L'ExtremecoreStrategic or Co-development Partner · 1 January 2008Independent South Korean media company partnering with Dazed Media since 2008 to publish Dazed Korea, a monthly publication with digital ecosystem reaching more than 14 million monthly users. Dazed Korea is led by editor-in-chief and publisher Guiom Lee.
• MonclerkeyGTM or Marketing PartnerLuxury fashion brand partnering with Nowness for brand films and bespoke campaigns. Recent partners include Moncler, Reebok, Aesop, Valentino, Converse, Art Basel, the Barbican, New York City Ballet and Wadi AlFann.
• AdidaskeyGTM or Marketing PartnerMajor brand partner for Dazed Events, participating in experiential marketing activations, brand experiences, and cultural events. Part of extensive client roster including luxury brands, sportswear, beauty, and lifestyle companies.
• AesopkeyGTM or Marketing PartnerSkincare brand partnering with Nowness for cultural content and brand storytelling campaigns.
• ValentinokeyGTM or Marketing PartnerLuxury fashion house partnering with Nowness for video content and cultural campaigns.
• Art BaselkeyStrategic or Co-development PartnerInternational art fair partnering with Nowness for cultural content and creative collaborations.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• i-D Magazine: i-D is an independent fashion and culture magazine founded in 1980, similarly pioneering youth-driven visual storytelling and covering fashion, art, music, and subcultures. It competes directly with Dazed for the same Gen Z fashion audience, luxury brand advertising, and editorial talent.
• The Face: The Face is an independent British culture and fashion magazine relaunched in 2019. It targets the same youth/fashion/culture readership as Dazed, with a comparable mix of print, digital, and social content and overlapping luxury and streetwear brand partners.
• Paper Magazine: Paper is a US-based independent fashion, culture, and celebrity magazine known for boundary-pushing editorial and visual identity. It competes with Dazed for the same fashion-adjacent millennial/Gen Z audience and luxury brand advertising dollars, with a similar digital-plus-print-plus-events model.
• Office Magazine: Office Magazine is an independent fashion, beauty, and culture publication covering emerging and established talent. It competes directly with Dazed for luxury and beauty brand clients targeting fashion-forward Gen Z audiences.
• CR Fashion Book: CR Fashion Book is Carine Roitfeld's biannual luxury fashion publication, operating at the high end of the fashion magazine category. It competes with AnOther and Another Man for premium luxury brand advertising and high-fashion editorial positioning.
• Nylon: Nylon is a fashion and pop culture publication historically targeting Gen Z and millennial readers. It competes with Dazed for the same youth fashion audience and brand partnerships, with comparable digital-first content strategy.

Emerging players

• Polyester Magazine: Polyester is an independent fashion and culture publication targeting Gen Z with a focus on feminism, identity, and subculture. It occupies adjacent cultural territory to Dazed and competes for emerging creative talent and brand activations in the youth fashion space.
• Buffalo Zine: Buffalo is an independent Madrid-based fashion and culture print magazine with a strong visual, art-direction-led identity. It overlaps with Dazed in the premium independent fashion magazine category and increasingly competes for the same European luxury brand partnerships.

Broad incumbents

• Condé Nast: Condé Nast publishes Vogue, GQ, Vanity Fair, and many other titles globally. It is a broad incumbent competitor to Dazed, with substantially larger scale, deeper luxury advertising relationships, and a global sales infrastructure — though its titles do not match Dazed's youth-culture specialization.
• Hearst: Hearst publishes Harper's Bazaar, ELLE, Cosmopolitan, and other major fashion and lifestyle titles. As a broad incumbent, it competes with Dazed across fashion editorial, luxury brand advertising, and increasingly in Gen Z content via digital and social extensions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/nowness
• LinkedInlinkedin.com/company/1084695
• Instagraminstagram.com/dazed

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dazed Media