ITP Media Group
ITP Media Group is a Dubai-based private media company whose ITP Live brand operates as a leading Middle East influencer marketing agency, executing 360-degree campaigns for enterprise clients such as Microsoft, Samsung, Sony, and Emaar, and licensing event IP including Spartan and DEKA.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ITP Media Group does
ITP Media Group is a privately-held, Dubai-headquartered media company whose core operating brand, ITP Live, functions as a full-service influencer marketing agency serving enterprise brands across the Middle East and selected international markets. The platform combines a curated pool of vetted, exclusive influencers with a broader global creator network, and executes 360-degree campaigns spanning influencer selection, content production, and activation management; the company claims over 5,000 campaigns and thousands of activations delivered to date.
The technology stack is principally a managed services and community platform rather than a software product. ITP Live operates alongside ITP Originals (branded content production), ITP Live Show (video content series), web stories, and a digital magazine, while the Live Unite sub-brand runs a self-serve platform that recruits micro-influencers with 5,000–100,000 followers. The company has diversified into event IP licensing (Spartan Race Middle East, DEKA Middle East, Tough Mudder Middle East), regional media partnerships (Complex MENA, Dubai Cares), and adjacent content products (the Home Made cookbook), giving it a multi-vertical footprint anchored by influencer marketing services.
Revenue is generated almost entirely through professional services: enterprise campaign fees on a quote-based, multi-year contracting model, supplemented by partnership and collaboration arrangements. Distribution combines a direct enterprise sales motion led by the Commercial Director with regional contacts in Saudi Arabia and India. The client base spans major multinationals (Microsoft, Samsung, Sony, OPPO, Huawei, PlayStation), regional conglomerates (Emaar, MAF, Alshaya), and entertainment/sports properties (MDLBEST, OSN, Gamers Without Borders, Saudi E Leagues). No external institutional investment, parent company, or public listing is disclosed.
ITP Media Group firmographics
Firmographics- Name
- ITP Media Group
- Legal name
- ITP Media Group
- Website
- https://itp.live
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ITP Media Group is a Dubai-based private media company whose ITP Live brand operates as a leading Middle East influencer marketing agency, executing 360-degree campaigns for enterprise clients such as Microsoft, Samsung, Sony, and Emaar, and licensing event IP including Spartan and DEKA.
- Ownership category
- akta.pro rank
ITP Media Group industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
- akta.pro secondary industries
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Compliance, Contracts & Rights Management (BPAFAHAJ)
Keywords
Where ITP Media Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
ITP Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Influencer Marketing Campaign Services: Full-service influencer marketing agency that develops, creates and executes influencer marketing strategies for clients around the world. Produces 360-degree campaigns with influencer selection, content creation, and activation execution.
- Partnerships and Collaborations: ITP Live offers partnership and collaboration opportunities for brands seeking to reach their audience through influencer marketing and content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise and brand campaigns |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ITP Media Group product offering
Product offeringCore offering
ITP Media Group, through its primary brand ITP Live, operates as a full-service influencer marketing agency and digital content platform that develops, creates and executes 360-degree influencer marketing campaigns for enterprise brands in the Middle East. The company maintains a vetted pool of exclusive influencers and a global creator network, produces original video and editorial content, manages licensed event properties such as Spartan Middle East and DEKA Middle East, and recruits micro-influencers through its Live Unite platform.
Product overview
ITP Media Group's ITP Live is a unified influencer marketing platform operating primarily in the Middle East, combining a managed influencer network, content production capabilities, and editorial distribution under a single operation. The core platform is ITP Live itself — a full-service influencer marketing agency that develops and executes 360-degree campaigns for global brands, underpinned by a proprietary pool of vetted exclusive influencers and a global creator network. Supporting the core platform are add-on modules including the ITP Live Show (video content series), ITP Originals (branded content production), Web Stories (vertical visual content), and the ITP Live Digital Magazine/e-magazine (editorial publication). A separate sub-brand, Live Unite, handles micro-influencer recruitment for creators with 5,000–100,000 followers. ITP Live also publishes a subscription newsletter. Together, the portfolio forms a vertically integrated offering spanning influencer discovery, campaign strategy, content creation, distribution across owned and social channels, and post-campaign reporting.
Differentiator
Problem solved
Functional benefit
Brands
- ITP Live: The leading influencer marketing agency in the Middle East, operating as ITP Media Group's primary digital media brand covering influencer news, social media trends, and entertainment content.
Products and services
- ITP Live Full-service influencer marketing agency and digital content platform that develops, creates and executes 360-degree influencer marketing strategies for enterprise brands globally, combining a curated pool of vetted influencers, campaign planning, content creation, and activation execution.
- Live Unite Self-serve micro-influencer recruitment platform enabling creators with 5,000 to 100,000 followers to apply to join ITP Live's influencer network for brand partnership opportunities.
- ITP Originals Content production arm within ITP Live that creates original video content, short-form Reels, and branded entertainment for the ITP Live Show and Mazaj channels and for commercial brand storytelling partnerships.
- ITP Live Show Video content series producing Reels, short videos and entertaining content distributed across YouTube and social channels, often featuring influencers and branded activations.
- ITP Live Digital Magazine Digital magazine publication covering influencers, social media trends and digital culture in the Middle East, accessible via an online reader platform.
- Complex MENA Regional media edition of the global Complex youth culture brand for the Middle East and North Africa, covering music, style, sneakers, sport, food and pop culture, launched in partnership between ITP Media Group and Complex.
- Spartan Middle East Licensed regional operation of the Spartan Race obstacle racing event brand in the Middle East, including Trifecta events, Trail Runs and indoor Spartan City races, managed and operated by ITP Media Group.
- DEKA Middle East Licensed regional operation of the global DEKA functional fitness and hybrid racing brand in the Middle East and UAE, led locally by ITP Media Group.
- Home Made Cookbook Hardback cookbook published by ITP Media Group featuring over 50 recipes from UAE-based chefs, restaurateurs and food entrepreneurs, celebrating local culinary talent.
Companies that use ITP Media Group
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
ITP Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ITP Media Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Dubai CarescoreITP Media Group announced a long-term strategic partnership with Dubai Cares, a UAE-based global philanthropic organisation. ITP Media Group pledged full brand support for Dubai Cares' campaigns and initiatives across the region, marking a new chapter in a long-standing relationship.
- ComplexcoreITP Media Group signed an agreement with Complex, the globally influential youth culture media brand, to create Complex MENA - the brand's regional edition for the Middle East and North Africa. Complex MENA brings Complex's distinctive voice in music, style, sneakers, sport, food, and pop culture to the MENA region.
- DEKA (Spartan)coreITP Media Group leads DEKA Middle East, the regional arm of the global functional fitness and hybrid racing brand from the creators of Spartan. DEKA Middle East joins a rapidly expanding global network including the United States, Australia, Canada, China, Ireland, Italy, Mexico, Netherlands, Portugal, Spain, and Switzerland.
- Spartan Race Middle EastcoreSpartan Race Middle East is licensed by ITP Media Group, which manages and operates Spartan events in the Middle East including the Trifecta events and Trail Runs at venues like Dubai Parks & Resorts and Mushrif Park.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
ITP Media Group competitors and assessment
Company assessmentDirect peers
- Vamp: Vamp is a global influencer marketing platform and agency that connects brands with vetted creators, delivers end-to-end campaign execution, and supports content production. Closely mirrors ITP Live's combination of an influencer network, managed services, and creative production.
- Socialize: Socialize is a Dubai-based social media marketing agency serving regional and global brands across campaign strategy, content, and influencer activations. Direct regional competitor with overlapping service lines and target clients.
- Netizency: Netizency is a UAE-based digital and social media agency delivering social strategy, content production, and influencer campaigns across MENA. Competes head-to-head with ITP Live for the same enterprise brand budgets in the Gulf.
Emerging players
- Aspire: Aspire is a global influencer marketing platform combining creator discovery, managed services, and analytics. Increasingly competing for the same MENA brand RFPs with a software-led offering.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing SaaS platform used by global brands and agencies. Relevant as a technology-driven competitor that could displace ITP Live's managed-services layer in enterprise deals.
- Grin: Grin is an influencer marketing platform built for direct-to-consumer and enterprise brands. Provides a competing creator-management and campaign-execution stack that large MENA brands could adopt instead of agency-led delivery.
Broad incumbents
- Influencer: Influencer.com is a global influencer marketing agency and technology provider with a long-standing international brand portfolio. Represents a scaled, established competitor targeting the same global advertisers ITP Live serves in MENA.
- VMLY&R: VMLY&R (formerly Wunderman Thompson) is a global advertising and marketing network with significant MENA operations. Offers influencer and social capabilities as part of a broader integrated communications portfolio that competes for enterprise brand-of-record mandates.
- Starcom: Starcom is a Publicis-owned global media agency with strong MENA presence. Competes for the same enterprise brand media and influencer budgets via integrated planning and buying rather than influencer-only specialization.
- Publicis Groupe MENA: Publicis Groupe's MENA operations (Leo Burnett, Saatchi & Saatchi, Publicis, Starcom) deliver end-to-end advertising including influencer and social services. The largest scaled competitor for enterprise brand mandates across the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ITP Media Group social profiles
Digital presenceITP Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITP Media Group leadership team
Management profileNumber of profiles
Profiles2 records
ITP Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITP Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITP Media Group
What does ITP Media Group do?
ITP Media Group, through its primary brand ITP Live, operates as a full-service influencer marketing agency and digital content platform that develops, creates and executes 360-degree influencer marketing campaigns for enterprise brands in the Middle East. The company maintains a vetted pool of exclusive influencers and a global creator network, produces original video and editorial content, manages licensed event properties such as Spartan Middle East and DEKA Middle East, and recruits micro-influencers through its Live Unite platform.
Is ITP Media Group a public or private company?
ITP Media Group is a private company. It is classified as unknown and is currently operating.
When was ITP Media Group founded?
ITP Media Group was founded in 2017. It employs 101 to 250 people.
Where is ITP Media Group based?
ITP Media Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does ITP Media Group make money?
Two revenue lines are on record. Influencer Marketing Campaign Services are the primary driver. The others are partnerships and Collaborations.
Who are ITP Media Group's main competitors?
Direct peers on record are Vamp, Socialize and Netizency. Emerging players are Aspire, CreatorIQ and Grin. Broad incumbents are Influencer, VMLY&R, Starcom and Publicis Groupe MENA.
Does ITP Media Group have an API?
No public API is recorded for ITP Media Group.
What industry is ITP Media Group in?
ITP Media Group's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAAHAO, Influencer Operations & Payments (Workflow/Invoicing/Payouts), with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 5418 and its SIC code is 7311.