What Engineered Fluids does

Engineered Fluids, Inc. is a privately held specialty-chemicals company headquartered in St. Petersburg, Florida, with chemical manufacturing operations in Tyler, Texas. The company develops and manufactures purpose-engineered single-phase dielectric coolants under sub-brands including AmpCool (electric vehicle batteries and motors), BitCool (cryptocurrency ASIC mining), ElectroCool (data centers and general electronics), VoltCool (power transformers), and SubmergeDeep (subsea pressure-compensation fluids). Core technology is rooted in over 30 years of R&D by founder and Chief Scientist Dr. David Sundin, with formulations built from 60+ raw material components reacted under controlled temperatures and pressures; coolants are biodegradable, non-toxic, non-flammable, carry zero Global Warming Potential, and are NSF Food Grade rated.

The company monetizes through three streams: (1) one-time product sales of dielectric coolants and supporting additives/solvents, (2) sale of pre-configured SLICTanks immersion cooling systems and ancillary hardware (pumps, dry coolers), and (3) engineering and consulting services spanning system design, 3D modeling, containerized data center design, and installation supervision. Pricing is entirely quote-based with no public list prices; containers ship from 4L jugs to 1,000L IBC totes under EX-WORKS terms out of Tyler, TX. Go-to-market is sales-led for enterprise customers (data center operators, hyperscalers, EV manufacturers, utilities), supplemented by channel partnerships with integrators such as Iceotope and Juniper Networks (AI data centers, 2025) and Coriant (mobile edge compute, 2018), plus a Shopify e-commerce storefront for long-tail/SMB buyers.

Customer segments span data centers and HPC (primary), cryptocurrency mining, electric vehicles, subsea/marine ROVs, and electrical transformer maintenance. Named enterprise references include Fujitsu (validated 40%+ power and 50% space reduction) and Scharf (EV battery cooling). The company maintains ISO 9001 certification for its Fluids Division (2022), has no disclosed institutional investors or funding rounds, and operates regional sales offices in Taipei (Asia) and Cairo (Africa/Middle East/India).

Name

Engineered Fluids

Legal name

Engineered Fluids

Website

https://engineeredfluids.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Engineered Fluids manufactures proprietary single-phase dielectric coolants and immersion cooling systems for data centers, EV batteries, crypto mining, power transformers, and subsea electronics, selling globally via direct sales, channel partners, and e-commerce.

Ownership category

akta.pro rank

Product category

Dielectric Immersion Cooling Fluids

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Heat Transfer Fluids (IMAEAMAG)

Keywords

• Dielectric coolant fluids
• Immersion cooling systems
• Thermal management fluids
• Data center cooling
• Battery cooling fluids

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dielectric Coolant Product Sales: Engineered Fluids sells its proprietary dielectric coolants (AmpCool, BitCool, ElectroCool, VoltCool, SubmergeDeep) along with associated additives, solvents, and cleaning products. Products are sold in multiple container sizes including 4L plastic jugs, 20L buckets, 200L steel drums, and 1,000L IBC totes. Revenue is generated through direct product orders via the company's e-commerce platform and sales team.
2. SLICTanks and Hardware Sales: Sale of pre-configured immersion cooling tank systems (SLICTanks), pumps, dry coolers, and associated hardware for immersion cooling installations.
3. Engineering and Consulting Services: Services including system engineering, hydraulic engineering, 3D systems modeling, process documentation, design of containerized data centers, systems analysis, and installation supervision.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Engineered Fluids manufactures and sells proprietary application-engineered dielectric coolant fluids and supporting hardware for single-phase liquid immersion cooling (SLIC). Its product lines — AmpCool (electric vehicles), BitCool (crypto mining), ElectroCool (data centers and electronics), VoltCool (transformers), and SubmergeDeep (subsea) — are sold alongside SLICTanks, pumps, dry coolers, dielectric solvents, and additives. The company also provides engineering, consulting, and installation services for immersion cooling deployments.

Product overview

Engineered Fluids is a single-phase liquid immersion cooling technology company offering a comprehensive portfolio of dielectric coolants and cooling systems. The core product line consists of application-specific dielectric coolants: AmpCool™ for electric vehicle batteries and motors, BitCool™ for cryptocurrency mining, ElectroCool™ for data centers and general electronics, VoltCool™ for power transformers, and SubmergeDeep™ for marine/subsea applications. Supporting products include dielectric solvents (DS-100), antioxidant additives (VA-900), sulfur treatment (VA-950), and specialty cleaners. The company also offers配套 equipment including SLICTanks™ immersion cooling tanks, pumps, and dry coolers. All products are designed as single-phase liquid immersion cooling (SLIC) solutions, where dielectric fluids remain in liquid form and transfer heat via circulation through heat exchangers, avoiding the complexity and regulatory concerns of two-phase boiling systems.

Differentiator

Problem solved

Functional benefit

Brands

• AmpCool: Dielectric coolants for batteries and motors
• BitCool
• ElectroCool
• SubmergeDeep
• SLICTanks
• VoltCool
• VA-900
• VA-950

Products and services

• AmpCool™ Dielectric Coolants

Quantifiable outcome

• Reduces data center power consumption by over 40% and space requirements by 50%
• +6 more outcomes

Named customers2 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• IceotopecoreTechnology or Integration · 15 May 2025Strategic partnership to provide integrated immersion cooling solutions for AI data centers and high-performance computing. Engineered Fluids provides ElectroCool EC-110 dielectric coolant, Iceotope provides sealed chassis liquid cooling technology, combined with Juniper's QFX Series Switches. The collaboration aims to reduce cooling energy consumption by up to 50% compared to traditional air cooling while improving hardware longevity.
• Juniper NetworkscoreTechnology or Integration · 15 May 2025Partnership with Engineered Fluids and Iceotope to provide integrated immersion cooling solutions. Juniper provides QFX Series Switches as part of the integrated solution for AI data centers and HPC applications.
• CoriantcoreStrategic or Co-development Partner · 1 January 2018Partnership since January 2018 to bring Engineered Fluids' Single-phase Liquid Immersion Cooling technology to market. Demonstrated at Mobile World Congress 2018 in Barcelona, showing how immersion cooling can dramatically reduce the size of mobile edge compute platforms for 5G applications.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Green Revolution Cooling: Direct competitor offering single-phase immersion cooling fluids (CoolIT-branded systems) and complete data center cooling solutions, serving the same hyperscale and enterprise data center customers with a vertically integrated approach.
• Submer Technologies: Direct competitor providing end-to-end single-phase and two-phase immersion cooling systems with proprietary fluids, targeting hyperscale data centers and colocation operators with integrated tank-plus-fluid solutions.
• Zutacore (Hypertec): Manufacturer of Zutacore single-phase immersion cooling systems with proprietary dielectric fluids for enterprise and HPC data centers, directly competing with Engineered Fluids' integrated SLICTanks-plus-coolant offering.
• Asperitas: European immersion cooling system provider offering integrated single-phase and two-phase solutions with proprietary fluids, competing for the same enterprise and colocation data center accounts with a comparable full-system model.

Emerging players

• Iceotope: Strategic partner and partial competitor offering sealed-chassis liquid cooling for AI/HPC data centers, using Engineered Fluids' EC-110 coolant in joint Juniper solutions while also developing proprietary fluid capabilities in adjacent chassis-level cooling.
• Midas Green Technologies: Single-phase immersion cooling system provider targeting enterprise and edge data centers with integrated tanks and chemistry, an emerging competitor in the same niche as Engineered Fluids' SLICTanks and ElectroCool offerings.

Broad incumbents

• Shell Immersion Cooling: Energy major offering Shell S5 Immersion Cooling Fluid (synthetic dielectric) for data center applications, leveraging massive chemical manufacturing scale and global distribution to compete with specialty coolant suppliers like Engineered Fluids.
• Castrol (BP): Castrol DC mineral oil-based dielectric coolant used in immersion cooling data centers, sold by BP to enterprise and hyperscale customers, representing a low-cost incumbent alternative to purpose-engineered single-phase fluids.
• 3M (Novec): Historic leader in fluorinated dielectric fluids (Novec 7000/7100 series) used in two-phase immersion cooling, now exiting PFAS chemistries under regulatory pressure, which is opening share for non-fluorinated alternatives like Engineered Fluids' products.
• Chemours (Opteon): Manufacturer of Opteon two-phase fluorinated immersion cooling fluids (SF10, SF20), directly competing with Engineered Fluids' single-phase approach and serving the same high-density data center market with incumbent chemistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/the_SLIC_Expert
• YouTubeyoutube.com/@The_SLIC_Expert
• Facebookfacebook.com/EngineeredFluids
• LinkedInlinkedin.com/company/engineeredfluids
• Instagraminstagram.com/the_slic_expert
• TikToktiktok.com/@engineeredfluids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engineered Fluids