Leadplus

Name

Leadplus

Legal name

リードプラス株式会社 (Leadplus Co., Ltd.)

Website

https://leadplus.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Digital marketing services
• Inbound marketing
• Internet advertising
• Marketing automation
• Content production

Headquarters

HQ city

Wakabayashi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising Operations Services: Internet advertising services including planning, execution, reporting and optimization across search (Google, Yahoo!), display, video (YouTube, TVer), social (Meta, LINE, X, TikTok, Pinterest), reservation, and native ad networks. Delivered directly or through partner channel model.
2. MA/CRM/SFA Implementation and Operations: Marketing automation implementation, CRM database design, and ongoing operational support for platforms including HubSpot. Encompasses inbound marketing strategy, lead management, and nurturing campaign execution.
3. Web Production: Website design, development, CMS implementation, lead generation and nurturing mechanism building, coding, and ongoing web maintenance services.
4. Marketing Consulting: Strategic marketing consulting, advisory services, event/seminar planning, and external media programming to help clients optimize overall marketing strategy and PDCA cycles.
5. Content Production: SEO blog content, e-books, brochures, landing pages, and video content production to support inbound and content marketing strategies.
6. Marketing Platform (Leadplus One): Proprietary marketing infrastructure platform including site analytics, data analytics, and mobile app. Platform may be offered as part of service packages or subscription.
7. SNS Account Management (LINE): LINE official account operation and management outsourcing service for businesses, particularly retail and local stores.
8. Partner Referral Fees: Partners operating under the 紹介取次店商流 model receive referral fees for introducing clients, with commissions paid for one year after service commencement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Leadplus is a Japanese digital marketing consulting company that provides end-to-end marketing services including internet advertising operations (search, display, video, social), marketing automation/CRM/SFA implementation (notably HubSpot), website production, content production, and strategic marketing consulting. The company also operates a proprietary marketing infrastructure platform called Leadplus One that combines site access analytics, data analytics, and a mobile app, alongside MyFolio advertising operations dashboard and a free AI-driven sales diagnostic service for SMBs.

Product overview

Leadplus offers a comprehensive digital marketing platform with Leadplus One as the core infrastructure product, supported by specialized add-on modules including MyFolio (advertising dashboard), site access analytics dashboard, HubSpot implementation services, and WEB Plus (website construction). The company provides industry-specific marketing service sub-brands for retail stores, financial institutions, IT companies, medical clinics, dental practices, and tutoring services. Their service portfolio spans advertising promotion, MA/CRM/SFA implementation, web production, marketing consulting, and content production, all built on data-driven analytics and AI-powered capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Leadplus One: A digital marketing platform and marketing infrastructure product offering site access analytics, data analytics, and a mobile app.
• MyFolio
• WEBプラス (WEB Plus)
• 商圏ねらいうちパック (Shōken Nairiuchi Pack)
• 求人パッケージ (Recruitment Package)
• サイトアクセス増加パッケージ (Site Access Increase Package)

Products and services

• Advertising Promotion Service (広告プロモーション) End-to-end internet advertising campaign management across search, display, video, social, and native ad networks for B2B clients and local businesses.
• MA/CRM/SFA Implementation and Operations (MA/CRM/SFA導入・運用) Marketing automation, CRM, and SFA implementation plus ongoing operational support for enterprise clients, with deep specialization in HubSpot.
• Website Production (Web制作) Website design, development, CMS implementation, and lead-generation infrastructure for B2B clients and SMBs.
• Marketing Consulting (マーケティングコンサルティング) Strategic marketing consulting, advisory services, event/seminar planning, and external media programming for clients optimizing overall marketing strategy.
• Content Production (コンテンツ制作) Production of SEO blogs, e-books, brochures, landing pages, and video content supporting inbound and content marketing strategies.
• Leadplus One Proprietary all-in-one digital marketing infrastructure platform combining site access analytics, data analytics, and a mobile app to support data-driven PDCA cycles for client marketing performance.
• MyFolio Proprietary advertising operations dashboard that centrally manages and consolidates reporting across multiple ad platforms for client campaigns.
• Site Access Analytics Dashboard (サイトアクセス解析ダッシュボード) Dashboard that visualizes website traffic, user behavior, and conversion metrics for data-driven marketing decisions without requiring specialized analytics expertise.
• Free AI Sales Diagnostic Service (売上アップ無料AI診断サービス) Free AI-powered diagnostic service that analyzes business sales challenges and provides actionable improvement recommendations for SMEs and store operators.
• Financial Industry Marketing Service (金融機関向けマーケティングサービス) Specialized marketing services for financial institutions (regional banks, shinkin banks, credit unions) covering deposit acquisition, loan products, and digital transformation of marketing.
• IT Company Marketing Service (IT企業向けマーケティングサービス) Marketing services for IT and SaaS companies covering B2B lead generation, inbound marketing, and inside-sales lead supply.
• Area Marketing Service (エリアマーケティングサービス) Local area marketing service for store-based businesses using geographic targeting, MEO, and local SEO to solve customer acquisition challenges within specific trade areas.
• Clinic New Patient Web Advertising Service (クリニック向け新規集患Web広告サービス) Web advertising service for medical clinics to attract new patients through targeted online marketing, search advertising, and SEO.
• Dental New Patient Web Advertising Package (歯科業界向け新規集患Web広告パッケージ) Dental industry-specific web advertising package for new patient acquisition using search ads and local SEO optimization.
• SNS Account Operations Outsourcing (LINE) (SNSアカウント運用代行サービス（LINE）) SNS account management and operation outsourcing service specifically for LINE, enabling businesses to outsource social media presence and engagement.
• HubSpot Implementation and Operations (HubSpot導入・運用) HubSpot CRM implementation and ongoing operational support covering marketing automation, inbound marketing, lead management, and sales pipeline support.

Quantifiable outcome

• 100 billion yen in deposit acquisition in approximately 70 days
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• LIXIL住宅研究所 (LIXIL Housing Research Institute)minorStrategic or Co-development Partner · 20 May 2026Leadplus entered a business partnership (業務提携) with LIXIL Housing Research Institute to provide a specially designed WEB advertising support package for member companies of the YUIE PROJECT. The package enables smart, streamlined adoption of digital marketing for YUIE brand home retailers, supporting customer acquisition through area-focused web advertising aligned with local store presence.
• Sansan株式会社 (Eight Team)minorStrategic or Co-development Partner · 20 May 2026Joint webinar collaboration where Sansan's Eight Team (business card management/CRM) and Leadplus co-presented on HubSpot data integration topics, specifically automating the synchronization of business card data into HubSpot CRM for marketing and sales alignment.
• 株式会社スイセイ (Suisei)minorStrategic or Co-development Partner · 20 May 2026Joint webinar collaboration where Suisei and Leadplus co-presented on customer activation through case study content marketing and nurturing campaigns implemented within HubSpot.
• パートナーサクセス株式会社 (Partner Success)minorStrategic or Co-development Partner · 20 May 2026Joint webinar collaboration where Partner Success and Leadplus co-presented on strategies for leveraging leads outside the core target market, including referral and partner-driven revenue strategies using HubSpot.
• HubSpot (Expinbase)coreTechnology or IntegrationLeadplus is a HubSpot partner offering implementation, operational support, and consulting for HubSpot CRM and marketing automation platform. The company provides HubSpotまるわかり完全ガイド resources and HubSpot integration services including data sync with Salesforce via ETL.
• Google (Google広告, Googleビジネスプロフィール)coreTechnology or IntegrationCore technology and advertising platform partner providing Google Ads, Google Business Profile, and related marketing technology infrastructure across Leadplus client campaigns.
• Yahoo! Japan (Yahoo!広告)coreTechnology or IntegrationMajor advertising platform partner providing Yahoo! Japan display and search advertising capabilities integrated into Leadplus client campaigns.
• LINE (LINE広告, LINE公式アカウント)coreTechnology or IntegrationStrategic social/advertising platform partner providing LINE advertising and LINE official account management services. Leadplus offers dedicated LINE consulting and account operation outsourcing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mages Inc. (まぐまぐ/MAG2) parent marketing arm: Japanese digital marketing firm offering inbound marketing, MA/CRM, content, and web production services with a comparable SMB-focused full-stack go-to-market against Leadplus.
• TRIARE (トライアイル): Japanese digital agency offering web production, HubSpot implementation, and inbound marketing services, often cited as a comparable mid-sized HubSpot partner competing for similar Japanese clients.
• Allied Architects (アライドアーキテクツ): Japanese digital marketing company focused on social media marketing, influencer operations, and SaaS marketing tools, competing with Leadplus for Japanese mid-market digital ad and social budgets.
• HubSpot Solutions Partners (Japan peer set): Collection of Japanese HubSpot implementation and operations partners (e.g., Communify, Monkeypod) that compete head-to-head with Leadplus for HubSpot-related MA/CRM/SFA engagements.
• Basic Inc. (ベーシック): Japanese inbound marketing firm and one of the largest HubSpot Solutions Partners in Asia, offering content marketing, MA implementation, and lead generation services closely overlapping Leadplus's stack and verticals.

Regional players

• WebFX: US-based full-service digital marketing agency offering SEO, PPC, content, and web design services with proprietary marketing technology; comparable in structure (services + proprietary platform) but operating in a different geography.
• KlientBoost: US-focused performance marketing agency providing paid media, conversion optimization, and creative services; comparable in mid-market digital agency positioning but in a different geography.
• Disruptive Advertising: US-based digital marketing agency focused on paid media, SEO, and lifecycle marketing with a mid-market to enterprise mix, structurally analogous to Leadplus's ad operations + consulting mix but serving North American clients.

Broad incumbents

• Septeni Holdings (セプテーニグループ): Large publicly listed Japanese digital advertising agency group offering multi-channel ad operations, creative, and digital marketing services at greater scale than Leadplus, with overlapping advertiser clients in Japan.
• Digital Holdings / Digital Garage: Tokyo-headquartered digital media and marketing group providing advertising, marketing technology, and consulting to Japanese enterprise clients, representing a larger incumbent peer in Leadplus's core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Leadplus_jp
• Facebookfacebook.com/leadplus
• LinkedInlinkedin.com/company/leadplus
• Instagraminstagram.com/leadplus_jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadplus