Name

Hey

Legal name

37signals LLC

Website

https://hey.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. HEY for You Subscription: Annual subscription at $99/year providing access to full email service with Imbox, Feed, Paper Trail, The Screener, Reply Later, and other productivity features. No advertising, no data selling. Premium model where users pay directly rather than with their personal information.
2. HEY for Families: Family plan at $179/year total allowing one person to pay and invite up to 4 additional HEY accounts. Each account remains separate and private.
3. HEY for Domains: Business email hosting at custom pricing for companies wanting to switch from Gmail, Outlook, etc. Includes Shared Threads, Collections, Extensions (sales@, info@, etc.), and team collaboration features.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

HEY is a privacy-first email and calendar service that re-architects email around user consent (The Screener), separates incoming mail into purpose-built boxes (Imbox for important email, The Feed for newsletters, Paper Trail for transactions), and bundles a modern calendar with journaling. It is sold as a subscription (HEY for You, HEY for Families) and as business email hosting with team collaboration features (HEY for Domains), built and operated by 37signals.

Product overview

HEY is a unified email and calendar platform built by 37signals (the company behind Basecamp). The core offering consists of HEY Email and HEY Calendar, which share a philosophy of giving users control over their digital communication. HEY Email includes The Screener (consent-based filtering), The Imbox (priority inbox), The Feed (newsletter reader), Paper Trail (receipt storage), and Reply Later workflow. HEY Calendar complements the email service with time tracking, habit logging, tasks, and HEY Journal for daily notes. For teams, HEY for Domains adds Shared Threads, Collections, and Extensions for collaborative email workflows. The platform is available across Web, Mac, Windows, Linux, iOS, and Android, with family sharing available through HEY for Families.

Differentiator

Problem solved

Functional benefit

Brands

• HEY Calendar: A modern calendar application integrated with HEY email service, featuring year view, week view, day view, habits tracking, time tracking, and journal functionality.
• HEY World
• HEY for Domains
• HEY for Families

Products and services

• HEY Email Privacy-first email service for individuals that uses consent-based filtering (The Screener), separates email into purpose-built boxes (Imbox, Feed, Paper Trail), blocks spy trackers, and includes Reply Later and Bubble Up workflows. Sold as a $99/year subscription.
• HEY Calendar Modern calendar application integrated with HEY Email, offering year, week, and day views, time tracking, habit logging, task management, location lookup, and ICS import/export. Included with HEY subscriptions.
• HEY for Domains Business email hosting for custom domains aimed at teams switching from Gmail for Work or Office 365. Adds Shared Threads, Collections, Extensions (group addresses such as sales@ or support@), Away Autoresponder, Catch-all box, and team collaboration features on top of the HEY platform. Custom pricing.
• HEY for Families Family sharing plan that lets one HEY subscriber add up to four additional family-member accounts for $179/year total. Each account remains separate and private and retains access to full HEY features.
• HEY World Blog and newsletter publishing platform built into HEY that lets users turn email threads into public posts, build subscriber lists, and import existing subscribers via CSV upload.

Quantifiable outcome

• 41% reduction in email screen time reported by one user after switching to HEY
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature20 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Spike Email: Conversational email and team messaging app targeting small businesses. Comparable to HEY on the 'reimagining email' positioning and team productivity framing, though with a different conversational UX approach.
• Front: Team email and shared inbox platform for sales, support, and operations. Comparable to HEY for Domains on the team/shared inbox workflow axis (Shared Threads, Extensions, Collections), but focused on B2B team use cases.

Direct peers

• Tuta (Tutanota): End-to-end encrypted email and calendar service with freemium + paid tiers. Direct peer on privacy positioning, calendar integration, and cross-platform availability; competes for the same European and privacy-conscious user base.
• Mailbox.org: Privacy-focused paid email and office suite based in Germany. Comparable on subscription-based ad-free email for individuals and small teams seeking alternatives to Big Tech providers.
• Fastmail: Long-standing paid email and calendar provider for individuals and businesses. Competes with HEY on the premium, ad-free, privacy-respecting email axis and offers IMAP/custom domain support that HEY intentionally lacks.
• Proton Mail: Privacy-first encrypted email service from Proton AG. Closest direct competitor to HEY: subscription-based consumer email with strong privacy branding, targeting users fleeing Gmail. Competes head-to-head on the 'pay with money not data' value proposition.
• Superhuman: Premium AI-powered email client built on top of Gmail/Outlook. Competes with HEY for the high-end productivity-focused email user willing to pay a premium, though positioned as an inbox layer rather than a standalone service.

Others

• Basecamp: Sister product of HEY under 37signals. Not a direct email competitor but shares the same bootstrapped, opinionated, no-VC philosophy and customer base. Strong cross-sell and brand halo opportunity for HEY.

Broad incumbents

• Google Workspace (Gmail): Dominant consumer and business email provider (Gmail) bundled with Workspace productivity suite. HEY's primary incumbent competitor — controls 50%+ of US email and sets the baseline user expectation HEY must beat on experience.
• Microsoft Outlook / Microsoft 365: Enterprise and consumer email incumbent bundled with Office 365. Competes with HEY for both individual and HEY for Domains customers; deep enterprise lock-in (Active Directory, Exchange) creates significant switching friction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heyhey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey