The Campbell Agency

What The Campbell Agency does

The Campbell Agency is a privately held, full-service talent and modeling agency founded in 1989 by Nancy Campbell Stubbs and headquartered in a single office on Park Central Drive in Dallas, Texas. The firm represents fashion models (women and men across Mainboard, Curve, Classic, Runway, New Faces, and Big & Tall divisions), on-camera actors, voiceover talent (currently limited to the Dallas/Fort Worth area), youth and teen talent, hair/makeup and styling artists, and social media influencers. Through its Campbell Wagner Runway sub-brand (formed in 2009 with Kate Wagner), it operates a leading runway division in the Southwest and books talent into campaigns ranging from local advertisements to international fashion campaigns.

The business operates on a traditional commission-based representation model, earning a percentage of bookings secured for its roster across fashion print, runway, commercial print, film/TV, voiceover, and talent work. New talent is sourced through weekly in-person open calls at the Dallas office (Tuesdays 3-4pm for Fashion Print and Runway), structured email submissions routed to division-specific addresses, and mail-in submissions for the Children's Division. Client engagement is direct, with advertisers, brands, and casting directors served through a named client inbox and a sales-led outreach model built on 35+ years of casting-side relationships held by senior agents.

The agency's underlying technology stack is light: its public-facing portfolio and talent digitals are delivered via the MAINBOARD platform (a third-party talent management technology provider) under a "powered by MAINBOARD" integration, and it maintains an Instagram presence for social proof across represented talent. There are no proprietary platforms, APIs, AI/ML systems, or app products disclosed. The firm has approximately 11 full-time staff, is bootstrapped with no external funding rounds or parent company, and operates solely in the U.S. market with a Southwest U.S. focus.

Name

The Campbell Agency

Legal name

The Campbell Agency

Website

https://thecampbellagency.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Campbell Agency is a Dallas-based, full-service talent agency founded in 1989 that represents fashion models, runway talent, actors, voiceover artists, youth, stylists, and influencers across 12+ divisions, earning commissions on bookings made for advertisers, brands, and casting directors.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Talent representation
• Modeling agency
• Runway division
• Commercial print
• Voiceover talent

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Talent Representation and Booking Commissions: The Campbell Agency generates revenue by representing models, actors, and artists and earning commissions on bookings secured for its talent. The agency handles all aspects of casting needs from local ads to international campaigns, matching their roster with client requirements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Campbell Agency is a full-service talent representation agency that recruits, develops, and markets fashion models, actors, voiceover artists, influencers, hair/makeup artists, and stylists, then books them with advertising clients, brands, and casting directors for fashion print, runway, commercial print, film/TV, voiceover, and influencer campaigns. The agency operates across multiple specialized divisions (Women Mainboard, Curve, Classic, Runway, New Faces; Men Mainboard, Big & Tall, New Faces; Talent; Voiceover; Commercial Print; Artists; Youth; Influencers) and earns commissions on the bookings it secures.

Product overview

The Campbell Agency is a traditional talent and modeling agency offering a comprehensive portfolio of representation services through multiple specialized divisions. The agency provides a platform for connecting models, actors, artists, and influencers with casting clients and commercial opportunities. The core offering consists of distinct divisions organized by gender (Women/Men), category (Mainboard, Curve, Classic, Runway, New Faces), and specialty (Talent, Commercial Print, Artists, Youth, Influencers). Each division specializes in specific talent types and casting needs, with Campbell Wagner Runway operating as a notable sub-brand partnership. The agency does not operate as a technology platform but rather as a service-based talent representation business serving the Dallas/Fort Worth market and national clients.

Differentiator

Problem solved

Functional benefit

Brands

• Campbell Wagner Runway: A leading runway division in the southwest, formed in 2009 through partnership between The Campbell Agency and Kate Wagner

Products and services

• Women Mainboard Division Represents female fashion and editorial models meeting standard industry measurements (5'8"-5'11") for commercial print and runway bookings.
• Men Mainboard Division Represents male fashion and editorial models meeting standard industry measurements (6'-6'3") for commercial and fashion bookings.
• Women Curve Division Specialized division representing plus-size female models for commercial and editorial bookings.
• Women Classic Division Division representing female models who meet classic/fitted model specifications for specialized commercial work.
• Women Runway Division Specialized runway division for female models with catwalk experience and expertise.
• Women New Faces Division Development division for emerging female talent being introduced to the fashion industry.
• Men Big & Tall Division Specialized division for male models with larger builds (6'4"-6'6"), serving commercial and catalog work.
• Men New Faces Division Development division for emerging male talent being introduced to the industry.
• Talent Division Full-service representation for on-camera actors, voiceover talent, and special bookings for men and women, including film, television, on-camera commercials, and theatrical productions.
• Voiceover Division Specialized voiceover talent representation for both male and female voice actors for commercials, narration, and audio content; currently limited to the Dallas/Fort Worth area.
• Commercial Print Division Representation for commercial print models, including men and women, for catalog, brand, and advertising print work.
• Artists Division Representation for hair and makeup artists, fashion stylists, assistant stylists, and product stylists for fashion and commercial productions.
• Youth Division Comprehensive representation for youth talent including fashion print, youth talent, teen talent, and commercial print for both boys and girls across infants through teens.
• Influencer Division Representation for social media influencers for brand partnerships and marketing campaigns.
• Campbell Wagner Runway Division Specialized runway division operated in partnership with Kate Wagner, representing runway-experienced models for fashion shows and designer presentations.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ford Models: Iconic US modeling agency with fashion and commercial print divisions; comparable editorial/runway talent roster focus.
• Wilhelmina Models: Public-facing full-service modeling and talent agency offering fashion, commercial, and influencer representation; broader national scale with adjacent division structure to Campbell.
• Elite Model Management: Global modeling agency with strong runway heritage; comparable in that Campbell's Senior Booker Peter John was trained by Elite NYC, and the agencies target overlapping fashion/editorial talent.
• Next Management: International modeling and talent agency with fashion, commercial, and influencer divisions; serves as a global benchmark for the type of multi-division structure Campbell operates.
• IMG Models: World-leading modeling agency representing top-tier fashion talent globally; comparable runway and commercial print focus, though at a much larger scale.
• Storm Model Management: UK-based modeling and talent agency with strong fashion/editorial and emerging-talent divisions; comparable New Faces development approach.
• WME (William Morris Endeavor): Global talent agency with a fashion division representing models, influencers, and stylists; a major aggregator at the top end of the talent representation market that competes for premium bookings.

Direct peers

• Kim Dawson Agency: Dallas-based talent and modeling agency with deep Southwest roots; multiple Campbell staff (Sharon Hendricks Howell, Kate Wagner) were trained under Kim Dawson, making it the most directly comparable local competitor.
• LA Models: West Coast boutique talent and modeling agency with a multi-division structure (fashion, commercial, talent); directly comparable size and positioning to Campbell.

Emerging players

• The Wall Group: Talent management firm focused on hair, makeup, and stylists (overlapping with Campbell's Artists division); comparable representation of creative talent for fashion and commercial productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/campbellmodels
• Facebookfacebook.com/TheCampbellAgency
• LinkedInlinkedin.com/company/the-campbell-agency-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Campbell Agency