What VerifyMyAge does

VerifyMyAge is a UK-based age assurance platform founded in 2019 that provides age verification, age estimation, identity verification, and content moderation services to online platforms operating in regulated and trust-sensitive verticals. The company serves social media, adult entertainment, online gaming, online marketplaces, and online dating operators through an API-first integration model, with headquarters in London and a headcount of 51-100 employees. Publicly disclosed credentials include ISO 27001 information security certification, PAS 1296:2018 (the British Standards Institution code of practice for age verification), and formal approval from Germany's Commission for the Protection of Minors in the Media (KJM), positioning the business for cross-jurisdictional compliance deployments.

The platform offers multiple verification modalities: facial age estimation via biometric computer vision, government ID scan with face matching, email-based age estimation, mobile phone verification, name and address checks, and credit card validation. This multi-method architecture lets clients select verification depth by risk tier and regulatory exposure. The product surface has expanded beyond core age checks into adjacent identity verification and content moderation, indicating a deliberate broadening of the trust-and-safety value proposition.

The company operates a B2B subscription and quote-based pricing model. eBay is the most prominent publicly disclosed commercial relationship. The company is a member of UKIE, the trade body for the UK interactive entertainment sector. Co-founders Ryan Shaw (CEO) and Danvers Baillieu (Director/Advisor) lead the organization. No funding rounds are disclosed in the input, indicating the business is currently bootstrapped or self-sustaining rather than venture-backed.

Name

VerifyMyAge

Legal name

Verifymy Limited

Website

https://verifymyage.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

VerifyMyAge is a UK-based age assurance platform providing age verification, age estimation, identity verification, and content moderation via API to online platforms in social media, adult entertainment, gaming, marketplaces, and dating verticals.

Ownership category

akta.pro rank

Product category

Age Verification and Identity Assurance Software

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)

Keywords

• Age verification services
• Age assurance platform
• Identity verification solutions
• Content moderation services
• Biometric age estimation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. API-based Age Assurance Services: Revenue generated through API integration services for age verification and estimation. Platforms integrate VerifyMyAge's verification methods to ensure compliance with age restrictions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VerifyMyAge provides an API-first age assurance platform that enables online platforms to verify or estimate user age through multiple methods, including biometric facial age estimation, government-issued ID scan with face match, email-based and mobile phone background checks, name and address verification, and credit card validation. The company also offers an identity verification and content moderation suite covering content provider verification, participant consent verification, content moderation, live streaming moderation, complaint resolution, and quality control, serving social media, adult entertainment, gaming, e-commerce marketplace, and online dating platforms.

Product overview

VerifyMyAge offers a dual-core platform providing age assurance and identity verification solutions. The Age Verification & Age Estimation product covers the full spectrum from exact ID-based verification (government-issued ID scan with face match) through biometric age estimation (facial age estimation from selfie videos) to behavioral age inference (email-based and mobile phone checks). The Identity Verification & Content Moderation product provides end-to-end services including content provider verification, participant consent verification, content moderation, live streaming moderation, complaint resolution, and quality control. Both solutions deploy via background checks (zero friction) or age gates (user action required) and are designed for privacy preservation and regulatory compliance across social media, adult entertainment, online video gaming, online marketplaces, and online dating industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Age Verification & Age Estimation Platform Primary API-first platform providing a spectrum of age assurance methods including exact ID-based age verification, biometric age estimation, and behavioural age inference checks. Deploys via background checks (zero friction) or user-facing age gates, designed for online platforms needing scalable, privacy-preserving age verification.
• Identity Verification & Content Moderation Comprehensive solution covering content provider verification, participant consent and verification, content moderation, live streaming moderation, complaint resolution, and quality control and consent review. Built for platforms that need to verify the identity of users producing or appearing in content and moderate it in real time.
• eBay Age Verification Integration Native eBay integration that enables merchants on eBay to verify customer age when purchasing age-restricted items, with a dedicated sign-up page and order verification functionality for eBay buyers.
• VerifyMyAge REST API Developer-facing API enabling platforms to implement VerifyMyAge's full suite of age assurance methods, including email-based age checks, mobile phone verification, name and address verification, facial age estimation, credit card verification, and government-issued ID scan with face match. Documented at docs.verifymyage.com.

Quantifiable outcome

• Multiple verification methods available from zero-friction background checks to explicit age gates

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• eBaycoreStrategic or Co-development PartnerDedicated eBay integration for marketplace age verification compliance. VerifyMyAge provides age verification services for eBay orders, allowing verification of age-restricted product purchases on the platform.
• A-LIGNminorOthersISO 27001 certification provider. Certified VerifyMyAge's information security management system under certificate number ISMS-KY-11920.
• UK Interactive Entertainment (UKIE)minorStrategic or Co-development PartnerTrade association for the UK's games and interactive entertainment industry. VerifyMyAge is a member, supporting age verification standards in the gaming industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yoti: UK-based digital identity and age-verification provider offering facial age estimation, ID document verification, and reusable digital ID. Directly competes with VerifyMyAge across the same verticals (social media, gaming, dating, e-commerce) with comparable privacy-focused positioning.
• AgeChecked: UK-based age-verification specialist focused on age-restricted online commerce and content. Competes head-to-head with VerifyMyAge in marketplaces and adult content verticals using similar document and inference-based verification methods.
• Veratad: US-based age and identity verification provider serving age-restricted commerce, gaming, and online communities. Directly comparable on age-verification methods (knowledge-based, document, biometric) and customer segments.

Others

• Age Verification Providers Association: Industry body representing age-verification vendors and shaping standards (PAS 1296 lineage). Relevant as ecosystem participant that sets the competitive and certification bar VerifyMyAge must meet; not a direct competitor.

Broad incumbents

• Onfido: Global identity-verification incumbent offering document and biometric verification at scale. Age verification is one capability within a broader KYC/AML suite, making it a broader-incumbent threat that can bundle against VerifyMyAge's specialist pitch.
• Jumio: Large-scale identity verification provider serving financial services, marketplaces, and platforms. Offers age estimation and document verification as part of a wider KYC suite, posing a bundling and scale threat to VerifyMyAge.
• IDology (TransUnion): TransUnion-owned identity and age-verification suite serving marketplaces, gaming, and financial services. Brings parent-company scale and data assets that allow it to bundle age checks against specialist vendors like VerifyMyAge.

Emerging players

• Persona: Identity infrastructure platform with configurable verification flows including age checks. Competes for the same platform customers with broader identity orchestration capabilities, representing an emerging-platform threat to VerifyMyAge's niche.
• K-ID (Kids Web Services / k-ID): Age-appropriate design and verification platform purpose-built for gaming and interactive entertainment. Directly comparable in the gaming vertical with growing regulatory traction, positioning it as a focused emerging competitor.

Regional players

• 1account: UK age-verification provider with strong presence in adult content and gambling verticals. Closely comparable on product and regulatory positioning, with primary UK focus making it a regional rather than global peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VerifyMyAge