IDology
IDology, a GBG subsidiary since 2019, provides multi-layered identity verification and fraud prevention for financial services, fintech, gaming, crypto, lending, and government clients. Its ExpectID platform unifies data, document, and biometric verification with AI-driven risk decisioning on subscription and usage-based pricing.
- Company typePrivate
- Founded2006
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What IDology does
IDology is a US-based identity verification and fraud prevention platform that operates as a wholly-owned subsidiary of UK-listed GBG Group plc following its 2019 acquisition for £233 million ($300 million) in an all-cash transaction. Founded and headquartered in Atlanta, Georgia, IDology's historical revenue base was 99% US-concentrated, with disclosed 2018 revenue of $38.2 million, $16.3 million in EBITDA, and a 16% revenue CAGR. The platform provides multi-layered identity verification combining data verification, document authentication, biometric verification (including liveness detection), dynamic knowledge-based authentication (KBA), digital ID support, KYC/KYB compliance, PEP and sanctions screening, transaction monitoring, synthetic identity fraud detection, deepfake and document forgery detection, application fraud detection, and the GBG Trust cross-industry network for shared fraud intelligence. The product suite spans the ExpectID core verification platform, KYC and KYB add-on modules, fraud detection capabilities, and an API for programmatic integration.\n\nThe platform serves financial institutions, fintech companies, gaming operators, cryptocurrency exchanges, FX platforms, lenders, government agencies, insurers, and retailers. Named enterprise customers include HSBC, American Express, Metro Bank, Stripe, eToro, IBM, and Mastercard, with documented outcomes such as a casino customer improving onboarding pass rate from 68% to 82% after deployment. Underlying technical capabilities include computer vision for document authentication and biometric matching, anomaly detection for fraud patterns, predictive analytics for real-time risk decisioning, and a 2024-launched AI-driven identity verification system. Under GBG, the platform offers 80+ identity fraud protection checks, processes 62 billion+ transactions annually across 20,000+ business customers, and covers 50 countries for data verification and 195 countries for document and biometric verification.\n\nIDology generates revenue through subscription and usage-based pricing, billed annually or on a pay-as-you-go basis, with custom enterprise quotes not publicly disclosed. Go-to-market blends direct enterprise field sales, inside sales for mid-market, and self-service API access through the GBG Go platform, supported by technology partner integrations, content marketing, industry events (including the 'Unlocked' conference), and a channel partner ecosystem. Since the 2019 acquisition, operations have been integrated under GBG's broader identity intelligence portfolio, with co-branded products and unified marketing under the GBG umbrella; IDology continues to operate as a US subsidiary of GBG Group plc.
IDology firmographics
Firmographics- Name
- IDology
- Legal name
- GB Group plc
- Website
- https://idology.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- IDology, a GBG subsidiary since 2019, provides multi-layered identity verification and fraud prevention for financial services, fintech, gaming, crypto, lending, and government clients. Its ExpectID platform unifies data, document, and biometric verification with AI-driven risk decisioning on subscription and usage-based pricing.
- Ownership category
- akta.pro rank
IDology industry classification
Industry- Product category
- Identity Verification Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Consumer Identity Verification (KYC) & Fraud Risk for Credit (FSAKAKAD)
- akta.pro secondary industries
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF), Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
Keywords
Where IDology is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IDology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Identity Verification Services: Subscription and usage-based pricing for identity verification, document authentication, and biometric verification services. Revenue generated from financial institutions, fintech companies, and other regulated industries requiring KYC/AML compliance solutions.
- Fraud Prevention Services: Revenue from synthetic identity fraud detection, application fraud prevention, and transaction monitoring services provided on a subscription or usage basis.
- Platform API Access: API-based access to identity verification services through the GBG Go platform, enabling programmatic integration for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing with custom quotes based on volume and use case |
| Usage-based | Pay-as-you-go | Usage-based pricing for transaction and verification volume |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
IDology product offering
Product offeringCore offering
IDology (now GBG IDology) provides multi-layered identity verification and fraud prevention software for businesses, combining data verification, document authentication, biometric verification with liveness detection, dynamic KBA, KYC, KYB, PEP/sanctions screening, transaction monitoring, and AI-driven fraud detection (including synthetic identity and deepfake detection). Delivered via the GBG Go API-first platform, the service processes identity verification checks against trusted data sources and identity documents in real time for KYC/AML compliance and customer onboarding.
Product overview
IDology (now GBG IDology) is a US-based identity verification and fraud prevention platform that was acquired by GBG. The core offering is ExpectID, a multi-layered identity verification system that combines document authentication, biometric verification, and data verification. IDology's product portfolio includes KYC solutions for individual identity verification, KYB solutions for business verification, fraud detection capabilities, and an API for programmatic integration. The platform serves financial services, fintech, and lending industries, providing real-time risk assessment and fraud pattern detection for customer onboarding while maintaining compliance with regulatory requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- GBG Go Identity Platform All-in-one, API-first identity platform that lets businesses programmatically access IDology's full suite of identity verification, risk assessment, and fraud protection services for customer onboarding and ongoing risk monitoring.
- Data Verification Real-time identity data verification service that validates consumer identities against comprehensive trusted data sources to confirm genuine customers during onboarding and transactions.
- Document Authentication Document authentication service that verifies the authenticity of identity documents (e.g., driver's licenses, passports) and detects forgeries, including deepfake and synthetic document detection, to support remote identity proofing.
- Biometric Verification Biometric identity verification service that combines facial recognition with liveness detection to confirm the genuine presence and ownership of an identity, securing remote identity proofing.
- Dynamic KBA (Knowledge-Based Authentication) Knowledge-based authentication service that uses dynamic, out-of-wallet questions to verify that a user is the genuine owner of an identity, adding an extra layer of assurance to the verification workflow.
- Know Your Customer (KYC) KYC solution that performs customer identification, due diligence, and ongoing monitoring to establish and maintain compliant customer relationships for AML and regulatory compliance.
- Know Your Business (KYB) KYB solution that automates end-to-end business verification including business existence, ownership structure, ultimate beneficial owner (UBO) identification, sanctions screening, and business credit verification for SME lending and B2B compliance.
- Risk Intelligence Risk intelligence service that provides alerts and real-time analysis of identity and behavioral risk signals to support risk-based decisions during onboarding and throughout the customer lifecycle.
- PEP & Sanctions Screening Screening service that checks individuals and entities against Politically Exposed Persons (PEP) lists and global sanctions databases to support AML and regulatory compliance.
- Transaction Monitoring Ongoing transaction monitoring service that detects suspicious activity and supports AML compliance through real-time and batch monitoring of customer transactions.
- GBG Trust Cross-Industry Network Cross-industry network that delivers real-time, shared customer intelligence from thousands of businesses to improve fraud detection decisions and reduce false positives.
- Synthetic ID Fraud Detection
- Deepfakes & Document Forgery Detection Detection service that protects remote identity proofing from deepfake attacks and document forgeries using document and biometric security analysis.
- Application Fraud Detection Application fraud detection service that identifies and blocks fraudulent applications at the point of onboarding using real-time identity, device, and behavioral signals.
- AI-driven identity verification system AI-driven identity verification system launched by IDology in 2024 that uses advanced AI to automate identity verification, document authentication, fraud detection, and KYC workflow processing.
Quantifiable outcome
- Casino player pass rate improved from 68% to 82% after implementing GBG identity data verification
Companies that use IDology
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
IDology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature14 records
IDology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GBG (Group plc)coreGBG, a UK-headquartered identity data intelligence company, acquired IDology in an all-cash transaction for £233 million ($300 million). The acquisition was expected to position GBG as a global leader in electronic identification verification and accelerate its expansion into North America. IDology operated as a US-focused company with 99% of revenue from US customers prior to acquisition.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
IDology competitors and assessment
Company assessmentDirect peers
- Trulioo: Direct competitor providing global identity verification, KYC/KYB, AML screening — explicit global coverage comparable to GBG's 195-country footprint.
- Mitek Systems: Direct competitor providing mobile document verification, biometric facial comparison, and identity proofing to financial institutions — comparable technology stack and verticals.
- Onfido (Entrust): Direct peer offering identity verification and KYC with document and biometric checks, now under Entrust. Competes head-to-head with IDology in regulated enterprise onboarding.
- Socure: Direct competitor focused on KYC, AML, synthetic identity and account takeover prevention for financial services — overlapping fraud-prevention positioning.
- AuthenticID: Direct competitor offering AI-based document verification and biometric identity proofing for banks, fintech, and gaming — close functional overlap with ExpectID.
- Veriff: Direct competitor specializing in AI-driven document verification, liveness, and KYC, with strong presence in fintech and crypto — overlapping customer base with IDology.
- Persona: Direct peer providing configurable identity verification, KYC/KYB, document and biometric authentication with API-first delivery — highly comparable GTM and product surface.
- Jumio: Direct competitor providing AI-powered identity verification, KYC, KYB, document authentication, and biometric verification to financial services, fintech, and gaming — same core product stack and verticals as IDology/GBG.
Broad incumbents
- GBG Group (parent): Parent company and broader incumbent identity-data platform; IDology products are now sold under the GBG umbrella alongside international IDV products — overlapping offerings and shared customer base.
- LexisNexis Risk Solutions: Broader incumbent providing identity verification, KYC, AML and fraud-risk analytics to financial services — overlaps with IDology's risk-intelligence and screening capabilities as part of a much larger portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
IDology social profiles
Digital presenceIDology financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDology leadership team
Management profileNumber of profiles
Profiles3 records
IDology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDology
What does IDology do?
IDology (now GBG IDology) provides multi-layered identity verification and fraud prevention software for businesses, combining data verification, document authentication, biometric verification with liveness detection, dynamic KBA, KYC, KYB, PEP/sanctions screening, transaction monitoring, and AI-driven fraud detection (including synthetic identity and deepfake detection). Delivered via the GBG Go API-first platform, the service processes identity verification checks against trusted data sources and identity documents in real time for KYC/AML compliance and customer onboarding.
Is IDology a public or private company?
IDology is a private company. It is classified as corporate owned and is currently acquired.
When was IDology founded?
IDology was founded in 2006. It employs 51 to 100 people.
Where is IDology based?
IDology is headquartered in Atlanta, United States, in the North America region.
How does IDology make money?
Three revenue lines are on record. Identity Verification Services are the primary driver. The others are fraud Prevention Services and platform API Access.
Who are IDology's main competitors?
Direct peers on record are Trulioo, Mitek Systems, Onfido (Entrust), Socure, AuthenticID, Veriff, Persona and Jumio. Broad incumbents are GBG Group (parent) and LexisNexis Risk Solutions.
Does IDology have an API?
Yes. IDology offers an identity verification API that enables automated KYC verification. Developers can integrate IDology's API into their systems for identity verification, document verification, and fraud detection capabilities. The API supports real-time identity verification workflows.
What industry is IDology in?
IDology's product category is Identity Verification Software. Its primary akta.pro industry code is FSAKAKAD, Consumer Identity Verification (KYC) & Fraud Risk for Credit, with a secondary code of HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics). Its NAICS code is 561621 and its SIC code is 7381.