What PETROL does

PETROL d.d., Ljubljana is a Slovenian integrated energy group founded in 1945 and publicly traded on the Ljubljana Stock Exchange (SBITOP index), operating across five regional markets: Slovenia, Bosnia and Herzegovina, Serbia, Croatia, and Montenegro through wholly-owned subsidiaries. The company runs an extensive retail petrol station network offering Q Max premium fuels, convenience retail under the HipShop brand, TipStop service workshops, food service, and EV charging infrastructure. Beyond fuel, PETROL supplies electricity, natural gas, LPG, heating oil, biomass, and renewable energy to residential and business customers, and sells industrial lubricants, hydraulic and agricultural oils, AdBlue, bitumen, and laboratory services to industrial clients.

The company's digital and ecosystem architecture centers on the Petrol GO mobile app (QR-based contactless fuel payment), the eShop e-commerce platform, the Petrol Club loyalty program with Gold Points (Zlate točke) rewards, the Petrol Pay loyalty payment card offering up to 24 interest-free installments, the Moj Petrol customer portal, the ePoslovanje B2B portal, and the Tango industrial IoT platform for energy management across cities and industry. Sub-brands include HipPoint, Petrol Travel, and Petrol retro collections, distributed through petrol stations, eShop, and direct B2B sales channels.

PETROL's revenue model combines transactional fuel sales, recurring electricity/gas subscriptions, usage-based EV charging, e-commerce unit sales, installment-financed loyalty purchases, real estate rental of station commercial space, and industrial product transactions. Pricing is hybrid across pay-as-you-go, unit pricing, subscription (EV packages), and installment (Petrol Pay). The company serves individual consumers, business and commercial customers, municipalities, and industrial/manufacturing buyers across Central and Southeast Europe.

Name

PETROL

Legal name

Petrol d.d., Ljubljana

Website

https://petrol.si

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PETROL is a Slovenian integrated energy company operating a multi-country retail fuel network and supplying electricity, gas, EV charging, e-commerce, and industrial energy solutions across Slovenia, Bosnia, Serbia, Croatia, and Montenegro.

Ownership category

akta.pro rank

Product category

Fuel and Energy Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel retail
• Energy supply
• Petrol stations
• EV charging
• Home energy

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail and Convenience: Sale of automotive fuels (Q Max premium fuels) through petrol station network, supplemented by convenience store offerings, food service (Petrol napitki, HipShop), and ancillary services (car washes, TipStop workshops).
2. E-commerce Sales: Online sales of automotive products, home appliances, sports equipment, and energy products through the Petrol eShop platform.
3. Energy Supply (Electricity and Gas): Supply of electricity (including renewable energy), natural gas, LPG, and heating oil to residential and business customers.
4. E-Mobility Services: Public EV charging stations, home charging solutions, charging packages, and fleet management services for electric vehicles.
5. Business Energy Solutions: Energy solutions for municipalities, industry, and commercial users including industrial IoT platform (Tango), fuel supply, aviation fuels, marine bunkering, and industrial products.
6. Industrial Products: Sale of petrochemical products, industrial lubricants, bitumen, and laboratory services to industrial customers.
7. Real Estate: Rental of commercial spaces at petrol station locations to franchise operators and tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

PETROL is an integrated Slovenian energy company that sells automotive fuels through an extensive retail petrol station network and supplies electricity, natural gas, LPG, and heating oil to residential and business customers. The company operates complementary digital channels (eShop e-commerce, Petrol GO mobile app, ePoslovanje B2B portal) and offers EV charging infrastructure, convenience retail, loyalty rewards, automotive services, and industrial energy solutions including the Tango IoT platform.

Product overview

PETROL operates as an integrated energy company with a multi-platform portfolio centered around its eShop e-commerce platform and mobility services. The core offering includes the Petrol GO mobile app for contactless fuel payment, the Petrol klub loyalty program with Petrol Pay Loyalty payment cards, and Q Max premium fuels. Home energy solutions cover electricity, natural gas, biomass, and heating oil, while mobility services include electric vehicle charging infrastructure. Business customers are served through the Tango IoT platform for energy management, ePoslovanje B2B portal, and specialized energy solutions for cities, industry, and commercial users. The company also offers a comprehensive range of automotive products including motor oils, hydraulic oils, agricultural machinery oils, AdBlue, and vehicle maintenance services through TipStop workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Petrol GO: Mobile application for fuel payment, location-based services, and loyalty program
• Petrol Loyalty
• Petrol Pay Loyalty
• HipShop
• HipPoint
• TipStop
• Q MAX
• Petrol Travel
• Tango
• Petrol eShop
• Petrol Club

Products and services

• Petrol eShop Online e-commerce platform offering automotive supplies, electronics, home appliances, sports equipment, and energy products for home delivery or pickup at petrol stations, targeting individual consumers and small businesses.
• Petrol GO Mobile application enabling users to scan QR codes at fuel pumps, confirm location and payment, fill fuel, and pay directly from their phone without visiting the checkout, available on iOS and Android.
• Petrol klub Customer loyalty program rewarding members with Gold Points (Zlate točke) redeemable for discounts and prizes on Petrol purchases, with additional benefits including double points and free coffee at petrol stations.
• Petrol Pay Loyalty Payment card combining loyalty rewards with installment payment options, offering up to 24 interest-free installments for qualifying purchases.
• Q Max fuels Premium fuel products sold at Petrol stations under the Q Max brand.
• Home Energy Solutions Comprehensive household energy supply including electricity (including renewable), natural gas, LPG, biomass (briquettes, pellets), heating oil, and district heating for residential customers.
• Electric Vehicle Charging Public and home electric vehicle charging stations plus charging packages (with discounted public charging rates) for both private and business users, supporting the e-mobility transition.
• Tango IoT Platform IoT platform for business customers providing energy management and monitoring solutions for cities, industry, and commercial users.
• Business Energy Solutions Energy solutions targeting cities, industry, and business users including electricity supply, gas, biomass, heating oil, and renewable energy sources for commercial and municipal customers.
• Vehicle Fuels and Lubricants (B2B) Propulsion fuels, aviation fuels, motor oils, tires, AdBlue, and marine bunkering services for commercial vehicles across all segments.
• TipStop Service Workshops Automotive service workshops providing maintenance and repair services for vehicles at petrol station locations.
• ePoslovanje Portal Electronic business portal enabling corporate customers to manage accounts, orders, and business operations with Petrol, including EDI electronic trading platform for supplier integration.
• Moj Petrol User portal for managing energy consumption, costs, and Petrol services including loyalty program access for residential customers.
• AdBlue Diesel exhaust fluid for reducing NOx emissions in diesel vehicles, ensuring compliance with environmental standards, sold via eShop.
• Hydraulic Oils High-quality hydraulic oils for vehicle and industrial hydraulic systems, available in HLP 32, 46, and 68 viscosities.
• Agricultural Machinery Oils Specialized oils for agricultural machinery ensuring reliable operation and long-lasting durability of farming equipment.
• HipShop Convenience Store Convenience store brand operating at Petrol stations offering food service (Petrol napitki) and ancillary consumer products.
• Petrol Station Network (Fuel Retail) Extensive petrol station network across Slovenia, Bosnia, Serbia, Croatia, and Montenegro selling automotive fuels, Q Max premium fuels, convenience items, car washes, and TipStop workshop services to consumers and fleets.

Quantifiable outcome

• Shares up 8.61% to 58 euro - biggest gainer on Ljubljana Stock Exchange in June 2026
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MOL GroupminorOthersMOL is Slovenia's largest fuel company. During the March 2026 energy crisis triggered by the Iran conflict, MOL imposed purchase limits at petrol stations (30 litres for private individuals, 200 litres for companies and trucks) to prevent supply disruptions from cross-border fuel tourism. Both companies were affected by the geopolitical situation.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• OMV: OMV is an Austrian integrated energy major with an extensive Central and Southeastern European fuel retail network and a growing e-mobility and convenience offer. It competes with Petrol across SEE and operates comparable loyalty, payment, and EV-charging propositions.
• TotalEnergies: TotalEnergies is a global integrated energy major with strong European fuel retail, convenience, EV charging, and integrated electricity offers. It competes with Petrol on the integrated multi-energy retail proposition and in EV charging rollout.
• Shell: Shell is a global integrated energy major with a significant Central and Eastern European fuel retail and EV charging network. It is a broad incumbent peer, competing with Petrol on premium fuels, convenience retail, and energy transition offerings across the region.
• BP: BP is a global integrated energy major with retail fuel networks and a growing convenience, EV charging, and energy transition portfolio across Europe. It is a broad incumbent peer to Petrol in the fuel retail and emerging e-mobility space.

Direct peers

• MOL Group: MOL is a Hungary-headquartered integrated oil and gas group operating a comparable downstream fuel retail network across Central and Eastern Europe, including direct overlap with Petrol in Slovenia. Both companies operate forecourt retail with similar convenience and loyalty offerings.
• INA (Industrija nafte): INA is a Croatian integrated oil company with a strong domestic fuel retail network and growing non-fuel retail and energy transition activities. It is a direct regional peer to Petrol, particularly in Croatia where Petrol also operates through Petrol Hrvatska.
• NIS (Naftna Industrija Srbije): NIS is the Serbian national oil company operating fuel retail and convenience stores across Serbia and the wider SEE region. Petrol's Petrol Srbija subsidiary competes directly with NIS in the Serbian fuel retail market.

Regional players

• HEP Group: HEP is the Croatian national electricity utility with growing retail energy and e-mobility offerings. It is a regional peer to Petrol in the Croatian electricity, gas, and EV charging markets where Petrol Hrvatska also operates.
• Rompetrol: Rompetrol is a Romanian fuel retailer and refiner with a regional SEE footprint and convenience retail expansion. It competes with Petrol in adjacent Black Sea / Adriatic markets and offers comparable fuel and non-fuel propositions.
• CEZ Group: CEZ is a Czech integrated energy utility with significant electricity generation, retail supply, and emerging e-mobility activities in Central Europe. It is a comparable regional peer for Petrol's electricity, gas, and EV charging business lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PetrolMarketing
• Facebookfacebook.com/petrol.si
• LinkedInlinkedin.com/company/petrol
• Instagraminstagram.com/petrol.si

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETROL