MLB Advanced Media

What MLB Advanced Media does

MLB Advanced Media, LP is a privately held New York-domiciled limited partnership and wholly-owned subsidiary of Major League Baseball that operates the league's interactive media and internet division. It runs MLB.com as the official league website, MLB.TV as the flagship direct-to-consumer live-game streaming subscription (with full-season and single-team tiers), the MLB Ballpark mobile application for iOS and Android, Baseball Savant as the public-facing Statcast analytics platform, MLB Pipeline for prospect and minor-league coverage, and MLB Play for casual interactive games.

The company's technical core combines a multi-feed streaming video platform with Statcast, a proprietary radar-and-camera tracking system installed in all 30 MLB stadiums that captures ball and player movement at 20,000 frames per second and produces advanced metrics including exit velocity, launch angle, spin rate, pitch movement, sprint speed, catch probability, and expected statistics. It protects this stack with at least 15 granted US patents and a broad portfolio of MLB trademarks covering league, event, and club branding.

Revenue is generated through five streams: annual MLB.TV subscriptions, digital advertising on MLB.com and streaming video, ticket-sale commissions through the official MLB.com ticketing platform and the SeatGeek marketplace partnership, merchandise sales via MLB Shop (online plus a New York flagship and a European storefront), and licensing/broadcast-rights fees paid by partners including ESPN, Fox, Apple TV+, and NBC Sports. Customer segments span individual baseball fans (primary consumer base), broadcast and media partners (enterprise licensing), and all 30 MLB franchise organizations (internal business-unit clients for direct-to-fan infrastructure).

Name

MLB Advanced Media

Legal name

MLB Advanced Media, LP

Website

https://mlb.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MLB Advanced Media is the digital media and technology subsidiary of Major League Baseball, operating MLB.com, MLB.TV streaming, Statcast/Baseball Savant analytics, mobile apps, ticketing via SeatGeek, and merchandise for fans, broadcasters, and all 30 MLB clubs.

Ownership category

akta.pro rank

Product category

Sports Media Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Spectator Sports (7112), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

Keywords

• Live sports streaming
• Sports media technology
• Baseball content distribution
• Sports data analytics
• Digital sports platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. MLB.TV Subscription: Annual subscription for streaming live MLB games, replays, and on-demand content
2. Advertising: Digital advertising revenue from mlb.com, streaming video ads, and sponsored content
3. Ticket Sales: Commission from ticket sales through official MLB.com ticket platform and SeatGeek partnership
4. Merchandise: MLB Shop online retail and merchandise sales through official stores
5. Licensing and Broadcast Rights: Licensing fees from broadcast partners including ESPN, Fox, Apple TV+, and international distributors

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

MLB Advanced Media operates MLB's official digital ecosystem, including MLB.com, MLB.TV live-game streaming, the Statcast tracking and data platform, Baseball Savant analytics, and mobile applications (MLB Ballpark App, MLB Play, MLB Pipeline). It sells consumer subscriptions for live out-of-market games, distributes licensed content and data to broadcast partners, and provides ticket commissions and merchandise sales to baseball fans.

Product overview

MLB Advanced Media operates MLB.com as a unified platform providing comprehensive baseball content and services. The core offerings include MLB.com (the official website with news, scores, and team information), MLB.TV (live game streaming), Baseball Savant (advanced statistics with Statcast tracking), the MLB Ballpark mobile app (ticket management and stadium experiences), MLB Play (interactive games and trivia), and MLB Pipeline (prospect coverage). These products work together to serve fans, providing live streaming, statistical analysis, fantasy content, and mobile experiences across web and app platforms.

Differentiator

Problem solved

Functional benefit

Brands

• MLB Ballpark: Mobile application for MLB game tracking and scores
• MLB Ballpark App

Products and services

• MLB.TV Subscription-based live and on-demand streaming of out-of-market Major League Baseball games, sold to individual baseball fans in the U.S. and internationally.
• MLB.com The official website of Major League Baseball, providing news, scores, schedules, statistics, video, and links to ticket and merchandise purchases for baseball fans.
• MLB Ballpark App Official MLB mobile app that supports the in-ballpark fan experience, including mobile ticketing, stadium navigation, and in-seat services for fans attending MLB games.
• MLB Play Free, ad-supported mobile app that streams select live MLB games to fans as an entry point into the MLB digital ecosystem.
• Baseball Savant Public analytics platform that exposes Statcast data through advanced search, visualizations, and leaderboards for engaged baseball fans, analysts, and media.
• Statcast Proprietary real-time tracking technology deployed across all MLB venues that captures player movement, ball flight, and biomechanics data, used by MLB broadcasts, clubs, and Baseball Savant.
• MLB Pipeline Prospect rankings and player development tracking database for MLB minor league players, used by fans, scouts, and front offices.
• MLB Broadcast Content Licensing Licensing of live MLB game rights and accompanying content to broadcast and streaming partners including ESPN, Apple TV+, and Fox for redistribution to their subscribers.

Quantifiable outcome

• Streaming coverage of all 30 MLB teams across multiple platforms
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ESPNcoreChannel Partner/ Reseller/ DistributorNational broadcast partner with rights to air select MLB games, including Sunday Night Baseball and international coverage. ESPN also streams MLB content through ESPN+ and integrates MLB statistics into its digital platforms.
• Apple TV+coreChannel Partner/ Reseller/ DistributorExclusive streaming partner for Friday Night Baseball, providing weekly MLB game broadcasts exclusively on Apple TV+ platform with no local blackout restrictions.
• Fox SportscoreChannel Partner/ Reseller/ DistributorNational broadcast rights holder for MLB regular season games, postseason including World Series, and All-Star Game coverage across Fox network and Fox Sports platforms.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial ticket marketplace partner enabling fans to buy and sell MLB tickets through SeatGeek platform with integration on MLB.com and team websites.
• NBC SportsminorChannel Partner/ Reseller/ DistributorRegional broadcast partner for select MLB games, including select Yankees broadcasts on regional sports networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apple TV+ (Apple): Apple's general-entertainment streaming service that is the exclusive home for MLB's Friday Night Baseball. Functions as both a partner (paying for rights) and a competitive streaming platform for the same audience.
• Peacock (NBCUniversal): NBCUniversal's DTC service streaming MLB Sunday Leadoff, Premier League, and NBC Sports inventory. Comparable as a wide-portfolio streaming service with MLB-adjacent linear and DTC rights.
• ESPN+ (Disney): Disney's DTC sports streaming service. It is both an MLBAM distributor (ESPN holds MLB rights) and a competing subscription streaming destination for out-of-market sports consumption.
• Bally Sports / FanDuel TV (Diamond Sports Group): Regional sports network operator airing local MLB games in many markets. Competes for in-market viewing and a potential alternative to MLBAM's official channels in those territories.

Emerging players

• FloSports: Subscription streaming platform for niche and emerging sports verticals. A growing DTC competitor in sports streaming, smaller and more sports-fragmented than MLBAM but converging on the same subscription D2C model.

Direct peers

• DAZN Group: Global sports-focused subscription streaming service carrying multiple league rights. Comparable on business model: subscription streaming as the primary product and aggregator of rights inventory versus individual leagues.
• MLS Season Pass (operated by Apple): An exclusive DTC streaming bundle for a major US soccer league. Structurally identical to MLB.TV: a single league's full season of live games sold as an annual subscription through Apple TV+.
• NBA Digital (NBA League Pass): Operates the NBA's official streaming subscription (League Pass) and digital properties. Direct functional analogue: a major US league running DTC streaming, advanced stats, fantasy, and team-branded apps as the central consumer gateway.
• NHL Digital (NHL.tv / NHL Network): Runs NHL.tv streaming plus NHL.com and team apps for a major US/Canadian league. Closest peer on scope: cross-team DTC streaming, advanced stats, and team-app ecosystem.
• NFL Sunday Ticket (operated by YouTube TV/Google): The NFL's premier DTC streaming product (Sunday Ticket), now distributed by YouTube. Comparable in that it is a league-owned, out-of-market, subscription streaming bundle for a marquee US sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mlb
• YouTubeyoutube.com/MLB
• Facebookfacebook.com/MLB
• LinkedInlinkedin.com/company/mlb

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MLB Advanced Media