What Dakine does

Dakine is a privately held outdoor sports and lifestyle brand founded in 1979 in Hood River, Oregon, operating under the legal entity Dakine IP Holdings LP. The company designs, manufactures, and distributes gear and accessories across snow, surf, bike, travel, lifestyle, camp/hike, and apparel categories, with its product portfolio anchored by an extensive backpack and bag lineup spanning everyday, laptop, travel, snow, surf, and bike/hydration variants. Technical differentiators include the Removable Airbag System (R.A.S.) for avalanche safety on snow backpacks, advanced anti-fog lens technology with quick-change capability on Sector Snow Goggles, plant-based and 100% recycled polyester material initiatives, water-resistant construction across backpacks, and integrated 2L/3L hydration reservoirs for mountain bike packs.

Dakine monetizes almost exclusively through direct-to-consumer e-commerce on owned regional storefronts (US, Canada, Australia, UK, Europe) supplemented by third-party online dealers, with unit-based consumer pricing ranging from $12 for bike accessories to $582 for technical snow backpacks. The customer base is horizontally segmented across active outdoor enthusiasts, travelers and commuters, snow sports participants, cyclists, surf community, and youth/students, with no enterprise or B2B customer concentration. Brand-building is supported by an Athlete Signature Series (Jamie Anderson, Graham Agassiz, Karl Fostvedt, Erin Brooks, Red Gerard) and brand collaborations (B4BC, Mayhem, Independent Trucks, Loindaflow, Sarah King), alongside owned marketing channels including the Stoke Report blog, social media, and an email newsletter offering 15% off first orders. The company is small (51-100 employees), profitable enough to operate without disclosed outside funding, and has no parent company or institutional investment disclosed in available data.

Name

Dakine

Legal name

Dakine IP Holdings LP

Website

https://dakine.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Dakine is a privately held outdoor lifestyle brand founded in 1979 that designs and sells backpacks, luggage, snow, surf, bike, travel, and camp gear through owned DTC storefronts in the US, Canada, Australia, UK, and Europe, serving active outdoor consumers.

Ownership category

akta.pro rank

Product category

Outdoor and sports bags and gear

NAICS

Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (45832)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Outdoor backpacks
• Travel luggage bags
• Winter sports gear
• Surfing accessories
• Cycling hydration packs

Headquarters

HQ city

Hood River

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Hardgoods sales: Primary revenue from selling physical products including backpacks, travel bags, snow gear, surf accessories, bike equipment, and apparel. One-time purchase model for durable goods with seasonal demand cycles tied to outdoor sports seasons.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Dakine designs, manufactures, and sells backpacks, travel luggage, and sport-specific gear and accessories for outdoor activities covering snow, surf, biking, and lifestyle categories. The product range spans lifestyle backpacks (Campus, Atlas, Grom), sport-specific packs (laptop, travel, snow, surf, bike/hydration), roller bags, duffels, hip packs, snow goggles and helmets, gloves and mitts, surf leashes and traction pads, wallets, headwear, and athlete collaboration collections. Products are sold primarily through the company's own e-commerce storefronts and online dealers worldwide.

Product overview

Dakine is an outdoor lifestyle brand founded in 1979 offering a comprehensive portfolio of gear and accessories across multiple sports and lifestyle categories. The product ecosystem centers on backpacks and bags as the core offering, spanning general lifestyle backpacks (Campus, Atlas, Grom, Method, Mission lines), specialized activity backpacks (Laptop, Travel, Snow, Surf, and Bike/Hydration categories), and travel luggage (roller bags, duffle bags). Supporting categories include lifestyle accessories (hip packs, crossbody bags, totes, wallets) and sport-specific gear (snow goggles, helmets, gloves, surf leashes, traction pads). The brand also offers collaboration collections with athletes and other brands. Products are unified by common design themes including water-resistant technology, padded comfort features, and sustainable material initiatives. The portfolio is distributed through multiple regional websites and international stores across US, Canada, UK, Australia, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• B4BC (Dakine x B4BC): Collaboration collection supporting breast cancer awareness
• Dakine x Mayhem
• Dakine x Independent
• Dakine x Loindaflow
• Dakine x Jamie Anderson
• Signature Series

Products and services

• Campus Backpack Series Flagship backpack line with multiple capacity options (25L, 28L, 33L) designed for everyday use, campus commuting, and lifestyle activities, featuring padded straps and water bottle pockets.
• Atlas Backpack 2.0 Lifestyle backpack available in 21L and 28L capacities with water-resistant technology and adjustable waist strap for challenging journeys.
• Grom Backpack Youth-oriented backpack line available in 13L and 23L capacities designed for younger users with age-appropriate sizing.
• Laptop Backpacks Backpacks with dedicated padded laptop compartments featuring secure padding, front zip pockets, and spacious main compartments for laptop and gear storage.
• Travel Backpacks (Split Adventure) Travel-focused backpack available in 28L and 38L capacities with split-adventure design for versatile travel and outdoor use.
• Snow Backpacks Specialized backpacks for winter sports including avalanche tool storage, weatherproof construction, and versatile carrying options for skis and snowboards. Includes Heli Pro, Poacher, and Mission Pro lines.
• Surf Backpacks Surfboard-compatible backpacks including Mission Surf DLX Wet/Dry Rolltop Backpack (35L) and Cyclone LT Wet/Dry Rolltop Backpack (30L) designed for durability and lightweight transport from land to sea.
• Bike Backpacks & Hydration Mountain bike-focused packs including Builder Backpack (25L, 40L), Drafter Backpack (10L, 14L), Session Backpack (8L), and Hot Laps Hip Pack series (1L, 2L, 5L) with hydration reservoir options.
• Luggage & Roller Bags Wheeled luggage including Split Roller Bag 2.0 (85L, 110L), Split 4 Wheel Roller Bag (87L), Split Carry On Roller Bag (42L+), and Status Roller Bag (+42L) for travel and check-in use.
• Duffle Bags Durable duffle bags including EQ Duffle 2.0 (35L, 50L), EQ Duffle (70L), and Torque Duffle (125L) with padded shoulder straps and easy-access handles.
• Hip Packs Fanny packs and waist bags including Classic Hip Pack, Hip Pack, and Jagger Hybrid Hip Pack with adjustable straps and multiple compartment configurations.
• Crossbody & Tote Bags Lifestyle-oriented bags including Jive Crossbody, Journey Mini Crossbody, Jo Jo Crossbody, Jordy Crossbody, and various tote options for everyday carry and travel.
• Wallets & Accessories Compact wallets and accessories including Vert Rail Wallet, Jude Card Wallet, Jett Wallet, Soho Wallet, and Hall Pass Wallet for secure storage of essentials.
• Headwear Headwear collection including Pindo Straw Hat, Indo Surf Hat, Peak To Peak Trucker, No Zone Hat, and various beanies (Cory, Kylie Pom, Andy Merino, Wally) for surf, snow, and lifestyle use.
• Snow Goggles Snow goggles including the Sector Snow Goggles featuring plant-based eco-friendly materials and advanced lens technology for full clarity and anti-fog performance suitable for all weather conditions.
• Snow Helmets Snow sports helmets designed for skiing and snowboarding with protective features and compatibility with goggles.
• Snow Gloves & Mitts Snow gloves and mitts for cold weather protection during winter sports activities.
• Snow Travel Bags Specialized bags for transporting ski and snowboard equipment including hardcase and soft travel options.
• Surf Leashes & Traction Pads Surfboard accessories including leashes for board safety and traction pads for foot grip on surfboards.
• Collaboration Collections Athlete signature series and brand collaborations including Dakine X B4BC, Dakine X Mayhem, Dakine X Independent, Dakine X Loindaflow, and Dakine X Jamie Anderson limited edition collections.

Quantifiable outcome

• Founded in 1979 - over 40 years of brand heritage

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• B4BC (Bust Out 4 Breast Cancer)minorGTM or Marketing PartnerDakine collaboration with B4BC (Bust Out 4 Breast Cancer) featuring co-branded products including the Womens Heli Pro Backpack 20L X B4BC. Breast cancer awareness and support initiative.
• MayhemminorGTM or Marketing PartnerCollaboration collection with surf/skate brand Mayhem, featuring products like the Mission Surf DLX Wet/Dry Rolltop Backpack 35L X Mayhem.
• Independent TrucksminorGTM or Marketing PartnerCollaboration collection with skateboard company Independent Trucks featuring backpacks and hip packs including Mission Street Backpack DLX 32L X Independent.
• LoindaflowminorGTM or Marketing PartnerCollaboration with Loindaflow featuring Sunday Tote 55L X Loindaflow and other lifestyle products.
• Jamie AndersoncoreGTM or Marketing PartnerProfessional snowboarder Jamie Anderson signature collection featuring Waterfall Jamie Anderson products. Athlete endorsement and co-development of snow gear.
• Graham AgassizcoreGTM or Marketing PartnerProfessional mountain biker Graham Agassiz signature series featuring Team Drafter Backpack 14L X Graham Agassiz and Team Hot Laps Hip Pack 1L X Graham Agassiz.
• Karl FostvedtcoreGTM or Marketing PartnerProfessional skier Karl Fostvedt athlete collaboration featuring Team Poacher RAS Vest X Karl Fostvedt.
• Erin BrookscoreGTM or Marketing PartnerProfessional surfer Erin Brooks signature collection featuring Team 365 Backpack 21L X Erin Brooks.
• Red GerardminorGTM or Marketing PartnerOlympic snowboarder Red Gerard collaboration featuring Team Poacher Backpack 22L Red Gerard.
• Sarah KingminorGTM or Marketing PartnerDakine X Sarah King (Kingdom Black) collaboration collection.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Quiksilver: Surf and snow lifestyle brand with overlapping audience; comparable in surf accessories, snow outerwear, and youth lifestyle backpacks.
• Eagle Creek: Travel gear specialist focused on luggage, packing cubes, and travel backpacks; directly overlaps with Dakine's Split Roller, duffle, and travel backpack lines.
• Billabong: Surf heritage lifestyle brand selling apparel, bags, and accessories; competes most directly with Dakine's surf backpacks, surf leashes, and lifestyle headwear in surf retail channels.
• Herschel Supply Co. Lifestyle backpack and travel bag specialist with strong DTC e-commerce presence; overlaps directly with Dakine's Campus, Atlas, and Split Roller lines in the lifestyle and travel bag consumer segment.
• Osprey Packs: Premium backpack specialist competing with Dakine in travel, bike hydration, and outdoor daypack categories; comparable in pack technology and outdoor enthusiast positioning.
• Volcom: Surf-and-snow lifestyle brand with collaborative product drops and athlete-driven marketing; comparable in brand collaborations (similar model to Dakine x Jamie Anderson) and youth action-sports positioning.
• Burton: Heritage snowboarding brand selling outerwear, bags, gloves, and travel bags targeted at the same snow community Dakine serves; competes most directly in snow backpacks, board bags, and outerwear accessories.

Broad incumbents

• The North Face: Mass-market outdoor brand operating across apparel, packs, and technical gear; competes in snow backpacks, outerwear, and student/youth backpack categories where Dakine's Grom line sits.
• JanSport: Mass-market backpack brand (VF Corp) dominating the student and youth backpack category; overlaps with Dakine's Campus and Grom lines in school and lifestyle backpacks.
• Patagonia: Large-scale outdoor brand with broader apparel and gear assortment; overlaps with Dakine in travel backpacks, outdoor lifestyle, and sustainability-positioned product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dakine
• Instagraminstagram.com/dakine
• Pinterestpinterest.com/dakine
• Xx.com/dakine
• LinkedInlinkedin.com/company/dakine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dakine