Nectar Hard Seltzer
Nectar Hard Seltzer is an Asian American ready-to-drink beverage brand producing zero-sugar, low-calorie hard seltzers and 8.8% ABV soju cocktails featuring Asian fruit flavors such as Yuzu, Umeboshi, Lychee, and Calamansi for health-conscious consumers, sold direct-to-consumer and through retail in eight US states.
- Company typePrivate
- Founded2019
- HeadquartersCulver City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nectar Hard Seltzer does
Nectar Hard Seltzer is an Asian American ready-to-drink (RTD) alcoholic beverage company founded circa 2020 and based in Culver City, California. The company produces hard seltzer and hard juice/soju cocktails formulated with Asian-inspired fruit flavor profiles including Yuzu, Umeboshi, Calamansi, Lychee, Lilikoi, Rambutan, Mandarin, Lihing, and Mango, positioned as zero-sugar, low-carbohydrate, low-calorie products. The portfolio comprises the Original/Variety hard seltzer line, the Paradise tropical line, the Juice (hard juice cocktail) line, and the higher-ABV SoJuice product launched at 8.8% ABV with Asian fruit pairings such as Yuzu Umeboshi and White Peach Rambutan. The company also operates Nectar Radio, a YouTube-based music channel featuring Asian and Asian-American DJs as part of a broader cultural engagement strategy.
The business operates a direct-to-consumer model through its Shopify-based e-commerce site (nectardrinks.com), complemented by retail distribution in eight US states concentrated in Southern California, and an SMS-based store locator. Revenue is generated entirely through one-time product sales of multi-pack SKUs. The company cites a top market position as the number one Asian-flavored alcohol drink in the US per NielsenIQ and Circana, with 130% year-over-year growth over five years despite the limited geographic footprint; SoJuice is reported as a top 8-pack SKU in Southern California.
The company is privately held, founder-controlled (Jeremy Kim as co-founder and CEO, John Dalsey as co-founder), with 1-10 employees, and has raised early-stage venture capital including a 2021 round from Electric Feel Ventures and J20 Ventures. Material information gaps include undisclosed revenue, undisclosed funding amounts, and the lack of a published cap table or institutional ownership detail.
Nectar Hard Seltzer firmographics
Firmographics- Name
- Nectar Hard Seltzer
- Legal name
- Nectar Hard Seltzer
- Website
- https://nectarhardseltzer.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nectar Hard Seltzer is an Asian American ready-to-drink beverage brand producing zero-sugar, low-calorie hard seltzers and 8.8% ABV soju cocktails featuring Asian fruit flavors such as Yuzu, Umeboshi, Lychee, and Calamansi for health-conscious consumers, sold direct-to-consumer and through retail in eight US states.
- Ownership category
- akta.pro rank
Nectar Hard Seltzer industry classification
Industry- Product category
- Hard Seltzer / Ready-to-Drink Alcoholic Beverages
- NAICS
- Distilleries (312140)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)
Keywords
Where Nectar Hard Seltzer is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Markets served
Nectar Hard Seltzer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales - RTD Beverages: Nectar generates revenue through direct-to-consumer online sales and retail distribution of its hard seltzer and SoJuice products. The company sells various SKU configurations including 8-packs. Products are available through their e-commerce platform and physical retail locations in eight states.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Nectar Hard Seltzer product offering
Product offeringCore offering
Nectar Hard Seltzer manufactures and sells ready-to-drink (RTD) hard seltzer and soju-based juice cocktails featuring Asian-inspired fruit flavor profiles (Yuzu, Umeboshi, Calamansi, Lychee, Lilikoi, Rambutan, Mandarin, Lihing, Mango, etc.). Its portfolio includes the SoJuice line at 8.8% ABV and Original/Paradise/Juice hard seltzer varieties formulated as 0 sugar, low carb, and low calorie products, sold direct-to-consumer online and through retail in eight US states.
Product overview
Nectar Hard Seltzer is an Asian American RTD (ready-to-drink) beverage brand offering hard seltzers and hard juice cocktails. The product portfolio consists of SoJuice (8.8% ABV soju and juice cocktail), Original/Variety hard seltzers (0 sugar, low carb/calorie), Paradise and Juice product lines featuring Asian fruit-inspired flavors like Yuzu, Lychee, Mango, Calamansi, and Umeboshi. The company also operates Nectar Radio, a music channel featuring Asian and Asian-American DJs. According to NielsenIQ and Circana data, Nectar is the number one Asian-flavored alcohol drink in the US with 130% year-over-year growth over five years, distributed in eight states.
Differentiator
Problem solved
Functional benefit
Brands
- SoJuice: An 8.8% ABV RTD soju and juice cocktail featuring Asian fruit pairings like Yuzu Umeboshi and White Peach Rambutan.
- Original
- Paradise
- Juice
- Nectar Radio
Products and services
- SoJuice An 8.8% ABV ready-to-drink soju and juice cocktail featuring Asian fruit pairings such as Yuzu Umeboshi and White Peach Rambutan, sold direct-to-consumer online and through retail in eight US states. Currently a top 8-pack SKU in Southern California.
- Original (Variety Pack) Hard seltzer variety pack featuring Asian-inspired flavors including Lime, Calamansi, Umeboshi, Yuzu, Peach, Lilikoi, Lychee Lilikoi, Mango, Mandarin, and others. Formulated as 0 sugar, low carb, low calorie alcoholic beverages.
- Paradise Hard seltzer product line featuring tropical and exotic Asian-inspired fruit flavors positioned within Nectar's 0 sugar, low carb/calorie range.
- Juice (Hard Juice) Hard juice cocktail product line featuring Asian fruit flavors such as Mango, Lychee, POG, and other tropical varieties, sold alongside Nectar's seltzer portfolio.
- Branded Merchandise Branded merchandise including apparel and accessories sold through Nectar's e-commerce store as ancillary brand items.
Quantifiable outcome
- 130% year-over-year growth over five years
- +2 more outcomes
Companies that use Nectar Hard Seltzer
Customer profileSegments1 record
Ideal customer profiles1 record
Nectar Hard Seltzer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nectar Hard Seltzer partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Nectar Hard Seltzer competitors and assessment
Company assessmentDirect peers
- White Claw: The dominant US hard seltzer brand. Directly competes with Nectar in the same product category (malt-based hard seltzer) targeting health-conscious adult drinkers, but lacks Nectar's Asian flavor positioning.
- Bon & Viv Spiked Seltzer: AB InBev hard seltzer with broad US distribution. Direct competitor in the flavored hard seltzer category with comparable calorie positioning to Nectar Original.
- Truly Hard Seltzer: Boston Beer-owned hard seltzer competing in the same low-calorie, low-sugar RTD alcoholic seltzer space as Nectar's Original line, sold across mainstream US retail.
- Vizzy Hard Seltzer: Molson Coors hard seltzer with antioxidant-infused positioning. Competes for the same health-conscious, low-calorie consumer as Nectar's Original line.
- High Noon Sun Seltzer: E. & J. Gallo-distributed vodka-based hard seltzer/canned cocktail. Closely comparable on packaging, distribution channel, and target consumer to Nectar's hard seltzer and SoJuice lines.
Broad incumbents
- Topo Chico Hard Seltzer: Coca-Cola/Molson Coors hard seltzer leveraging the Topo Chico brand. Competes in the same retail channel and consumer occasion as Nectar, backed by significantly larger distribution and marketing budgets.
- Jinro (HiteJinro): World's largest soju producer. Highly relevant comparability given Nectar's SoJuice line, though Jinro operates at vastly larger scale and primarily in Korea/Asian markets rather than US retail.
- Suntory -196 (Strong Zero): Suntory's Japanese RTD canned cocktail line including Strong Zero. Highly relevant on Asian-origin alcoholic RTD positioning paralleling Nectar's SoJuice.
Emerging players
- Kulani Cocktails: Asian-inspired RTD cocktail brand with tropical/Hawaiian flavors. Closely comparable on cultural positioning and flavor profile overlap with Nectar's Paradise and Juice lines.
- Tip Top Proper Cocktails: Premium RTD cocktail brand. Overlaps with Nectar's higher-ABV SoJuice line in the canned cocktail occasion, though with a different flavor and positioning thesis.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Nectar Hard Seltzer social profiles
Digital presenceNectar Hard Seltzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nectar Hard Seltzer leadership team
Management profileNumber of profiles
Profiles2 records
Nectar Hard Seltzer funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nectar Hard Seltzer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nectar Hard Seltzer
What does Nectar Hard Seltzer do?
Nectar Hard Seltzer manufactures and sells ready-to-drink (RTD) hard seltzer and soju-based juice cocktails featuring Asian-inspired fruit flavor profiles (Yuzu, Umeboshi, Calamansi, Lychee, Lilikoi, Rambutan, Mandarin, Lihing, Mango, etc.). Its portfolio includes the SoJuice line at 8.8% ABV and Original/Paradise/Juice hard seltzer varieties formulated as 0 sugar, low carb, and low calorie products, sold direct-to-consumer online and through retail in eight US states.
Is Nectar Hard Seltzer a public or private company?
Nectar Hard Seltzer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nectar Hard Seltzer founded?
Nectar Hard Seltzer was founded in 2019. It employs 1 to 10 people.
Where is Nectar Hard Seltzer based?
Nectar Hard Seltzer is headquartered in Culver City, United States, in the North America region.
How does Nectar Hard Seltzer make money?
One revenue line is on record: product Sales - RTD Beverages.
Who are Nectar Hard Seltzer's main competitors?
Direct peers on record are White Claw, Bon & Viv Spiked Seltzer, Truly Hard Seltzer, Vizzy Hard Seltzer and High Noon Sun Seltzer. Broad incumbents are Topo Chico Hard Seltzer, Jinro (HiteJinro) and Suntory -196 (Strong Zero). Emerging players are Kulani Cocktails and Tip Top Proper Cocktails.
Does Nectar Hard Seltzer have an API?
No public API is recorded for Nectar Hard Seltzer.
What industry is Nectar Hard Seltzer in?
Nectar Hard Seltzer's product category is Hard Seltzer / Ready-to-Drink Alcoholic Beverages. Its primary akta.pro industry code is CRADAIAF, Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands. Its NAICS code is 312140 and its SIC code is 2082.