What Tip Top Cocktails does

Tip Top Cocktails is an Atlanta-based ready-to-drink (RTD) cocktail company founded in 2016 by music industry veterans Yoni Reisman and Neal Cohen, with Nick Reely serving as CEO. The company produces 12 active classic cocktail SKUs in 100ml cans, including Old Fashioned, Margarita, Espresso Martini, Cosmopolitan, Mai Tai, Bee's Knees, Paper Plane, Naked & Famous, Whiskey Sour, Negroni, Jungle Bird, and Penicillin, plus limited-release offerings such as the Oaxaca Old Fashioned. Products are formulated at 22-37% ABV using real spirits (not malt-based) and are non-carbonated, with recipes developed by James Beard finalist Miles Macquarrie of Kimball House and through direct collaborations with original cocktail creators including Sam Ross (Attaboy), Phil Ward, and Joaquín Simó. The Espresso Martini additionally incorporates Counter Culture Coffee.

The company's business model combines direct-to-consumer e-commerce (Shopify storefront with Recharge-powered subscriptions at 15% discount), wholesale distribution through 19 regional distributors covering 28 US states, anchor retail partnerships with Total Wine and Trader Joe's, and a B2B corporate/group gifting program with bulk ordering. Additional revenue comes from merchandise (glassware, apparel, bar tools) and the Kindred Spirits brewery collaboration series. The customer base targets quality-conscious adult drinkers seeking bar-quality cocktails in portable format, alongside corporate buyers for gifting use cases.

Brand credibility is anchored by extensive industry recognition, including nine medals at the 2024 San Francisco World Spirits Competition (Double Gold for Margarita), Wine Enthusiast's highest-ever RTD ratings (96/100 for Penicillin, 95/100 for Margarita), and consistent coverage in major publications such as Food & Wine, NY Times Wirecutter, Esquire, Bloomberg, and Forbes. The company has 11-50 employees, no disclosed venture capital funding, and operates as a founder-owned private corporation incorporated in Georgia.

Name

Tip Top Cocktails

Legal name

Tip Top Cocktails, Inc.

Website

https://tiptopcocktails.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tip Top Cocktails is an Atlanta-based ready-to-drink cocktail company founded in 2016 that produces 12 classic cocktail SKUs in 100ml cans, using real spirits and recipes developed with James Beard-nominated bartenders and original cocktail creators, sold through DTC e-commerce, 19 regional distributors across 28 US states, Total Wine, Trader Joe's, and a corporate gifting program.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Ready-to-drink cocktails
• Canned classic cocktails
• Premium spirits beverages
• Bar-quality cocktails
• Craft cocktail brand

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Cocktail Sales: E-commerce sales through tiptopcocktails.com offering individual cocktail packs (4-pack, 8-pack, 12-pack), variety packs, and subscription options. Orders fulfilled through licensed third-party retailers in the AccelPay network.
2. Wholesale/Retail Distribution: Products sold through specialty retailers including Total Wine, Trader Joe's, and regional stores. Distributed through 19 regional distributors across 28 states.
3. Corporate and Group Gifting: Bulk orders for corporate gifts, events, and group gifting with white-glove service for large orders. Provides B2B revenue stream alongside DTC sales.
4. Merchandise Sales: Branded merchandise including glassware, apparel (tees, crewnecks, hats, socks), bar accessories (YETI tumblers, shakers, pins). Sold through e-commerce with complimentary shipping on orders over $110.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tip Top Cocktails produces and sells high-proof, non-carbonated ready-to-drink classic cocktails packaged in 100ml cans. Its portfolio includes twelve active SKUs (Old Fashioned, Margarita, Espresso Martini, Cosmopolitan, Mai Tai, Bee's Knees, Paper Plane, Naked & Famous, Whiskey Sour, Negroni, Jungle Bird, and Penicillin) plus limited releases and variety packs, sold direct-to-consumer via its Shopify storefront and through specialty retail and distributor networks.

Product overview

Tip Top Proper Cocktails is a ready-to-drink (RTD) cocktail brand offering high-proof, non-carbonated classic cocktails in 100ml cans. The core product portfolio consists of 12 active cocktail SKUs: Old Fashioned, Margarita, Espresso Martini, Cosmopolitan, Mai Tai, Bee's Knees, Paper Plane, Naked & Famous, Whiskey Sour, Negroni, Jungle Bird, and Penicillin, plus limited-release Oaxaca Old Fashioned. Products are sold as individual 4-pack, 8-pack, or 12-pack options, or through curated variety bundles including The Tequila & Mezcal Variety Pack (6-pack), The Bestsellers Box Vol. 3 (18-pack pre-selected), and Build Your Own Bar Box (18-pack customizable). The brand extends beyond core cocktails with merchandise (glassware, apparel, bar tools), gift cards, corporate/group gifting services, bulk ordering, and the Kindred Spirits brewery collaboration series. Four retired cocktails (Manhattan, Daiquiri, Gin Martini, Boulevardier) have been discontinued.

Differentiator

Problem solved

Functional benefit

Brands

• Kindred Spirits: A brewery collaboration series where Tip Top partners with craft breweries to reimagine classic cocktails through the lens of craft beer.

Products and services

• Old Fashioned Classic whiskey-based cocktail with sugar and bitters, high-proof (37% ABV), non-carbonated, ready-to-drink format in a 100ml single-serving can for adult consumers.
• Margarita Classic tequila-based cocktail with lime and orange liqueur at 26% ABV (52 Proof) in 100ml single-serving cans; rated 95/100 by Wine Enthusiast as Best Ready-to-Drink Margarita.
• Espresso Martini Vodka-based cocktail made with Counter Culture espresso and vanilla, 22% ABV (44 Proof), 100ml single-serving can, designed for adult consumers seeking coffee-forward cocktails.
• Cosmopolitan Vodka-based cocktail with lime, cranberry, and orange liqueur at 24% ABV (48 Proof) in 100ml single-serving cans.
• Mai Tai Rum-based cocktail with lime, Curaçao, and orgeat in 100ml single-serving cans, inspired by Victor Bergeron (Trader Vic) original recipe.
• Bee's Knees Gin-based Prohibition-era cocktail with lemon and honey in 100ml single-serving cans, featuring citrus peel and dried lavender notes.
• Paper Plane Whiskey-based modern classic with lemon, Aperitivo bitters, and Amaro liqueur at 23% ABV (46 Proof) in 100ml cans, made in collaboration with original creator Sam Ross of Attaboy.
• Naked & Famous Mezcal-based cocktail with lime, Alpine liqueur, and Aperitivo bitters at 25% ABV (50 Proof) in 100ml cans; Tip Top's first mezcal cocktail, made with original creator Joaquín Simó.
• Whiskey Sour Bourbon whiskey cocktail with lemon and sugar in 100ml single-serving cans, a classic crowd-pleaser without egg whites.
• Negroni Dry gin-based cocktail with vermouth and red bitters at 28% ABV (56 Proof) in 100ml cans.
• Jungle Bird Rum-based tropical cocktail with lime, pineapple, and red bitters in 100ml cans; winner of Best-In-Class Classic Cocktail at San Francisco World Spirits Competition.
• Penicillin Scotch whisky cocktail with lemon, ginger, and honey in 100ml cans, made in collaboration with original creator Sam Ross of Attaboy.
• Oaxaca Old Fashioned Tequila and mezcal cocktail with agave nectar and bitters at 37% ABV (74 Proof), limited release made in collaboration with original creator Phil Ward; available exclusively in the Tequila & Mezcal Variety Pack.
• The Tequila & Mezcal Variety Pack 6-pack variety set featuring Margarita, Naked & Famous, and Oaxaca Old Fashioned (each appears twice), priced at $35.99; limited-release Oaxaca Old Fashioned is exclusively available in this pack.
• The Bestsellers Box, Vol. 3 18-pack pre-selected variety box featuring Old Fashioned, Margarita, Espresso Martini, Cosmopolitan, Mai Tai, and Bee's Knees, available as a pre-curated assortment for adult consumers.
• Build Your Own Bar Box Customizable 18-pack allowing customers to handpick their own selection from all available cocktails, priced at $104.99, designated as a 'Best Seller' bundle offering.
• Tip Top Cocktails Merchandise Brand merchandise including glassware (Rocks Glass, Coupe Glass, Sculpted Rocks Glass, Coupe Cocktail Glass), bar tools (Travel Shaker, YETI Tumbler), apparel (t-shirts, crewnecks, hats, socks), and accessories (Proper Pins).

Quantifiable outcome

• Wine Enthusiast 95/100 for Margarita (Best Ready-To-Drink Margarita)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• Natalie Migliarini (Beautiful Booze)flagshipGTM or Marketing Partner · 1 January 2026Home bartending influencer and author serving as design consultant for $5,000 Proper Cocktail Parlour contest. One-on-one design consultation with winner for dream home bar setup.
• KlarisminorGTM or Marketing Partner · 1 January 2026Clear ice maker provider for Proper Cocktail Parlour contest prize package.
• Cocktail KingdomminorGTM or Marketing Partner · 1 January 2026Glassware provider for Proper Cocktail Parlour contest prize package, supplying curated glassware collection to winner.
• Phil WardcoreStrategic or Co-development Partner · 1 January 2025Creator of the Oaxaca Old Fashioned collaborated with Tip Top on limited release version. Ward provided guidance to ensure authentic spirit-forward profile using tequila and mezcal with agave nectar and bitters.
• WeldWerks Brewing Co. (Greeley, CO)flagshipStrategic or Co-development Partner · 1 January 2025Kindred Spirits brewery collaboration series: Gin Barrel-Aged Bee's Knees Imperial Sour Ale aged in gin barrels with lemon and honey syrups, juniper berries, and milk sugar. Release timing June/July.
• Holy City Brewing (Charleston, SC)flagshipStrategic or Co-development Partner · 1 January 2025Kindred Spirits collaboration: CosmoALE, a crisp blonde ale inspired by Tip Top's Cosmopolitan, brewed with tart cranberry and citrus. Release timing mid-June.
• Green Cheek Beer Co. (Orange County, CA)flagshipStrategic or Co-development Partner · 1 January 2025Kindred Spirits collaboration: Naked & Famous Fizz, a fizzy agave hard seltzer with alpine and aperitivo botanicals and smoked citrus. Release timing late July.
• Revolution Brewing (Chicago, IL)flagshipStrategic or Co-development Partner · 1 January 2025Kindred Spirits collaboration: Whiskey Sour Inspired Ale, a blend of barrel-aged beer with Freedom sour base, lemon and oak. Released September 24th.
• Creature Comforts Brewing Co. (Athens, GA)flagshipStrategic or Co-development Partner · 1 January 2025Kindred Spirits collaboration: Neon Cylinders: Origami Orange, an intensely fruited sour ale with cara cara orange, lemon, and Tip Top Paper Plane botanical blend. Released October 17th.
• Counter Culture CoffeecoreStrategic or Co-development Partner · 1 January 2024Collaboration on Espresso Martini product development. Counter Culture provides premium espresso beans creating differentiated coffee-forward cocktail profile with roasted coffee and vanilla bean notes.
• Sam Ross (Attaboy)coreStrategic or Co-development Partner · 1 January 2024Creator of Paper Plane and Penicillin cocktails collaborated on canned versions. Worked directly with Tip Top to achieve authentic taste profiles matching original recipes.
• Joaquín SimócoreStrategic or Co-development Partner · 1 January 2024Creator of Naked & Famous collaborated on Tip Top's first mezcal cocktail. Provided expertise to nail the balance of botanically complex liqueurs, earthy funky mezcal and bright acidity.
• AccelPay (Paiseh, Inc.)coreChannel Partner/ Reseller/ DistributorThird-party retail network facilitating alcohol sales and fulfillment for Tip Top's e-commerce operations. Licensed retailers in AccelPay network handle order fulfillment and delivery.
• Total WinecoreChannel Partner/ Reseller/ DistributorPrimary specialty retail partner for nationwide product distribution in Total Wine stores.
• Trader Joe'scoreChannel Partner/ Reseller/ DistributorStrategic grocery retail partnership for mainstream market expansion and broader consumer access.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• High Noon Sun Sips: High Noon is the fastest-growing hard seltzer/RTD brand in the US, owned by E&J Gallo. Competes with Tip Top in the broader premium RTD/alcoholic ready-to-drink category and at retail shelf, though positioned at a lower ABV (5-9%) and seltzer-style profile.
• Tails Cocktails: Tails is a UK-based premium RTD cocktail brand founded by ex-Bacardi executives, focused on high-quality classic cocktails for at-home consumption. Directly comparable premium RTD peer with similar gifting and DTC emphasis, though operating primarily in European markets.
• Cutwater Spirits: Cutwater is the leading premium canned RTD cocktail brand, offering a similar lineup of classic cocktails (Margarita, Old Fashioned, Espresso Martini) in portable formats. Directly comparable to Tip Top as the category benchmark; now owned by Anheuser-Busch, giving it deeper distribution and trade spend advantages.
• On The Rocks Cocktails: On The Rocks is a premium RTD cocktail brand co-founded by celebrity mixologist Francesco Lafranconi, offering classic cocktails in bottled format. Directly comparable premium-positioned peer; acquired by Diageo, providing incumbent distribution muscle.
• Truly Hard Seltzer: Truly is one of the largest hard seltzer brands in the US, owned by Boston Beer Company. Competes for the same RTD-alcoholic-beverage shopper and shelf space at Total Wine, Trader Joe's, and similar retailers, though with a fundamentally different malt-based, lower-ABV proposition.

Emerging players

• BeatBox Beverages: BeatBox is a fast-growing party-focused RTD brand known for colorful packaging and large-format ready-to-share cocktails. Adjacent competitor in the same RTD alcoholic beverage category but skews to a younger, value-priced, multi-serve use case rather than Tip Top's single-serve premium classic cocktail positioning.

Broad incumbents

• Fever-Tree: Fever-Tree is the global leader in premium mixers (tonic, ginger beer, etc.) and publicly listed on the London Stock Exchange. Adjacent premium cocktail ecosystem brand that shares target consumers and retailer relationships, though plays in the mixer category rather than finished RTD cocktails.
• Q Mixers: Q Mixers is a premium cocktail mixer brand founded in 2014, sold at Whole Foods, Target, and major retailers. Adjacent premium cocktail brand targeting the same at-home cocktail occasion, though Q Mixers supplies ingredients rather than finished RTD products.
• Jose Cuervo RTD Margaritas: Jose Cuervo's Authentic Margarita and Ready-to-Drink line is a major incumbent RTD cocktail offering backed by the world's largest tequila brand (Becle). Competes directly at the Margarita shelf position and benefits from parent-company scale advantages in distribution and trade marketing.
• Crown Royal RTD (Diageo): Crown Royal's canned cocktails and pre-mixed offerings come from Diageo, the world's largest spirits company. A broad-incumbent whiskey-based RTD competitor that competes for Old Fashioned and Whiskey Sour occasions at retail with substantially deeper marketing and distribution resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tiptopcocktails
• Instagraminstagram.com/tiptoppropercocktails
• Xx.com/TipTopCocktails
• LinkedInlinkedin.com/company/tiptopcocktails

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tip Top Cocktails