What TV2 does

TV 2 AS is Norway's largest commercial broadcaster and media house, founded in 1992 and headquartered in Bergen with a secondary headquarters in Oslo. The company delivers news, sports, entertainment, and lifestyle content across linear TV channels, the TV 2 Play subscription streaming service, the TV2.no website, and mobile applications. Its core product portfolio spans broadcast TV, TV 2 Play (one of Norway's largest streaming platforms), TV2.no (one of Norway's largest websites), and specialized verticals including Broom (automotive), Oiii Universe (children's content), and fantasy sports games (Fantasy Eliteserien, VM Fantasy). TV 2 holds premium rights to Eliteserien, Premier League, Champions League, and the 2026 FIFA World Cup, and produces flagship Norwegian entertainment formats such as Farmen, Forræder, Skal vi danse, and God Morgen Norge.

The business operates a dual GTM model. On the consumer side, TV 2 generates subscription revenue through TV 2 Play (direct subscription or via TV-abonnement bundles with cable/satellite providers) and reaches mass-market audiences through free, advertising-supported digital services. On the advertiser side, a dedicated sales organization sells full-service solutions across TV, digital, addressable TV on TV 2 Play, content marketing, and concept partnerships to Norway's largest advertisers and media agencies. TV 2 is wholly owned by the Egmont Group, one of the Nordic region's largest media conglomerates, providing strategic and operational synergies across Nordic media operations.

Technology and AI capabilities are applied across the product surface rather than developed as core IP. The stack is built on Google Cloud Platform and AWS, with Vimond for streaming infrastructure, Stripe/NETS/Arvato for payments, BigQuery, Snowplow and Firebase for analytics, and Freewheel for programmatic video. AI applications include OpenAI-generated content summarization (journalist-reviewed), generative AI for the Football Card Generator and Viking Image Generator (over 200,000 user cards), recommendation engines for homepage and video personalization, AI-generated educational videos in the Brooms Elbilskole series, automated comment moderation, and AI-content detection in investigative journalism.

Name

TV2

Legal name

TV 2 AS

Website

https://tv2.no

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

TV 2 AS is Norway's largest commercial broadcaster and media house, operating linear TV channels, the TV 2 Play streaming service, and TV2.no to deliver news, sports, and entertainment to Norwegian consumers and advertisers, and is wholly owned by the Egmont Group.

Ownership category

akta.pro rank

Product category

Commercial Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Commercial television broadcasting
• Video streaming services
• Digital news media
• Sports broadcasting rights
• Online advertising sales

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: TV 2 generates substantial advertising revenue across both TV and digital platforms. The open services (TV2.no, news/sport/weather apps) are largely financed through advertisements. The company uses cookies and data to deliver personalized advertising, working with partners for ad targeting and measurement.
2. TV 2 Play Subscriptions: TV 2 Play is a subscription-based streaming service available both as direct subscription and through TV-abonnement packages. The service offers personalized advertising for subscribers who consent, in addition to subscription fees.
3. Digital Content and Services: Revenue from digital content, video-on-demand, and interactive services across TV2.no and associated applications, including weather services, fantasy sports games, and premium content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TV 2 operates Norway's largest commercial broadcasting and media platform, delivering news, sports, entertainment, and lifestyle programming across multiple linear TV channels, the subscription streaming service TV 2 Play, and the TV2.no digital portal with mobile applications. The company monetizes content through a combination of consumer subscriptions (TV 2 Play, TV-abonnement) and advertising across both traditional TV and digital/streaming surfaces, supplemented by branded sub-properties such as Broom (automotive), Oiii Universe (children's), and fantasy sports games.

Product overview

TV2 is Norway's largest commercial media broadcaster and digital platform, operating as a multi-channel, multi-platform media house within the Egmont Group. The core product portfolio centers on TV 2 Play (subscription streaming), TV2.no (news website), and broadcast TV channels, supplemented by specialized verticals including Broom (automotive), fantasy sports games (Fantasy Eliteserien, VM Fantasy), children's content (Oiii Universe), and interactive features like weather, TV guides, and quizzes. The platform generates revenue through advertising, subscriptions, and sponsorships, with AI-powered personalization and content recommendation driving user engagement.

Differentiator

Problem solved

Functional benefit

Brands

• TV 2 Play: Streaming service offering live TV, sports, and on-demand content
• Broom
• TV 2 Sport
• God Morgen Norge
• Farmen
• Forræder

Products and services

• TV 2 Play Subscription-based streaming service offering live TV channels and on-demand content including news, sports, entertainment, and drama. One of Norway's largest streaming platforms with addressable TV advertising capabilities, available through direct subscription or via TV-abonnement cable/satellite packages.
• TV2.no Norway's largest commercial news and media website offering news, sports, entertainment coverage, weather, TV guides, and video content with a personalized homepage driven by AI-based recommendations. Free ad-supported access for consumers.
• TV 2 TV Channels Multiple Norwegian linear TV channels including the main TV 2 channel and specialized channels for sports, entertainment, and news. Distributed to Norwegian households via over-the-air broadcast and through cable/satellite TV-abonnement providers.
• Broom TV 2's automotive content brand covering electric vehicles, car reviews, buying guides, and motoring news. Operates as a dedicated editorial vertical within TV2.no with its own editorial team and content properties.
• VM Fantasy Fantasy sports game for the 2026 World Cup allowing users to build virtual teams and compete based on real tournament match outcomes.
• Fantasy Eliteserien Official fantasy football game for Norway's Eliteserien league, allowing users to build and manage virtual teams based on real player performance.
• Oiii Universe Children's content platform within TV 2 Play featuring Norwegian-produced series, international cartoons, and family movies in a safe viewing environment.

Quantifiable outcome

• Over 200,000 AI-generated football cards created for World Cup 2026 campaign

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• VimondcoreTechnology or IntegrationTechnology partner providing platform infrastructure for TV 2 Play streaming service. Used for service delivery and access control.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure provider used for content delivery, data storage, and analytics across TV 2's digital services.
• StripecoreTechnology or IntegrationPayment processing partner for TV 2 Play subscriptions and other paid services.
• Meta (Facebook)minorGTM or Marketing PartnerSocial media and advertising partner for marketing campaigns, customer acquisition, and social login functionality.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure and services provider used for content personalization, advertising technology, and data analytics.
• Egmont GroupflagshipStrategic or Co-development PartnerParent company and media conglomerate that owns TV 2. Provides strategic direction, content partnerships, and group synergies across Nordic media operations.
• UEFA/Champions League Rights HolderscoreStrategic or Co-development PartnerBroadcasting rights partnerships for major football competitions including Champions League and Premier League, enabling live sports content on TV 2 platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TVNorge (Warner Bros. Discovery Norway): TVNorge is Norway's second-largest commercial broadcaster, owned by Warner Bros. Discovery. It competes directly with TV 2 for Norwegian viewers, advertisers, and streaming subscribers across both linear and digital platforms.
• Viaplay Group: Viaplay is a major Nordic streaming service offering live sports, films, and original series across Scandinavia. It directly competes with TV 2 Play for Norwegian subscribers, particularly in sports content (Premier League, Champions League).

Broad incumbents

• NRK: NRK is Norway's public broadcaster funded through license fees, operating TV channels, radio, and NRK TV streaming. It competes with TV 2 for Norwegian audiences across news, entertainment, and streaming, though with a different funding model and broader public-service mandate.
• Schibsted (VG, Aftenposten): Schibsted is a major Nordic media group operating leading Norwegian digital news brands (VG, Aftenposten) and classifieds (Finn.no). It competes with TV 2 for Norwegian digital advertising spend and audience attention in news, though focused on text/digital rather than video broadcasting.
• Netflix Norway: Netflix is a global streaming leader with substantial Norwegian subscriber base. It competes with TV 2 Play for streaming subscribers and shifts consumer entertainment spend away from TV 2's linear and digital advertising-supported services.
• Discovery+ / Max (Warner Bros. Discovery): Warner Bros. Discovery operates the Max streaming platform globally and TVNorge in Norway, providing a direct competitive overlap with TV 2's streaming and broadcast businesses. It competes for sports rights, original content, and advertising dollars in the Norwegian market.

Regional players

• TV4 Group (Sweden): TV4 is Sweden's largest commercial broadcaster, owned by Telia. It operates a similar model to TV 2 with linear TV channels, streaming service (TV4 Play), news, sports, and entertainment content, making it a strong comparable across the Nordic region though serving Sweden rather than Norway.
• Amedia: Amedia is Norway's largest local and regional newspaper publisher, operating over 100 titles. It competes with TV 2 for local Norwegian news audiences and regional advertising spend, though primarily in print and local digital rather than national broadcasting.
• SVT (Sveriges Television): SVT is Sweden's public broadcaster, comparable to Norway's NRK and a regional peer to TV 2. While operating in Sweden rather than Norway, it provides insight into Nordic public broadcasting competition dynamics and content strategy benchmarks.

Emerging players

• Dagbladet: Dagbladet is a major Norwegian tabloid newspaper and digital media outlet owned by Aller Media. It competes with TV 2 for Norwegian digital news audience and entertainment content consumption, though primarily through text/digital rather than video broadcasting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tv-2_2
• Xx.com/tv2norge
• Facebookfacebook.com/tv2norge

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV2