Amedia AS
Amedia AS is Norway's largest local-newspaper publisher, with 108 Norwegian titles plus Denmark's Berlingske Media and co-ownership of Swedish and Danish media groups, serving roughly 954,000 subscribers and 2 million daily Norwegian readers through a shared aID/+Alt platform-plus-printing stack.
- Company typePrivate
- Founded2012
- HeadquartersOslo, Norway
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Amedia AS does
Amedia AS is Norway's largest publisher of local and regional newspapers, established in 2012 from the merger of A-pressen and Edda Media, and owned by the Amediastiftelsen foundation under Sparebankstiftelsen DNB. The group operates 108 Norwegian newspaper titles (97 local newspapers plus Nettavisen, Nationen, 3 trade journals, 5 local websites and a local radio station), 19 partner papers, and has expanded into Denmark through the 2024 acquisition of Berlingske Media and a 2025 alliance/cross-ownership with JFM, plus holds co-ownership of Sweden's Bonnier News Local (80 titles). It reports 5.0 billion NOK in 2025 revenue (up from 4.0 billion NOK in 2024) and 593 million NOK EBITDA, with approximately 2,400 employees and a Nordic subscriber base of roughly 954,000 (806,000 Norway, 148,000 Denmark).
The operating model combines a shared technology stack (aID identity, +Alt bundled subscription, Brick design system, +Fri in Denmark) with locally edited newspaper brands. Product architecture is a platform-plus-modules structure: Amedia Produkt og Teknologi builds and maintains the cross-brand publishing framework used by 2 million daily readers in Norway and 1 million+ in Denmark, while specialized subsidiaries run advertising sales (Amedia Annonse, Amedia SMB), printing (Amedia Trykk, ~30% Norwegian market share), customer service (Amedia Kundesenter), and shared back-office (Amedia Tjenestesenter). Subscriptions account for 63% of revenue (3.1B NOK), advertising 28% (1.4B NOK), printing 2% (93M NOK) and other streams 7% (341M NOK). Distribution is a hybrid: product-led direct subscription sales via newspaper websites and +Alt (with a youth 15-23 freemium tier), and a sales-led advertising model that pairs centralized national account management with eight regional sales organizations and an SMB self-service channel.
Amedia AS firmographics
Firmographics- Name
- Amedia AS
- Legal name
- Amedia AS
- Website
- https://amedia.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Amedia AS is Norway's largest local-newspaper publisher, with 108 Norwegian titles plus Denmark's Berlingske Media and co-ownership of Swedish and Danish media groups, serving roughly 954,000 subscribers and 2 million daily Norwegian readers through a shared aID/+Alt platform-plus-printing stack.
- Ownership category
- akta.pro rank
Amedia AS industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (51311), Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA), National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where Amedia AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Amedia AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription Revenue (Opplagsinntekter): Recurring subscription revenue from print and digital newspaper subscriptions. Includes +Alt bundled subscriptions, individual newspaper subscriptions, and e-newspaper access. Revenue is 3.1 billion NOK, representing 63% of total revenue.
- Advertising Revenue (Annonseinntekter): Digital and print advertising revenue across the newspaper network. Includes national ad campaigns through Amedia Annonse, local advertising, and digital ad products. Revenue is 1.4 billion NOK, representing 28% of total revenue.
- Printing Revenue: External printing services for 33 external newspapers and commercial print jobs. Amedia operates 5 majority-owned printing facilities in Norway with approximately 30% market share. Revenue is 93 million NOK, representing 2% of total revenue.
- Other Revenue: Includes various ancillary revenue streams such as content licensing, event revenue, and other miscellaneous services. Revenue is 341 million NOK, representing 7% of total revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital-only subscription |
| Subscription | Monthly | +Alt bundled subscription |
| Subscription | Annual | Print + Digital subscription |
| Freemium | Free | Free subscription (Youth) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Amedia AS product offering
Product offeringCore offering
Amedia is Norway's largest publisher of local newspapers, operating 108 Norwegian titles plus subsidiaries in Denmark and Sweden, offering digital and print newspaper subscriptions through the +Alt bundled platform, advertising sales through Amedia Annonse, commercial printing services through Amedia Trykk, and live sports streaming via Direktesport. The company earns 63% of revenue from subscriptions and 28% from advertising, supported by a shared aID identity platform and Brick design system.
Product overview
Amedia AS operates a platform-plus-modules architecture as Norway's largest newspaper publisher with 108 Norwegian newspaper titles, 19 partner newspapers, and international holdings through Berlingske Media (Denmark) and co-ownership in Bonnier News Local (Sweden). At the core, Amedia provides a unified digital infrastructure (managed by Amedia Produkt og Teknologi) that powers its newspaper network, centered on the aID identity/login solution, the +Alt bundled subscription (covering over 100 newspapers, e-editions, Direktesport live sports, and Untold podcasts), and the Brick design system. Complementary modules include Amedia Annonse (national advertising sales), Amedia SMB (SMB advertising), and Amedia Trykk (printing). The Brick design system enables all newspapers to maintain individual brand identity while sharing a common technical platform.
Differentiator
Problem solved
Functional benefit
Brands
- +Alt: Total subscription product offering access to over 100 newspapers, e-newspapers, live sports, and podcasts through Untold
- aID
- Direktesport
- Amedia Annonse
- Tun Media
- NU Publishing
- Radio 102
- Amedia SMB
- Brick
Products and services
- +Alt Total Subscription Amedia's flagship bundled digital subscription product giving subscribers access to over 100 newspapers, e-editions, live sports via Direktesport and exclusive podcasts through the Untold platform.
- aID Identity Solution Centralized identity and login solution used across all Amedia newspapers and digital services, providing single-sign-on access to subscribed content and managing subscriber identity profiles and preferences.
- Direktesport Live Sports Streaming Live sports streaming service delivered to Amedia digital subscribers, providing real-time sports coverage across desktop, mobile and tablet.
- Amedia Annonse National Advertising Sales Norway's largest local newspaper advertising network, handling ad sales across over 100 local papers in print, web, mobile, insert/DM and job listings for national brand advertisers.
- Untold Podcasts Amedia's podcast platform integrated into the +Alt subscription, providing exclusive audio content for subscribers.
- Amedia Trykk Commercial Printing Amedia's printing division operating 5 majority-owned print facilities with over 30% Norwegian market share, producing most Amedia titles plus external commercial print orders for 33 external newspapers and commercial customers.
- Amedia Produkt og Teknologi Amedia's centralized product development and technology division building and maintaining the digital platforms, tools and services used by readers, subscribers, advertisers and newsrooms across the newspaper network.
- Amedia SMB Self-Service Advertising Self-service advertising platform for small and medium-sized businesses offering cost-effective advertising solutions with various guide products across print, web and mobile in most Amedia local newspapers.
- +Fri (Denmark) Bundled newspaper subscription launched in Denmark in Spring 2026, modeled on the Norwegian +Alt platform, providing access to newspapers owned by both Berlingske Media and JFM under a single subscription.
- Sjusjøen24 Newspaper Title New partner newspaper established in 2025 and published by Gudbrandsdølen Dagningen.
- iVerdal Newspaper Title Digital-only local news outlet launched in 2024 and owned by Trønder-Avisa.
Quantifiable outcome
- 2 million daily readers in Norway (out of ~5.4 million population)
- +2 more outcomes
Companies that use Amedia AS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Amedia AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Amedia AS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- JFM (Jyllands-Posten Group)coreAlliance agreement between Amedia/Berlingske Media and JFM (Denmark's second-largest private media group). Cross-ownership structure: Amedia owns 30% of JFM while JFM owns 30% of Berlingske Media. JFM comprises 15 daily newspapers, 40+ weekly publications, and 4 radio stations. Spring 2026 launched +Fri in Denmark based on Norwegian +Alt platform.
- Schibsted DeliverymajorSchibsted Delivery took over Amedia's distribution business in July 2024. This partnership transfers newspaper delivery operations to a specialized logistics partner while maintaining Amedia's commitment to responsible, socially conscious procurement of distribution services.
- Berlingske MediacoreAmedia acquired Berlingske Media in 2024, Denmark's leading media group including Berlingske (Denmark's oldest newspaper, founded 1749), B.T. tabloid, Weekendavisen weekly, and Euroinvestor digital financial news. This acquisition established Amedia's presence in Denmark and represents the company's largest strategic expansion.
- Bonnier News LocalmajorAmedia is co-owner of Bonnier News Local with 80 newspaper titles in Sweden. This partnership extends Amedia's Nordic footprint and provides collaborative opportunities across the Scandinavian media market.
- UN Global CompactminorAmedia joined the UN Global Compact in 2022, committing to the 10 principles covering human rights, labor standards, environmental protection, and anti-corruption. Annual reporting on progress.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Amedia AS competitors and assessment
Company assessmentBroad incumbents
- Egmont: Egmont is a Danish foundation-owned media conglomerate (Hjemmet, Nordisk Film, TV 2 Denmark). Like Amedia, it is foundation-owned, publishes magazines and operates in Nordic media, and competes for advertising spend and attention in the same regional markets.
- Axel Springer: Axel Springer is a German/EU media group (Bild, Politico, Business Insider) with a strong digital subscription and classified advertising portfolio. It is a broad incumbent in European newspaper publishing with comparable digital transformation and subscription bundling strategies.
- Aller Media: Aller Media is a Nordic magazine and digital media publisher (e.g., Se og Hør, ELLE, KK in Norway). It competes for advertising budgets and reader attention across the Nordics and shares the magazine/periodical publishing category with Amedia's Tun Media subsidiary (Nationen, Bondebladet).
- Gannett: Gannett is the largest U.S. local newspaper publisher (USA Today, ~200 daily papers). It is a broad incumbent in local newspaper publishing with similar subscription, advertising, and print-to-digital transition challenges, serving as a useful comparable for Amedia's local media model.
- News Corp: News Corp (Wall Street Journal, The Times, The Australian, HarperCollins) operates a globally diversified newspaper and digital subscription business. Its digital subscription success at The Wall Street Journal and Times is a relevant comparable for Amedia's subscription-led transformation.
Direct peers
- Bonnier News: Bonnier News is Sweden's leading media publisher (Dagens Nyheter, Expressen, Bonnier News Local with 80 titles). Amedia is a co-owner of Bonnier News Local, making Bonnier both a direct competitor and partner in Nordic local publishing with highly comparable subscription, advertising, and digital operations.
- Schibsted: Schibsted is Norway's other large media conglomerate operating national newspapers (Aftenposten, VG), online marketplaces (Finn, Blocket), and digital subscription businesses. It is the most direct comparable to Amedia in Norwegian local/national publishing, advertising sales, and digital subscriptions.
- Polaris Media: Polaris Media is a Norwegian regional/local media group operating newspapers, radio, and digital properties across mid-Norway. It is the closest direct peer to Amedia in local newspaper publishing, subscription models, and small-market advertising, competing for similar geographies and audiences.
- JP/Politikens Hus: JP/Politikens Hus is the largest Danish media group publishing Jyllands-Posten, Politiken, and Ekstra Bladet. Through Amedia's 30% stake in JFM (Jyllands-Posten group's media arm), JFM is both a partner and direct competitor in Danish national and regional newspaper publishing.
Regional players
- Nordjyske Medier: Nordjyske Medier is a regional Danish media group publishing newspapers and digital outlets in Northern Jutland. It is comparable to Amedia's local newspaper operations but focused on a single Danish region rather than a national network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks1 record
Key highlights7 records
Customer concentration
Amedia AS social profiles
Digital presenceAmedia AS compliance and trust
Trust signalCompliance3 records
Amedia AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amedia AS leadership team
Management profileNumber of profiles
Profiles8 records
Amedia AS subsidiaries and ownership
Company hierarchySubsidiaries14 records
Amedia AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amedia AS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amedia AS
What does Amedia AS do?
Amedia is Norway's largest publisher of local newspapers, operating 108 Norwegian titles plus subsidiaries in Denmark and Sweden, offering digital and print newspaper subscriptions through the +Alt bundled platform, advertising sales through Amedia Annonse, commercial printing services through Amedia Trykk, and live sports streaming via Direktesport. The company earns 63% of revenue from subscriptions and 28% from advertising, supported by a shared aID identity platform and Brick design system.
Is Amedia AS a public or private company?
Amedia AS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Amedia AS founded?
Amedia AS was founded in 2012. It employs 5,001 to 10,000 people.
Where is Amedia AS based?
Amedia AS is headquartered in Oslo, Norway, in the Europe region.
How does Amedia AS make money?
Four revenue lines are on record. Subscription Revenue (Opplagsinntekter) is the primary driver. The others are advertising Revenue (Annonseinntekter), printing Revenue and other Revenue.
Who are Amedia AS's main competitors?
Broad incumbents on record are Egmont, Axel Springer, Aller Media, Gannett and News Corp. Direct peers are Bonnier News, Schibsted, Polaris Media and JP/Politikens Hus. Nordjyske Medier is listed as a regional player.
Does Amedia AS have an API?
No public API is recorded for Amedia AS.
What industry is Amedia AS in?
Amedia AS's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAKAA, Book & Periodical Wholesalers (Trade Distribution). Its NAICS code is 51311 and its SIC code is 2711.