Peak Refuel
Peak Refuel is a Utah-based, privately-held food producer founded in 2018 that sells premium, high-protein freeze-dried outdoor adventure meals direct-to-consumer via its website and through a US dealer and military-discount retail network, serving backpackers, hunters, car campers, and emergency-prep consumers.
- Company typePrivate
- Founded2018
- HeadquartersAmerican Fork, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peak Refuel does
Peak Refuel, founded in 2018 and headquartered in American Fork, Utah, is a privately-held food production company that manufactures and distributes freeze-dried outdoor adventure meals. The company applies freeze-drying technology to produce lightweight, high-protein meals featuring 100% USDA-inspected real meat with no TVP or artificial fillers; flagship entrees deliver 31–49g of protein per pouch at 530–1,100 calories and a maximum package weight of 6.35oz, with rehydration in 10 minutes or less. The product portfolio spans approximately 20 entrees across meat, vegan, and Signature Series (collaborative with outdoor media property MeatEater) lines, plus breakfasts, desserts, no-water-needed bite snacks, bundle offerings (Entree Essentials Bucket 2.0 at $169.99 for 12 meals/24 servings), and branded accessories such as a titanium spork and trucker hat. All products are made and packaged in the USA.
Peak Refuel operates a hybrid direct-to-consumer and wholesale distribution model. Revenue is generated from one-time product purchases through three channels: the company's own e-commerce storefront at peakrefuel.com (free shipping over $79 to the lower 48; flat $10 under; AK/HI free above $179), a dealer/retail network (Become a Dealer program, store locator), and the GovX platform providing dedicated military and first-responder pricing. Shipping is US-domestic only, with PO Box deliveries auto-cancelled and no international footprint. Customer segments span backpackers, hunters, car campers/overlanders, emergency-preparedness consumers, and a thin enterprise/military tail.
The go-to-market motion is product-led, anchored on protein quality, real-ingredient claims, and quick-prep convenience, and is amplified by a Peak Nation ambassador program, athlete endorsements (NFL's Josh Allen, MMA's Chad Mendes), the Peak x Peak documentary film series, and co-branded Signature Series SKUs. The company reports 1–10 employees, has no disclosed institutional investors, no parent company, and no public ownership or cap-table information in the source data. There are no patents, regulatory actions, M&A activity, or restructuring events on record.
Peak Refuel firmographics
Firmographics- Name
- Peak Refuel
- Legal name
- Peak Refuel
- Website
- https://peakrefuel.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peak Refuel is a Utah-based, privately-held food producer founded in 2018 that sells premium, high-protein freeze-dried outdoor adventure meals direct-to-consumer via its website and through a US dealer and military-discount retail network, serving backpackers, hunters, car campers, and emergency-prep consumers.
- Ownership category
- akta.pro rank
Peak Refuel industry classification
Industry- Product category
- Freeze-dried outdoor meals
- NAICS
- Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
- akta.pro secondary industries
- Frozen Prepared Meals Retail (CRAHAJAE), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)
Keywords
Where Peak Refuel is headquartered
LocationHeadquarters
- HQ city
- American Fork
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peak Refuel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for freeze-dried meals, desserts, and merchandise sold directly through the e-commerce website. Products include individual meal pouches, bucket/pack bundles, and accessories like the Titanium Spork.
- Gift Cards: Digital gift cards available in $25 denominations for gifting to outdoor enthusiasts.
- Wholesale/Dealer: Products sold through dealer and retail distribution channels, suggesting wholesale revenue from retailers and outdoor gear stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meal pouches - entrees |
| Unit Pricing | Pay-as-you-go | Individual meal pouches - breakfasts |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Bundled meal packs |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Peak Refuel product offering
Product offeringCore offering
Peak Refuel manufactures and sells freeze-dried outdoor adventure meals featuring high-protein real-meat entrees, breakfasts, desserts, and bundled multi-serving meal packs. Products are sold direct-to-consumer through an e-commerce storefront and through dealer/retail channels, targeting backpackers, hunters, campers, and emergency preparedness consumers.
Product overview
Peak Refuel is a freeze-dried camping food and backpacking meals company offering a portfolio of 20+ meal products, 4 dessert products, and 2 merchandise accessories. The core product line includes high-protein freeze-dried entrees (Meals category) such as Chicken Alfredo, Beef Pasta Marinara, Chicken Pesto Pasta, Beef Stroganoff, Homestyle Chicken & Rice, White Chicken Chili, and various specialty offerings including game meats (Bison Bowl, Venison Casserole, Buffalo Goulash). The Signature Series features collaborative products with outdoor media personalities. Desserts include cobblers (Peach, Mountain Berry) and bite-sized treats (Cookie Bites, Brownie Bites, Strawberry Cheesecake Bites). Meal preparation requires adding water (8-10 oz for most entrees, 10+ minutes rehydration time) except for bite products. The company also offers bulk bundles (Entree Essentials Bucket 2.0) and branded merchandise (Titanium Spork, Stone Hat). All products feature 100% real meat, premium ingredients, and are made and packaged in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Series: Premium product line featuring high-end freeze-dried meals under the Signature Meals collection
- Peak Nation
Products and services
- Beef Stroganoff Freeze-dried high-protein beef stroganoff meal pouch for backpackers, hunters, and campers seeking a hot protein-rich dinner on the trail.
- Chicken Alfredo Freeze-dried high-protein chicken Alfredo pasta meal pouch for outdoor adventurers needing a calorie-dense dinner.
- Pasta Primavera Freeze-dried pasta primavera meal pouch positioned as a lighter entrée option for backpackers and campers.
- Beef Lasagna Freeze-dried beef lasagna meal pouch marketed as a hearty high-protein entrée for backpackers and hunters.
- Beef Chili Mac Freeze-dried beef chili macaroni meal pouch for trail dinners and emergency meals.
- Sweet Pork and Rice Freeze-dried sweet pork and rice meal pouch positioned for hunters and campers seeking a sweet-savory protein entrée.
- Chicken and Rice Freeze-dried chicken and rice meal pouch offering a classic high-protein backcountry dinner.
- Three Bean Chili Mac Freeze-dried three bean chili macaroni meal pouch for vegetarian-leaning trail dinners.
- Homestyle Chicken Noodle Freeze-dried homestyle chicken noodle soup meal pouch positioned as a comforting backcountry meal.
- Vegetable Risotto Freeze-dried vegetable risotto meal pouch for campers seeking a meat-free entrée option.
- Breakfast Skillet Freeze-dried breakfast skillet meal pouch combining eggs, potatoes, and protein for trail mornings.
- Granola with Milk and Blueberries Freeze-dried granola with milk and blueberries breakfast pouch for quick trail mornings.
- Biscuits and Gravy Freeze-dried biscuits and gravy breakfast pouch for a hearty backcountry morning meal.
- Strawberry Oatmeal Freeze-dried strawberry oatmeal breakfast pouch for lightweight trail mornings.
- Blueberry Oatmeal Freeze-dried blueberry oatmeal breakfast pouch for quick-prep trail breakfasts.
- Raspberry Crumble Freeze-dried raspberry crumble dessert pouch marketed as a sweet trail dessert.
- Coconut Rice Pudding
Quantifiable outcome
- Heaviest meal weighs only 6.35oz - enabling ultralight backpacking
- +2 more outcomes
Companies that use Peak Refuel
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles6 records
Peak Refuel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Peak Refuel partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Peak Refuel competitors and assessment
Company assessmentDirect peers
- Mountain House: The dominant U.S. freeze-dried outdoor meal brand, offering a broad portfolio of entrees, breakfasts, and desserts sold through outdoor retail and DTC. Directly comparable on product format, target customer (backpackers, hunters, emergency preppers), and channel mix.
- AlpineAire Foods: Freeze-dried and dehydrated outdoor meal brand with overlapping SKU categories including meat-forward entrees and breakfasts. Directly comparable on product format, freeze-dried technology, and target outdoor consumer.
- Backpacker's Pantry: Long-standing freeze-dried and dehydrated outdoor meal brand selling through outdoor retail and DTC. Directly comparable on product format, target customer (backpackers, thru-hikers), and price point.
- Good To-Go: Premium-positioned dehydrated (rather than freeze-dried) outdoor meal brand. Closely comparable on premium pricing, gourmet positioning, and target customer seeking elevated trail food.
- Heather's Choice: Small-batch, protein-forward outdoor meal brand targeting backpackers and hunters. Comparable on premium quality positioning, real-ingredient formulation, and DTC-led distribution.
Emerging players
- Patagonia Provisions: Outdoor-adjacent packaged food brand with regenerative-ingredient positioning. Comparable on outdoor consumer targeting and premium quality narrative, though the product format (canned/jarred) and category focus differ from freeze-dried meals.
- Nomad Nutrition: Plant-based freeze-dried outdoor meal brand competing in the same shelf-stable backpacking meal category. Comparable on format and channel, but differentiated by plant-based focus that overlaps with Peak Refuel's vegan SKUs.
Broad incumbents
- Wise Company: Major emergency-preparedness and outdoor freeze-dried food supplier with deep retail and government distribution. Comparable on freeze-dried format and emergency preparedness use case already served by Peak Refuel.
- ReadyWise: Large-scale freeze-dried and dehydrated emergency preparedness and outdoor food brand. Comparable on freeze-dried format and outdoor/emergency customer overlap, but significantly broader portfolio and more established retail presence.
- Augason Farms: Long-established shelf-stable and freeze-dried food company selling emergency preparedness, camping, and pantry staples. Comparable on freeze-dried product format and emergency/outdoor customer overlap, with a much larger legacy retail footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Peak Refuel social profiles
Digital presencePeak Refuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Refuel leadership team
Management profileNumber of profiles
Profiles1 record
Peak Refuel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Refuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Refuel
What does Peak Refuel do?
Peak Refuel manufactures and sells freeze-dried outdoor adventure meals featuring high-protein real-meat entrees, breakfasts, desserts, and bundled multi-serving meal packs. Products are sold direct-to-consumer through an e-commerce storefront and through dealer/retail channels, targeting backpackers, hunters, campers, and emergency preparedness consumers.
Is Peak Refuel a public or private company?
Peak Refuel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peak Refuel founded?
Peak Refuel was founded in 2018. It employs 1 to 10 people.
Where is Peak Refuel based?
Peak Refuel is headquartered in American Fork, United States, in the North America region.
How does Peak Refuel make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards and wholesale/Dealer.
Who are Peak Refuel's main competitors?
Direct peers on record are Mountain House, AlpineAire Foods, Backpacker's Pantry, Good To-Go and Heather's Choice. Emerging players are Patagonia Provisions and Nomad Nutrition. Broad incumbents are Wise Company, ReadyWise and Augason Farms.
Does Peak Refuel have an API?
No public API is recorded for Peak Refuel.
What industry is Peak Refuel in?
Peak Refuel's product category is Freeze-dried outdoor meals. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing, with a secondary code of CRAHAJAE, Frozen Prepared Meals Retail. Its NAICS code is 31141 and its SIC code is 2030.