What Simpel does

Simpel is a privately held Australian construction technology company (Project Simpel Pty Ltd, ABN 27 624 797 539) founded in 2018 by Kurt Robinson with technical co-founders Peter Ciceran and Jeremy Cox. The company provides a unified, cloud-based construction operations platform built on Microsoft Azure that combines six interconnected software modules (Simpel Essentials, Quality Management, HSE Management, Site Access, Bookings & Warehousing, and Reporting & Analytics) with proprietary hardware including turnstiles, speed gates, tripod turnstiles, biometric facial recognition systems, boom gates, and tablet kiosks. The platform centralises document management, communications, safety, quality, site access, and operations across the full project lifecycle, with supporting tools including Simpel Passport (profile management), QR Docs (frictionless document access), QTrack (defect management), Drawing Collaboration with overlay comparison, and a high-security deployment option achieving IRAP PROTECTED certification.

Simpel serves four customer segments: REITs and Developers, Contractors (including Tier 1 firms such as Lendlease, Multiplex, Bovis, and Besix Watpac), Subcontractors, and a specialised High Security Projects segment. Revenue derives from three streams: modular SaaS subscriptions priced on a quote basis with unlimited users per license and multi-year contracts, proprietary hardware sales, and implementation and training services delivered by a Client Success team. Distribution is direct enterprise field sales, with regional offices in Sydney (HQ, Level 2, 44 Pitt Street), Canberra, Perth, and London.

The company reports cumulative platform metrics of more than $40 billion in projects delivered, 300,000+ registered users, and 24,000+ average daily site movements. Documented customer outcomes include a 60% reduction in toolbox talk durations at JK Williams, over 2,500 hours saved on the Canberra Airport project for Construction Control, 1,800+ site diaries published in 12 months at Complex Co., and zero corrective actions in an OFSC audit for Form Projects. The company holds IRAP PROTECTED certification and integrates with Autodesk (BIM/CAD), Microsoft Entra ID, Google, and Apple SSO.

Name

Simpel

Legal name

Project Simpel Pty Ltd

Website

https://projectsimpel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Simpel is an Australian construction technology company providing a unified cloud-based platform that combines modular software with proprietary site access hardware for contractors, developers, REITs, and subcontractors across Australia and the UK.

Ownership category

akta.pro rank

Product category

Construction Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Construction management software
• Site access control
• Document management systems
• HSE management software
• Construction operations platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Software Licenses: Modular SaaS subscription model where customers select and pay only for modules they use. Single license includes unlimited users (internal and external parties). Pricing is quote-based and tailored to organisation size and selected modules.
2. Proprietary Hardware Sales: Sale of proprietary site access hardware including turnstiles, speed gates, biometric systems, boom gates, and tablet kiosks. Hardware is pre-configured to integrate with the software platform.
3. Implementation and Training Services: Client Success team provides project setup, training, and onboarding services. Custom onboarding available for all clients with dedicated Client Success Manager assigned.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Simpel sells a unified construction management platform that combines modular software applications — covering document management, site access control, HSE, quality management, bookings and warehousing, and reporting — with proprietary physical access hardware such as turnstiles and facial-recognition terminals. The platform is offered as modular SaaS subscriptions on a single-license, unlimited-user basis and is also delivered alongside professional services for implementation, training and ongoing support.

Product overview

Simpel is a construction management software company offering a unified platform architecture organized into six interconnected functionality packs: Simpel Essentials (document management, BIM Viewer, EOT/Variation Registers, Communication/RFIs, Drawing Collaboration, QR Docs, Photos, Workflows, Tendering), Quality Management (QA Forms, QTrack, Inspection & Testing Plans, Tasking), HSE Management (12 modules including Compliance/Inductions, Plant, SWMS, Incident, Permits, Site Diaries), Site Access (Turnstile Gates, Speed Gates, Tripod Turnstiles, Biometrics, Boom Gates, Kiosk/QR, Zone Management), Bookings & Warehousing (Deliveries, Warehousing, Logistics Tracking), and Reporting & Analytics (Project Dashboards, Org Intelligence, BI Exports). The platform is supplemented by Simpel Passport for profile management, Form Wizard for eForm creation, and High Security Solutions for sensitive projects. Key differentiators include proprietary hardware integration, unlimited user licensing, Australian-based support, and IRAP PROTECTED security certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Simpel Platform Unified modular construction management platform sold as a single-license SaaS subscription with unlimited users, combining document management, site access, HSE, quality, bookings and reporting in one environment.
• Simpel Essentials Core functionality pack delivering foundational document control, workflows and communication tools for construction project teams.
• Quality Management Functionality pack for managing inspections, defects, snagging and quality compliance workflows on construction projects.
• HSE Management Functionality pack for health, safety and environment management, covering inductions, incidents, compliance and WHS reporting.
• Site Access Functionality pack for digital site access control, induction management and worker credentialing, integrated with Simpel's physical access hardware.
• Bookings & Warehousing Functionality pack for room and equipment bookings, visitor management and on-site warehouse/inventory workflows.
• Reporting & Analytics Functionality pack delivering real-time project health dashboards, drill-down reporting and OData export across the Simpel platform.
• Simpel Passport Standalone application providing a single sign-on identity across multiple Simpel projects for workers, subcontractors and residents.
• QR Docs Standalone application that assigns QR codes to documents so site users can scan and instantly access the latest approved version.
• QTrack Standalone application for capturing, tracking and resolving quality issues, inspections and defects on site.
• Drawing Collaboration Standalone application that lets project teams mark up drawings and run overlay comparisons to track revisions.
• Information Delivery Plan (IDP) Standalone application for planning, assigning and tracking information deliverables across the project lifecycle.
• Form Wizard Standalone application that lets administrators build and configure custom digital forms with automated workflows and OCR Smart Matching.
• High Security Solutions Combined hardware and software solution comprising turnstiles, biometric facial recognition terminals and body-temperature scanners for high-security construction sites, supported by IRAP PROTECTED-certified software.

Quantifiable outcome

• Reduced toolbox talk durations by 60% (45 min to 15-20 min)
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature10 records

Partnerships

One partnership is on record.

• Microsoft AzurecoreTechnology or IntegrationSimpel leverages Microsoft Azure cloud infrastructure for its standard secure cloud deployment. Microsoft's strict safety protocols provide the foundation for data security in the platform's cloud solution.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HammerTech: Australian construction technology platform focused on worker inductions, site access, and compliance management. Highly comparable to Simpel's Site Access and Compliance & Inductions modules and a direct competitor on Australian Tier 1 contractor accounts.
• Oracle Aconex: Originally an Australian construction collaboration and document management platform, now part of Oracle Construction & Engineering. Historically the dominant APAC construction SaaS and the most direct legacy comparable to Simpel's document and project management modules.
• Procore Technologies: Global leader in construction management SaaS covering project management, quality, safety, and document control. Directly comparable to Simpel — multiple Simpel case studies (Complex Co., JK Williams, Form Projects) explicitly describe replacing Procore with Simpel.
• SafetyCulture: Australian-headquartered workplace safety and inspection platform widely used in construction for checklists, inductions, and incident management. Closest geographic and vertical peer to Simpel, with comparable size, customer base, and product overlap in HSE/inductions.
• Buildertrend: End-to-end construction project management platform for residential and light commercial builders, covering scheduling, communication, and document management. Comparable in product surface area to Simpel though tilted toward smaller residential projects rather than Tier 1 commercial.
• Fieldwire: Construction field execution platform for task management, inspections, and drawing markup on mobile. Direct comparable to Simpel's QTrack, Drawing Collaboration, and task management modules — competes on similar SMB-to-mid-market contractor segments globally.
• Assignar: Australian-based construction workforce, compliance, and asset management platform serving contractors and subcontractors. Overlaps with Simpel's Plant Management, inductions, and SWMS functionality and competes for the same mid-market Australian contractor buyers.

Emerging players

• Rhumbix: Construction workforce productivity and time-tracking platform focused on capturing field data from foremen and craft workers. Comparable to Simpel's plant management and worker onboarding angles in the high-security / industrial construction niche; smaller and earlier-stage than Simpel.

Broad incumbents

• Bluebeam: Mark-up, drawing collaboration, and document control software widely used across construction (now owned by Nemetschek). Overlaps with Simpel's Drawing Collaboration and QR Docs modules, particularly in design review and on-site plan access workflows.
• Autodesk Construction Cloud: Includes BIM 360, PlanGrid, and Assemble — covers design collaboration, drawing management, and project execution for construction. Larger, broader portfolio that overlaps Simpel's Essentials and Drawing Collaboration modules, particularly via the Autodesk integration already live in Simpel's BIM Viewer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProjectSimpel
• LinkedInlinkedin.com/company/project-simpel
• Instagraminstagram.com/ProjectSimpel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpel