BetUS

What BetUS does

BetUS is a privately held, offshore online gambling operator founded in 1994, providing sports betting, live in-play wagering, online casino, horse racing (racebook), poker, and esports betting to individual consumers primarily in the United States, Canada, and other international markets. The platform is built as a unified web-based, mobile-responsive product accessible via desktop browser, mobile browser, and telephone wagering, with no native mobile app. Core products include a sportsbook covering NFL, NBA, MLB, NHL, college sports, soccer, tennis, UFC, and boxing with up to 15-team parlays and teasers; a live betting module with dynamically updated in-game odds; an online casino with 300+ games (slots, blackjack, roulette, baccarat, poker, live dealer, crash, and jackpot titles) supplied by BetSoft, Nucleus Gaming, Dragon Gaming, Arrow's Edge, and BetUS Originals; a racebook covering 150+ international tracks; a 2025-launched real-money online poker platform; and esports betting across League of Legends, Counter-Strike 2, Dota 2, Valorant, and NBA2K. Each customer is assigned a dedicated personal account manager and supported by 700+ English-speaking representatives across 24/7 phone, live chat, and email channels.

Name

BetUS

Legal name

BetUS

Website

https://betus.com.pa

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

BetUS is a privately held offshore online sportsbook, casino, racebook, poker, and esports betting operator founded in 1994, serving individual consumers in the US, Canada, and international gray markets via a web-based platform with personal account managers and 24/7 support.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)

Keywords

• Online sports betting
• Online casino gaming
• Live in-play wagering
• Horse race betting
• Real money poker

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Sports Betting Vigorish (Juice): The primary revenue source. BetUS collects vigorish (juice) on losing bets. Example given: $110 bet to win $100 creates $10 profit per balanced action. This is the house edge built into odds.
2. Online Casino Games: Casino games including slots, blackjack, roulette, poker, live dealer, and specialty games. Revenue comes from house edge on table games and slot machine returns.
3. Online Poker Tournaments: Real money poker tournaments with buy-ins ranging from $6 to $22. Revenue generated through tournament fees and rake.
4. Rake and House Edge: Horse race betting with fixed odds, exotic wagers (exactas, superfectas, trifectas) and betting on 150+ international tracks

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BetUS operates a direct-to-consumer online gambling platform combining a sportsbook (pre-game and live in-play wagering on NFL, NBA, MLB, NHL, college sports, soccer, tennis, UFC, boxing), a digital casino (slots, blackjack, roulette, baccarat, poker, live dealer, crash and jackpot games), a racebook covering 150+ horse and greyhound tracks worldwide, and a real-money online poker room with daily and weekly tournaments. The platform accepts US dollars and cryptocurrencies (Bitcoin, Bitcoin Cash, Litecoin, Ethereum), assigns each customer a personal account manager, and operates 24/7 customer service via phone, live chat, and email.

Product overview

BetUS is an online gambling platform operated since 1994, offering a unified multi-product ecosystem. The core offerings consist of the Sportsbook (online sports betting with pre-game and live odds), Live Betting (real-time in-play wagering), Online Casino (digital casino games including slots, table games, live dealer, and jackpot games), Racebook (horse racing betting across 150+ global tracks), and Poker (real-money online poker tournaments). These are supported by add-on modules including Promotions (bonuses and loyalty rewards), Contests (prize competitions), Locker Room (sports news and expert picks), BetUS TV (video analysis), Loyalty Program (VIP tiers with personalized account management), Esports Betting (competitive gaming), and Crypto Help (cryptocurrency transaction support). The platform accepts USD and cryptocurrency (BTC, BCH, LTC, ETH) with payment methods including credit cards, cash transfer, and bank wire. BetUS is licensed in the Comoros Union and serves customers globally with 24/7 customer support via phone, live chat, and email.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportsbook Online sports betting platform offering competitive odds, lines, and spreads across NFL, NBA, MLB, NHL, college sports, soccer, tennis, UFC, boxing, and more. Supports moneylines, spreads, teasers, parlays up to 15-team parlays, and live in-game betting. Targeted at individual sports bettors.
• Live Betting Real-time in-play wagering platform allowing customers to place bets as games and competitions unfold, with dynamically updated odds across soccer, baseball, tennis, football, basketball, and other sports including moneylines, spreads, totals, player props, and team props. Targeted at individual sports bettors who want to wager during live events.
• Online Casino Digital casino offering with 300+ games including slots, blackjack (single deck, double deck, multi-hand), roulette, baccarat, poker, three-card poker, video poker, live dealer, specialty games, crash games, and jackpot games from BetSoft, Nucleus Gaming, Dragon Gaming, Arrow's Edge, and BetUS Originals. No download required; playable on desktop and mobile browsers. Targeted at individual casino players.
• Racebook Horse race betting platform covering 150+ tracks worldwide including Australia, England, Hong Kong, Dubai, US Triple Crown races (Kentucky Derby, Belmont Stakes), Breeders' Cup, and greyhound and harness racing. Offers wagering types including exotics (trifectas, quinellas, exactas, superfectas) and head-to-head matchups. Targeted at individual horse racing bettors.
• Online Poker Real-money online poker platform featuring Texas Hold'em tournaments including Weekly Main Event ($5,000 guarantee), Weekly Freerolls, Daily Lunch Turbo ($750 guarantee), Daily Prime Time ($2,500 guarantee), and Daily Late Night tournaments. Supports re-buys and add-ons, with built-in detection tools for unfair play prevention. Tournament buy-ins range from $6 to $22. Targeted at individual poker players.
• Esports Betting Competitive gaming wagering covering League of Legends, Counter-Strike 2, Dota 2, NBA2K, and Valorant tournaments, with live esports betting and real-time odds. Targeted at individual esports fans seeking wagering options beyond traditional sportsbooks.

Quantifiable outcome

• Fastest payout times in the industry with crypto payouts free and available 24/7
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• RevMastersminorChannel Partner/ Reseller/ DistributorBetUS partners with RevMasters as an affiliate program for customer acquisition. RevMasters operates as the official affiliate program for BetUS sportsbook and casino.
• Mwali International Services AuthoritycoreOthersLicensing authority that regulates BetUS operations. BetUS is a fully licensed sportsbook by the Mwali International Services Authority (Comoros Union), ensuring compliance with international standards for online betting.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BUSR: Offshore US-facing sportsbook, racebook, and casino with crypto-friendly payments and similar bonus-driven acquisition — directly comparable peer in the offshore segment.
• BetOnline: Offshore sportsbook, casino, and poker operator with comparable product breadth (sportsbook, racebook, casino, esports) and similar customer base among US-facing recreational bettors.
• SportsBetting.ag: Offshore sportsbook, racebook, and casino platform targeting US players with comparable sports coverage, live betting, and crypto support.
• BetNow: Long-running offshore sportsbook serving US customers with sports betting, casino, and racebook — comparable in product scope and offshore positioning.
• XBet: Offshore US-facing sportsbook and casino with similar welcome bonus structures, casino offerings, and personal-service model targeting the same recreational bettor segment.
• Bovada: Long-established offshore online sportsbook and casino primarily serving US customers with sports betting, live betting, casino, and poker — the closest direct competitor to BetUS by product mix and target audience.
• MyBookie.ag: US-facing offshore sportsbook and casino with personal account managers, crypto-friendly payments, and aggressive welcome bonuses — directly overlapping BetUS on GTM motion and product.
• Jazz Sports: Offshore sportsbook and casino catering to US and Latin American recreational bettors, overlapping BetUS on product, geography, and target customer.

Broad incumbents

• DraftKings: Leading US-regulated daily fantasy and online sportsbook operator with full mobile app suite and state-level licenses — the dominant regulated incumbent against whose product depth and brand BetUS competes from offshore.
• BetMGM: US-regulated sports betting and casino operator with native mobile apps, state-by-state licensing, and integrated resort/online offering — represents the regulated incumbent BetUS is structurally shut out of competing with in the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betus
• Facebookfacebook.com/BetUSOfficial
• LinkedInlinkedin.com/company/betus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetUS