SEI LESS
SEI LESS is a privately held Asian fusion restaurant in Midtown Manhattan (founded 2022) serving corporate lunchers, theater-goers, private event groups, and celebrity diners across 270 seats and five private dining spaces.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SEI LESS does
SEI LESS is a privately held, single-location Asian fusion restaurant founded in 2022 and operating at 156 W 38th St in Midtown Manhattan, adjacent to Penn Station, Madison Square Garden, the Garment District, Times Square, and the Theatre District. The 8,000-square-foot venue seats approximately 270 guests across the main dining room, a 25-seat bar, and five private dining spaces that can accommodate groups of 8 to 400. The menu spans dim sum, satays, stir-fries, noodles, seafood, and signature entrées (dinner mains $32-$89; a $170 shareable signature; cocktails $22-$45), with a $30 weekday lunch prix fixe (Monday-Friday, 12 PM-3:30 PM) and a late-night dining program supported by hours extending to 1 AM on weekends.
The restaurant operates entirely on commodity restaurant infrastructure: a BentoBox-hosted website, OpenTable for individual reservations of 1-6 guests, Tripleseat for group bookings of 7+, and DoorDash for takeout and delivery. Revenue is generated through four streams — on-premise dining, DoorDash delivery, off-premise catering across NYC, and in-house private event hosting — with revenue mechanics primarily transactional (à la carte and per-cover pricing) supplemented by professional-services pricing for catering and event packages.
SEI LESS targets Midtown corporate professionals for weekday lunches, Theater District patrons for pre-show dining, private event hosters, and high-profile celebrities and athletes. The brand has been featured in Billboard, the New York Times, Good Morning America, Time Out, Business Insider, and Page Six, and has hosted celebrity diners including Kylian Mbappé, Cardi B, Kanye West, and Mayor Eric Adams. The company is led by managing partner Dara Mirjahangiry. Operating geographies are limited to New York City, with no second location, parent company, or institutional funding disclosed.
SEI LESS firmographics
Firmographics- Name
- SEI LESS
- Website
- https://seiless.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SEI LESS is a privately held Asian fusion restaurant in Midtown Manhattan (founded 2022) serving corporate lunchers, theater-goers, private event groups, and celebrity diners across 270 seats and five private dining spaces.
- Ownership category
- akta.pro rank
SEI LESS industry classification
Industry- Product category
- Asian Fusion Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where SEI LESS is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SEI LESS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dine-in Restaurant Service: Traditional sit-down dining with full lunch and dinner menus, weekday lunch specials ($30 prix fixe), and late-night dining. Customers pay per item for food and beverages consumed on premises.
- DoorDash Delivery: Third-party delivery service for takeout orders, extending reach to customers who prefer dining at home
- Catering Services: Off-premise catering for office lunches, corporate events, private parties, and at-home celebrations across New York City
- Private Event Hosting: Hosting special events including birthdays, bachelor/bachelorette parties, corporate dinners, album releases, premiere events, and post-show celebrations with curated menus and flexible spaces
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Weekday Lunch Prix Fixe - $30 |
| Unit Pricing | Pay-as-you-go | Full Dinner Menu - À la carte pricing |
| Other | Pay-as-you-go | Restaurant Week Prix Fixe |
| Unit Pricing | Pay-as-you-go | DoorDash Takeout Orders |
| Other | Multi-year contract | Private Event Catering - Quote-based |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
SEI LESS product offering
Product offeringCore offering
SEI LESS operates a modern Asian fusion restaurant in Midtown Manhattan serving dim sum, satays, stir-fries, noodles, seafood, and signature entrées alongside handcrafted cocktails at lunch, dinner, and late-night. Beyond dine-in service, the restaurant offers off-premise catering, private event hosting for 8-400 guests across five private dining spaces, and DoorDash delivery.
Product overview
Sei Less is a modern Asian fusion restaurant in Midtown Manhattan offering a unified dining experience centered on its core Asian fusion cuisine service. The restaurant's portfolio includes a weekday lunch special ($30 prix fixe), catering services for off-site events, private dining and special events hosting with multiple spaces, seasonal Restaurant Week menus, and an extensive handcrafted cocktails and bar program. The establishment seats approximately 270 guests across main dining, semi-private booths, and five private dining spaces, serving lunch, dinner, and late-night dining.
Differentiator
Problem solved
Functional benefit
Products and services
- Asian Fusion Dining Modern Asian fusion cuisine served at lunch, dinner, and late-night, featuring dim sum, satays, stir-fries, noodles, seafood, and signature entrées for individual diners and groups at the Midtown Manhattan restaurant.
- Weekday Lunch Special $30 prix fixe lunch menu available Monday through Friday from 12:00 PM to 3:30 PM, featuring appetizers, entrées, cocktails, wine, and beer, designed for coworkers, client meetings, and pre-show plans.
- Catering Services Off-premise Asian fusion catering for office lunches, corporate events, private parties, and at-home celebrations across New York City.
- Private Dining and Special Events Private event hosting with five private dining spaces accommodating 8-400 guests, including birthdays, corporate dinners, album releases, premiere events, and full-venue buyouts, with curated menus and flexible spaces.
- Restaurant Week Menu Limited-time prix fixe lunch and dinner menus offered during NYC Restaurant Week with special pricing for small plates, signature entrées, and desserts.
- Handcrafted Cocktails and Bar Program Full bar program with handcrafted cocktails, extensive wine selection including reserve list, sake, beers, cognac, scotch, whiskey, liqueurs, cordials, and after-dinner drinks, served at the 25-seat bar and throughout the restaurant.
Quantifiable outcome
- Featured in 10+ major national and local outlets including Billboard, NY Times, Good Morning America, Time Out, Gotham, Business Insider, and Page Six
Companies that use SEI LESS
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
SEI LESS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
SEI LESS partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
SEI LESS competitors and assessment
Company assessmentDirect peers
- Philippe Chow: Upscale Beijing duck-centric NYC restaurant with celebrity clientele and stylish dining room; comparable to SEI LESS on Chinese-inspired upscale cuisine and nightlife-adjacent atmosphere.
- TAO Asian Bistro / TAO Group: Iconic Asian fusion restaurant and nightlife venue in NYC with celebrity cachet and private event spaces; directly comparable to SEI LESS in cuisine style, vibe, and target clientele.
- Catch NYC: Asian-influenced, celebrity-driven NYC restaurant with lounge atmosphere and high-ticket shareable plates; overlaps with SEI LESS on Asian fusion cuisine, nightlife-ready vibe, and high-profile diners.
- Buddakan: Modern Asian fusion fine-dining venue in NYC known for large-format shared plates, dramatic interior design, and private event capabilities; directly comparable on cuisine and group-dining model.
- Mr. Chow: Upscale Beijing-style Chinese restaurant with longtime celebrity clientele and high-end price points; comparable to SEI LESS on Asian cuisine, premium positioning, and A-list traffic.
- Hutong NYC: Upscale northern Chinese restaurant in Manhattan with refined design and premium pricing; directly comparable to SEI LESS on Asian cuisine, upscale Midtown positioning, and group/event appeal.
- Lavo NYC: Italian restaurant and nightclub hybrid in Midtown NYC with private event spaces and celebrity traffic; comparable to SEI LESS on the restaurant-plus-nightlife model and private event hosting, though cuisine differs.
- Indochine: Long-standing Asian-inspired NYC restaurant and lounge with celebrity following and late-night dining; comparable to SEI LESS on Asian-influenced menu, speakeasy-style nightlife vibe, and A-list clientele.
- Bagatelle NYC: French-Mediterranean restaurant and nightclub in NYC known for brunch parties, celebrity DJs, and bottle-service crowd; comparable to SEI LESS on the restaurant-plus-nightlife model and event-driven revenue.
Broad incumbents
- Nobu: Global Japanese-Peruvian fusion brand with strong NYC presence; comparable to SEI LESS on premium Asian fusion positioning and celebrity clientele, but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SEI LESS social profiles
Digital presenceSEI LESS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEI LESS leadership team
Management profileNumber of profiles
Profiles1 record
SEI LESS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEI LESS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEI LESS
What does SEI LESS do?
SEI LESS operates a modern Asian fusion restaurant in Midtown Manhattan serving dim sum, satays, stir-fries, noodles, seafood, and signature entrées alongside handcrafted cocktails at lunch, dinner, and late-night. Beyond dine-in service, the restaurant offers off-premise catering, private event hosting for 8-400 guests across five private dining spaces, and DoorDash delivery.
Is SEI LESS a public or private company?
SEI LESS is a private company. It is classified as unknown and is currently operating.
When was SEI LESS founded?
SEI LESS was founded in 2022. It employs 101 to 250 people.
Where is SEI LESS based?
SEI LESS is headquartered in New York, United States, in the North America region.
How does SEI LESS make money?
Four revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are doorDash Delivery, catering Services and private Event Hosting.
Who are SEI LESS's main competitors?
Direct peers on record are Philippe Chow, TAO Asian Bistro / TAO Group, Catch NYC, Buddakan, Mr. Chow, Hutong NYC, Lavo NYC, Indochine and Bagatelle NYC. Nobu is listed as a broad incumbent.
Does SEI LESS have an API?
No public API is recorded for SEI LESS.
What industry is SEI LESS in?
SEI LESS's product category is Asian Fusion Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.