What Funtap does

Funtap (Công ty Cổ phần Funtap) is a Vietnam-based mobile game publisher founded in 2015 and headquartered in Hanoi, with branch offices in Da Nang and Ho Chi Minh City. The company publishes and distributes free-to-play mobile games on Google Play and Apple App Store under a freemium model, generating revenue through in-app purchases. Its catalog of 300+ licensed games spans MOBA (Mobile Legends: Bang Bang), open-world RPG (Genshin Impact), MMORPG (Tình Kiếm 3D), casual (My Talking Tom, Eggy Party), strategy (Top War), and Three Kingdoms-themed titles (Vua Tam Quốc, Tam Quốc GO). Funtap reports a global player network of 50 million+ across these titles and operates a proprietary gaming portal (playfun.vn).

The underlying platform combines four service layers sold to game developers: rapid legal licensing of content, 100% integration of legitimate Vietnamese domestic payment methods, deep localization and marketing services, and access to the publisher's gamer network. Funtap holds a G1 government license (2018) and Gaming Service Registration Certificate (2020) from Vietnam's Ministry of Information and Communications, which are required to operate electronic game services on networks in the country. The firm also references a wealth-tech management platform and digital payment capabilities in its corporate description, though the available evidence is concentrated on the gaming business.

Funtap operates as a privately held joint stock company with 251–500 employees. The company received investment from Makers Fund in April 2020 (undisclosed amount). In December 2024 it signed a three-way cooperation agreement with VIRESA and FPT Online to professionalize Vietnamese esports, and in July 2024 it launched an internal Digital Transformation Project. Its go-to-market is product-led: games are distributed free of charge through app stores and the company's own portal, with revenue realized from a long tail of consumer in-app purchases.

Name

Funtap

Legal name

Công ty Cổ phần Funtap

Website

https://funtap.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Funtap is a Vietnam-based mobile game publisher founded in 2015 that licenses, localizes, and distributes 300+ free-to-play mobile games to a global network of 50 million+ players, generating revenue through in-app purchases and providing developers with domestic payment integration, licensing, and marketing services.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing

NAICS

Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

Keywords

• Mobile game publishing
• Game localization services
• Mobile payment integration
• Esports platform development
• Free-to-play games

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Mobile Game Publishing: Revenue generated through publishing free-to-play mobile games with in-app purchases. Funtap publishes a portfolio of 300+ licensed games across various genres including MOBA, RPG, MMORPG, and casual games. The company generates revenue through player spending on virtual goods, subscriptions, and premium content within games.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Funtap publishes and distributes mobile games in Vietnam through its proprietary smart publishing ecosystem, with a portfolio of 300+ licensed titles spanning MOBA, RPG, MMORPG, strategy, and casual game genres. The company provides end-to-end publishing services to game developers, including fast legal licensing procedures, 100% domestic payment gateway integration, localization, and marketing support. Funtap reaches 50 million+ players globally and operates its own gaming portal (playfun.vn) alongside major mobile app stores.

Product overview

Funtap is a Vietnamese mobile game publisher established in 2015 with a network of 50 million players globally. The company operates as both a game publisher and publishing services platform, offering licensing (300+ licensed games), domestic payment gateway integration (100% of legitimate local payment methods), localization and marketing services, and a publisher ecosystem connecting to millions of gamers in Vietnam and worldwide. The product portfolio includes diverse gaming titles spanning MOBA (Mobile Legends: Bang Bang), open-world RPG (Genshin Impact), MMORPG (Tình Kiếm 3D), virtual pet games (My Talking Tom), party royale (Eggy Party), strategy games (Top War), classic RPGs (Summoners War, Soul Land: Đấu La Đại Lục), and Three Kingdoms titles (Tam Quốc GO, Vua Tam Quốc).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Legends: Bang Bang A popular mobile MOBA (Multiplayer Online Battle Arena) game where players team up with allies to dominate opponents and claim victory. Published by Funtap for Vietnamese and global gamers.
• Genshin Impact An open-world action RPG set in the fantasy world of Teyvat, featuring elemental magic systems and exploration across a vast realm. Published by Funtap.
• Tình Kiếm 3D An MMORPG that was the most popular title in Vietnam's MMORPG market at the end of 2018 and throughout 2019, featuring impressive growth in new and paying players. Published by Funtap.
• My Talking Tom A virtual pet game where players adopt and care for a virtual cat that can talk, featuring fashion and interior decoration collections. Published by Funtap.
• Eggy Party A party royale game featuring colorful challenges where players run, jump, roll, smash, and dodge through dozens of levels, playable solo or with friends. Published by Funtap.
• Top War A strategy game where players join the Freedom Alliance to battle the Dark Army and become the strongest commander. Published by Funtap.
• Summoners War A classic RPG where players build strategies with over 1,500 monster types to collect Mana Crystals in endless battles at Sky Arena. Published by Funtap.
• Soul Land: Đấu La Đại Lục An officially licensed manga-style RPG adapted from the globally bestselling novel, featuring characters like Tang San and Xiao Wu in the Soul Land world. Published by Funtap.
• Tam Quốc GO The #1 Three Kingdoms game of 2017, holding two records: most players and highest CCU of 30,000 players in that year. Published by Funtap.
• Vua Tam Quốc Funtap's longest-running game title, which ranked #3 most popular gaming app in Vietnam within 2 months of launch (November-December 2015) and was the top Three Kingdoms game of 2016.
• Mobile Game Publishing Services Publishing services offered to game developers seeking entry into the Vietnamese market, including fast legal licensing (300+ licensed titles), 100% domestic payment gateway integration covering all legitimate local payment methods, deep localization and marketing services, and access to a network of 50 million+ gamers.

Quantifiable outcome

• 50 million+ players reached globally through published games
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• VIRESA (Hội Thể thao điện tử giải trí Việt Nam)flagshipStrategic or Co-development Partner · 10 December 2024Funtap signed a cooperation agreement with VIRESA and FPT Online on December 10, 2024 in Hanoi to develop sustainable and professional esports in Vietnam. The partnership focuses on esports disciplines including Mobile Legends: Bang Bang (MLBB) and aims to professionalize Vietnam's esports ecosystem.
• FPT OnlineflagshipStrategic or Co-development Partner · 10 December 2024Funtap signed a cooperation agreement with VIRESA and FPT Online on December 10, 2024 in Hanoi to develop sustainable and professional esports in Vietnam. The three-way partnership aims to professionalize Vietnam's esports ecosystem.
• Vietnamese Government (Ministry of Information and Communications)coreOthers · 14 May 2018Funtap holds Government License G1 for providing electronic game services on networks, issued on May 14, 2018, and Electronic Game Service Provider Registration Certificate issued on July 16, 2020, enabling legal game publishing operations in Vietnam.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• VNG Corporation: VNG is Vietnam's largest domestic tech and gaming company (publisher of Zalo, ZingPay, VNGGames titles). It is the most direct competitor to Funtap within the Vietnamese mobile game publishing market, with overlapping G1-licensed publishing operations and similar domestic payment integration.
• Amanotes: Amanotes is a Ho Chi Minh City-headquartered mobile music game publisher, the #1 music game publisher globally. It is a direct peer to Funtap as a Vietnamese-founded mobile game publisher with international reach and an F2P + IAP revenue model.

Broad incumbents

• Garena (Sea Limited): Garena is Southeast Asia's largest game publisher, operator of Free Fire and a long-standing regional publisher of Tencent and self-developed titles. It competes head-on with Funtap for Vietnamese gamers and global F2P publishing deals, but at meaningfully larger scale.
• Moonton: Moonton is the developer of Mobile Legends: Bang Bang — one of Funtap's flagship published titles in Vietnam. As the IP owner, Moonton is a counterparty and indirect competitor; it could in principle self-publish in Vietnam, which is a structural risk for Funtap.
• HoYoverse (miHoYo): HoYoverse is the developer of Genshin Impact, another flagship title in Funtap's portfolio. As a global publisher expanding its own regional publishing footprint, HoYoverse is both an important IP partner and a competitive threat to Funtap's publishing margin.
• Tencent Games: Tencent is the world's largest game publisher and a parent/investor in many of the IP holders whose titles Funtap publishes. It competes in Vietnam both through direct publishing and through ownership of studios like Moonton and Riot, making it both a counterparty and a structural competitor.
• NetEase Games: NetEase is a major global game publisher with strong mobile and PC franchises. It competes with Funtap in the same Southeast Asian F2P market and is an alternative publishing partner for Chinese and global developers entering Vietnam.
• Nexon: Nexon is a global mobile and PC F2P publisher with deep roots in Asia. Its portfolio and licensing model (publishing third-party and first-party F2P titles in regional markets) is closely analogous to Funtap's business, and it overlaps with Vietnamese gamer demographics.
• Wemade: Wemade is a Korean mobile and PC game publisher best known for the Legend of Mir series and blockchain gaming initiatives. As a publisher of licensed F2P MMORPGs in Asia, it overlaps with Funtap's genre mix (notably the Tình Kiếm 3D-era MMORPG catalogue) and target gamer.

Regional players

• LINE Games: LINE Games is a Japan/Korea-based mobile and PC game publisher with strong Southeast Asian distribution through the LINE messenger platform. It is a regional comparable to Funtap in terms of mobile F2P publishing and APAC market focus, though it has limited direct presence in Vietnam.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funtap