What Amanotes does

Amanotes Pte. Ltd. is a Singapore-incorporated mobile game publisher founded in 2014, operating a portfolio of 25–30+ music-based games across iOS and Android. The company's flagship titles — Magic Tiles 3 (piano tapping), Tiles Hop (ball hopping), Dancing Road (color ball run), and the Duet series (Duet Cats, Duet Tiles, Duet Friends) — are unified by a proprietary "musicalization" technology that integrates licensed popular music directly into rhythm-based gameplay. Amanotes has held the position of #1 global music game publisher since 2017 and was the first Southeast Asian publisher to surpass 3 billion cumulative downloads, currently cited at 3.5–4 billion across 190 countries with 70–100 million monthly active users (Sensor Tower APAC 2023; data.ai 2024).

The technical platform combines a shared LiveOps infrastructure (formalized through a 2025 Balancy partnership across 30+ titles) with anti-cheat/fraud prevention, personalization and recommendation engines, matchmaking, predictive analytics, and child-directed compliance tooling (COPPA, GDPR, CCPA/CPRA). Content protection is enforced through explicit "NoAI" terms barring use of Amanotes content for generative AI training. The company distributes and monetizes exclusively through the Apple App Store and Google Play Store, with revenue from in-app purchases (virtual currency and items), weekly/monthly/annual subscriptions, in-game advertising across 30+ ad network SDKs (AdMob, Meta, TikTok, AppLovin, Unity Ads, Mintegral, ironSource, InMobi, Liftoff, Vungle, Tapjoy, Pangle, and others), and data-sharing arrangements under US state privacy regimes.

Amanotes serves a global consumer base of hyper-casual and hybrid-casual mobile gamers, with deliberate segmentation toward female music listeners (via the #PowerHER campaign reaching 190 countries) and teen/family audiences under 13+ with parental safeguards. Artist collaborations (TheFatRat, Nicki Minaj, Aqua, tlinh, Monstercat) and programs such as the Amanotes Song Contest function as both content pipeline and co-marketing levers. Strategic activity signals include a 2023 strategic investment in Reactional Music (music-reactive gameplay), a 2024 pivot into hybrid-casual, and ongoing LiveOps scaling. Amanotes is privately held, with Bill Vo as Chairman and Silver Nguyen (Cuong) as Co-founder; no parent company, controlling investor, or disclosed financials are present in the source material.

Name

Amanotes

Legal name

Amanotes Pte. Ltd.

Website

https://amanotes.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Amanotes is a Singapore-based mobile game publisher and the #1 global music game publisher since 2017, operating 25–30+ licensed-music rhythm games (Magic Tiles 3, Tiles Hop, Dancing Road, Duet Cats) with 3.5–4 billion downloads and 70M+ MAU across 190 countries, monetizing via in-app purchases, subscriptions, and ads on the Apple App Store and Google Play.

Ownership category

akta.pro rank

Product category

Mobile Music Gaming

NAICS

Hobby, Toy, and Game Retailers (459120)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Mobile game publishing
• Music games
• Rhythm games
• Casual mobile games
• Interactive music experiences

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. In-App Purchases: Revenue from digital content, virtual items, virtual currency, and other digital goods purchased inside Amanotes games through Apple App Store, Google Play Store, or other authorized app stores. All purchase mechanics and refund handling are governed by the App Stores.
2. Subscriptions: Recurring paid Subscriptions billed weekly, monthly, or annually via third-party App Stores with automatic renewal unless cancelled. Free trials may be offered, converting to paid subscriptions at the end of the trial period.
3. In-Game Advertising: Revenue from in-game advertising delivered via a large network of advertising partners and SDKs (e.g., Google AdMob, Unity Ads, AppLovin, Mintegral, Meta, TikTok Ads, etc.). Includes both personalized/behavioral advertising and contextual ads.
4. Data Sharing for Marketing: Under interest-based/behavioral advertising arrangements, Amanotes shares certain categories of personal data (identifiers, internet activity, inferences) with advertising networks and data analytics providers as a "share" or "sale" under US state privacy laws (with opt-out mechanisms).

Pricing tiers

Go-to-market motion5 records

Distribution channels3 records

Marketing channels8 records

Core offering

Amanotes develops and publishes a portfolio of 25–30+ music-based mobile games (headlined by Magic Tiles 3, Tiles Hop, Dancing Road, and Duet Cats) distributed globally through the Apple App Store and Google Play Store. The games are built around proprietary "musicalization" technology that integrates a licensed music catalog into rhythm-based gameplay, monetized via in-app purchases, recurring subscriptions, and in-game advertising.

Product overview

Amanotes is the #1 music game publisher worldwide and the top mobile publisher from Southeast Asia, operating a portfolio of 25+ (per Sensor Tower APAC 2023 award) to 30+ (per the Balancy blog) music-based mobile games built around a shared "Everyone Can Music" mission. The offering is best understood as a platform-plus-modules architecture: a core publishing and LiveOps platform (with anti-cheat, fraud prevention, personalized advertising, matchmaking, and shared analytics infrastructure) that supports a catalog of distinct rhythm-game titles. Headline modules featured on the homepage include Magic Tiles 3, Tiles Hop, Dancing Road, and Duet Cats, while additional titles (Duet Tiles, Duet Friends, Game of Song, Music Night Battle, Magic Twist, Dancing Sky 3, Beat Jumper, Dancing Ballz, Beat Blader 3D, Magic Cat Tiles, Color Hop 3D, Dancing Race, Hop Ball 3D, Magic Dream Tiles, and EDM Cats) extend the catalog. All titles are unified by Amanotes's licensed music library, musicalization technology, and LiveOps engine, and are distributed through the Apple App Store and Google Play Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Tiles 3 Amanotes' flagship piano-tapping music game, recognized by data.ai in February 2024 as the "#1 Global Hyper-Casual Music Game." Built around simple tapping-to-the-beat mechanics with an extensive licensed music store; central title in Amanotes' portfolio of 25+ music games.
• Tiles Hop: EDM Rush Ball-hopping music game where the player bounces a ball across tiles in sync with the beat; originally "Beat Hopper" by Inwave Studio and relaunched under Amanotes in 2018. Reached 500M+ downloads across iOS and Android and consistently ranks in the Top 5 most-downloaded music games since 2018.
• Dancing Road: Color Ball Run! Music-driven ball-run game in which a ball follows a color-coded path to the beat of a song. One of Amanotes' headline titles featured on the company homepage alongside Magic Tiles 3 and Tiles Hop.
• Duet Cats: Cute Cat Music Two-character cat-themed music game co-developed with Yogame; player controls two cats in sync with music. Awarded the #5 spot in data.ai's Mobile Performance Score (Acquisition, Sentiment, Engagement) and celebrated its first anniversary in May 2024.
• Duet Tiles: Music Mastermind Two-lane music game in the Duet series, requiring the player to control two tiles in sync with the beat of the song. Part of Amanotes' broader music-game portfolio.
• Duet Friends: Pet Music Games Pet-themed two-character music game in the Duet series published by Amanotes, where players coordinate two pets in rhythm with the music. Part of the broader Amanotes music-game catalog.
• Game of Song - All music games Music-driven game in which gameplay is built around song selection and progression. Part of Amanotes' published mobile music-game portfolio.
• Music Night Battle - Full Mods Rhythm battle game published by Amanotes in which players compete to the beat of licensed music tracks. Part of Amanotes' broader music-game portfolio.
• Magic Twist: Twister Music Bal Twist-based music game published by Amanotes where the player rotates or twists in time with the music. Part of the Magic-branded family of Amanotes games.
• Dancing Sky 3 Sky-themed entry in the Dancing series of Amanotes music games, in which the player controls a dancing ball synced to the rhythm of the song. Part of the Amanotes music-game portfolio.
• Beat Jumper: EDM up EDM-tilted jumping rhythm game published by Amanotes in which the player jumps in sync with electronic music tracks. Part of the Amanotes music-game portfolio.
• Dancing Ballz: Magic Tiles Tile-based music game in the Dancing series published by Amanotes where a ball moves along tiles to the beat of the music. Part of the Amanotes music-game portfolio.
• Beat Blader 3D 3D blade-slicing rhythm game published by Amanotes where the player slashes targets in time with the beat. Part of the Amanotes music-game portfolio.
• Magic Cat Tiles Cat-themed magic-tiles rhythm game published by Amanotes in the Magic family. Part of the Amanotes music-game portfolio.
• Color Hop 3D 3D color-hopping rhythm game published by Amanotes where the player hops between color-matched tiles in sync with the music. Part of the Amanotes music-game portfolio.
• Dancing Race Race-style music game published by Amanotes in which a character races along a track to the beat of a song. Part of the Amanotes music-game portfolio.
• Hop Ball 3D 3D ball-hopping rhythm game published by Amanotes where a ball hops across tiles in time with the music. Part of the Amanotes music-game portfolio.
• Magic Dream Tiles Dream-themed entry in Amanotes' Magic-tiles series, where the player taps tiles synchronized with music. Part of the Amanotes music-game portfolio.
• EDM Cats EDM-themed cat music game published by Amanotes in which gameplay is tied to electronic dance music tracks. Part of the Amanotes music-game portfolio.

Quantifiable outcome

• 3,500,000,000+ total app downloads
• +4 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• BalancycoreTechnology or Integration · 1 April 2025Strategic technology partnership announced April 2025 in which Amanotes partnered with Balancy, a LiveOps platform, to scale LiveOps across Amanotes' portfolio of 30+ music titles. Balancy helps game teams run events, offers, and experiments more efficiently across multiple titles.
• TheFatRatflagshipGTM or Marketing Partner · 20 September 2024Artist collaboration with EDM artist TheFatRat to celebrate 10 years of the iconic hit "Unity" with an exclusive global event across Amanotes' top music games; also previously released TheFatRat's track "HUNGER" across Amanotes games.
• Amanotes AlumniminorOthers · 30 August 2024Exclusive employee referral program launched for Amanotes alumni to refer talent back to the company.
• MonstercatminorStrategic or Co-development Partner · 1 July 2024Music label partnership referenced via Amanotes blog tags (Monstercat) tied to music content used in Amanotes games.
• YogamecoreStrategic or Co-development Partner · 1 May 2024Partnership with Yogame for the Duet Cats game; since partnering with Yogame, Duet Cats celebrated its first birthday in May 2024 with a 'Meow-gical' success campaign.
• tlinhminorGTM or Marketing Partner · 8 March 2024Featured Vietnamese artist in Amanotes' global #PowerHER campaign, with tlinh's song 'ghệ iu dấu của em ơi' used as a campaign anthem and showcased to highlight Amanotes' support for local artists reaching global audiences.
• Reactional MusicflagshipStrategic or Co-development Partner · 20 April 2023Subject of a seven-figure Pre-Series A funding round co-led by Amanotes and Butterfly Ventures, with Amanotes taking a strategic investor role to integrate Reactional Music's music-in-gaming technology into its portfolio.
• Inwave StudioflagshipStrategic or Co-development Partner · 1 January 2017Co-development and publishing partnership since 2017; Amanotes relaunched Inwave Studio's "Beat Hopper" as Tiles Hop in 2018, which then became a flagship title reaching 500M+ downloads.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SayGames: Belarus-based hyper-casual publisher operating a broad portfolio of casual and music-tied games distributed through the same App Store/Google Play channels. Closely comparable to Amanotes on portfolio breadth, UA scale, and music-led gameplay experimentation.
• Outfit7: Slovenia-based mobile publisher behind Talking Tom Gold Run and Talking Tom Pool. Comparable to Amanotes as a long-running casual/music-leaning mobile publisher with billion-scale downloads, IAP + ad monetization, and a focus on evergreen IP.
• CrazyLabs: Israel-headquartered hyper-casual publisher with a large portfolio of music and casual titles. Directly comparable to Amanotes on genre focus, UA-driven model, and reliance on licensed music and ad networks for monetization.
• Voodoo: Paris-based global leader in hyper-casual mobile publishing. Voodoo competes directly with Amanotes in the mobile music/rhythm category and the broader free-to-play app store charts, relying on the same Apple/Google distribution and ad-driven monetization stack.

Broad incumbents

• Zynga: US-headquartered mobile and social game publisher (now part of Take-Two). Comparable to Amanotes on mobile-first casual portfolio, heavy reliance on UA networks, and freemium/IAP + advertising revenue model.
• Rovio Entertainment: Finland-based mobile games company (Angry Birds franchise) acquired by Sega. Comparable to Amanotes as a long-standing mobile game publisher with global distribution, IP-led casual titles, and freemium + advertising monetization.
• Moon Active: Israeli publisher of Coin Master, one of the highest-grossing casual mobile games. Comparable to Amanotes as a top-tier mobile publisher with a flagship title driving outsized scale, hybrid-casual mechanics, and aggressive UA on Meta and other ad networks.
• King (Activision Blizzard): Sweden-originated mobile publisher of Candy Crush Saga and broader casual portfolio, now part of Microsoft. Comparable to Amanotes on scale of MAU, free-to-play casual genre leadership, and IAP-heavy monetization on mobile.

Emerging players

• YOOX / YOOX Games: Smaller music- and rhythm-themed mobile game publishers in the Apple/Google ecosystem (e.g., beat-tapping and ball-hopping titles similar to Magic Tiles 3 and Tiles Hop). Directly comparable genre peers even if individually smaller than Amanotes.
• VivaGames: Turkish mobile game publisher with a hyper-casual/casual portfolio including music-related titles. Comparable to Amanotes as an emerging cross-region mobile publisher competing in similar app-store chart categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNtsF9yL8y5XVo9BUth04gw
• Facebookfacebook.com/Amanotes
• LinkedInlinkedin.com/company/amanotes
• Xx.com/AmanotesGlobal

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amanotes