Togo's Eateries

What Togo's Eateries does

Togo's Eateries is a privately held, fast-casual sandwich chain founded in 1971 in San Jose, California by San Jose State University student Mike Colber. Operating a primarily franchise-led model under legal entity TOGO'S Eateries, LLC, the chain has grown to approximately 251 locations across six states, anchored in California with expansion into Nevada, Oregon, and Washington. The company serves individual consumers seeking quick made-to-order lunch and dinner options, corporate and event catering clients, and community organizations through a fundraising program that returns 20% of pre-tax sales, with the largest revenue concentration in retail sandwich and meal sales. The customer base is highly distributed across the West Coast footprint with no major enterprise anchor accounts.

The core product is made-to-order sandwiches (over 30 varieties built on daily-sliced premium meats, fresh vegetables, and artisan breads) augmented by salads, wraps, kids meals, soups, sides, and daily-deal promotions. The technology stack is standard QSR: a proprietary web-based online ordering platform (order.togos.com), native iOS and Android apps, a points-based loyalty program (TOGO'S Rewards, $1=1 point, $5 reward at 50 points) operated on the Punchh/Paytronix platform, and a Google Maps-integrated store locator. Catering is delivered through a dedicated corporate ordering module supporting sandwich trays, boxed lunches, group salads, and dessert boxes with 24-hour advance ordering. The company holds no patents and the prize intangible is brand heritage anchored on the 'True to the Sandwich' positioning deployed in the 2018 system-wide refresh.

The business model is an asset-light franchise system generating revenue across four streams: retail transaction-fee sales at physical locations (dine-in, takeout, delivery via own fleet and third-party partners), catering transaction-fee revenue, franchise licensing and royalty income (typically 5-6% of franchisee sales plus initial franchise fees), and one-time gift card revenue. Pricing follows a unit/transaction model with menu items in the $5-$12 range, a $3.99 kids meal and 'Make it a Meal' add-on, and rotating daily specials by weekday. Distribution is exclusively regional (West Coast) across physical storefronts, a digital storefront for pickup and delivery, an enterprise catering sales motion, and a franchise channel for additional store growth. Corporate employment is reported at 101-250 staff, headquartered at 910 Campisi Way, Campbell, California.

Name

Togo's Eateries

Legal name

TOGO'S Eateries, LLC

Website

https://togos.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Togo's Eateries is a privately held fast-casual sandwich chain founded in 1971, operating approximately 251 franchise and corporate locations across the West Coast, serving individual consumers and corporate catering clients with made-to-order sandwiches, salads, wraps, and a digital loyalty program.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Fast casual sandwiches
• Made-to-order sandwiches
• Sandwich franchise chain
• Restaurant catering services
• Loyalty rewards program

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sandwich Sales: Revenue from selling made-to-order sandwiches, wraps, salads, and sides directly to consumers at physical restaurant locations and through online ordering for pickup and delivery.
2. Catering Services: Corporate and event catering orders including sandwich trays, boxed lunches, group salads, and dessert boxes. Catering provides additional revenue stream with 24-hour advance ordering recommended.
3. Franchise Fees and Royalties: Revenue from franchise owners including initial franchise fees and ongoing royalty payments based on franchise location performance.
4. Gift Card Sales: Sale of gift cards for use at TOGO'S locations, driving预收收入 and customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Togo's Eateries operates a fast-casual restaurant chain selling fresh, made-to-order sandwiches, salads, wraps, soups, sides, and kids' meals at company-owned and franchised locations on the U.S. West Coast. Customers can dine in, take out, or order for delivery through the company's website and mobile apps, and the brand also offers group catering trays and boxed lunches, a loyalty rewards program, and gift cards.

Product overview

TOGO'S Eateries operates a fast-casual sandwich restaurant chain offering a unified portfolio centered on fresh, made-to-order sandwiches, salads, and wraps. The core product is the made-to-order sandwich offering with over 30 varieties. This is complemented by the mobile app for online ordering and rewards, catering services for events, the TOGO'S Rewards loyalty program, fundraising programs, and gift cards. The company operates over 100 locations across the West Coast and serves customers through dine-in, takeout, delivery, and catering channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Made-to-Order Sandwiches TOGO'S signature offering of over 30 varieties of made-to-order sandwiches featuring premium meats sliced daily, fresh vegetables, and artisan breads, available for dine-in, takeout, and delivery.
• Salads Fresh garden and protein salads including Santa Fe Chicken, Mediterranean Chicken, Asian Chicken, Chicken Caesar, and Farmer's Market varieties, featuring grilled chicken and assorted toppings.
• Wraps Spinach tortilla-wrapped meals including Bacon Ranch Chicken, Santa Fe Chicken, Mediterranean Chicken, Asian Chicken, Chicken Caesar, and Farmer's Market varieties.
• Catering Services Corporate and event catering featuring sandwich trays, boxed lunches, group salads, and dessert boxes for office lunches, meetings, and events, with 24-hour advance notice preferred.
• Kids Meals Child-sized meal options at $3.99 including mini sandwiches (Ham & Swiss, Turkey & Cheddar, Hot Meatball, Albacore Tuna, Grilled Cheese, Genoa Salami & Provolone) served with chips and bottled water for ages 12 and under.
• Gift Cards Physical and electronic gift cards available for purchase and redemption at TOGO'S locations.
• #71 Pretzelrami Sandwich Signature sandwich featuring TOGO'S World Famous Pastrami served on a soft pretzel roll, returning to the menu by popular demand in 2025.
• BBQ Beef Sandwich Summer 2024 menu introduction featuring Tangy Memphis BBQ Beef on a sandwich for limited-time availability.
• Sriracha Melts Limited-time toasted sandwiches featuring hot roast beef, fresh turkey, or pastrami with melted provolone and creamy Sriracha sauce on toasted sourdough.
• Best Turkey Sandwiches Ever Improved turkey sandwich lineup featuring hand-sliced daily deli-style turkey breast with a quarter pound of turkey per sandwich.

Quantifiable outcome

• Over 100 restaurant locations across the West Coast
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PunchhcoreTechnology or IntegrationMobile loyalty rewards partner powering the TOGO'S Rewards program. Customers can sign up and manage rewards accounts through Punchh platform integrated into mobile app.
• Third-Party Delivery PartnersminorChannel Partner/ Reseller/ DistributorDelivery fulfillment partners who handle last-mile delivery for online orders in areas where TOGO'S does not provide direct delivery.
• Frito-LayminorOthersChip supplier providing selection of Frito-Lay products sold at TOGO'S locations.
• Coca-ColaminorOthersBeverage supplier providing selection of Coca-Cola products at TOGO'S locations.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Subway: The dominant global submarine sandwich chain, providing direct menu and channel overlap with Togo's, but operating at vastly larger scale and with broader national/international reach.
• Panera Bread: Leading fast-casual chain with a broader menu (soups, salads, sandwiches) and strong loyalty/digital program, serving as a benchmark for the fast-casual digital and catering playbook Togo's is pursuing.

Direct peers

• Firehouse Subs: Fast-casual sandwich franchise with a similar emphasis on quality meats, hot subs, and catering; competes for the same customer occasions and franchisee pool as Togo's.
• Jersey Mike's Subs: Fast-casual submarine sandwich franchise with a similar made-to-order, fresh-ingredient positioning and a significantly larger national footprint, making it the closest direct comparable to Togo's in concept and business model.
• Potbelly Sandwich Shop: Publicly traded fast-casual sandwich chain with a dine-in, made-to-order concept and franchise/company mix that closely mirrors Togo's positioning and customer use cases.
• Capriotti's Sandwich Shop: Growing fast-casual sandwich franchise with a strong regional base and expanding national footprint, competing in the same made-to-order sub category as Togo's and targeting similar franchisee profiles.
• Which Wich Superior Sandwiches: Franchise-focused sandwich chain with a customizable, made-to-order menu and digital ordering capabilities, providing a comparable business model and customer experience to Togo's.
• Jimmy John's: National sandwich franchise known for made-to-order subs and delivery, operating a similar fast-casual counter-service model with substantially greater scale and brand recognition than Togo's.

Regional players

• Penn Station East Coast Subs: East Coast-focused fast-casual sub franchise with a similar made-to-order, grilled-sub model; relevant as a regional peer illustrating the regional sandwich franchise competitive archetype.

Emerging players

• Jimmy John's (repeat avoided); Jersey Mike's Catering comparable: HoneyBaked Ham: Catering-forward food chain combining retail sandwich/deli-style offerings with strong group and corporate catering sales, providing a useful adjacent comparison for Togo's catering-led growth strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/togossandwiches
• Instagraminstagram.com/togossandwiches
• Xx.com/togossandwiches

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Togo's Eateries