KGW

What KGW does

KGW-TV is a local broadcast television station headquartered in Portland, Oregon, owned and operated by TEGNA, a U.S. broadcast and digital media group. The station serves the Portland metropolitan area (Multnomah, Washington, Clackamas, and Clark counties) and surrounding Oregon and Southwest Washington communities with local news, weather, traffic, sports, politics, health, entertainment, and community content. KGW operates as an NBC-affiliated station with deep local roots, anchored by a flagship investigative unit (KGW Investigates) and community-focused programming such as the daily live interview show 'Hello, Rose City!', which integrates sponsored local business content.

The station's product surface combines a full editorial website (kgw.com), a free over-the-air broadcast signal, cable and satellite carriage (including DirecTV and Dish Network), and the KGW+ TV streaming app launched in October 2024 on Roku and Amazon Fire TV. Underlying technology is standard broadcast production paired with a streaming delivery platform, supplemented by continuous live weather radar (Live Radar 24/7), interactive weather maps, hourly and 10-day forecasts, and severe weather alerting. Editorial content is supplemented through an Associated Press wire partnership, and sports coverage is extended via a Locked On Podcast Network partnership covering regional teams including the Seattle Kraken, Portland Trail Blazers, Oregon Ducks, Portland Timbers/Thorns, and others.

KGW's business model is advertising-led and free to the consumer. Revenue is generated through display and video advertising on kgw.com, pre-roll and mid-roll video ads in streaming content, sponsored segments within programming, and recurring carriage/subscription fees from cable and satellite distributors. The KGW+ app operates on a freemium basis with future potential for premium tiers or in-app advertising. Distribution spans over-the-air broadcast, cable/satellite carriage, OTT streaming apps, and the digital website, while the customer base is a fragmented Portland metro consumer audience on the demand side and a mix of local/regional SMB advertisers on the supply side. No AI/ML capabilities, funding rounds, or station-level headcount data are disclosed in available sources.

Name

KGW

Legal name

KGW-TV

Website

https://kgw.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

KGW-TV is a TEGNA-owned local NBC-affiliate broadcast station and digital news platform serving the Portland, Oregon metro and Southwest Washington with news, weather, sports, and community content distributed via over-the-air, cable/satellite, and the KGW+ streaming app.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Revenue generated from display advertisements on the website, pre-roll and mid-roll video advertisements during streaming content, and sponsored segments within programming such as 'Hello, Rose City!' which features sponsored local business content.
2. Broadcast Carriage Agreements: Revenue from cable and satellite television distribution agreements for carriage of KGW broadcast signal.
3. Streaming Subscriptions: Free streaming app (KGW+) provides content access; revenue opportunity through potential premium subscription tiers or advertising within streaming experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KGW is a local broadcast television station and digital news platform serving the Portland, Oregon metropolitan area and broader Oregon and Southwest Washington region. It distributes local news, weather, sports, and community content through over-the-air broadcast, cable/satellite carriage, the KGW+ streaming app, and the kgw.com website, monetized primarily through advertising.

Product overview

KGW is a local broadcast television station and digital news platform serving the Portland, Oregon metropolitan area. The company's primary offerings include the KGW News Website as its core digital platform, a free KGW+ TV streaming app available on Roku and Amazon devices, the Hello Rose City! daily interview show, and KGW Investigates investigative journalism unit. Weather forecasting is a key feature providing radar, hourly and 10-day forecasts. Content spans local news, sports, health, politics, entertainment, and community coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• KGW+ TV App A free streaming application available on Roku and Amazon Fire TV that allows users to watch live local news broadcasts and access on-demand content from KGW.
• KGW News Website Portland's leading local news website providing 24/7 coverage of local news, weather, traffic, sports, health, politics, entertainment, and community content for Portland, Oregon and surrounding areas.
• Hello, Rose City! A live, daily interview show focusing on local food, art, products, and entertainment trends in Oregon and Southwest Washington, including sponsored segments featuring local businesses.
• KGW Investigates Investigative journalism unit producing in-depth reports on local issues including workplace safety, government accountability, and community concerns.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Associated Press (AP)coreTechnology or IntegrationKGW syndicates Associated Press national and international news content to supplement its local coverage. The partnership provides access to AP's global news wire service for national/world news stories.
• Locked On Podcast NetworkminorGTM or Marketing PartnerKGW partners with the Locked On Podcast Network for sports coverage, including podcasts covering the Seattle Kraken and other regional sports teams.
• TEGNAcoreTechnology or IntegrationKGW is owned and operated by TEGNA, a national broadcast television and digital media company. TEGNA provides technology infrastructure, content sharing across its station network, and centralized operational support.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• KING 5: TEGNA-owned NBC affiliate serving Seattle-Tacoma. Sister station to KGW within TEGNA's portfolio with the same NBC network affiliation, TEGNA corporate structure, and Pacific Northwest geographic focus.
• KARE 11: TEGNA-owned NBC affiliate in Minneapolis-St. Paul. Closely comparable to KGW in operating model, NBC affiliation, multi-platform distribution, and TEGNA corporate backing.
• WFAA: TEGNA-owned ABC affiliate serving Dallas-Fort Worth and one of TEGNA's flagship stations. Comparable in TEGNA ownership, multi-platform distribution strategy, and local news focus.
• WUSA9: TEGNA-owned CBS affiliate in Washington, DC. Comparable TEGNA-owned local broadcast station with similar digital and streaming distribution strategy and large-market positioning.
• KOIN 6: CBS affiliate and direct in-market competitor to KGW in Portland. Competes for the same local advertisers, audiences, and regional sports content rights in the same DMA.
• KPTV Fox 12: FOX affiliate in Portland. Direct in-market competitor to KGW for local news audiences, regional sports coverage, and local advertiser relationships.
• KATU: ABC affiliate in Portland. Direct in-market competitor with overlapping local news, weather, and sports coverage targeting the same audience and advertiser base.
• WOOD-TV 8: TEGNA-owned NBC affiliate serving West Michigan. Comparable in operating structure, NBC network affiliation, multi-platform distribution, and TEGNA corporate backing.

Regional players

• Oregon Public Broadcasting (OPB): Regional public broadcaster serving Oregon and Southwest Washington. Competes for local news audiences in KGW's primary market, though funded through donations and memberships rather than advertising.

Broad incumbents

• NBCUniversal Local: NBC network's owned-and-operated local stations division. As KGW's network affiliation parent, NBC O&O stations share content infrastructure, branding standards, and broadcast operations framework with KGW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKgAB8lqTbqbwXC-e6_9lhQ
• Xx.com/KGWNews
• Facebookfacebook.com/KGWTV8
• LinkedInlinkedin.com/company/kgw-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KGW