What KING 5 does

KING 5 (legal entity KING-TV) is a local broadcast television station headquartered in Seattle, Washington, founded in 1948 and owned by TEGNA Inc. (NYSE: TGNA). It serves the Seattle/Puget Sound and Western Washington market as an NBC affiliate, delivering local news, weather, traffic, sports, investigative journalism (KING 5 Investigators), and lifestyle programming such as Evening Magazine, New Day Northwest, and HealthLink. Distribution is multi-platform: traditional over-the-air broadcast, the KING 5+ streaming app on Apple TV, Roku, and Amazon Fire, the king5.com website, and mobile apps for iOS and Android. Notable technical components include a multi-range interactive weather radar (60/120/340-mile and 3-state), regional sub-radars, webcams, and a SchoolNet weather monitoring network.

The business model is advertising-supported, supplemented by sports broadcast rights and sponsored content. Primary revenue streams are television and digital advertising sales on king5.com, plus licensing income from regional sports content such as Seattle Seahawks, Mariners, and other professional and collegiate programming. Branded partnerships include the annual Home Team Harvest food drive for Northwest Harvest, the Seattle HALO Project Roof Giveaway with Guardian Roofing, and exclusive event coverage such as the Seahawks Super Bowl LX championship parade in February 2026 and a 2026 Mariners over-the-air slate of 10 games. Customer segments are horizontal: general Seattle-area news, weather, and sports consumers reached through a single regional brand. Pricing for advertising and subscription tiers is not publicly disclosed, and station-level revenue is reported only at the consolidated TEGNA level.

Name

KING 5

Legal name

KING-TV

Website

https://king5.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

KING 5 is a Seattle-based local broadcast television station owned by TEGNA Inc., delivering news, weather, sports, and entertainment to the Pacific Northwest via over-the-air signal, the KING 5+ streaming app on Apple TV, Roku, and Amazon Fire, and king5.com.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Rolling News & Breaking News Channels (MPABAIAH)

Keywords

• Local broadcast television
• Regional news coverage
• Weather forecasting radar
• Sports broadcasting rights
• Investigative journalism

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: KING 5 generates primary revenue through advertising sales, including television commercials, digital advertising on king5.com, and sponsored content such as the Home Plate Report sponsored by PEMCO.
2. Broadcast Rights: The station generates revenue and programming through sports broadcast rights, including Seattle Seahawks games, Mariners baseball, and other regional sports content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KING 5 is a regional broadcast television station (KING-TV) that produces and distributes local news, weather, sports, and entertainment content to viewers in the Seattle and Western Washington market. The station's content is delivered through over-the-air broadcast signals, the KING 5+ streaming app on connected TV platforms, the king5.com website, and mobile applications for iOS and Android. Core programming includes local news coverage, weather forecasting with interactive radar, live regional sports broadcasting (Seahawks, Mariners, Kraken, etc.), investigative journalism, and lifestyle programming.

Product overview

KING 5 operates as a regional broadcast news organization serving the Seattle/Puget Sound metropolitan area of Washington state. The company delivers a multi-platform news operation centered on its primary website and mobile app, supplemented by the KING 5+ streaming service available on connected TV devices (Apple TV, Roku, Amazon Fire). The core product portfolio includes the main news platform providing breaking news, local stories, investigations, politics, sports, and entertainment; comprehensive weather forecasting tools featuring interactive radar maps, webcams, and forecasts; and live video streaming capabilities. Supporting sub-products include the KING 5 Investigators unit for investigative journalism, the Near Me user-generated content feature, the HealthLink health news section, Evening Magazine lifestyle/entertainment program, and New Day Northwest morning talk show. The station focuses on local Pacific Northwest coverage with national and world news aggregation.

Differentiator

Problem solved

Functional benefit

Products and services

• KING 5 Website and Mobile App Primary news platform providing local Seattle/Washington state news coverage including breaking news, local stories, investigations, politics, weather, sports, entertainment, community features, and video content across desktop and mobile web for general Seattle/Puget Sound audiences.
• KING 5+ Streaming Service Streaming platform available on Apple TV, Roku, and Amazon Fire TV devices that allows users to stream KING 5 news broadcasts and on-demand content on connected televisions, targeting cord-cutters and multi-device viewers in the Seattle/Western Washington market.
• Weather Forecasting and Radar Tools Comprehensive weather services including interactive radar maps with multiple range options (60-mile, 120-mile, 340-mile, 3-state), 10-day forecasts, hourly forecasts, webcams, SchoolNet weather monitoring, traffic conditions, and live weather alerts for residents of the Puget Sound region.
• KING 5 Investigators Investigative journalism unit producing in-depth investigative reports on government waste, fraud, safety concerns, and public interest stories for Pacific Northwest audiences and the broader KING 5 viewer base.
• Evening Magazine Entertainment and lifestyle program covering things to see and do in Seattle, Tacoma, and the Pacific Northwest, airing weeknights at 7:30 p.m. on KING 5 for local viewers.
• New Day Northwest Morning talk show featuring local, national, and international celebrities, chefs, entertainers, authors, entrepreneurs, and experts, airing weekdays at 11 AM on KING 5 for Seattle-area morning viewers.
• HealthLink Health news section covering healthcare topics, medical breakthroughs, wellness information, and health-related news for Washington state residents and KING 5's broader health-conscious audience.
• Video Streaming and Live Broadcasts Live streaming video player for breaking news, live event coverage, and on-demand video content including news broadcasts, sports coverage, and featured video stories, accessible through king5.com and KING 5 mobile applications.
• Near Me Photos and Videos User-generated content submission feature allowing community members in the Seattle/Western Washington area to submit photos and videos of local events, weather, and newsworthy moments for publication on KING 5.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Seattle MarinerscoreGTM or Marketing Partner · 30 March 2026The Mariners and KING 5 announced a plan to air 10 games on over-the-air broadcast television in 2026, expanding access to Mariners baseball coverage for viewers in the region.
• Guardian Roofing, Gutters & InsulationcoreGTM or Marketing Partner · 17 March 2026Guardian Roofing, Gutters & Insulation partners with KING 5 for the 2026 Seattle HALO Project Roof Giveaway, the company's eighth annual community initiative providing free roof replacements to deserving homeowners and nonprofit organizations across the Puget Sound region. The program has delivered more than $200,000 in roofing repairs and replacements since launching in 2018. Nominations are open through May 2, 2026.
• Seattle SeahawkscoreGTM or Marketing Partner · 9 February 2026KING 5 served as the exclusive broadcast partner for the Seattle Seahawks Super Bowl LX World Champions Parade on February 11, 2026. The parade celebrated the Seahawks' victory over the New England Patriots (29-13) at Levi's Stadium. KING 5 provided live broadcast coverage starting at 9 a.m., with an estimated 750,000 to one million fans attending.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Newsy: Streaming-first national news network. Represents the digital-native distribution model that competes for local news audience attention and could pressure KING 5's streaming/digital ad inventory growth.

Broad incumbents

• TEGNA Inc. Parent company of KING 5 and operator of ~60+ U.S. local broadcast stations. Provides structural context on enterprise-level scale, capital allocation, and broadcast industry positioning applicable to KING 5.
• Sinclair Broadcast Group: Largest U.S. local broadcast station operator and the direct competitor (via KOMO and others in KING 5's DMA) that benchmarks multi-station capital allocation, sports rights scale, and political advertising economics.

Direct peers

• WXYZ 7 (Scripps): ABC-affiliated local broadcast station in Detroit (Scripps). A useful comparable for measuring how a major-market E.W. Scripps-owned station monetizes local news, sports rights, and digital.
• FOX 13 Seattle (KCPQ): Fox-owned local broadcast station in the Seattle DMA. Competes with KING 5 for news audience share and regional sports rights (including NFL, MLB, and collegiate).
• WSB-TV (Cox Media Group): ABC-affiliated local broadcast station serving the Atlanta DMA. Operates a comparable multi-platform local news + weather + sports stack and provides a top-10 market benchmark for KING 5 economics.
• KOMO 4 News (Sinclair): ABC-affiliated local broadcast station in the same Seattle DMA, owned by Sinclair Broadcast Group. Directly competes with KING 5 for local news, weather, sports, and advertising share in Western Washington.
• KIRO 7 News: CBS-affiliated local broadcast station operating in the Seattle/Tacoma market. Competes head-to-head with KING 5 across news, weather, and Seattle sports broadcast rights.
• WCVB (Hearst): ABC-affiliated local broadcast station in the Boston DMA, owned by Hearst. Comparable top-market multi-platform news operation with weather, investigative, and sports coverage similar to KING 5.
• KCTS 9 (Cascade Public Media): PBS-affiliated Seattle station offering local and national news, weather, and lifestyle programming in the same DMA. While non-commercial, it competes for audience attention and donor loyalty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KING5Seattle
• YouTubeyoutube.com/king5seattle
• Facebookfacebook.com/KING5News
• LinkedInlinkedin.com/company/king5mediagroup
• Instagraminstagram.com/king5seattle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KING 5