ActNow Strategies

What ActNow Strategies does

ActNow Strategies is a privately held communications and strategic consulting firm headquartered in Los Angeles, California, providing services to labor unions, progressive non-profits, and advocacy coalitions at local, state, and national levels. The firm was created in 2022 through the rebranding of Maynard Consulting Services, a predecessor firm founded and led by Barbara Maynard that had operated for more than 20 years. Its core service portfolio comprises five interconnected offerings: Strategic Consulting (campaign planning and goal-setting), Coalition Building (alliance development across traditional boundaries), Public Relations & Communications (earned, digital, and on-the-ground engagement), Visual Storytelling (photography, videography, brand and graphic design), and Research & Analysis (quantitative and qualitative policy, economic, and survey research). The firm also maintains a dedicated Faith-based Organizing vertical led by Rev. William D. Smart, Jr.

The business model is professional services delivered through custom consulting engagements, with multi-year contract structures, quote-based pricing, and direct sales to organizational buyers. Client acquisition is driven by long-standing referral relationships within the labor and progressive advocacy ecosystem rather than formal marketing, supported by earned media, a company website, and active social media channels. Notable clients include AFSCME, SEIU, UFCW, the Teamsters, UTLA, the Natural Resources Defense Council, the Sierra Club, LAANE, and the Coalition for Clean & Safe Ports. The firm holds Woman Business Enterprise (WBE), Disadvantaged Business Enterprise (DBE), and Small Business Enterprise (SBE) certifications with the State of California and U.S. Government.

There is no proprietary technology platform; the firm operates as a services business leveraging standard digital and social media tools for campaign execution. The firm is wholly founder-owned with no disclosed institutional investment, no subsidiaries, and no M&A activity. Revenue, headcount, and financial performance are not publicly disclosed, and the company has no AI/ML capabilities, patents, or published research activity.

Name

ActNow Strategies

Legal name

ActNow Strategies

Website

https://actnowstrategies.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ActNow Strategies is a privately held Los Angeles-based communications and strategic consulting firm serving labor unions, progressive non-profits, and advocacy coalitions through campaign strategy, coalition building, PR, visual storytelling, and research services.

Ownership category

akta.pro rank

Product category

Strategic Communications and Campaign Consulting

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

akta.pro secondary industries

Consumer Rights & Public Interest Advocacy (BPAGAFAK), Referral & Advocacy Program Services (MPAAAIAO)

Keywords

• Strategic communications consulting
• Coalition building services
• Public relations consulting
• Campaign strategy consulting
• Political advocacy consulting

Headquarters

HQ city

Mammoth Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Consulting Services: Professional consulting services including strategic planning, coalition building, public relations, communications, visual storytelling, and research & analysis for progressive campaigns and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ActNow Strategies is a strategic communications and campaign consulting firm that helps labor unions, non-profit organizations, and progressive coalitions develop and execute comprehensive advocacy campaigns. Services span strategic planning, coalition building, public relations, visual storytelling, and research/analysis, delivered through custom engagements at local, state, and national levels.

Product overview

ActNow Strategies is a communications consulting firm offering a suite of professional services centered around campaign development and progressive advocacy. The company operates as a single integrated service offering rather than a platform with modular products. Their core portfolio includes five interconnected service areas: Strategic Consulting (campaign planning and goal-setting), Coalition Building (alliance development), Public Relations & Communications (earned, digital, and on-the-ground media), Visual Storytelling (creative content production), and Research & Analysis (quantitative and qualitative research). These services are designed to work together to help clients develop and implement comprehensive campaigns at local, state, and national levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Strategic consulting to help clients set goals, identify target audiences, develop messages, and determine effective tactics, including internal capacity audits, task planning, timelines, budgets, and deliverables. For labor unions, non-profits, progressive coalitions, and advocacy organizations.
• Coalition Building Building and maintaining strong alliances to drive change by identifying natural allies and former adversaries, expanding support, and transcending traditional boundaries using social media tools and strategic community-based actions. For labor unions, non-profits, and progressive coalitions.
• Public Relations & Communications Full-service communications including earned media (media events, news releases, op-ed writing, spokespeople training), digital media management (social platforms, websites, email, text), and on-the-ground engagement. For unions, non-profits, and progressive advocacy organizations.
• Visual Storytelling Creative photography, videography, graphic design, print and online collateral, and social media graphics. Includes brand development from logo design to letterhead, signage, merchandise, and style guidelines. For advocacy organizations, unions, and coalitions.
• Research & Analysis Quantitative and qualitative research including policy analysis, economic research, budget review, compensation and cost-of-living studies, online surveys, focus groups, questionnaires, and web-based research. For unions, advocacy organizations, and policy campaigns.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SKDK: SKDKnickerbocker is a leading strategic communications and political consulting firm serving Democratic campaigns, progressive causes, labor unions, and major nonprofits. It is the closest scaled direct peer to ActNow, operating in the same buyer segments with overlapping service lines (strategic comms, crisis, advocacy) but with a much larger national bench.
• BerlinRosen: BerlinRosen is a major progressive public relations and strategic communications firm with deep labor, advocacy, and corporate practices. Like ActNow, it serves unions and progressive coalitions, but at significantly larger scale across New York, Los Angeles, and Washington D.C.
• GMMB: GMMB is a full-service strategic communications agency specializing in public affairs, advocacy, and political campaigns for progressive causes, unions, and nonprofits. It is directly comparable in service mix (earned media, coalition building, campaign strategy) and client base to ActNow.
• Fenton Communications: Fenton is one of the largest independent social change communications firms, serving nonprofits, foundations, and advocacy organizations. Its progressive-leaning client base and full-service communications model make it a strong direct peer to ActNow.
• 270 Strategies: 270 Strategies is a consulting firm specializing in organizing, campaign management, and strategic communications for progressive causes, labor unions, and advocacy groups. Its focus on coalition building and field organizing closely mirrors ActNow's core offerings.
• Hattaway Communications: Hattaway is a strategic communications firm focused on progressive nonprofits, foundations, and advocacy campaigns. Its emphasis on narrative, research-driven messaging for mission-driven clients makes it directly comparable to ActNow's positioning.
• Burness: Burness is a strategic communications firm serving nonprofits, foundations, and social justice organizations. Like ActNow, it offers integrated strategy, earned media, and campaign execution for progressive advocacy clients.
• Precision Strategies: Precision Strategies is a Democratic political consulting firm providing paid media, polling, and strategic communications to campaigns, labor unions, and progressive causes. Its service mix and client base overlap meaningfully with ActNow's.

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm with a sizable public affairs and advocacy practice that serves labor unions, nonprofits, and corporate clients across the political spectrum. As a broad incumbent, it competes for large advocacy engagements that ActNow also targets but with vastly greater global resources.

Emerging players

• Bully Pulpit Interactive: Bully Pulpit Interactive is a digitally native strategic communications agency serving progressive causes, labor unions, and advocacy organizations. While larger and more digitally focused than ActNow, it competes for many of the same labor and progressive advocacy clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BarbActNow
• Facebookfacebook.com/ActNowStrategies
• LinkedInlinkedin.com/in/maynardconsulting
• Instagraminstagram.com/actnowstrategies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActNow Strategies