BerlinRosen
BerlinRosen is a US strategic communications and public relations firm serving 500+ enterprise, nonprofit, advocacy, and political clients across 13+ verticals from offices in New York, Los Angeles, Washington D.C., Chicago, and London, operating within the 700+ expert Orchestra network.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What BerlinRosen does
BerlinRosen is a full-service strategic communications and public relations firm founded in 2005 by Valerie Berlin and Jonathan Rosen, headquartered in New York with additional offices in Los Angeles, Washington D.C., Chicago, and London. The firm serves more than 500 clients across 13+ verticals including technology, real estate, public affairs, advocacy, labor, nonprofits, healthcare, sports, lifestyle, gaming, and education. Named clients span Samsung, Mozilla, Brookfield, SEIU, GLAAD, Northwell Health, MacArthur Foundation, and the Washington Commanders, alongside advocacy and political engagements credited with electing 100+ candidates in the 2022 midterm cycle and securing outcomes such as a $73 million Sandy Hook settlement. The firm is organized around 17 practice areas (Technology & Innovation, Crisis Management, Real Estate & Land Use, Public Affairs, Issue Advocacy, Campaigns & Elections, Sports, Health Affairs, etc.) and operates as part of the Orchestra network, which aggregates 700+ experts across multiple acquired agencies.
BerlinRosen's underlying capability is integrated communications — combining public relations, digital strategy and paid media, branding and creative services, crisis management, public affairs, social media strategy, executive advisory, events and experiential, and SEO/AEO discoverability into retainer-based engagements. The Orchestra platform provides a multi-brand operating structure aggregating subsidiary agencies (Inkhouse, Derris, Message Lab, Glen Echo Group, Onward, Civitas Public Affairs Group, Small Girls PR) with differentiated vertical and capability stacks. The firm does not operate proprietary technology products; its primary assets are talent (staffed by former political operatives, Capitol Hill alumni, and ex-agency leaders) and process expertise in campaign-style communications execution.
BerlinRosen generates revenue primarily through bespoke retainer-based strategic communications engagements with enterprise and nonprofit clients, supplemented by project-based campaign work for political and advocacy clients. Pricing is not publicly disclosed and is structured annually based on scope, team composition, and engagement complexity. Go-to-market is sales-led, relying on principal-level relationship management for enterprise accounts and an inside sales/business development function ([email protected]) for inbound mid-market inquiries. Since a January 2022 strategic investment by O2 Investment Partners, the firm has pursued an aggressive inorganic growth strategy, completing at least six acquisitions between 2022 and 2024 to expand verticals, capabilities (notably data and analytics via Message Lab), and geographic reach.
BerlinRosen firmographics
Firmographics- Name
- BerlinRosen
- Legal name
- Berlin Rosen LLC
- Website
- https://berlinrosen.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BerlinRosen is a US strategic communications and public relations firm serving 500+ enterprise, nonprofit, advocacy, and political clients across 13+ verticals from offices in New York, Los Angeles, Washington D.C., Chicago, and London, operating within the 700+ expert Orchestra network.
- Ownership category
- akta.pro rank
BerlinRosen industry classification
Industry- Product category
- Strategic Communications Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industry
- Media Relations & Press Office Services (BPAFADAF)
Keywords
Where BerlinRosen is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
BerlinRosen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Communications Retainer Services: BerlinRosen generates revenue primarily through ongoing retainer-based consulting engagements with enterprise and nonprofit clients. Services span public relations, digital strategy, branding, crisis management, public affairs, and creative services. The firm represents over 500 clients across diverse sectors.
- Project-Based Campaign Services: The agency also earns revenue through discrete project engagements including campaign consulting, branding rollouts, event activations, and political campaign communications work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Communications Retainer |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
BerlinRosen product offering
Product offeringCore offering
BerlinRosen is a full-service strategic communications and public relations firm that delivers integrated communications services including public relations, digital strategy, branding, creative, crisis management, public affairs, paid media, and political campaign consulting. The firm serves over 500 enterprise, nonprofit, advocacy, and government clients across 13+ industry verticals, operating as part of the Orchestra network with 700+ experts.
Product overview
BerlinRosen is a full-service strategic communications and PR firm operating under the Orchestra parent platform. The company offers a comprehensive suite of specialized service offerings organized by industry vertical and practice area, including Technology & Innovation, Crisis Management, Branding & Creative, Public Affairs, Sports Communications, Real Estate & Land Use, Gaming PR, Campaigns & Elections, Labor & Economic Justice, Issue Advocacy, Health Affairs, Education PR, Nonprofits & Philanthropy, Lifestyle & Travel, Energy & Sustainability, Inclusive Tech, and Legal Affairs. The Orchestra platform serves as the parent entity combining 700+ experts across executive advisory, strategy development, and tactical execution. BerlinRosen has acquired multiple agencies including Derris, Onward, Glen Echo Group, Inkhouse, and Message Lab to expand its service capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Orchestra: A strategic communications and marketing company combining executive advisory, strategy development and tactical execution across channels
- Maiden+John
- Branding & Creative Services
Products and services
- Technology & Innovation Communications PR and marketing services for technology companies from Fortune 500 to startups, including product launches, funding announcements, thought leadership, corporate communications, and crisis management.
- Crisis Management Communications Crisis communications, reputation management, media training, rapid response, and scenario planning for organizations and individuals facing reputational threats.
- Branding & Creative Services Brand strategy, identity development, naming, logo design, visual identity systems, campaign concepting, copywriting, video production, photography, and website design and development.
- Public Affairs Services Public policy and political communications services across criminal justice, economic development, environment, public health, state and local policy, and transportation policy areas.
- Sports Communications Sports PR services for professional brands, teams, leagues, owners, and athletes including brand building, business ventures, audience growth, public support campaigns, and brand health monitoring.
- Real Estate & Land Use Communications Real estate PR and marketing including communications, public affairs, leasing and sales support, social media, and advertising across residential, commercial, and nonprofit real estate developments.
- Gaming PR Services Gaming PR services for publishers and studios integrating product, brand, corporate, and internal communications.
- Campaigns & Elections Communications Political campaign communications including strategy, storytelling, television, digital ads, and direct mail for candidates, advocacy campaigns, and civic organizations.
- Labor & Economic Justice Communications
Quantifiable outcome
- Helped Sandy Hook families receive $73 million settlement against Remington Arms after six years of communications support
- +11 more outcomes
Companies that use BerlinRosen
Customer profileNamed customers35 records
Segments10 records
Ideal customer profiles8 records
BerlinRosen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BerlinRosen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Message LabminorBerlinRosen acquired data and analytics agency Message Lab to enhance its data and analytics capabilities, complementing its strategic communications offerings.
- InkhousecoreBerlinRosen Holdings acquired Boston-based Inkhouse, a tech and communications firm operating in technology, AI, healthcare, and climate tech sectors, as part of BerlinRosen's rapid expansion. The acquisition increased collective size to over 600 staff.
- Glen Echo GroupcoreBerlinRosen expanded its partnership with Glen Echo Group, which operates under the Orchestra umbrella with Katie Barr serving as CEO. Glen Echo Group specializes in technology and innovation communications.
- DerriscoreBerlinRosen acquired a majority stake in Derris, a communications agency. The acquisition expanded BerlinRosen's client roster across advocacy, tech, real estate, lifestyle and more.
- OnwardcoreBerlinRosen acquired DEI consulting firm Onward to enhance its diversity, equity, and inclusion consulting services. Onward had offered cutting-edge DEI solutions since 2016 to partners such as Adobe, LinkedIn, and Pinterest.
- OrchestracoreBerlinRosen is an Orchestra company — a strategic communications and marketing company with 700+ experts combining executive advisory, strategy development, and tactical execution across channels. Jonathan Rosen serves as CEO of Orchestra and Valerie Berlin as Executive Chair.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
BerlinRosen competitors and assessment
Company assessmentBroad incumbents
- Weber Shandwick: Weber Shandwick is a top-3 global PR firm owned by IPG, with 80+ offices and deep public affairs and corporate communications capabilities. It competes with BerlinRosen across many of the same verticals including technology, healthcare, and public affairs, but at substantially greater scale.
- Ketchum: Ketchum is an Omnicom-owned global PR firm with deep corporate, consumer, and technology communications capabilities. It competes with BerlinRosen for Fortune 500 clients across technology, healthcare, and corporate reputation management.
- Edelman: Edelman is the world's largest independent PR firm with $1B+ revenue and 6,000+ staff across 60+ offices. It directly competes with BerlinRosen in corporate communications, crisis management, and public affairs for Fortune 500 clients, but at a much larger global scale.
- MSL Group: MSL Group is Publicis's global PR and strategic communications network. It competes with BerlinRosen across consumer, corporate, technology, and public affairs, with particular strength in earned media and influencer marketing at global scale.
- FleishmanHillard: FleishmanHillard is an Omnicom-owned global PR firm with 80+ offices. It offers integrated public affairs, corporate communications, and healthcare services, competing with BerlinRosen for enterprise and public sector clients.
Emerging players
- Hager Sharp: Hager Sharp is a strategic communications and public affairs firm with focus on education, healthcare, and social impact communications. It competes with BerlinRosen for nonprofit, foundation, and policy advocacy clients, though at a smaller scale.
- Berlin Cameron (BCMAX): Berlin Cameron is an independent creative and communications agency led by a former Wieden+Kennedy executive. While focused more on brand advertising than PR, it competes with BerlinRosen's branding and creative services practice for consumer and tech clients.
Direct peers
- SKDK: SKDK is a strategic communications and political consulting firm with deep ties to Democratic politics and progressive advocacy organizations. It directly competes with BerlinRosen for the same political, advocacy, and corporate crisis clients, and is considered the closest direct competitor in the progressive-aligned communications space.
- FGS Global: FGS Global (formed from the Finsbury, Glover Park, Hering Schuppener, and Sard Verbinnen merger) is a strategic communications and public affairs firm serving corporations, boards, and high-profile individuals. It directly competes with BerlinRosen in crisis, public affairs, and high-stakes deal communications.
- Marathon Strategies: Marathon Strategies is a strategic communications and public affairs firm that directly competes with BerlinRosen in advocacy, corporate communications, and crisis work. Both serve clients in real estate, technology, and progressive advocacy with similar campaign-style approaches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BerlinRosen social profiles
Digital presenceBerlinRosen financial estimates
Financial estimateRevenue estimate
Valuation estimate
BerlinRosen leadership team
Management profileNumber of profiles
Profiles17 records
BerlinRosen subsidiaries and ownership
Company hierarchySubsidiaries6 records
BerlinRosen funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BerlinRosen M&A and investment
M&A and investmentM&A6 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BerlinRosen
What does BerlinRosen do?
BerlinRosen is a full-service strategic communications and public relations firm that delivers integrated communications services including public relations, digital strategy, branding, creative, crisis management, public affairs, paid media, and political campaign consulting. The firm serves over 500 enterprise, nonprofit, advocacy, and government clients across 13+ industry verticals, operating as part of the Orchestra network with 700+ experts.
Is BerlinRosen a public or private company?
BerlinRosen is a private company. It is classified as private equity controlled and is currently operating.
When was BerlinRosen founded?
BerlinRosen was founded in 2005. It employs 251 to 500 people.
Where is BerlinRosen based?
BerlinRosen is headquartered in New York, United States, in the North America region.
How does BerlinRosen make money?
Two revenue lines are on record. Strategic Communications Retainer Services are the primary driver. The others are project-Based Campaign Services.
Who are BerlinRosen's main competitors?
Broad incumbents on record are Weber Shandwick, Ketchum, Edelman, MSL Group and FleishmanHillard. Emerging players are Hager Sharp and Berlin Cameron (BCMAX). Direct peers are SKDK, FGS Global and Marathon Strategies.
Does BerlinRosen have an API?
No public API is recorded for BerlinRosen.
What industry is BerlinRosen in?
BerlinRosen's product category is Strategic Communications Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 541820.