AltaPay
AltaPay is a Danish payment service provider, founded in 2008 and now a subsidiary of Market Pay Group, offering online, in-store, and unified commerce payment processing to Nordic retailers and e-commerce merchants via a single PCI DSS-compliant platform.
- Company typePrivate
- Founded2008
- HeadquartersSøborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AltaPay does
AltaPay is a Danish payment service provider founded in 2008, headquartered in Copenhagen, and operating as a subsidiary of Market Pay Group following its 2025 acquisition. The company delivers an end-to-end payment and financial management platform organized around three core product lines: Online Payments (Checkout API, Subscriptions, Pay by Link, Express Checkout, and a forthcoming Wallet), In-Store Payments (Android terminals, QR Code Payments, terminal acquisition, remote terminal management), and Unified Commerce (automated cross-channel reconciliation and a Merchant Portal). The underlying platform centralizes transaction flows across online, mobile, and in-store channels, integrates with major ERP and retail management systems (Microsoft Dynamics, LS Retail, Retail Realm) and e-commerce platforms (WooCommerce, Shopify, Magento 2, PrestaShop, Oracle NetSuite, Salesforce Commerce Cloud, Bubble), and operates under PCI DSS as a registered partner/ISO of Elavon Inc. (U.S. Bancorp subsidiary), with an exclusive Nordic processing partnership with Danske Bank.
AltaPay firmographics
Firmographics- Name
- AltaPay
- Legal name
- AltaPay NV
- Website
- https://altapay.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AltaPay is a Danish payment service provider, founded in 2008 and now a subsidiary of Market Pay Group, offering online, in-store, and unified commerce payment processing to Nordic retailers and e-commerce merchants via a single PCI DSS-compliant platform.
- Ownership category
- akta.pro rank
AltaPay industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Payment Processing & Acquiring Infrastructure (FSAGABAC), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Merchant Acquiring & Processing Platforms (BPAMAFAB)
Keywords
Where AltaPay is headquartered
LocationHeadquarters
- HQ city
- Søborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
AltaPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Percentage-based fees on each transaction plus fixed per-transaction fees. Rates vary by transaction type and geography.
- Monthly Subscription: Monthly platform fee of 15 EUR for Standard tier merchants.
- Custom Enterprise Pricing: Custom negotiated pricing for large merchants processing over 250,000 DKK monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard plan for small to mid-sized businesses processing up to 250,000 DKK monthly |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
AltaPay product offering
Product offeringCore offering
AltaPay is a Nordic payment service provider offering an end-to-end payment and financial management platform that processes online, mobile, and in-store transactions through a single integration. Its portfolio spans Online Payments (Checkout API, Subscriptions, Pay by Link), In-Store Payments (Android terminals, QR Code, Terminal Acquisition), and Unified Commerce (cross-channel reconciliation and a merchant portal). The platform operates under PCI DSS and is enabled by acquiring and banking partnerships, including Elavon and Danske Bank.
Product overview
AltaPay is a fintech payment service provider headquartered in Denmark offering an end-to-end payment and financial management platform. The product portfolio consists of three core solutions: Online Payments (Checkout API, Subscriptions, Pay by Link, Wallet, Express Checkout), In-Store Payments (Terminals, QR Code, Acquisition), and Unified Commerce (connects online/offline channels). The platform automates and simplifies the transaction flow for merchants and retail/e-commerce companies, supporting seamless integration with major ERP systems. AltaPay operates under PCI DSS standards and joined Market Pay Group in 2025 to strengthen its European footprint.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Payments End-to-end online payment processing solution that enables international payment acceptance via a single API connection for e-commerce merchants. Supports multiple payment methods including credit cards, mobile wallets, and local payment options such as MobilePay, Klarna, Vipps, Swish, Apple Pay, PayPal, and SEPA.
- Checkout API Pre-defined interface for seamless integration of online payments with customizable payment experiences. Reduces integration time by 70% and supports automatic feature updates for merchants.
- Subscriptions Recurring billing solution that charges customers at regular intervals for ongoing services or products. Designed for merchants offering subscription-based products or services.
- Pay by Link Payment solution that generates a unique URL to facilitate customer payments and streamline transactions, suitable for merchants needing to accept payments without a full e-commerce integration.
- In-Store Payments Point-of-sale payment solution with terminals that support customer-preferred payment methods, customized per store requirements. Includes Android-ready terminal technology and uniform setup across stores.
- Terminal Acquisition Terminal acquisition service enabling significant cost savings without upfront investment. Allows seamless transition with existing hardware for merchants adopting AltaPay's payment terminals.
- QR Code Payments Contactless payment solution allowing customers to scan QR codes with mobile devices for quick transactions. Supports multiple display formats including physical prints, digital displays, and mobile app integration.
- Remote Terminal Management Platform facilitating remote management of payment terminals, enabling quick problem resolution and efficient troubleshooting for businesses operating distributed POS estates.
- Unified Commerce Omnichannel payment platform connecting online and in-store payments across all regions in one system. Unifies data to improve customer experiences with unified commerce capabilities.
- Merchant Portal Centralized platform for monitoring performance across all channels and regions with actionable insights for business growth, providing single-view reporting for merchants.
- Reconciliation Automated cross-channel reconciliation solution that translates payments into individual transactions, enabling financial teams to save time, reduce costs, and eliminate errors across online and in-store sales.
Quantifiable outcome
- Integration time reduced by 70% with Express Checkout pre-configured service
- +1 more outcomes
Companies that use AltaPay
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
AltaPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
AltaPay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Market PaycoreAltaPay joined Market Pay Group in 2025 to strengthen its footprint in Europe. This integration enables AltaPay to combine local Nordic expertise with the strength of a pan-European group. Market Pay is a European leader specialized in seamless omnichannel payment solutions, enhancing AltaPay's ability to support merchants with innovative, secure, and high-performing payment technologies.
- Elavon, Inc.coreAltaPay A/S is a Registered Partner/ISO of Elavon, Inc. Georgia, a wholly owned subsidiary of U.S. Bancorp, Minneapolis, MN. This relationship enables AltaPay to provide payment acquiring services under Elavon's licensing.
- Danske BankcoreExclusive partnership with Danske Bank for payment processing services. This partnership provides trusted banking relationships for Nordic merchants using AltaPay's payment platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
AltaPay competitors and assessment
Company assessmentDirect peers
- Nets (Nexi Group): Largest incumbent PSP/acquirer in the Nordics, offering online, in-store, and unified commerce. Closest direct competitor to AltaPay in Denmark and the broader Nordic region, with overlapping enterprise merchant base and scheme relationships.
- Mollie: European payment service provider with strong self-serve SMB focus and broad local payment method coverage. Closely comparable to AltaPay's self-serve signup motion and mid-market pricing tier.
- Payer: Nordic B2B payment platform offering bank-integrated payment solutions. Comparable in regional focus and customer base, particularly Swedish enterprise merchants, though more weighted toward B2B invoice/financing flows.
Others
- Verifone: Global provider of payment terminals and in-store payment solutions with strong Nordic retail footprint. Comparable to AltaPay's in-store/terminal product line and an integration/ecosystem partner rather than direct acquirer competitor.
Broad incumbents
- Stripe: Global online payment processor with growing support for local Nordic payment methods and a strong developer-led SMB GTM. Competes with AltaPay for Nordic ecommerce merchants, particularly mid-market and digital-native businesses.
- Adyen: Global unified commerce platform serving enterprise merchants across online and in-store channels. Direct overlap with AltaPay's unified commerce proposition; competes for the same Nordic enterprise RFPs with significantly larger scale.
- Checkout.com: Global payment processor with enterprise focus and expanding European acquiring footprint. Competes with AltaPay for Nordic enterprise merchants seeking unified global acquiring.
- Worldline: Pan-European payment service provider and acquirer with strong Nordic presence (via the former Bambora/Nets assets). Competes directly for Nordic merchants and is the corporate parent of AltaPay's new owner Market Pay Group.
Emerging players
- Klarna: Nordic-founded payments and BNPL provider increasingly offering full merchant payment processing. Partial overlap with AltaPay's merchant services, especially in Nordic ecommerce, with deep consumer brand recognition.
- SumUp: European payment service provider focused on SMBs with combined terminal and online payment offerings. Comparable to AltaPay's lower-volume self-serve tier and competes for smaller Nordic merchants.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AltaPay social profiles
Digital presenceAltaPay compliance and trust
Trust signalCompliance1 record
AltaPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
AltaPay leadership team
Management profileNumber of profiles
Profiles3 records
AltaPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AltaPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AltaPay
What does AltaPay do?
AltaPay is a Nordic payment service provider offering an end-to-end payment and financial management platform that processes online, mobile, and in-store transactions through a single integration. Its portfolio spans Online Payments (Checkout API, Subscriptions, Pay by Link), In-Store Payments (Android terminals, QR Code, Terminal Acquisition), and Unified Commerce (cross-channel reconciliation and a merchant portal). The platform operates under PCI DSS and is enabled by acquiring and banking partnerships, including Elavon and Danske Bank.
Is AltaPay a public or private company?
AltaPay is a private company. It is classified as corporate owned and is currently operating.
When was AltaPay founded?
AltaPay was founded in 2008. It employs 11 to 50 people.
Where is AltaPay based?
AltaPay is headquartered in Søborg, Denmark, in the Europe region.
How does AltaPay make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are monthly Subscription and custom Enterprise Pricing.
Who are AltaPay's main competitors?
Direct peers on record are Nets (Nexi Group), Mollie and Payer. Verifone is listed as an others. Broad incumbents are Stripe, Adyen, Checkout.com and Worldline. Emerging players are Klarna and SumUp.
Does AltaPay have an API?
Yes. AltaPay provides a Checkout API for online payment integration. The API enables merchants to integrate payment processing into their e-commerce platforms. Developers can access documentation at https://documentation.altapay.com/Content/Ecom/Ecom%20Home.htm. The platform supports multiple payment methods including Visa, Mastercard, MobilePay, Klarna, Vipps, Swish, Apple Pay, PayPal, and SEPA. Plugins are available for WooCommerce, Shopify, Oracle NetSuite (Salesforce Commerce Cloud), PrestaShop, and Magento 2. Developer documentation is at documentation.altapay.com/Content/Ecom/Ecom%20Home.htm.
What industry is AltaPay in?
AltaPay's product category is Payment Processing Software. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAGABAC, Payment Processing & Acquiring Infrastructure. Its NAICS code is 522320 and its SIC code is 7374.