Market Pay

What Market Pay does

Market Pay is a privately held French fintech founded in 2016 and headquartered in Paris that builds and operates an integrated omnichannel payment platform for European enterprise retail and e-commerce. The company originated from payment expertise developed within the Carrefour Group ecosystem and has since expanded through acquisitions into mobile payments (Dejamobile, 2021), Android-based payment terminals (Novelpay and PAX France, 2023), and Nordic omnichannel acquiring (AltaPay, 2025). Its product portfolio covers the full payment value chain — online acceptance (Pay Online), in-store terminals (Pay On-Site and Android terminals), soft-POS (Tap to Pay), and enterprise management (MarketPay Hub) — supplemented by value-added modules including Buy Now Pay Later, Dynamic Currency Conversion, a customizable PSD2-compliant fraud protection suite, Loyalty Vault, and Payment Card Solutions (prepaid and gift cards).

The underlying platform is API-native with a developer-facing Hub (api-hub.market-pay.com) and documentation portal (assist.market-pay.com), enabling integration, real-time transaction visibility, and white-label deployment. Market Pay reports holding key payment-industry certifications (PCI DSS, ISO 27001, GDPR, Carte Bancaire, Visa and Mastercard Payment Facilitator) and cites production scale of 3+ billion managed transactions, 320,000+ managed terminals, and 30+ billion in acquired flows across 10+ countries. Operations span offices in Paris, Caen, Vilnius, Warsaw, Copenhagen, Milan, Brussels, and São Paulo.

Market Pay monetizes primarily through transaction-based fees on payment processing and acquiring, with enterprise agreements structured as quote-based contracts at typical ACVs of €50K–€500K. Go-to-market is multi-motion: direct enterprise field sales, a channel partner program for distributors and financial institutions, white-label/OEM embedding, and API-first self-serve integration. The customer base mixes large enterprise retailers and corporates (Carrefour, IBM, Orange, Husqvarna, Enterprise Rent-a-Car, REMA 1000, Tabesto) with SME merchants via channel distribution; named verticals span retail, food service technology, telecommunications, automotive, manufacturing, and financial services. The company has approximately 350+ professionals and operates with no disclosed parent company or external institutional investor base.

Name

Market Pay

Legal name

Market Pay

Website

https://www.market-pay.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Market Pay is a Paris-based fintech founded in 2016 that provides an integrated omnichannel payment platform — covering online, in-store, mobile, and white-label acceptance — to enterprise retailers, SMEs, distributors, and financial institutions across 10+ countries, monetizing via transaction fees.

Ownership category

akta.pro rank

Product category

Payment Processing

akta.pro primary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

akta.pro secondary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Omnichannel payment solutions
• Payment processing services
• Payment acquiring platform
• Payment card solutions
• Retail payment technology

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Processing and Acquiring: Transaction-based revenue from processing online and in-person payment transactions. Company provides acceptance and acquiring services across the payment value chain with fees based on transaction volume.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Market Pay creates and operates an end-to-end omnichannel payment platform for merchants, providing unified online and in-person payment acceptance, processing, and management. The offering centers on Pay Online (e-commerce payments), Pay On-Site (in-store terminal payments), and MarketPay Hub (an API-native enterprise management platform), complemented by Tap to Pay, Android terminals, fraud protection, BNPL, dynamic currency conversion, and payment card solutions (prepaid, gift cards).

Product overview

Market Pay is a European integrated omnichannel payment platform offering a unified ecosystem for online and in-person payments. The core product portfolio consists of Pay Online (e-commerce payments), Pay On-Site (in-store terminal payments), MarketPay Hub (enterprise management platform), and Tap to Pay (mobile device acceptance). Additional offerings include Buy Now Pay Later, Dynamic Currency Conversion, High Resilience infrastructure, Loyalty Vault, and Payment Card Solutions (prepaid, gift cards). The platform is API-native, enabling enterprise retail with real-time control. Market Pay has expanded through acquisitions including Novelpay/PAX France (Android-based payment terminals, 2023) and Dejamobile (mobile/contactless payments, 2021), and operates sub-brands including AltaPay (Danish omnichannel payment platform).

Differentiator

Problem solved

Functional benefit

Brands

• Pay Online: Online payment solution for e-commerce
• Pay on Site
• MarketPay Hub
• Tap to Pay
• AltaPay

Products and services

• Pay Online Online payment solution enabling simple, secure online payments that convert for e-commerce merchants, with PSD2-compliant fraud protection and customizable modules.
• Pay On-Site In-person payment solution providing fast, secure, and frictionless payments at checkout through Android-based payment terminals for retail merchants.
• MarketPay Hub Enterprise retail management platform providing real-time, API-native control for payment operations management, enabling unified visibility across online and in-person channels.
• Tap to Pay Contactless payment solution that turns any compatible device into a payment terminal without dedicated hardware, eliminating friction and waiting for merchants.
• AltaPay Danish fintech payment platform (now part of Market Pay group) providing unified payment management across online, in-store, and mobile channels for merchants ranging from agile startups to global enterprises.

Quantifiable outcome

• 3+ Billion managed transactions processed
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• REMA 1000coreStrategic or Co-development Partner · 24 March 2026REMA 1000 partners with MarketPay to enhance In-Store Payment experience. Strategic partnership for retail payment solutions deployment.
• NovelpaycoreStrategic or Co-development Partner · 15 June 2023Polish fintech acquisition to expand Market Pay's pan-European payments platform and Android-based payment terminal offerings. Novelpay's product development team added to enhance technological expertise.
• PAX FrancecoreStrategic or Co-development Partner · 15 June 2023French subsidiary of Novelpay acquired to strengthen Market Pay's presence in France and expand in-store payment solutions.
• DejamobilecoreStrategic or Co-development Partner · 28 September 2021French fintech acquisition of digital transaction software developer to enhance mobile payment technology and contactless payment capabilities for international expansion.
• UltroneominorStrategic or Co-development PartnerUltroneo enhanced its GetYourCash platform with payment by link functionality powered by Market Pay.
• AltaPaycoreStrategic or Co-development PartnerDanish fintech subsidiary part of Market Pay group, providing unified payment platform for agile startups to global enterprises across online, in-store, and mobile channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adyen: Amsterdam-based global omnichannel payment processor offering unified online and in-person acceptance for large enterprises. Most directly comparable to Market Pay's enterprise omnichannel value proposition, though Adyen operates at significantly larger global scale.
• Worldline: French-headquartered European payment processor and acquirer providing omnichannel solutions, terminals and merchant services. Closest large incumbent peer given French origin and overlap in PayFac/acquiring, in-store terminals, and enterprise retail focus.
• Stripe: Global payment infrastructure platform with strong API-first DNA and expanding in-person/omnichannel capabilities. Competes with Market Pay for enterprise merchants seeking developer-friendly payment integration, though primarily online-first.
• Nexi: Italian/European payments leader in merchant acquiring, card issuing and omnichannel solutions. Comparable given geographic overlap (Southern Europe), enterprise retail focus, and combined acquiring/terminal business model.
• Checkout.com: London-headquartered global payment processor with strong enterprise and digital goods focus. Competes with Market Pay for enterprise merchants seeking API-native payment infrastructure with strong reliability.

Direct peers

• Mollie: Amsterdam-based European payment processor offering multi-channel acceptance, APIs, and merchant services for SMEs and mid-market. Directly comparable in business model (transaction-fee, API-first, European focus) though more SME-tilted than Market Pay.
• SumUp: European payment acceptance and POS provider offering terminals, online payments and business accounts to SMBs. Comparable omnichannel (terminal + online) approach with similar European geographic footprint.
• HiPay: French-headquartered omnichannel payment platform offering online, mobile and in-store solutions for enterprise retail and digital merchants. Direct French peer with similar omnichannel and retail-vertical focus.

Others

• PAX Global Technology: Global Android-based payment terminal manufacturer. Comparable given Market Pay's Android terminal capability from the Novelpay/PAX France acquisition and the joint PAX relationship.
• Verifone: Global payment terminal and in-store payment solutions provider. Comparable as in-store payment infrastructure competitor, particularly in the European terminal deployment space where Market Pay manages 320,000+ terminals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/market-pay

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Pay