BTA Sports

Name

BTA Sports

Legal name

BTA Sports, LLC

Website

https://btasports.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Betting Analytics Software

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industries

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Season-Long Fantasy Platforms & Commissioners (MPAEAHAB)

Keywords

• Sports betting analytics
• Machine learning predictions
• DFS lineup optimization
• Betting risk analysis
• Player prop modeling

Headquarters

HQ city

Horsham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Weekly: Weekly subscription providing full access to all platform features (Game Analyzer, Player Props, Risk Analyzer, Fantasy IQ) across MLB, NFL, and FIFA
2. Subscription - Annual: Annual subscription at $199.99/year (limited-time promotional price; regular price $249.99/year) providing full access to all platform features, billed via Apple ID with auto-renewal

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BTA Sports operates a mobile sports analytics platform that turns MLB, NFL, and FIFA data into probability-driven predictions, interactive risk modeling, and DFS lineup optimization for individual bettors and fantasy players. Its four integrated tools — Game Analyzer, Player Prop Analyzer, Risk Analyzer, and Fantasy IQ — share proprietary, patent-pending machine-learning models and are sold under a single weekly or annual subscription via iOS and Android app stores, with complementary B2B distribution through SCCG Management to sportsbook operators.

Product overview

BTA Sports is a unified AI-powered sports betting analytics platform offering four integrated tools: Game Analyzer for matchup probability analysis, Player Prop Analyzer for individual player performance predictions, Risk Analyzer (patent-pending) for bet risk assessment and parlay modeling, and Fantasy IQ (patent-pending) for DFS lineup optimization. All tools share proprietary, patent-pending machine-learning models and are accessible under a single subscription covering MLB, NFL, and FIFA. The platform provides probability-weighted predictions and risk analysis without accepting wagers itself, positioning as a decision-support infrastructure rather than a sportsbook.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Analyzer Interactive matchup analysis tool that displays BTA's win probability versus live market odds for moneyline, run line, spread, and totals across MLB, NFL, and FIFA, with Move the Line sliders for real-time what-if scenario testing and AI audio Bet Analysis commentary powered by Vokal. Targeted at individual sports bettors who want to evaluate matchups before placing wagers.
• Player Prop Analyzer Per-player probability analysis tool for MLB, NFL, and FIFA player prop markets (hits, RBIs, stolen bases, passing yards, touchdowns, etc.) that shows BTA over/under probability alongside live market odds, with Move the Line sliders to stress-test each prop and a BTA Risk % confidence score. Targeted at individual prop bettors seeking model-versus-market disagreements.
• Risk Analyzer Patent-pending core decision engine that models probabilities and correlations across single bets, player selections, and complex parlays to provide estimated win probability, combined odds, and exposure, with one-tap export of the constructed bet card to FanDuel or DraftKings. Targeted at sports bettors who want to evaluate correlated risk before wagering.
• Fantasy IQ Patent-pending DFS lineup optimizer that uses proprietary player projections and salary-cap awareness to generate optimal daily fantasy lineups for DraftKings and FanDuel Classic slates, with a lock-and-optimize workflow and real-time projection and salary tracking. Targeted at DFS players seeking an edge in cash and GPP contests.

Quantifiable outcome

• App Store rating of 4.7 out of 5 stars based on 15 reviews

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SCCG ManagementcoreChannel Partner/ Reseller/ Distributor · 23 June 2026Strategic partnership where SCCG Management will represent and distribute BTA Sports' patent-pending prediction, risk analysis, and fantasy optimization platform to sportsbook operators, DFS platforms, sports media companies, and iGaming providers worldwide. SCCG brings 33 years of industry experience and approximately 34,000 gaming industry professional contacts.
• Carnegie Mellon Sports Analytics CentercoreStrategic or Co-development PartnerUniversity partnership for development and validation of BTA Sports' proprietary prediction models. Carnegie Mellon is a leading institution in sports analytics research.
• Syracuse University Falk College of SportcoreStrategic or Co-development PartnerUniversity partnership for development and validation of BTA Sports' proprietary prediction models. Syracuse Falk College is recognized for sports analytics education and research.
• The Players ImpactminorStrategic or Co-development PartnerPartner organization providing player-focused insights and analytics for BTA Sports platform.
• XCLSVminorStrategic or Co-development PartnerPartner organization in the sports analytics and gaming ecosystem.
• Upper Dublin School DistrictminorStrategic or Co-development PartnerEducational partnership for sports analytics development and student engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dimers: AI-driven sports betting predictions and probability platform covering major U.S. sports. Closely comparable to BTA in using proprietary predictive models to generate win probabilities and betting insights for consumers.
• RotoGrinders: DFS and sports betting content, tools, and optimizer platform serving daily fantasy players. Overlaps with BTA on DFS optimization, player projections, and subscription-based analytics delivery.
• BetQL: Sports betting data, trends, and analytics platform with subscription access to projections and matchup analysis. Comparable to BTA as a subscription analytics tool for sports bettors seeking data-driven picks.
• FantasyLabs: DFS lineup optimization and projections platform for DraftKings and FanDuel, with proprietary player projections and salary-cap tools. Directly comparable to BTA's Fantasy IQ in target customer (serious DFS players) and core functionality (projection-driven lineup construction).
• BettingPros: Sports betting picks, predictions, and data platform offering expert consensus and proprietary analysis. Comparable to BTA as a subscription sports betting analytics tool targeting individual bettors.
• OddsJam: Sports betting odds comparison, +EV, and low-hold analytics platform. Comparable to BTA in targeting profitable sports bettors with subscription analytics, though OddsJam emphasizes odds-shopping while BTA emphasizes probability and parlay risk modeling.
• Awesemo: DFS analytics and projections platform providing ownership projections, rankings, and lineup tools for DraftKings and FanDuel. Comparable to BTA as a subscription analytics product serving serious DFS and sports betting users.
• Edge Stats: Sports betting analytics platform providing player props, projections, and probability-based tools. Directly comparable to BTA's Player Prop Analyzer and Game Analyzer functionality for individual bettors.

Broad incumbents

• SportsLine (CBS Sports): Sports predictions, picks, and analytics product operated within CBS Sports. Comparable to BTA in delivering win probabilities and betting insights, but operates at much larger scale and is bundled into a broader sports media property.
• Action Network: Large-scale sports betting media, data, and analytics platform covering odds, picks, and public-betting data. Comparable to BTA on analytics and bettor workflow but operates as a broader content-and-data business rather than a focused probability engine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/btasportsus
• YouTubetwitch.tv/btasports
• LinkedInlinkedin.com/company/btasports
• Instagraminstagram.com/btasportsus
• Facebookfacebook.com/btasportsus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTA Sports