Food.com
Food.com is a consumer-facing recipe and cooking community website operated by Warner Bros. Discovery, serving home cooks and health-conscious consumers with 500,000+ user-created recipes, dietary filters, and social engagement features across web and connected-TV platforms.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Food.com does
Food.com is a consumer-facing recipe and food community website operated as part of Warner Bros. Discovery's Discovery Family of Networks. Founded in 1997 and headquartered in New York, the platform serves home cooks and health-conscious consumers with access to over 500,000 user-created recipes. The site offers search and discovery across cuisines, dietary restrictions (keto, vegan, gluten-free, Mediterranean, Weight Watchers, low-carb), cooking methods, appliance types (slow cooker, air fryer, instant pot, microwave), occasions (holidays, seasons), and international cuisines. Community features allow users to post reviews, tweaks, questions, and photos tied to individual recipes, surfacing an activity feed of recent engagement.
The platform is delivered as a web property at food.com with native applications distributed across iPhone, iPad, Apple TV, Android, Roku, and Fire TV. Core product features include SAVES (recipe saving and organization into boards/collections), a community activity feed, curated Recipe Collections, and the Dinner Daily email newsletter. The technology stack is a conventional recipe-database CMS with community engagement layers; no API, SDK, AI capabilities, or patents are disclosed.
Food.com is free for end users and monetized primarily through display advertising on the website and mobile apps, supplemented by the Dinner Daily newsletter. It operates as an internal brand within Warner Bros. Discovery rather than as an independently funded venture, with cross-promotional leverage across sister properties including Food Network, Cooking Channel, and HGTV. In 2024 the platform underwent a relaunch consolidating the legacy Genius Kitchen brand into Food.com with a refreshed activity feed and content taxonomy.
Food.com firmographics
Firmographics- Name
- Food.com
- Legal name
- Food.com
- Website
- https://food.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Food.com is a consumer-facing recipe and cooking community website operated by Warner Bros. Discovery, serving home cooks and health-conscious consumers with 500,000+ user-created recipes, dietary filters, and social engagement features across web and connected-TV platforms.
- Ownership category
- akta.pro rank
Food.com industry classification
Industry- Product category
- Online Recipe & Cooking Content
- NAICS
- Caterers (72232)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Cookbooks, Food & Drink Publishing (MPAJAAAG)
Keywords
Where Food.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Food.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Advertising: Display advertising on the website and mobile app. The site is free for users to access recipes and features.
- Email Newsletter: Dinner Daily newsletter service delivering recipes and dinner ideas to subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all recipes and features |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Food.com product offering
Product offeringCore offering
Food.com is a free, consumer-facing recipe and cooking community platform offering access to more than 500,000 user-created recipes discoverable by category, diet, cuisine, occasion, and appliance. The site combines a searchable recipe database with a social network where members post reviews, tweaks, questions, and photos, and organize favorites into SAVES boards and collections. Access is provided via web and native apps on iPhone, iPad, Apple TV, Android, Roku, and Fire TV, with the Dinner Daily newsletter extending discovery to email.
Product overview
Food.com is a recipe sharing and cooking community platform that functions as a single unified product offering over 500,000 user-created recipes. The platform combines a recipe database with social community features, including the SAVES (formerly Recipe Box) feature for saving and organizing recipes into collections, a community activity feed for sharing reviews, tweaks, questions and photos, and a mobile app accessible across iPhone, iPad, Apple TV, Android, Roku, and Fire TV devices. The platform also offers a Dinner Daily newsletter for meal planning assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Food.com Website A free, recipe-sharing and cooking community website providing access to over 500,000 user-created recipes with search, category, dietary, and cooking-method filtering for home cooks.
- Food.com Mobile App Mobile and connected-TV application available on iPhone, iPad, Apple TV, Android, Roku, and Fire TV devices for browsing and using recipes across multiple screens.
- Dinner Daily Newsletter Email newsletter service delivering dinner ideas and recipes to subscribers, providing meal-planning assistance via inbox.
Companies that use Food.com
Customer profileSegments4 records
Ideal customer profiles3 records
Food.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Food.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Warner Bros. DiscoverycoreFood.com is owned and operated by Warner Bros. Discovery as part of the Discovery Family of Networks. This corporate ownership provides brand authority, cross-promotional opportunities, and operational resources. The Discovery family includes HGTV, DIY Network, Food Network, Cooking Channel, and Travel Channel.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Food.com competitors and assessment
Company assessmentDirect peers
- Tasty: BuzzFeed's video-first food brand and recipe site. Targets the same home-cook segment with a heavy emphasis on short-form video and social discovery, an alternative to Food.com's community-driven written-recipe model.
- Bon Appétit: Condé Nast's flagship food brand combining editorial recipes, video, and a recipe database. Direct competitor for premium home-cook mindshare, with strong video content (Test Kitchen) that parallels Food.com's video efforts.
- Serious Eats: An editorially driven food publication known for rigorously tested recipes and cooking science. Competes with Food.com for the same home-cook audience on quality and trust, but with a much smaller catalog.
- Epicurious: A long-running digital food publication and recipe site, part of the Condé Nast portfolio. Competes directly for ad-supported recipe discovery and meal-planning content among the same home-cook segment.
- Yummly: A recipe and smart-kitchen app (owned by Whirlpool) that combines a recipe database with grocery integration and appliance connectivity. Comparable to Food.com in audience and category, with a stronger commerce and smart-kitchen angle.
- NYT Cooking: The New York Times' subscription-based cooking product offering editorially curated recipes, ratings, and meal planning. It is a direct competitor for premium home-cook attention, with a different (subscription) monetization model.
- Allrecipes: The largest U.S. user-generated recipe site, with a similar community-driven catalog and ad-supported model. Operated by Dotdash Meredith, Allrecipes is Food.com's closest direct competitor in scale, model, and audience.
- Simply Recipes: An editorially curated recipe site (Dotdash Meredith) with an emphasis on reliable, tested home-cook recipes. Directly comparable audience and ad-supported model, with a more curated content posture.
- The Kitchn: An editorially driven home-cooking and kitchen-living site (Dotdash Meredith) combining recipes, product reviews, and how-to content. Targets the same home-cook segment with overlapping recipe discovery and meal-planning use cases.
Broad incumbents
- Food Network (Digital): Food.com's sister brand under Warner Bros. Discovery, and a much larger digital food destination tied to a flagship TV network. Comparable in audience but operates as a TV-tied media property rather than a UGC recipe community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Food.com social profiles
Digital presenceFood.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food.com leadership team
Management profileNumber of profiles
Profiles2 records
Food.com funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food.com
What does Food.com do?
Food.com is a free, consumer-facing recipe and cooking community platform offering access to more than 500,000 user-created recipes discoverable by category, diet, cuisine, occasion, and appliance. The site combines a searchable recipe database with a social network where members post reviews, tweaks, questions, and photos, and organize favorites into SAVES boards and collections. Access is provided via web and native apps on iPhone, iPad, Apple TV, Android, Roku, and Fire TV, with the Dinner Daily newsletter extending discovery to email.
Is Food.com a public or private company?
Food.com is a private company. It is classified as corporate owned and is currently operating.
When was Food.com founded?
Food.com was founded in 1997. It employs 251 to 500 people.
Where is Food.com based?
Food.com is headquartered in New York, United States, in the North America region.
How does Food.com make money?
Two revenue lines are on record. Advertising is the primary driver. The others are email Newsletter.
Who are Food.com's main competitors?
Direct peers on record are Tasty, Bon Appétit, Serious Eats, Epicurious, Yummly, NYT Cooking, Allrecipes, Simply Recipes and The Kitchn. Food Network (Digital) is listed as a broad incumbent.
Does Food.com have an API?
No public API is recorded for Food.com.
What industry is Food.com in?
Food.com's product category is Online Recipe & Cooking Content. Its primary akta.pro industry code is MPAJAAAG, Cookbooks, Food & Drink Publishing. Its NAICS code is 72232 and its SIC code is 5400.